Work less. Earn more.
Enjoy life.
That's my motto.
That's my value proposition.
If you were to go to my website
and success
is counterintuitive
and that motto
has brought me
the most growth in my life
by living by that motto,
because working less
and forcing myself
to try to work less
and build solutions
so that I can work
less, rather than just be like,
Oh, you can't work
2 to 4 hours
a day, you can only work 8 hours
a day is like, No, I can work
as much as I fucking want to
if I build the systems
that allow me to do that
and it's just
obvious working
less leads to higher quality rest
or more rest, which leads
to higher quality work.
And so myself and others
that are on this whole four hour
workday kick
are usually
producing better work
than most of the people that are working
12 to 16 hours a day.
Just being the hustle
and grind entrepreneur.
That is a bit
too promoted
on social media.
So it's work less but
earn more.
Earning more is subjective.
It's up to the individual right.
I would say that most
people want to earn more,
but they want to do it
doing what they enjoy.
So that's another thing that I live
by, another rule
where I have to build.
I have to create a way
for myself to do that
and not just expect it
to fall into my lap.
So earning more is subjective,
but over time I truly do believe
that anyone that has the dedication
or at least the will
or want and consistency
to do what they enjoy
for the rest of their life
and make a good income doing it,
they can do that.
Why wouldn't they be able to?
And then the last part of the motto
is Enjoy Life.
And that is usually a byproduct
of both of working
less, resting
more, earning more,
and just having the time and location
freedom to be able to do
what you choose
to do with your life.
That's what I'm all about.
And it's so weird
when I see people in the comments
or other things like challenging
this notion.
It's like, dude,
like, do you just believe
that you have no fucking control
over your life?
Like, Yeah,
you're not going to have it right now.
It takes some time.
I could go on about
this all day, but like,
dude, like,
just believe in yourself.
As simple as that sounds just like
work towards
a better future for yourself.
But the thing is,
I also fell into the trap
of wanting to live the life
of other people, beach
front views and the sand in my toes.
And a tan like
David Hasselhoff
and sipping coconuts
on the beach
while working from my laptop.
And that was
until I experienced that life.
I'm not here to kind of
shed on the digital
nomad culture.
I think it's great.
I really do think it's great,
but the like, who wants to do that?
It gets old very quick
where you're trying to work on the beach
and you can't even see your screen
because the glare from the sun
and it gets too hot
and you have to reapply sunscreen
and you're like, I'm fucking thirsty.
I'd rather just be inside working.
And so I don't know that kind of stuff.
It's like,
Yeah, you have to go through trial
and error to understand what you want.
You have to figure out
what you don't want in order
to figure out what you want.
But you have to understand
that the glamor
and the different lifestyles
that people promote, it's
for it's dopamine, right?
You're
you're seeing something that you want.
And then once you achieve it,
if you don't appreciate it
and make it a part of your life,
then that is going to fade very quickly.
The Wi-Fi connection
in those areas
gets old, the partying
and the language barrier
and doing the things that you see on
social media as a highlight reel.
They really do get old.
And so the purpose of this video,
I want to talk about
moderation
and sustainability
because we just talked
about how some of those things,
or at least the glamorous things,
are not truly sustainable.
So I want to present a business model
that allows you to create
your ideal lifestyle
through practice, experimentation
and iteration.
It's a way to make
a creative income source
with your skills, interests
and expertize,
but it's not limited to people
that already have those things.
Business
in the modern day,
with social media and the internet
and it being so accessible
and low startup costs,
you don't have to pay money
to post something online
and ask for money in exchange
for a valuable service,
like a freelance service
or consulting service,
or even just a coaching call
or something
that is very beginner level
that you can then build up and increase
from there as you gain experience.
And so it's kind of a new path, it's
a new business model
because of
all of the technological advancements.
But the thing is, is that
people still consider it taboo
because they aren't in the game.
It hasn't been around for that long,
but it's here to stay.
You're going if you decide
to pursue this way
of like social media
and digital products
and digital services
and all of these things that are growing
and growing over time.
There's some statistic
about the education industry increasing
by X, Y, Z, and you understand that
I am an educator,
whether I like to label
myself as that or not.
