i divided here today
three industry experts
to have a panel discussion
on software
and now ladies and gentlemen of the macintosh software dating game
welcome to the macintosh software dating game
software c_e_o_'s could i please ask you to introduce yourselves
by but defense business software publishing corporation
hi which cape or president of lotus your product called one two three
my name is bill gates uncertain of what precise
during nineteen eighty four
microsoft expects that cap
its revenues macintosh side
soft soccer magnate number three
point one was your first date with macintosh
we've been working with the mac
uh... for almost two years now
and we've got some of our are really good people on it
some for seo number three will macintosh being the third industry standard
welded create a new standard
it takes something that's not just a little bit different it take something
that's really new really captures people's imagination
and the macintosh appalling scenes i've ever seen
is the only one that meets that standard the
for forces your number three
describe your ideal relationship with them
well will be selling us offer independently
so the key thing is that apple gets a lot of consistent standard machines out
there
well so is the times uh...
we'd like to give stephen you mom's decided is whether
is the winner
apples are ready
i_b_m_'s blue
if max going to be the third milestone
i need all of you
i'd like to have a meaningful partners
alkyl we're listening in
and ecosystem
it needs help from other partners
it needs to help other partners
and relationships baths uh...
their destructive
don't help anybody
in this industry as it is today
so
during the last several weeks we have looked at some of the relationships
and uh... one has stood out
uh... as a relationship that uh... hasn't been going so well but have the
potential
i think to be great for both companies
the discussions actually began
uh... because there were some uh...
patent disputes
and uh... rather than uh... find
rather than are repeating history on extremely proud of both companies
that they have resolved of these differences in a very very professional
way
and i happen to have a special guest with me today of via satellite downlink
and i don't get done
him up on the stage right now
and
side
that i've done my career has been the work that i've done with steam on the
macintosh
uh... whether it's the first introduction aren't doing products like
mac x our of these have been made to milestones are we're very excited about
the new release were building this is a cult map office ninety eight
uh... we do expect to get out by the end of this year uh... i think it's going to
really now set a new benchmark for doing a good job performance and exploiting
unique mac teachers night in many ways it's more advanced
than what we've done on the windows platform
are also excited about internet explorer
and we've got a very dedicated team in salmon california works on that product
uh... in that code is really specially developed for the macintosh and snot to
support
of what we've done in windows environment
how we look forward to the feedback from all of news as well
before doing uh... more macintosh software
thanks
the air of
of setting this up as a as a competition between apple and microsoft is over as
far as i'm concerned
this is about getting apple helping
missus about apple
being able to make incredibly great contributions to the industry
it helping prospered
anything wrong eileen
right here in the right wing parents and i did
well thank you
uh... before we get started uh... i think uh... you know there are some
pioneers superb course
uh...
we had the planners at your on state there were some
of the really important pioneers in the
video we just saw and a couple of mark here in the audience so
uh... mitch cape or who was a regular t could you just stand up and
and fred gibbons who was not come to be before but is here tonight fred
and i are helping to the room but i do want to recognize uh...
our fill a journalist branch wonderful fortune who did the last mind also
western energy these guys did it was
not on the state but it was a fortune magazine interview brenda and appear in
the room here are
kenya's stand maybe he's
let's get started to happen
i want to ask uh... there's a lot of dayton nano monarch at quite anything
involve the plot to the press is the point that we wanted to the first attack
and was interested in asking is what you think each has contributed to the
computer and technology industry thank you steve
for bail
vice versa
we'll build built the first software company
any industry and uh...
i think he built the first offer coming before anybody
really in our industry knew what a software company was except for these
guys
and that was huge
i was really huge and the business model within the pursuing turned out to be the
one that work really well you know for the industry
so i think that the the biggest thing was bill was
really focused on software
before almost anybody else
he had a clue that that it was really the software
as i think that's what i see i mean i think a lot of other things you could
say that that's the high-order bit
and i think building companies really hard
it requires
it requires year
greatest persuasive abilities to hire the best people you can keep 'em
keep 'em keeping that your company in cuba working you know
doing the best work their lives hopefully
and uh... bill's been able to stay with us
all these years
built about
the contribution of stephen apple
well first i want to clarify a lot fake steve jobs sa
okay
what's being done is quite
phenomenal you know if you look back to nineteen seventy seven
that apple to computer the idea that it would be a mass market machine
now the bet that was made there by apple uniquely there were other people
products but uh... i did that
this could be incredible empowering phenomena
apple pursued that dream
uh... you know then
uh... model most fun things we did a met with the macintosh outsole risky
and people may not remember that apple really dot the company
please i haven't done that well in
uh... some people are saying okay that general approach wasn't good
but the team that steve building within the company
to pursue that
argument
somedays it felt a little ahead of its common uh... yet and remember that we
need
desperado payment when he came cap
uh... including distracted
uh...
steve gave a speech once which is one of my favorite free talked about in in a
certain sense we build the products that we want to lose ourselves
uh...
and
inner cities really person that would incredible case then elegance that
has had a a huge impact on the industry
uh... and his ability to
always
come around and figure out where that an expected b
uh... has been phenomenal you know happened literally was failing
steve went back and uh... reintroduced uh...
uh... innovation in risk-taking that have
uh... been phenomena so the industry's benefited immensely
uh... from his his work we've both been lucky to be part of it but
uh...
you know i'd say he's contributed as much time
uh... we've also we also both incredibly lucky
to had
great partners that we started the companies with and we've attracted great
people
everything that's been done at microsoft and apples them by just
remarkable people
uh... none of which are sitting up here
today idaho you're sort of that and i i i i met him that i think
and you're certain her sister your and where you're the stands problems of in a
way we are
on thirteen smoothly
so bill mention the apple to end and nineteen seventy seven
thirty years ago and there were problem other computers with
uh... which were uh... aimed at the idea that
average people might be able to use them in looking back on it
and i'm really average average person might not have been a believes and by
today's standards but it certainly broaden the base of who could use
computers
i actually looked annayya
and an apple and from nineteen seventy eight was a printed tricia ancient
and uh...
