one of the easiest ways to figure out
what to sell is to use your competition
I get this question asked a lot hey how
do I sell how do I know what to sell and
there are a lot of different things that
teach in this training but one of them
is how to use your competition to figure
out what to sell you go through through
this video and you're gonna learn
exactly how to do that so I'll see you
guys in the video okay so in this video
we're gonna be talking about how to use
your competition in order to sell a lot
of products on Etsy now this is one of
my favorite videos because we are using
this amazing software Etsy rank 2 to
actually let our competition hand out
their best-kept secrets so this is how
we're gonna do that so we go to this
competition tab right here we click on
on this tab and again I think this is
the their pro version you can't get it
with their free version version is only
like 10 dollars a day ten dollars a
month I'm sorry so it's not expensive at
all and when you come down here you're
gonna have these four tabs or sales
social listings Pro you know if you want
to look at how much they're selling
every day you can go to these sales you
could just look at their sales data it's
not really something that can help you a
ton in figuring out your strategy the
only thing it's gonna help us do is just
look at the numbers so as you can see
over here you know their numbers
basically for the week for four specific
days going back one week and then you
can all you know obviously download all
this data so it's cool to know that
you're your competitors that are selling
a lot of those which tells you that you
can do really well yourself you just
have to come up with a good strategy but
here's where it actually gets
interesting so we go to listings and
let's say we want to find out you know
the type of tags they're using right
because success leaves Clues you want to
make sure that you're also using some of
those tags some of those keywords that
your competition is using I've already
covered a video about the keywords and
the keyword level so make sure you refer
to that video about the strategy on how
to use your keywords because like
mentioned in that video not every
keyword is the same not every story is
the same how you use your keywords is
you know it's great to depend upon a lot
of different things so you know you
would need to refer to that video but
you would still need keywords and if you
aren't very sure on you know what
keywords to use this listing analysis of
your competition is going to literally
hand you all those keywords on a silver
platter so over here what I'm gonna do
is I'm going to type in the store name
and actually I'm just gonna go ahead and
paste one here and I'm going to go ahead
and click analyze shop listings and when
you see that you know this shop has 246
listings what we're going to do is we're
gonna click here hit all or you can even
do one hundred whatever
now you're gonna see okay these are all
these listings that they have and then
these are the you know these are the
tags that they're using if you go
through that right you can also download
the CSV or in Excel and you can actually
put filters on it and see the tags that
are that are most repetitive that
they're using more often and that ways
you kind of start to build your own pool
of keywords that you can then start
using for your own for your own
campaigns for your own listings as you
can see over here one piece is a very
common one romper is a common one a
creeper baby bodysuit the baby outfits
clothing cute baby clothes funny baby
clothes so they're pretty much done the
same thing a ten year they just make a
small change here towards the end and
then you know they kind of like mix and
match their their keywords here so that
should give you a really good idea of
the type of keywords your competition is
using so that you don't have to figure
out what type of keywords you have to go
after you know you can just basically
use somebody else's research and you
know if if you are trying to get into
this particular niche what I would do is
I would go and look at the tags that
have been used by the top 20 competition
and like always mentioned if you're
gonna spend a lot of time in research
you're gonna end up doing way better
than most of your competition because
most people look at research as this
mundane task and they don't like
spending time on it and that is one of
the reasons they do not succeed spend a
lot of time on research make sure you do
it very well and if you do your research
very well if you follow the trainings
and this you know in this video series
if you follow some of the things that I
teach you you're gonna do really really
well for yourself so that's that's one
of the things you either you go through
these listings and you start making a
list of the keywords that you would like
to use for your potential listings now
the next thing over here is tags and
again this is a beautiful feature here
and again
when you when we put this shop name here
and hit analyze tags
we're gonna be able to see the type of
tags that these you know these people
are using and they're their tag
composition and everything so if you
look over here they're using the you
know if we if we look at the the type of
tags you're using they're using a lot of
very high competition tags which is not
a very good strategy if you are just
starting out because as I mentioned in
our keyword level videos you don't want
to go after a ton of very high level
high competition keywords right off the
bat you know you should include those as
part of your marketing strategy you
shouldn't use those in your listing but
you should put those towards the back
end of your of your keyword listings
backing up your title back and a few
tags instead of putting those towards
the front so I'm not sure what these
guys are doing from from what I can tell
these guys are front loading their
keywords so maybe they're they're older
shop which is why it's working for them
but but like I said you know refer to
that keyword level video that's gonna
really help you understand how to use
keywords but looking at these if we go
over here and we look we can tell that
about 36% of their keywords are targeted
towards the medium competition medium
competition tags high competition about
33 percent very high about 25 percent
and that should give us a very good idea
about the type of tags they are going
after the type of customers when they're
going after if we look at one of the
other you know shops that I have been
following closely
we will see how actually processing boom
there you go so now if you look at this
shop and the shops like super super
successful it's in one of the top 1%
shops on Etsy worldwide so very very
successful shop and as we can tell
they're going after about 50% of the
medium demand tags and as you can scroll
down you can see the type of tags
they're going after the type of search
volume they're getting for that and and
all that stuff so you can also sort them
by demand you can also sort them by you
know all these engagements in
competition but if you look at you know
if you look at their tags you can get a
very good idea of the type of products
they're selling and the type of audience
they're going after so they're going
after a lot of like gifting audience
they're like gift for bride gift or hem
gift for husband gift for dad in a gift
so a couple so when you look at that
that that will give you a very good idea
of the type of markets you can target
the type of tart tags you should use the
type of you know the level of
competition you should engage with and
like I said once you have your keywords
once you have your keyword pool once you
know the type of markets you're gonna go
after the type of tags you are going to
attack refer to the workbook and refer
to the video about the keyword levels
because I go a lot more in-depth in that
video about how to actually use these
keywords in your listings so I hope this
video was very helpful in explaining and
showing you guys how to use this
particular tool to find out what your
competition is is doing as far as their
tags and their listings is concerned and
as always if you have any questions let
me know and I'll see you guys in the
next video