Every
single person on YouTube
that is a value creator
rather than an entertainment
creator is an educator.
They are teachers.
This is a new method of education
that college and formal institutions
cannot keep up with
because their curriculum
cannot be updated
to match
something that isn't
going to put them into a job.
Because the school system
and just corporate government stuff
is all tied together.
They're training into one another.
And so the Internet,
it threatens that
because it gives the individual
the power to make a creative
income on their own.
And so the education around that
from individuals
on social media
and course platforms
and other things,
you know, where they are.
The school system
just can't keep up with that.
So that's the main
thing is it is completely in your hands.
And if you do not like that,
if you do not value self-reliance
or personal responsibility
or just taking control of your own life,
then this isn't for you yet.
Until you come to the realization
that if you want true happiness,
those are going to have
to become values of yours.
So if you're watching this
or listening to this,
I'm assuming that you are between 18
and 35 years old.
That's what it shows on my analytics.
I have your age,
I have your demographics.
I'm going to steal them all
and sell it to private
third party software.
I'm just kidding.
I don't do anything with it aside from
look at this, but 18
to 35 years old
and some outliers.
I see you if you're like 40 or 50, you're
trying to get into the space
when you're older.
That's fucking awesome.
Props to you.
But 18 to 35.
Now, the problem
is that most people
don't see those
18 to 35 years
as past experience
that they can leverage
to help other people.
You haven't self reflected
enough to see your own value
in the problems you've overcome
and that you are genuinely equipped
with information
that can help other people that
you can educate them on
and just help them.
So the first thing is that
you don't
think you have enough experience.
The second thing is that
you think you're too boring.
You think your life's too boring
when this is the cause of social media.
And what we were talking about earlier
with the glamorous lifestyles,
you don't need a glamorous lifestyle
to do this stuff.
You need to be interested enough
to make your interests
interesting to other people.
I always recommend starting
with writing like Twitter,
newsletter, blog, even YouTube.
I'm reading
my newsletter
from this, but that's the thing.
You don't need to even
put your face on the account.
You don't have to do any of that.
Stop letting the limiting beliefs.
What I'm saying is the very thing,
first thing I said at
the start of this video
is that
if you want to accomplish something,
then you need to build a solution
in order to accomplish it.
If you want to start a business
without having to show your body,
then build a fucking business
without having to show your body.
Like it's that simple.
Stop convincing yourself
otherwise that you can't do something
because you're not doing it
like everyone else.
And from my experience, the highest paid
individuals aren't the ones
with the looks and glamor.
Those people are banking on
sponsorships and other things
and they're not making very much money.
I know that the people that make
the most money are the generals.
They aren't one dimensional,
they're multi dimensional
because they're the generalists
that hire the specialists.
Everyone tells you to become a specialist
when that's the worst thing you can do.
Why?
Because specialists mean
that you do X,
Y, Z, you go ABC,
you do a specific thing,
you do a specific thing.
And that is just
primed for automation.
It's being automated out left and right.
Right.
You are not a robot.
You are not.
I perform this specific task
with this specific skill
because that's that's
where you get automated, right?
That you're able to be trained
into that you need to be a generalist
and be able to move
artfully and gracefully
within a specific
domain of interest that you have.
So I guess general rule of thumb
is that
if you work like a robot,
then you are a robot
and you will be outsourced to robots
and your job will be replaced
by a human being should be able
to change a diaper plan,
an invasion butcher, a hog,
connor ship, design
a building, write a sonnet,
balance accounts, build
a wall, set a bone comfort
the dying, take orders,
give orders,
cooperate, act
alone, solve equations,
analyze a new problem
pitch manure program
a computer, cook a tasty meal, fight
efficiently, die gallantly.
Specialization
is for insects.
That is a quote from Robert,
a Heinlein.
So even more of a problem
than not seeing your
own personal experience
as valuable
is ineffective communication
because that's all people on social
media are doing is just effective
and persuasive communication
to make their own interests
valuable and interesting,
or at least perceived as valuable
and interesting to other people.
That is the skill that you have to master
is writing
effective communication
and also effective thinking
because writing is how
you clarify your thoughts.