and it said thousands of people have discovered the apple computer
and and also said
you don't want to buy one of these computers we put a cartridge and i think
that was that's uh... a reference to the one of the atari or
something more you wanna computer you can write your own programs on
and so the world and obviously
piazza bill we had some very strange aspect and we have one where
it was in the kitchen
and there was a abut uh... won't look like of the wife
and she was typing recipes on the computer with the husband looking on
approvingly in the packet up like that
how did that work for i'd i think well aka
so uh...
but but just think back to uh... i i know that you started microsoft private
nineteen seventy-seven use i think apple started the year before sentencing
mike's often
war with an extra credit line
that and we did the big should the basic and seventy five
most of what some people here but i don't think most people know that there
was actually 'em
some microsoft software and that apple to computer
twenty about what happened there how that
how that occur
deadly ad
there'd been the al tearing a few other companies x about twenty four that have
done
various machines but the seventy-seven
group included that pat
uh... p_r_c_ diameter of the copy holler pat
uh... tears cd the apple too
the original apple to basic standards are basic we had nothing to do with but
that it was a floating point one
uh... where
and i'm also worked with loss on that
uh... ike
and wait until the story
petrobras
wiles
my partner start-up tech steve wozniak brilliant really guy
he writes this basic
it is like the best basic on the planet it does stuff that you know whether
basics ever done you have to run into finder error messages it finds me type
is that it's perfect in every way
except for one thing which is just it's just fixed-point right snotty it's not
floating-point
and so work
getting a lot of input that people want this basic to be floating-point
and michael bacon lost please please make this point was we have a people
earn apple me na david wants to make this possible
on point any he's never does it you know he brought by hand on paper and you know
you week he'd have assembler in the right with results but not a pretty type
it in
he's never got around to making my point
uses one of the mysteries of life i don't know
you never get
you know microsoft had this very popular really good floating-point basic that
week end up going to them
saying help
and and how much was that i think your talents rose thirty one thousand dollars
and apple idea for that floating-point basic i flew out happily spent two days
they're getting the cassette
because i think for the main ways that people store things up apartheid
and
and that was fun i think the most fun
is is later uh...
when we were together what was the most fun tell tell the story but most on that
was later
and maybe later
not the most it
web obviously
well instant comparably
uh...
started battered it
the team that was assembled there that is the macintosh was a very committed
team
and there was an equivalent team on our site that just got totally focused on
this activity jeff harbors club
incredible people
and we really did
that our future
uh... because with on the macintosh being successful and then hopefully
graphics interface in general been success but first and foremost something
that would
authorize that being the macintosh
and so
we were
working together the schedule from certain all of you for subsequent price
when steam first came
up it was going to be a lot cheaper compute
that it ended up being about spying uh...
she worked in both places and vote
well here in seattle wieght right now but microsoft if i remember correctly
impact from what i've read uh...
uh... was a max of one of the few
companies that were allowed even have a prototype of the nafta what's
interesting what what what's hard to remember now
is that microsoft wasn't in the applications businessmen
they took a big bet on the mac
because they this is how they got in the alps business
the lowest dominated the apts business on the pc packed them
right we had done just molting plan it was a kid on the apple too
and then
next did an incredible job getting on the i_b_m_p_c_ and one-two-three came in
and
ruled out
that part of business so the question was what was the next paradigm shift
that would allow for an entry word perfect we have word that were perfect
was by far the funds were prostate debasing database and were was that
would let them to come but dos a text all of the all of these products
something weird off-base like products
'cause windows wasn't in that picture of the product
that's more early nineties that that we get to that
and so we made this doubt that the parent times shift would be hot graphics
interface in particular that the macintosh
would make that happen with a hundred twenty eight k
of memory twenty-two cave which was for the screen buffer uh... fourteen ko is
for the operating system so it was
uh... t
fourteen k
the original mack of racism was fourteen k
fourteen k that we had to happen loaded when our software ran
so when the show would come up with probable hundred twenty k u_s_ was u_s_
was bigger than fourteen kit was in the twenty-some
so we should please know we should use computers now with no data by two
gigabytes of memory
and nobody remembers
holland twenty-eight k
i remember i remember i remember pain a lot of money for computers would came
into this
so uh...
the two companies work
mostly on the on the mac project which is because you were
maybe not the only but
the prints were one of the principal software creators for right
apple did the mac itself but we got we got dilemmas team involved
to write these applications
we were doing a few apts ourselves we did neck pain actor on stuff like that
but uh... abilities team that's a great work
in terms of going moving forward when the acu left and your company grew more
and more stroke
how did you mean
after steve left
well apples
tape hung in the balance uh...
we continued to do macintosh software
and
uh... excel
would stevereineke discovering new york city uh...
uh... this kind of a up on about that
went on and did very well
on but then
you know met apple just was in differentiating itself well enough from
uh... dot higher point platform
being windows reddening
boson window okay but especially windows in the nineties
began to take off
in nineteen ninety five windows became papa
the big it wasn't sort of mattresses when those big debate was character
would interface vs
graphics monitor facing
when the three eighty six came when we got more memories
the speed was adequate some development tools came along
that paradigm bat
go we
paid off for everybody to document early and said you know this is the way
that's going to go
uh... and sample wasn't able to leverage it's
they were involved
bay after the fight club came at goes com
the product line just in involved uh...
as fast
with the wasn't that bad uh...
as it needed to and we'll actually negotiating
ideal to invest and and make some commend some things with gil amelio
uh... and so
houses like
emmy-winning company to him
apartheid saying the way down the alley uh...
so i was calling them up on the weekend and all the stuff in
lexington is being called me and said
don't worry about that negotiations of guilt meal to go
uh...
