If you are struggling to increase the number of followers your Twitter account has, or potentially
you're just in a rush and you want to fast track the whole Twitter growth process, then one good option,
which you have is to utilize a Twitter follower campaign objective, which, as it sounds, the main
objective of this Twitter ad campaign is to generate your Twitter account more followers.
So before I actually dive into the ad creation process, what I want to do first is answer two questions
that the majority of people typically have.
The first one is what do these Twitter campaigns actually look like when you're trying to get followers?
Well, they're a little bit different than to the usual Twitter ad you're going to put out there as
instead of putting out a tweet and promoting it or sending traffic to your website, getting someone
to download one of your apps, for example, what you do is enter in a few lines of text.
So this is the main text for your ad.
And then below that text is going to be a little calling card where people can directly follow you from
the ad itself.
So allow me to explain by giving you an example from Twitter support article here.
You can see we have a follow up campaigns out by a company called the Sandwich Bar.
They said, follow us for more on sandwiches, exclamation mark.
Then below that, you can see what is that or calling card right here.
And it's a big button which says follow.
So this is exactly how it's going to look on people's timelines.
When you run a follower campaign.
Your ad is also going to appear on people's profiles as well under the section where it says who to
follow.
So here you can see the same example of the sandwich bar.
I'm asking to be followed.
And, you know, this is an ad because it says promoted down here.
So when it comes to setting up these campaigns, they appear in two core places, which is people's
timeline like here.
And they also appear on people's Twitter profiles as well.
The second question, which most people have is how much does it cost on average to generate a new follower?
And it's a really good question, as, of course, if you want to run this campaign, no, not up front
is going to help you budget in terms of how many followers you'd like to achieve.
Now, like most things, when it comes to digital marketing, the amount you are going to pay per follow
is going to depend on numerous things, such as who you are targeting, demographics or age, the location,
and, of course, what other people or companies out there are also trying to attract the attention
of those specific audiences.
However, to give you a rough idea, you can actually see under Twitter's FAQ you frequently asked questions.
You can see that they give you a guide of 2.5 dollars to three point five dollars per follower you are
looking to generate.
So if you are looking to generate, let's say, another ten followers a day, then you need roughly
a daily budget of thirty dollars.
So I would bazza on to one follower.
It's going to cost you roughly free dollars.
But like I said, of course these are just rough guidelines.
What you may pay for a follower is going to vary greatly depending on who you are targeting.
You could pay a lot less than three dollars or you could pay a lot more than free dollars.
You can literally go either way.
So if you are running on a really tight budget and you don't have much capital to spend, then running
a follower campaign may not be the best thing for you.
You're probably better off taking things slow and growing your account organically.
So now we come to that.
Let me go ahead and show you exactly how you can create a follow up campaign is very straightforward
to do.
We need to do is go back into your ads manager, go ahead under campaigns and then click create campaign
ad for the campaign objective.
You obviously want to go for followers, which is build an audience for your account.
Let's go ahead and select followers, then click next.
And as you can see from the overview page is pretty much the same level as any other Twitter ad campaign
to your campaign at the top.
Then your ad group and Lati are going to review and launch a campaign.
So the first thing you need to do is simply put in a name for your follower campaign.
So let's just go ahead and call our followers.
You want to go ahead, make sure you got the right funding source selected in your daily budget of how
much you are looking to spend per day.
Or, of course, you can go for a total budget if you prefer.
So if I was to go for a total budget of, let's say, 35 pound, then based on the averages, which
I've seen from a Twitter support article, then I should roughly generate 10 followers from this campaign.
However, like I said, just take this with a grain of salt.
So putting whatever budget you feel is going to be best for your specific business.
So I'm going to leave mine as a total budget of thirty five pound and I'll take out my daily budget.
I would like this campaign to run from tomorrow and it can end the day after.
So let's go back into their summer on the twenty eight.
I want to end on the twenty ninth.
I don't want to go into the vault set in as I want to leave the pacing as is which is recommended.
Go ahead and click next.
Now I'm going to be taken into the next level of our campaign which is all to do with the ad group.
So really and truly, when it comes to the details for your ad group, you really want to follow what
we've already covered in the audience, demographic video.