The one person business model
has always appealed to me over
having employees
a simple website as a storefront,
a digital product
stack with high profit margins,
four hour workdays
and potential $1 million years control
over what you work on
and who you work with.
Hard to beat.
The one person business, in
my eyes, is for those that value
self-reliance, time,
freedom and location,
freedom, sovereignty,
autonomy.
Just being able to do what
you want and having enough money
to do so while impacting the world
and having a purpose behind your life.
So one person businesses,
they use social media
for building an audience,
building a community
and attracting people of like minds.
Right.
So they have so they have leverage
for the future by building an audience
because you see a freelancer
and they just send called DMS all day.
Well, it's like I build an audience
and I can like
sell different offers whenever I want,
as long as they're helpful to my audience
and they want to purchase them willingly.
And so they use social media as traffic.
And then in order to host their products
or their content
or even their newsletter,
we use no code tools, right?
Which is just software.
So a website builder,
maybe a social media scheduler,
things like that,
where those do
specialized tasks
that other people got replaced
from doing, like social media managers
as a whole are going to be outsourced
to just software that can do
those repetitive tasks at a much, much,
much cheaper price.
And so
that is opening up room for individuals,
for solopreneur,
for one person businesses
to have every aspect
of their business manage
without them having to do anything
aside from oversee the software
and add their mind
or their creative ability
to those softwares together
in order to create a successful business.
And so another important
aspect of the one person business
is lifestyle design,
because if you work for someone
else, you have a manager,
they manage you.
But when you work for yourself,
you can sleep until 1 p.m..
But are you going to get your work done?
If you can get your work done,
how are you going to systemize that?
How are you going to structure
your days for
both maximum
productivity and maximum creativity?
How are you going to design
the life that you want to live through?
Trial error, experimentation,
and just self-reflection
and understanding the problems
that are blocking
your quality of life.
So you have to understand as well
that there is no saturation
in a one person business
because if it is a one person business,
it means it evolves
with you.
I used to sell digital products
and I no longer sell them
because I evolved,
I changed, I pivoted a bit
and I changed what I offer.
I started a different business,
whatever it may be.
But that's
the thing is I desaturated that market
because I can only take on so much.
Right?
This is the one person business model
is everyone taking their piece of the pie
by doing what they truly enjoy.
And if everyone did that,
you would have to understand
that every single interest,
every single person is going
to study different interests.
They're going to explore
the crevice of reality
that they are the most curious about
and distill their learnings
to the people that want
to learn about those things.
And so if every
if every single person
was authentic and honest
with what they wanted to pursue
and their ability to monetize that.
So let's say I want to start
carving out
like woodworking
and selling cutting boards, right?
And so I study woodworking.
I study like
design,
kitchenware, design or something
like that. Right?
You can see that
like your interests
are not the only one that exists
because that's the trap
that a lot of us fall into as well.
Like, well, everyone's
doing self-improvement,
everyone's studying self-improvement,
everyone's a programmer.
It's like,
No, dude, it's
because you're interested in those things
and you're following the 5
to 700 people
that talk about those things.
Only.
So that's all that's in your brain.
You haven't broken out of that bubble or
and that's fine
because you're
supposed to be exploring that
and you're
supposed to be creating your own unique
perspective to further understanding
in those areas to educate people
in a better way than schools can do.
So there are two paths
to starting a one person business
with zero experience.
And first,
I want you to stop thinking of business
as some like billion
dollar company or something like that.
Business
is what you do.
Business is your life's work.
Business is the vessel
to create your ideal lifestyle
while impacting the world
at large.
So money is a modern byproduct
of living with purpose
and passing down your teachings.
It's self-actualization
and self-transcendence.
It is a vessel for that.
I like to think of it.
There's like mindfulness
techniques and spirituality.
There's Zen techniques for achieving
this actualization or enlightenment
for me,
because you're not supposed to become
ideological or dogmatic
about one method
to achieving
one specific outcome.
That's not how it works.
Business to me
is that method of doing it.
It's a way of exposing myself
to the world,
practicing mindfulness, clarifying
my thoughts with writing
and putting out a meaningful message.