you can just talk to me now that's lard
help deal was announced that it gets a he said
apple
is like a ship
with a hole in the bottom
leaking water
and my job is to get the ship
pointed in the right direction
d
k
and meanwhile
uh... through all this
uh... i mean i want to get back to the
then we saw in nineteen ninety-seven at macworld their part
windows was just going great consummate uh... windows ninety-five eat to
whatever extent earlier versions of windows had not had all the features all
the police dept at the mac administering five really was an enormous enormously
uh... twenty-five aswin graphics interface became mainstream went
the software industry realized wild this is the way
applications have been done
it was amazing that
it was ridiculed served in ninety three ninety four was not mainstream and then
in ninety five the debate was over
uh... was kind of
just a common-sense thing it was a combination of
hardware and software
uh...
maturity
getting to uh...
appoint
that people could see it
so
i want to go through every detail the whole history of how you came back but
thank you you have to go
put you in that video we also you said you decided to that it was destructive
to have this cottage with microsoft na beastly
ap was a lot of trouble and i presume that there was some
uh... tactical or strategic reason for that as well as just wanted to be a nice
guy right i mean you know
sample was indian very serious trouble
and uh...
what was really clear was that
if the game was a zero sum game where for a couple to win microsoft had to
lose
than apples gonna lose
but that's allot of people's heads were still in that place i was there
well out of people's heads were in that place
at apple
uh... and even in the customer base
because map would have been to the one of the stuff in microsoft was being
successful napa wasn't in there was jealousy in this in that
there was just a lot of reasons for it
don't matter
but the net result it was was there were too many people in apple in the apple
ecosystem playing a game of for apple the when microsoft has to lose
it was clear that yet enough to play that game
'cause apple was a unique microsoft
apple didn't have to be microsoft apple had a remember who apple was 'cause if a
guy who apples
and uh... so is it to me it was pretty essential to break that paradigm
university was also important that you know microsoft was
was the biggest sofrer developer outside of apple developing for the mac
and and he saw a you know that was it was just crazy what was happening at
that time that was very weak
and uh... it's so i call bill up and
try to patch things up
and since that time we've had it
team and certainly dedicated to doing america plications they've always been
treated kind of any unique ways that they can have
uh... pretty special ation ship without them
and that's worked out very well in fact
every couple years or so there's been something new that we've been able to do
on the makan
a great great business for us to do
and it's actually the relationship between the mets built-in at that
microsoft and apples a great relationship
whoever best develop relationships
and you look at yourself as rivals now today as as this landscape is involved
in the private internet landscape everything else other companies come for
a bit
how do you look at yourselves in this landscape today as you want to meet you
you are competitors in certain ways we want to be american playwrights the
commercials and you get to know each other from daniel and i have to confess
i'd like to see god
yeah he's good at camp
you know that i want us to help the part of those commercials
is not to be
but it's actually for the guys like each other okay
now
pc guys pc guys great eileen is not a big heart
his mother loves their pets on
hi well likely see god tells it are
continuing yet again to see you guys what makes it all work
all right
think about
you let me just ask you bill
uh... you up and see microsoft is a much larger company
here in many more markets many more types of products then annapolis
uh...
uh... you know when you were
uh... running the company irwin steve bomber a is running the company uh...
you think of is the but to cabal
i don't know lynn x in the in the uh... in the enterprise to think about the
lots of uh... i mean sony with in in the game uh... area
uh...
uh... alternates apple on your radar screen microsoft in the business sense
well there's there on the radar screen as an opportunity
and and and a few cases like this and
that if you go to the back room baking about those competitors they love the
fact that apple's created object antique market
and they're gonna try and come in and and contribute
something to that
now
and we want is a role customers
now
uh... i i have to tell you i was actually told by j allard i'm serious
uh... because of the nature of the processor
the development platform they used to develop a lot of the software for the
xbox three sixty was max
he claimed that at one point they had
like place the biggest order
for whatever the mac tower was at the time of anybody
and it was microsoft i don't know was the biggest but yet we had a
the same processor essentially that the mac
levels great irony not they were switching away from them process our
well the xbox three sixty was adopted buds are good reasons actually in both
cases art is we're not in a portable application and that was one of the
things that that
processor roadmap to kathy yes we did
it shows
pragmatism but um...
we weren't prime uh...
and do things that way
uh... so that was the development system for the early people
getting their software ready for the introduction of
of xbox three sixty
whenever manana
peptide t_
admirable restraint as one of the four hundred seven steve is so known for its
restraint
where and how do you look at that mike send them an apple perspective and you
compete and computers and i mean you could say you don't compete you know the
arab destructive whatever with the week that released in nineteen eighty seven
but
you your consciously aware of what they're doing with we know that you
followed this too closely i think what's
what's really interesting is uh...
and we talked about this earlier today
if u
if you look at the reason
that's uh...
the ipod exists and apples in that market place
it's because these really great japanese consumer electronics companies who
couple in the portable music market
uh... for a long one invented it an audit
rights continue portraits of
couldn't conceive of any implement the appropriate software cuz i pods really
to software software the ipod itself at software on the pc of mac id software
mcleod for the store
and it's a beautiful box
but its software
uh... if you look at what america is
uh...
it's always ten
writes in a beautiful box but it's it's a list ten
and if you look at what an awe i phoned will hopefully be
it's awful
and so
the big secret about apple courses not so big secret maybe is that apple views
itself as a software company
there aren't very many software companies left
and microsoft as a software company and so
you know when we look at what they do and and and we think so that's really
great meeting some of its
little bit it's competitive and most of its not
we we don't
a belief that the mac is going to take over eighty percent of the p_c_ market
you know we we're really happy with our market share goes up a point
and we love that we work real hard at it but
apples fundamentally a software company in there's not a lot of us left in
microsoft like you you may be finally saw opera company but you've been known
at least your customers and to most journalists as the
company that kind of
pays a lot of attention integrating software and hardware challenge
microsoft has made some recent moves
to be a little more like that obviously not your core biggest businesses but
with xbox stands in women
you know the surface computing uh... a device we saw today is another example
these aren't markets that
holed up in size to windows are office but
their samir murray cid initiatives are
are the
companies
approaches to this
allen kaye had emerging a little or allen kaye had a great quote back in
seventies i think he said uh...