And essentially you want to target people who you believe would be interested in following your account.
So if you run, let's say, a hairdressing business and you're looking to attract more clients, which,
of course will be female, then of course you're looking to generate follower's from female accounts.
And that's going to make most sense for you.
So on the gender, you simply go ahead and click women.
You would go in and put in your age range of your average typical client, the location where you are.
Local clients, of course, and you go in and select the correct devices, as shown already in the last
video.
So like I said, if you haven't already gone through that video in regards to the audience demographic
targeting, then please go out and check that video first as all the strategies also apply to this follower
campaign as well.
However, the main thing which I really want to show you, which is where these follower campaigns change,
is actually when you come down to the creative levels and we go ahead and creatives and as you can see,
we get a little warning from Twitter.
It says if you add a tweet with media to your followers campaign, your photo or card will not appear
in your tweet unless it is retweeted.
Now, this is really, really important to take note of as your photo or your card.
What that refers to is this part right here.
If I go back to this image of the follower campaign, this is the card right there.
So if you go ahead and use one of your tweets, which already has an image, then no one's going to
see this box right here, which means it's going to be harder for you to actually generate followers.
So it's really, really important that if you do decide to run a follower campaign, that you literally
just go for a tweet, which has no media whatsoever.
So typically speaking, the best thing to do is actually create a brand new tweet from scratch.
And in your tweet, literally say something which is going to make people want to follow you.
So in my example of my Twitter account, being Josh George, CEO, of course, my whole account is tailored
around CEOs.
I would go ahead and create a new tweet saying something like follow me for the latest tips and trends
on CEO.
So let me go ahead and do that now by clicking this icon right here, which is to create a tweet.
This is now going to open the tweet composer, which you saw in the previous videos.
What's happening?
So this is where I put in my main copy so I can say follow me for tips and tricks related.
OK, follow me for tips.
Follow me for the latest SEO tips and tricks.
Exclamation mark.
So that is pretty good.
Anyone who's interested in SEO is going to want to follow me.
As I can now find out about the latest SEO tips and tricks.
And if you don't follow me, then guess what?
You're not going to find out about the latest SEO tips and tricks as of course, SEO is forever changing.
So to stay on top of things, you want to make sure you get the latest information.
So that's really going to give people a reason and a bit of incentive to actually follow my account.
So when it comes to crafting in some copy for your business, what I recommend is you keep it short
straight to the point and really give people a reason.
So if you are a fashion e-commerce brand, for example, then you could say something such as follow
me to stay informed when you are running.
So anything that's going to get people to follow your account.
So remember, when we are creating a follower campaign, we don't want to add any media, so we don't
want to go ahead and click photo or video.
And it's going to add this big box right here and then remove our follow buttons less on that.
They once were happy with our copy.
You want to go ahead and simply tweak this tweak successfully save, which is great.
So now we can come back into our campaign creator, refresh this and then change that from organic tweets
to promoted only tweets.
And here you can see we have our tweet right here.
Follow me for the latest SEO tips and tricks.
I've selected that tweet now.
Now I can go ahead and click next, which is really true.
The final part of the campaign, which is just where we're going to review our campaign overview, make
sure we've got the right targeting.
These are selected and so on.
However, of course, I haven't populated any of that as this is just a dummy campaign to show you exactly
how you would sell one if you wish.
They weren't too happy about your detail, simply go ahead and launch a campaign.
And then once your campaign has finished, what you can do is look back into your ads manager and review
all the data and see exactly how your campaign went.
So here is an example to show you exactly how that would look, how you can see we've got this dummy
follower campaign set up and you can see this person actually generated twenty results, which, of
course, would mean twenty new followers.
They spent seventy two dollars in this instance and a daily budget was 10000 pound, which is a lot
of money.
But essentially you get an idea of exactly what I'm trying to show here.
Why don't you run your campaign?
You definitely want to log back into your ads manager and see exactly how it performed in terms of impressions
and your actual results.
So that brings us to the end of this video.
I hope you find it useful.
Setting up for our campaigns is a really good way to scale your Twitter growth and start to generate
lots of followers on your account, which, of course, you can then market your services to later on
down the line.
I'll see you in the next one.