And now we're going to
bring up the experience thing
or imposter syndrome here again,
I just want to make it very clear
that if you could go
to your friend right now
and you could teach him
about something that you are
studying on social media
or in school or whatever it may be,
you're more than experience.
You're already doing this shit.
You just need to do it in public.
So the first path is skill based.
This is the one that most people take
where the common advice
is, learn a skill, sell a skill, teach
a skill, or however within that many,
however you would organize
those from 1 to 3.
And this is great, but
as I said, you don't want to end up
one dimensional,
you don't want to sell only one skill.
So that way you're automated.
It's a great starting point,
but you have to be working to
get past that, or else you're
just going to be that freelancer
that's making the same income
built themselves into a new
9 to 5, consistently
on the verge of losing
every single client,
then just not having a backup
or some form of leverage built
like an audience
to pivot
and do whatever they want
and are able to pursue
their genuine curiosities
that are going to change
and evolve over time.
So a path to
the one that I like is development based.
So the development base is based around
the four internal markets.
The internal markets are where
most people
are trying to achieve lofty goals,
but there are many problems
in the way of those goals.
Then that's where the most money is made.
Those are the profitable burning problems
that people have.
The four eternal markets are health,
wealth, relationships and happiness.
So path one, by choosing a marketable
skill, usually only pays
attention to wealth.
But with path two,
it's just built
for the business of you,
the one person business,
because you quite literally
pursue your own goals,
which is your brand,
which we'll talk about.
You solve your own problems
as you are pursuing those goals
by researching your curiosities
that allow you to achieve
those goals faster, which is the content,
the information and the value
that you're passing down
and you create a system
to help others do the same.
So you self-reflect and you look back,
How could I have done this better?
How can I, how did I do this?
And what results that I have now?
How can I help other people step by step
in a faster way get to those results?
So you're advancing human evolution.
You're helping people evolve in trends
or actualize and transcend much faster.
And that's why I said
business to me
is this vessel for self-actualization
and even spirituality
and self-transcendence.
And so that system, that step by step
system, is your offer or your product.
And so that is how you be yourself,
improve yourself
and profit off of yourself.
You may be wondering like, but
but Dan, I'm just starting out
and it's like you don't
have to write posts
or create a product
where it's like,
how to make $1,000,000 in three days.
You don't have to do that.
You have to pay attention
to where you are now,
where you're going
and how you're going to get there, right?
So where you are now,
you may have made $0.
And so how do you position
your content or your product?
How do you position
or what perspective
are you giving about yourself?
So how do people perceive you?
Right.
You can you don't write a post on
how to make $1,000,000 in three days.
You're right.
Here's how I'm going to make
$1,000,000 in five years.
I mean it,
you know, and then you give out your plan
and then people follow along
because you were a leader then
and people follow leaders.
You are positioning yourself
as a leader.
You are helping people
achieve the goals
that you were trying to achieve,
and you're
kind of leaving breadcrumbs
along the way.
And then Path three is both,
both skill and development based.
And this is kind of a given
because when you start
and you haven't learned any skills yet,
this is how you learn fast.
If you're going to start on social media
as your way of generating traffic,
then you're going to have to learn
how to design a good profile picture,
how to design a good banner,
how to write a compelling,
compelling bio graph
to learn how to write social media post.
So you could become a Twitter
ghostwriter, you could become
an Instagram
post creator,
whatever you call it.
You could become a video editor.
You could be you could design
banners for people.
You're building skills
as you grow your business.
And that means you can help
other people grow their business
and offer a freelance service
so you can start monetizing
pretty close to from the start.
And you're doing it in
such a way that you're
you're actually
getting results for yourself.
If you get results for yourself
in a real world setting,
rather than just building out
portfolio pieces
and never getting paid what you deserve
because you don't know
how to apply your skills
to someone's actual business,
then you practice
your skills on your own business.
You build your own website,
you build your own landing page.
Maybe you build a landing page from a
for an affiliate product
to see how good you are at copywriting,
because then you
don't even have to create the product.
You just build an affiliate product,
build your own landing page,
see how good you are at that.
And then you can offer
selling landing pages for 1 to $2000
to other creators.
You see what I'm saying here?
All you have to do is just fucking start.