people that love software want to do their own hard work
what bill of software like resist that oka
the questions are their markets where
they innovation and variety you get
is aid net positive
the negative is that
in the early stage really want to do the two together she wanted to prototyping
and things like that
uh...
you know really is one thing and then
stake the phone market
uh... we think were a hundred and forty different kinds of hardware we think
it's beneficial to us that even if we did a few ourselves it would give us
what we have through those partnerships like was he take the robotics market
very undeveloped we have over a hundred and forty
tightening volume robots using microsoft software in the creativity building
toward a security things medical things we love the innovation
and the ecosystem that's going to grow up
who knows when were patient
around out and will have a
a great asset with this robotics software platform so they're things like
pc phone and robot were
it that that microsoft release
uh... is to go for the variety
it's apples it's great their you know for them they do
work super well for them
and as a few markets like xbox three sixty zune and they said we have to know
once the circus thing and this roundtable which is the meeting room
thing where will actually
uh... through subcontractors but it's all are
the piano on the risks and all that for the hardware the designs is completely
microsoft at the them round tables that some even oster we just uh... we've
shown
prototypes other bits that's the thing where
it's got the three hundred sixty two d alright as all those
it's like cisco has something in that market and h_p_ to ricardo if he has a
very high and thing
uh... that's at the time it like but anyway
uh... alright
enough you ever regret
uh... which was this something you might have wanted to do differently and maybe
this all you feel like this happen after you left apple
something you might have done differently that where where you could
have happened much beer market share for the mac
well before i answer that let me make a comment deals incident which is
it's very interesting
in the consumer market
um...
in the enterprise market they're they're very different spaces
and the consumer market at least i think want to make a pretty strong case
outside of
windows
uh...
on pcs
it's hard to see other examples
of the software and hardware being decoupled
working super well yet in mind in the phone space over time
uh...
it's not clear
uh...
you can see a lot more examples of the hardware software coupling
and so i think this is this is uh... won the reasons we ought not to work every
days cuz
nobody knows the answers to these questions and we'll find out over the
coming years maybe both work for me
yeah but maybe they won't
yesterday it's good to try both approaches and some product category
street music players
this the solo design work better in the pc
uh... the the bride into signs at this stage has a higher fare
has a higher share yet as a manager it's not that much different music players
the other way around apakah
sabji is there some moment u
it should have done this to happen sooner than that and we could have had
all it's not as i do you have these hardware software integration in its
working very well mannered there's a lot of things that happens
that i'm sure i could have done better when i was available the first time
and a lot of things that happened after i left
that i thought were wrong transmit doesn't matter
he really doesn't matter the kinda let go of that stuff
and uh...
now we are where we are so
we tend to look forward and you know one of things like that when i got back to
apple two years ago it was like
i thank gave the museum
to stanford and all the papers and all the old machines in
kinda cleared out the cobwebs that'll stop looking backwards here
it's all about what happens
and his team you can look back and say well gosh
you know i wish i had i got fired i wish i was there i wish this i wish that
it doesn't matter
and so what's going down tomorrow
rather boring about what happened yesterday that's all right we're going
to talk a little bit marvelous earlier today the landscape and how you see
and the different players in the market and how you
we look at what's developing out were you surprised both these this having
been around
on and still very activin everything i mean your companies are still critically
p companies but there are many many companies have become quite powerful how
do you look at the landscape
at this moment and what's happening especially in the internet space
i think it's super healthy right now
i think there's a lot of a lot of
uh... young people out there buildings and great companies who want to build
companies
who are just interested in starting something in selling it sir
with the big guys we want to build companies
and now i think they're simpson real exciting companies getting built out
there
some next-generation stuff that
that uh... uh... you know
some of us play catch up with them
and you know some must find ways to partner with things like that but
there's a lot of activity of the twenty cent dots it's a healthy period
the notion of one
the newport actress looked like
uh... what natural interface can do
the ability to use the cloud the internet to do part of the task
uh... in a complimentary way to the the local experience there's a lot of
intention
uh...
for pool
approach of startups the
existing companies to do research uh...
will look back at this is one of the the great kurds an invention
institute
there's a lot of things that that that are the risky right now which is always
a good sign you know when you can see through that you can see the other side
though yes this could be huge there's a period of risk
that you know he's ever done it before and an example that would protected by i
do but i can't say and so
but i can say when you feel like that that's a great day
that's what keeps you come to work in the morning at six and it tells you
there's something
exciting remnants corner okay but so the two of you have
uh... certainly uh... your you're involved every day with the internet you
had internet products that you have a whole slew of stuff on the internet
uh... you've itunes and dot makan
and
and all of that
i don't know their level you're the guys who represent
the rich client
the personal computer
big uh... operating system and all and there is a certain school of thought
hampshire chaired by some people the room
but this is all migrating to the clout in you'll need a fairly like piece of
hardware
that won't have to have all that
invest multi-step you guys have done
uh... throughout their careers uh... so as much as people i think the viewers
rivals one would think that he was the two guys dinosaurs they were both
dinosaurs here whenever i tried to talk about that now
seriously uh...
use the readiness five years within five years is the
personal computers so going to be the lynch pin of all this stuff
but you can say that it'll be predicted that it won't be
uh... in of the network computer
uh...
purpose over about what five years ago we disappear
uh... member the single punching appear there was somebody who said that they be
still in purpose things are going out of my dear
uh... since that before
the mainstream as always under attack
the thing that people realize is that
you're going to him
rich local functionality when at least are back
ways you get things like speech invision as you get more natural form factors
it's a
questioned using that local richness to gather with
uh... the richness that that's elsewhere
it is you look at the device say that's connecting to the tv sad or connecting
in the car
there are lighter weight hardware
uh...
