Now let's start setting up our first ad campaign and I'm going to choose the one to get followers because
if you're new to Twitter maybe that's what you need to beef up in the beginning is just to get a little
bit more followers before people start getting impressed with your account.
Right.
Because you know you need to do your first hundred first 500 all that.
So you need to reach those goals first.
So let's click on the followers and then there's going to be really basic things I want to quickly fill
them out and just for our purposes here instead of 100 I put it only on $5 a day.
There's that best option but we don't really need it let's say it's standard because accelerators will
just waste your money faster.
Rather instead of accelerating you rather go for quality.
So we're going to go in next.
Groups are for cases when you have a lot of ads running when you have one and it doesn't make sense
to have a group.
But for us let's just say let's just call it something like follower a group and the group that's is
going to be dollars for the bid type.
We're going to select that target cost and they recommend a really high rate per follower.
It might seem a little bit outrageous given like two dollars which just hands to three dollars for the.
But the reason this is so high is that let's say they showed this to a thousand people and like a thousand
people browse your Twitter profile and none of them follow you then they don't charge you they only
charge you per follower which means that a lot of people are going to browse your account and maybe
go to your website and we learn a little bit about you.
So there's a lot of branding in here because you're building awareness by itself.
People not everybody is going to follow you.
And so that they're going to give you a lot of exposure for this $2 the.
So you're going to say I would still like underbid this.
You know I would I would experiment with doing something like $1 per follower and see how it goes.
If it's really not going to start working through your budget then you can go lower.
But probably this will still work.
So let's go next and this is the very important part of the ad because the targeting is going to make
or break your ads you have to be extremely extremely extremely specific.
It's going to be OK to leave out people who are only kind of a match and you're going to want to target
people as intensely and as accurately as possible so that you don't waste the money that you put into
following these people you see so this is about quality.
So let's go through your audiences.
We don't really want.
Like I would say we don't want mobile people because people are mobile.
You know we don't know if they're in line at a store.
We don't not like if they're on walking somewhere and checking their e-mail.
Usually the engagement rates on people in Mobile are much lower because people can get distracted very
easily and we don't want to pay then to turn around and have that person get distracted by a text message
or something so I know that mobile is all the rage right now.
But I almost rather get people on desktops.
So I'm not going to do mobile.
For me I have business coaching business starting even though everyone is welcome.
Statistically it's majority male who.
Who start who.
Who are my clients.
And I know from my study in enrollments and I know from my coaching clients is majority male.
So I'm just going to bravely select all the males just because I only want people who are the most engaged
and definitely I want to select an age range.
In my case I want to go something like 25 to 54 is maybe perfect maybe 35 to 49 is even better because
these guys are typically higher earning.
They've had time in their career to build up.
They have savings to spend.
So they're better customers younger people they like things for free.
And but they generally are less engaged or they're people they tend to stick with things.
So college students people in their 20s you know they start a business today they quit tomorrow.
But for me if I'm deeply targeting and especially if I'm paying.
I want people who are a very good potential for me customer in the end for me.
So also I can I can choose location or language or obviously choose English.
And very importantly audience features.
This is what we know by the people.
So this is really the amazing thing right.
So in my case for me not for you but for me like I want to sell a business planning book.
Right.
So I know this is my huge keyword.
I could have the word business in there but that's really general.
So I really want to target people who search to use the word business plan and maybe I want to target
maybe business ideas maybe fund raising but again I want to get people who are really really really
targeted for me.
So I'm only going to do this so I have that audience feature I want more audience features I want.
That's not necessarily events but maybe behaviour's lets look at what Twitter has to offer us and maybe
people in business.
So we don't know for certain what these would entail where we would skip maybe small business industry
makes sense but we don't know if their service provider or if they're starting a small business it's
hard to tell that there's not enough information there so we're going to keep looking at behaviors and
maybe there's something else like nothing really else we're going to go to.
All and we're going to go to interests.
Maybe there's something there.
And again we're going to look for business and what's under business as ball business if they're interested
in small business.
Again we don't know if they're interested because they're in it but we can take a risk.
We can see business news in general intrapreneur ship that is also for us.
We're going to take small business so we have a relatively small targeting but that's what we wanted.
We didn't want to include too many people and we're going to go all again and just see conversation
topics.
We want like business planning business finance news it's too broad for us book genre of business and
we're talking about books and business books.
I want to definitely recommend my book to them because my book is a business book so we're going to
do that and I'm in this case will be satisfied so I'll go next.
And then you can choose a tweet that maybe really were presented this well maybe in my case it would
be a tweet promoting this book if I said if I made a tweet saying hey this is a great book come and
get it or something like that then that would be a really good tweet to promote here even a tweet like
this.
Twenty tips on how to write a business plan that's going to lead them to my book anyway so I'm going
to check that and then I'm going to go next and everything is ready here.
It's all set and you're ready to launch a campaign.
I'm not going to launch the campaign now but essentially once you click this button and provided that
your financial details are set like your her credit information is all set then you're going to start
this campaign and the dates are if you saw the data right now so it's going to start the campaign right
now assuming it's going to get it approved and that's it you're up and running and you're getting followers
who in my case at least they will be followers who you know they're interested in business.
And Twitter has recommended that my profile they've clicked on it.
They've browsed it and they decided to say follow.
That's a really strong indication of interest.
Now it's just your turn not to mess it up and then turn it into a buyer eventually.