So now let's go over the four pillars
of the one person business.
So for those that want to do
what they want
and help the people that they can help
the most traditional
branding, marketing, content
and offer
advice is not going to fit very well
because in the case
of this one person business
that I'm talking about, in the next video
will go over what a value creator is.
It's a style of one person business.
And I'm breaking these down
because it takes more than just
one video to do.
But in this case,
the experience model
that I'm talking about,
you are your customer Avatar.
You are your brand, you are your niche,
you are your content, you are your offer,
you are everything.
And self-awareness
and self-reliance is going to be
the greatest skill that you have.
And those are the people that thrive.
The most in this one person
business model is those that
take responsibility for their future
and help others
get to where they're going.
So to break down
the one person business very quickly,
your goals are your brand.
So what do you want out of life
and what are you leading
people towards?
And now the problems that are standing
in the way of your goals
turn into the content.
So what roadblocks will
your followers encounter
and how are you going to help them
overcome it?
And now there's a lot more
that goes into content than that,
but that's a great starting point, right?
And so systems are how you solve
the problem turns into a product.
So how can they solve
their problems faster?
Because that's what people want.
And now the benefits.
How has this entire
journey impacted your life
that turns into your marketing?
So why should they care
about your message?
Right?
Why do I write every day?
And how can I turn that
into a persuasive argument?
Anyone who study marketing
understands that benefits
rich language
is extremely powerful and persuasive.
So if I wake up
and I write not only to earn an income,
think much more
clearly, systemize
all of my other content.
I could go on day
like all day long,
but you can go and look at those benefits
and how exactly I'm doing this
on any of my landing pages.
So what you do, as
I mentioned in a previous video
on how to solve your own problems
or how to find purpose by
solving your own problems,
is that that's exactly what you do.
You pursue
a goal, you solve your own problems.
You teach others how you did it.
And that's your business, right?
And then when it comes to
building out a product or a service
that you can sell in relation to that,
then it just works out.
And this is of course oversimplified.
There's many, many nuances here.
But if you take these
foundational principles
and apply them and figure out
and test and experiment
and do exactly
what I'm telling you to do
by figuring out for yourself
so you actually have unique and genuine
knowledge on how to do it.
It's going to take time,
but that time is going
to pay back tenfold.
Aside from you hiring someone
to build your brand for you,
because then you're
just relinquishing
all potential leverage and just power.
All right.
So branding is
fairly understandable.
That's where you work towards a goal
and that is your brand message.
That's what you're helping people do.
If your goal is to make $1,000,000,
then your mission
or your message that you can start with
and iterate from
is helping
a thousand people
make $1,000,000
by 2025, right?
Who wouldn't want to follow that?
So the next pillar content is where
people have the most problems.
It's like, Damn, what do I write about?
So let me introduce you to a topic
that I talk about in digital economics
called The Domain of Mastery.
So what you do is you pick
three interests, one
that makes money,
which is almost any of them.
That's just your priority interest,
interest to excite you.
And interest three is development based.
So like psychology,
self-improvement,
self-development, metaphysics,
philosophy, something that helps
you understand
just the progression pattern
of every single thing
anyone could ever do.
So you can have a unique perspective
on those things by applying
spirituality,
principles, philosophy,
psychology, that kind of stuff.
And then when you look at this graph,
you can break them down
into the principles.
So what are the fundamentals?
Are the principles of each interest
in getting results with those
in relation to your goal.
And then from that
you can break them down
into other topics,
you can break them down
into mentors for inspiration.
So the people that you follow
and get
your advice from
and then the connections.
So the connections between all of them
and real world problems
and those are all the starting places
that you can start
writing or creating content around
in a way that is very effective
and educational and valuable.
So pillar number three is the offer or
the product that you're creating.
And no,
you don't have to
wait to start monetizing.
I hate that stupid
gatekeeper mindset
where people are like,
Oh, you need to be this experience
to start making an income
or you need to start doing this
to start making an income.
It's like, No, dude, like you don't,
you don't fucking understand.
You're just gatekeeping and you're
trying to like, you're not thinking
like think a bit deeper, right?
How do freelancers start making money?
They learn the fundamentals of a skill
very, very quickly.