internet connections when you come to the full screen rich
edit the document create things
uh... and i think
we're nowhere near
where we can be done
making up stronger
i'll give you a concrete example
uh...
i love google maps use it on my computer
in a browser
uh... but when we were doing the iphone
without would be great to have maps on the iphone
and so uh... we call the google
and uh...
they had some they'd done a few
client absent java on some phones in the uk
on a p_r_ that we work with a little on
and uh...
we and the bright client ap
for those a_p_ eyes they would provide the back in service
and the apple we were able to write since we're pretty
reasonable writing aps
blows away
any google maps clients
just blows it away sensitive data coming off the server
but the experience you have using it
is unbelievably way better than the computer
and uh... intend to stay completely differently do what they put on phones
before and you know that client is is the result of a lot of technology on the
client
a client application so
when we show it to them
blown away by how good it is
and you can't do that stuff in a browser
people are figuring out how to do more in a browser and the persistence state
of things when you're disconnected from a browser how do you actually run-ups
locally
using you know capturing those technologies so they can be pre
transparent with your connected or not but
it's happening fairly slowly
and there's still a lot you can do
with uh... a rich client environment at the same time
the hardware is progressing to where you can run a rich client environment
lower and lower cost of license
on lower and lower power devices
and so uh... there's some pretty cool things you can do with clients to are
you talking to you saying
rich clients don't matter but
maybe i misunderstood you but your example was
about a rich client is not a personal computer as we export of a purse what
i'm trying to say is it's i think the marriage
of some really great client taps
with some really great cloud services
is incredibly powerful
and right now can be way more powerful
then just having a browser on point internet software company being the
software and services company rep
i'm saying the marriage of these services
plus a more sophisticated clients
is a very powerful marriage billy wright architects inc
the quicker the question is do you want just in the cloud all you have done
locally as the browser
and it that is the same question for the phone as it is for the
full-screen advice the law is the different screen sizes because these are
you know the eat the the five inch screen that's not really compete with
the twenty inch screen is not compete with the big living rooms cardinals are
uh... things that there'll be some type of computing behind all of those things
all connected to the internet
but the idea that locally you have the responsiveness
uh... immediate interaction without the latency ur banff limitations that you
get if you try and do it all
uh... all behind
uh...
not about what needs to do
the right balance device look like in five years what would you be a principal
device
one
is that it is that it acting to use could be wrong i think u
carry a tablet right right
which has not
necessarily stormed the world yet yeah this is like windows nineteen ninety two
uh...
uh... that is someone and uh... repentant on uh... my belief
mckenna
that cares point what would you each imagine that you would carrier
shoeprints politic thing to do means you have been sent a very lightly mail and
all i consider deftly sarquilla sohbat jeff balkan showed a
lyrics based very small uh...
cut the caulking to call them indian to a smartphone today
phone from ken
extendable nadi it does mary weren't there but
uh...
what would you think
you get you to be
i assume you carry uh... you carry temp bc then i would bring to this maybe
change mop
uh... or no
you obviously carry a
mecca pro i would guess or
amalia alumni from
and iphone you have one
yes well he has when he took it up before
uh... what
flashed his lifelong earlier statements about waiting to buy what what what
uh... picture device in the five years you rely on the most
according to have one device
i think you have a full screen device that can carry around
and you'll do dramatically more reading light off about
uh... dot i mean i believe the tablet form factor
until happily so that they have the king
you have some way of having a hard working boredom some
settings for that and then you have the device that fits in your pocket
the whole notion of how much function
how much function should you combine in there
and there's navigation computers
there's media there's phone
technology is letting us put more things in there but then again you really
wanted to let
so people know what to expect there's quite a bit of their experimentation
that pocket size
device but i think those are natural form factors
then it will have the a blue stem the portable machine
the evolution of the phone
will both be extremely high volume
complimentary that is to the old one you're more likely to any other
and home you have a
the setup that they are planning to well home
you'll have your living room which is your ten-foot
experience and that's connected up to the internet
uh... mariel houdini nin entertainment
there's a lot of experimentation in terms of what
content looks like in that world
uh... and then in your daniel have something a lot like having your desk at
work
you know the view is that every four saw one vertical surface will have a
projector
uh... so you can put information
you know your gas commutes surface that you can't see it
and manipulate and i think several might have to doesn't have a screen and
projector you back thanks
about
about the perfect place for an actor
so what you're five year outlook at the devices you can you know it's
interesting
the pc has proved to be very resilient
as as bill said earlier in the death of the pcs been predicted
every few years you're what you're saying pc in the
personal computer and general not just windows pcs
i mean personal computer in general
and and uh...
you know there was the agent productivity if you will you know the
spreadsheets and word processors and that's kinda got the whole industry
movie
if you come up let's hope for a while i was getting the will stay open
many internet came along
and uh... everybody needed more powerful computers to get on the internet
browsers came along and it was a sport internet page that came along access to
the internet
and then some number years ago you could start to see that
the pc that was taken for granted things account at
plateaued a little bit
and innovation was at least in them high i think this whole notion of
the pc we called it the digital hubli keep calling you want
sort of multimedia center of the house
started to take off with digital cameras digital camcorders and sharing things
over the internet
how demeaning repository for all that stuff
it was reborn again
as for the public digital life
an
you can sort of see that there's something starting again it's not clear
exactly what it is
you will be the p_c_ may be used a little more tightly coupled with some
back in the internet services and some things like that of course p_c_s are
going mobile it ever greater degree
so i think the pcs going to continue his general purpose device
is going to continue that
be with us and more for those whether it's a tablet notebook a red no big
curve desktop you have in your house whatever it might be
so it'll be something that most people have leased in this society and others
maybe not but certainly in this one
but then there's an explosion
uh... starting to happen
elise what we call pls pc devices
right you call the ipod one of them
uh...
