Once again, it's time to beef up our portfolios with a realistic client project.
I created this client brief to emulate a real world client situation.
All questions are answered with as much detail as possible so you can have everything you need to tackle
this task.
This one is for a yet to be built local brewery and restaurant concept.
They need a logo designed to use for their signed beer cans, bottles and more.
They found your portfolio online and you sent them a series of questions to help guide your local design
process.
While doing this challenge, use the hashtag logo's student challenge if you happen to be on Instagram
or tag me at Lindsay Marsh Design, if you decide to post your student projects there, you can also
post on my Facebook page at Lindsay Marsh Design and in any of the student Facebook groups.
I love to feature select student projects across all my social media channels, so it never hurts to
post and tag.
I cannot wait to see what you guys come up with, so let's hop pun intended.
And to the client brief.
First question, what is your company name and how would you like it to appear on your logo, the Golden
Harp Brewery and restaurant note the word brewery is born Porten than the word restaurant.
What industry are you in?
The Golden Hop Brewery and restaurant will be a full brewery and restaurant experience will focus mostly
on serving our signature line of beer brewed right here in the facility.
And we'll also offer a full restaurant menu, including classic pub bites and appetizers.
What is the unique selling point of your product?
Our brewery has a smaller footprint than most and we brew smaller batches of our signature drinks.
We focused mostly on IPAs are Indian pale ales, which are known to be more hoppy than other beer varieties.
Hence our name.
The word golden comes from the fact that our drinks have a lighter, almost golden color to them.
Our facility will be very traditional in appearance, just like an old local pub you might run across
in London.
It will feature rich, dark woods, bricks and accents like hand carved crests and ornamental details
you will find a lot of newer breweries are going for the more contemporary industrial look with their
design.
We want to keep with a more traditional look and feel so we will be a bit different.
Our place will be warm and inviting with small places to gather instead of just one big, long bar table.
We feel like post covid this might be a more sustainable environment to support.
Any general concerns about your name or logo, when we came up with the name the Golden Harp Brewery,
we fell in love with it.
We felt like it instantly matched our potential brand feel and mood after doing research on the name.
We did discover there's an ornamental plant that has the same name and it's actually not really a hop
at all.
It's called the Golden Harp.
There is some concern that people might confuse the two as the hop we used to brew our beer is a totally
different plant entirely.
We use the cascade hop in our process, which is a very common variety.
Make sure to download the client brief document or look at it on my website to have the live clickable
links to a lot of these different items.
Who is your target audience, our target audience is anyone wanting a warm, cozy atmosphere to have
a drink, meet with friends and enjoy community together, will feature a board game area of a restaurant
and also feature daily events like quiz competitions, live music and dancing.
We want this to be more of a local family place, not this large giant Polish brewery like you see around
our area.
This means we can attract adults of all ages.
What is your price point?
This is a good question.
I believe we are a mid tier price for our beer.
We are a smaller facility.
And because we produce our product in smaller batches, it does need to be a bit of a higher price point
as we cannot scale and save money like some of the bigger guys do.
But I think the slightly higher price than normal is reflected in our better quality.
Style preferences, this is where you come in handy, we are having a tough time figuring out what our
style is, we know we like more of a traditional detailed look.
We want our logo to be easy to read, but we don't want it to look too busy either.
We're going to post a few styles we found online of other breweries we like and the style of them.
Of course, we want something unique to us and we don't want you to copy anybody directly.
We love the overall look of this brewery, the boiler brewing company.
The logo for Lamplighter brewing dotcom, we like the stamp to use on the logo looks kind of neat,
interesting and authentic.
There are so many great options here, we really like the look of a lot of these.
We definitely like the Hopp Supply Company logo here, and we also like this Lake Willcocks logo and
the Hopea logo section.
What do you want included in your logo?
Anything I should avoid using, we're open to using a hop in our logo, but please do not feel like
this is a requirement.
Just using text in our logo is an option as well.
We're also a place to gather and eat food.
So there could be something usable.
Their two sons will be serving food.
We also have the word golden to work with a gold accent for a more polished version of the logo would
be neat, even if that accent is just a really small area.
Our accent of the logo once again, this is not a requirement to use gold.
We don't want to limit you too much.
And honestly, we feel like we're not experts on this topic either.
We'll leave that up to you.
Where do you think of when you think of your restaurant concept?
Small, local, warm, cozy, friendly, everybody knows your name, traditional, but familiar and
lighthearted outside of the logo.
What else will you be needing?
You're starting from the ground up in our facility is just now being built.
We will eventually need a logo so we can create a sign for the front of our building.
We also need cans and bottle labels to place in our product when the facility is built and operational.
I believe the most important thing now would be a main logo that we could use on anything, and I'd
like to see it placed on at least one other kind of product.
Good luck, and I cannot wait to see the logos you come up with.