They start reaching out
to people immediately so
they can get real
world free,
real world feedback.
Next, they are they're charged free
or very low cost
because their skill isn't up
to par to charge
2 to $5000
and then they gradually work
their way up step by step.
And the sooner you start
selling something,
not only the sooner you can make money,
but the sooner you can start failing
and you can start iterating.
The first product
is always going to be shit.
You just need to get it out.
You need to get the shit out
so that you can make it better
because you're never, ever,
ever going to have a great product
the first time around.
It's just not going to fucking happen.
Put an offer out there,
build a digital product, sell
a physical product, the dropship.
If you have to start a freelancer
to start a consulting service,
whatever it may be, put out
content and just start
getting the shit
out of the faucet.
So clear water can flow.
So it's like, Okay, Dan,
but what do I sell?
So let me introduce to you what I call
the minimum viable offer.
There's minimum viable product,
but an offer is like all encompassing.
So the minimum viable offer
is either a single,
a single freelance skill
that you sell for five
500 to $1000.
So that's web design, email marketing,
something like that,
where a single skill you're not
it's not a crazy offer.
You're never going to be able to charge
$5,000 for that,
but you have to start somewhere.
Or number two
is a single interest consulting service
where you sell a pack
of four calls for 500 to $1000.
So this is what most people do.
And most people get like
get caught up in this.
It's like there's
some kind of stupid stigma
around freelancing
where it's like, Yeah,
I have to do the work.
I can't just teach people about it.
And it's like as a creator,
me, I hate paying for work.
I'd rather pay you to get on a call
with me and consultant
on how to do a specific thing,
whether it's a skill or not.
If it's health, I want to be taught
if you're starting an education
business like this,
then don't do a freelance done
for you service.
Just offer consulting calls
or a digital product.
So health
coaching, fitness coaching, performance
coaching, mindset coaching,
life coaching, business
coaching of whatever domain or nature.
And those are very broad.
You can go a bit more deep
into the submarkets
within those like bodybuilding
coaching or
neuro
neuro hacking
consulting, right?
It's what you're interested in.
And you can only find what it is
that you want to teach by diving
into your domain of mastery
or the crevice of reality
that composes the interest
you want to explore in this life.
But it's not like consulting,
is it only limited to those?
I'm really surprised that like digital
tutoring offers
aren't more of a thing.
If I learn web design
and I want to teach a creator
over four calls how to design
a great website for themselves,
I think that's a great fucking offer,
and if I was starting out,
I would pay for that.
It's the same thing.
I'll get on calls for four weeks with you
and teach you
how to write compelling emails.
I'll teach you how to run Facebook ads.
It's a consulting offer, and
I think those are
much better,
much more
scalable than a freelance offer.
And so the thing
why we start with a minimum
viable offer is that you can start
monetizing immediately.
You can start reaching out
to people in the DMS,
you can write a Twitter thread
or a post and have others retweet it
and then plug your service.
So you're getting 1000 to,
if it goes viral,
a million views
on your offer
and you start making money
because it's traffic and it's offers
and so the other thing is
why you start with this is because
then you can start fleshing out
a digital product
and already have results for it.
You can teach other people,
you can get them results
and you can note the commonalities
between like what you're talking
about on each call,
you package it up into a course
e-book, a cohort
or something of that nature
that you can then switch to.
And so you can stop taking
on so much client
work as your audience grows
and you can switch to a digital product
and have more free time.
And so that was just a broad
overview of all of this
one person business stuff.
I'll go a bit more in-depth
in the next video,
but I want to get more people
primed
to this whole idea
because I feel like it's
it's not ground
shaking or revolutionary by any means,
but it is very important.
So with all of that,
like the video, subscribe
for the next one.
And if you haven't already,
consider enrolling in digital economics,
I believe when this video goes out,
it starts next week.
So only the first people
that actually view
this video will be able to get at it
when it's live.
But later on you can apply
to the waitlist
and you can also check out other stuff
down there,
like the two hour writer course
or Modern Mastery,
which is my community
and other free creative
challenges, a power planner,
all of that fun stuff.
So thank you for watching or listening
and I'll see you in the next one piece.