there's a lot of things that are not get into trouble using that term i want you
know that
what i'm kidding host pc devices
people-to-people write letters to the editor they complain about it anyway
going okay
i think there's just a category of devices that part
as general purpose
uh... that aren't
that that are they're really more focused on specific functions where
their phones are ipods or is it
what have you
and i think dot that category devices is starting is going to continue to
very innovative and we'll see what's happening in sample of what it would
that be
well i thought i suppose payout as a phone as opposed to see the bus
because the iphone and are some of these other smartphones money you make
right you believe that the iphone is much better these other smartphones at
the moment but is the are these things
i think religious computers in a different form factor i mean we say we
said we are following it sounds like a gang up on work everything's computer
did inform factor
so what
right so what if it's bill with a computer inside it
it doesn't matter
it's what isn't how do you use its and how does the consumer approach it
and uh... and socal cares what society what are the court functions of the
device formally known as the cellphone whatever one quote the pocket the bikes
what would you see the court functions looks five years out
one of the core functions that pocketbooks
how quickly
all these things that'd
and somewhat specialized
the navigation device the digital wall that uh...
the phone the camera the video camera
how quickly does all come together
it's hard to try it out but eventually
you'll be able to pick something that
how's the capability to do every one of those things
and yet given
the small size
you still won't want to edit your homework
or added a movie
on the screen about sides uh... and so you have something else
that led to do the redeeming
added demand and those things
that we could ever get a screen that we just were all out like the squirrel
him and then
uh... you might be able to have the device
that did everything you know in the very first d conference we had these guys
from unique here yep sure you both talk to them
uh... they were talking about that that was five years ago it's always five
years after you do you know so we can
that there is some
advances in projection technology they're more likely deliberate i think
than the flex material guys but
even on horizon no matter which of the two approaches
uh... any part as far we have selected sub research people work on that list
there's a lot of investment but it's
at least in the five year time frame
five years from now what's going to be on the device
i don't know
and the reason i don't know was because
i would have thought that there were two been maps on it five years ago
but something comes along
gets really popular people lovett get used to it you wanted on there
uh... so
people are inventing things constantly and i think the part of it is used his
is balancing what's on there and what's not on the wrist editing function
and uh...
clearly most things you carry with your cheek haitians devices
you want to be some entertainment with them as well
but their primary which indications devices and they're going to
that's what they're going to be
at said the computing area where they exciting areas in the internet space and
all that you're looking at you find
it's interesting to each of your companies and general for
anne kaise social networking
any kind of in wikis those kind things things he talked about past weapon
so you know
we're working on some things i can talk about payment
again yeah
these very beautiful are used to be a saying isn't got out of los the way the
select our things to be a saying in apple isn't it funny as shit
that leaks from the top
yeah it's kind of like a sweater that's this is a vast that
that was what these to say about me when i was in my twenty because
the uh...
there's a zillion interesting things going
on the internet
that the most interesting things to me are these incredible new services that
people bringing up
uh... running entertainment or
uh...
there's a lot of them surrounding entertainment
but there's a lot of them that have to do with just
figuring out how to navigate through life a little more efficiently
and i think if you know it's really great when you show somebody something
you don't have to convince them they have a problem with the salt they know
they have a problem it shown something on my god
i need this i think you can see a lot of things like that happen over the next
year too
do you on
you obviously have it very large internet business with itunes and
and he saw a lot of stuff on the and the apple store
uni work early with this idea that when you bought a a computer from apple you
had this kind of internet service back and it was called dot mac and i think a
lot of people feel it
you haven't developed at briar i couldn't agree with you more in will
make up for lost time in the near future
and and and your tissue obviously huge things like
uh... like hotmail for instance which is uh... i guess the ah... and and and
windows messenger which are both
uh... widely used and you know how many users gazillion
huge numbers
but on the other hand you haven't
uh... as and steve bomber was talking about today you know you have other
people have much stronger positions and things like search shin
uh... other parts of the uh... the internet so
it are you guys because you are
uh...
the personal computer companies uh... better best uh... you know best so said
with that
not as nimble as some of these competitors this point
you worry about not being as nimble both of you know i mean obviously mixed up so
much bigger company but you're a big company
steve uh... apple is to do you worry about not being is the most some be
sitting up there with
you know that kind of ten employees the guys have been
nineteen seventy seven
well there's always going to be great new things that come out of
other companies in you want to be in a position to benefit from the house to
have those inventions drive demand
for windows and personal computers and then some of those upstream things a lot
of purchase payday
i hope steve mentioned we are going to produce big nserc hopefully to a higher
degree
in the future of mentioned i a
then at present sobel will see we can do there
a lot of the applications our war specialize in their daughters will go
into intake
it can happen with education now
that video is mainstream and all these tools that what you do which
interactions are very mainstream
i'm very excited about that
baghdad to carmen
those back to the very beginning of our industry and some of those dreams
this would be used by students for the teachers to get better learn from each
other in these new ways ouija we're just at the threshold
or some of those things can happen
and yes our company's uh... can contribute to that but as a whole
it's the ecosystem jumping on a building on each other
where you can finally say
finally technology did something for education
look at this a little bit differently which is uh...
we're not trying to do a lot of stuff
'cause it's not what we do we don't think one company can u everything
so you've got a partner with people that are really good stuff
we're not talking
maybe microsoft is is great search we're not we're not trying to be great sort so
we
partnered with people that are great search
uh... we don't have to maps on the back and we know how to do a great the best
maps client the world
we don't have to be back in so we partnered with people and i'll be back
in
and what we want to do
is being that
that consumers device that consumers experience wrapped around all this
information and and and things we can deliver to them in a wonderful user
interface
in a coherent product
and so in some cases
you know we have to do more work than others you know in the case of of itunes
there wasn't a music delivery service it was any good we had to do want so will
do one
but in other cases there's companies doing away better job because we're not
as as good at this stuff is other people are and would love to partner with them
and so we know we selectively deny and uh...
i think it's
it's really hard for one company to do everything
in a complex both entertain the entertain europe and his important about
the company's fears music right now and as you get into
hide happens to be
microsoft is and within the hollywood area where you see that going in the
year viewed to have had a couple of
network people here uh... talking about
changes that are happening in hollywood and everything else what is happening
now to entertain a delivery where do you all play
you'll be the delivery mechanism in one way any other
for most people
well the big the big milestone
is where the
the delivery platform
is the internet and so you bring the richness of the interactivity
i think you can get little bit of a glimpse of the future of t_v_
from looking at
community type things like xbox live where people are talking each other
finding friends
you know watching things together talking
about those things
issue mapped out onto john rose like
uh... educational shows are sports shows are watching the olympics of the
elections
uh... that ability to nobody becomes very very powerful
and we're not and entertainment company where he yes we do kilo which is this
big video-game but by and large were a platform
and so it's the it's the top software
things whether it's the speed shore the increment deep rapids that's where our
things that t ten years to get done i_t_t_ v stopped the foundation there
and up to ten years to get it done now it's finally
uh... coming to parisian and we have people like
eighteen t betting
uh... their company on
uh... putting that together so we're just at the start
uh...
helping in the
he still
uh... entertainment delivery vehicle
uh... through boulter pcs
unfortunately not connected up to the team
he set most cases but now that's a point m innovation and now things alike i_t_t_
bien annex parts that are connected up in the living room
you you were to the
uh... bill you were here but steve showed up
uh... a new function of apple tv that brings you to directly to the t_b_
is you're going to be more of that communities use use up the the waybill
says as a mabel were
entertainment or well shannon putting aside to disney world but yeah i mean i
think
i think people wanted your their entertainment when they want it
and how they want
on the device that they want
ultimately that's going to drive
the entertainment companies and uh...
all sorts of different business models
and that's a good thing i mean if your content company
that's a great day
more people wanting to you know enjoy your content were often and more
different ways that's that's why you're in business
but the transitions are hard sometimes
and you know the music industry it turned out that the internet dot fast
enough to download songs pretty easily
there was no legal alternatives in and maybe they made some bad choices and how
they reacted to that
you know they're still trying to make the transition
to it that they are very different way of doing business or ways of doing
business while they're under attack from piracy
and we can all highlight some of the mistakes have been made but instills a
tough job
and uh... a hollywood i think uh... you know is is watched what's happenin music
learned some things to do some things not to do but you know there are still
trying to map this out how do they make some of these transitions
some new business models different platforms allowing their
their customers weighed more freedom on when they want to watch stuff and how
they want to watch it and i think there's a tremendous amount of
experimentation thought going on
it's gonna be good
it's gonna be really good if your content owner
can i ask about
uh...
user interface the personal computer
is that has just come out
which is your
that's for sure windows uh...
you've done
has some you why uh... improvements in it
uh... you're about to do yet another version of
uh... the mecca let's call that burden in the fall
from what you've shown
publicly list so far has a has some improvements
but fundamentally these are still the
file icon folder icon drop-down menu i know i'm minimizing there's a lot of
other things there's gadget sandwich it's in all all kinds of other cool
things in there now but it
you know there's a you can see that it's still all built on
but what you started with
what's iraq's they did research on
is there a in the offering and the next four five years is it possible there's a
new
paradigm for
organizing the user interface to the personal computer lets the
cellphones links out for a minute purchased the personal computer
one of the things
that's been interest paid for a long time miss win
three-d_ comes into that interface
there was a lot of experimentation sites on the internet we're kind of walk
around and meet people but in fact the richness the speed
interest in sustain itself
now we're starting to see with some of the mapping stopped a few of the sites
that the quality of background checks the tools and things are getting to the
point
with really clearly come and so
i'd definitely say that when you go to www store
uh... bookstore you'll be able to see the books
lined up
you know the way you might be interested in are lined up the way they are in the
real store so three d_ is a way of organizing things particulars we're
getting
much more uh... needing information on the computer a lot more choices lot more
navigation than we've ever had before we can take that into this communications
world where the p_c_ is playing a much more several kind of taking over what
that was the pbx or one of the last mainframes
in the business environment
that'll be a big change
that'll come to again as we get mental input although clausen changed and what
about this multi touched up it's really interesting
obviously steve showed some that on the on the iphone when he introduced uh...
the iphone
steep bomber
today showed a bunch of it with the surface computing device
it happens although that's not part of work
program that h_p_ which is a sponsor of this conference has a multi touch
sort of display uh... uh... over here uh... outlook four-year
is this
will dismay kat's wedding or do you know you are this kind of thing that will
this make its way into larry maybe call it direct manipulation of objects with
your hands in your fingers will this make its way
it's a mainstream let's say laptop computers as a
knew you are an additional part of the wires that just a
well to tell me a little ashlie devices vision vision
software is doing vision
and so
and imagine the game machine readjust could pick up the back of swing under
the tennis rackets we know we have a life
wheat no and all that well doesn't know that you can't pick up your ten w_n_y_c_
richmond wing you can sit there with your friends and do
both natural things that's a three-d_ position on the bites
this is video recognition is a camera seeing what's going on
you know in the meeting
like you out of the new copy of the country would know who speaking when and
everybody only things like that
the camera out will be ubiquitous
now chris reacted design way the people's expectations about privacy or
handled
appropriately but software qa division we can do it very very inexpensively
and
and that means this topic comes pervasive you don't just talk about it
being on the laptop the bar to talk about it being
part of the meeting room or the living room more
but manuel laptop the way that and and you know
maybe i'm wrong maybe this is
what we have is great and we don't need any mu
the radical change but
i turn on my laptop whether it's my vista laptop or my mac laptop
you know it's it's kinda there been improvements but it's a lot like it was
ten years ago it's much better the graphics are better and all that you
talked about that radical juneau you have the mouse here but i think i have
the icons you move around you have the timing and you talked about what a big
gamble it was an eighty four
to do that then fall on with
with windows
we still essentially have that approach and i'm just wondering
is that going to change but talks
speech
vision
uh... those things come in but they don't come in as a radical substitute
i think are also underestimating the degree of evolution
because you've lived with that year-by-year you know say we take you
away for ten years and he came back and said wow there's a search paradigm and
that's more of the center of how you find things there's team that's what the
central park how you find these things
you know they are pollution is a very good thing in fact even in that
evolution the stuff we double talk less
there's this balanchine strike
where when we make a change in this back east the ribbon
here have some users to electrode cheese i have to spend a little bit prime to be
brought along
onto that
new as
but there has been the revolution with these natural interface things or the
revolutionary change and they'll be
very revolution about to go to the three d but i talked about
and a working at something it's many beautiful things yeah i think i can talk
about it but
the uh...
bill discusses all his secret plans you know that's the thing i know it's not
fair but
itself
i think the question of uh...
the question is a very simple one which is
how much of the really revolutionary things people are going to do the next
five years
are done on the pcs
or how much of it is really focused on the post pc devices
and
there's a real temptation to focus on the post pc devices because it's a clean
slate
and because
uh... they're more focused devices have because they don't have the people they
don't have the legacy of these zillions of aps that have to run in still use of
markets
uh...
and so i think there's been a tremendous revolution in the in the you know any
experiences of the post pc devices
now the question is how much to do with the pcs and i think i'm sure microsoft
as we're working on some really cool stuff
some of it has to be tempered
a little bit because you do have
you know these tens of millions in our case of hundreds of millions of bills
case users
that are familiar with something that you know they don't want a car with six
weeks
they like a car with four wheels they don't want to drive with a with a with a
with a joystick they like the steering wheel
and so you know you have to as does say in some cases you have to all admit what
exists there and in some cases you can replace things
but i think the radical rethinking if things is going to happen nobody's post
pc devices can and yes it more in person present you know we haven't just a
minute before wearing a proper questions
what's the greatest
political support walt treatment to be but
what you would like to be bali walters let me just uh...
knowing
what's the greatest misunderstanding in d_c_ that thank you think
about your lessons that antioxidant an industry is
history books already set kind of thing
who was the greatest listener sanction you and your relationship than about me
either
but would you say would be
sandeep catfight the stadium what which which were of the many
we've kept our marriage secret for over a decade now k
except to canada
bus
have anything to complain about
in general
and i know that
the the projects like the mac project
and i was just an incredible thing a fun thing
uh... where we were
taking a risk uh...
we did look a lot younger in that video we did
unit twelve in the institute
that's what i like that what i was told that
it's been fun to work together
uh... actually kinda missed some of the people around anymore you know people
come and go in this industry it's nice when somebody sticks or supplement
uh... you to have some context of all the things that have worked and not
worked in
industry gets all work all
crazy about something alike
you know the the uh... there's always this paradigm of the company that
successful is going to go away and stuff like that it's nice to have people
seen the waves and waves of that and yet
them only when it on accounting to take the risk
uh... to bring him something new
has it been important to the one last question in the wall uh...
will go to the like i mean i think you can see that as a descent was onions you
know i'm not i'm not a secret dale period so i hope that wagering that as a
means of
one bill and i
first met each other in work together in the early days
generally
we were both the young disguise in the room
right individually together i'm about six months old news but
roughly the same age
and now when we're working in our respective companies i know about you
but i'm the oldest and most the time
and uh... that's what will be here catherine
happy to apply
happy to oblige and uh...
you know i think that i think that most things in life is either of artillery
beatles song
but there's that that one one and that would be also on uh...
uh... you and i have memories longer than the road to stretches out ahead
and that's that's clearly true here
well you-know-what i think we should end it there
justice than it did
and say oh i thought of questions questions we have lights
procurement dot militia burgers because that was rosen
thank you very much
we've got a
big election coming up next year and curious if there are any issues that you
can see in silicon valley
uh... that we all ought to be
focused on
communicating effectively to the next potential prison united states there's
any common ground that we share cuz
it's weird you don't actually hear any issues that people talk about renters
because of him
well certainly education is one that
uh...
might put the top of the list
uh... unit
is the author technological solutions right now that they could do something
about a researcher sort of like
now that the part
their ed
technology
is going to be helpful and more and more
waded
teachers are measured in and made excellence
all the way that uh... high schools are the sign the expectations they have
it's it's not just a pure technology thing that's more an institutional of
practice
uh... where the opportunity is and then there should be a lot of debate
the different ways of
appudu in that
what we've got some pretty big problems you know
most of them are much bigger than anything silicon valley can contribute
right now the sold so
hopefully some of those idiots although i also think we can do this to me
how much all of our industry
depends on stability
uh... we've enjoyed it
you know long period of stability and we weeks they will focus on
on technology in growing our businesses and stuff and and and i think we take
that for granted sometimes
were interesting areas that we all suffer from the courses is is in the
area of energy dependence
and there's a lot of work going on
i know allot of investing going on who had announced the results are there
but a lot investing going on in in alternative energy and maybe maybe ps
silicon valley complete small role and so that's the kind of thing
personally
which might be a lot
a billionaire there
cap
investing a minute they'll preeti just appreciate over there
dot sony pictures
my question is really
at what point
is there too much diversity
uh... it was talked about few times in the discussion the fact that now
microprocessors are very low-cost memories cost sufferers
equities
but uh... you know my life is in made better
standards might coding standards
uh... network standards and it seems like we're reaching point where
uh... diversity is starting to to take hold point were not to be able to have
kinds of convergence devices that everyone
you we ship
and uh... wondering you know this is going to be like
here past transit where just never put it back it again
and uh... i'd like to get your perspective there's still an opportunity
to have some
grant virgins devices that uh...
really
simplified both lines
enriched
all i think bill and i would agree that we can get down to two na
no i did
it's hard to it's hard to limit imagination innovation i think there's
always going to be
what you mean and split
anecdote part of what we put up with
to get the innovation
we put up a little bit aggravation detonation
and marketplace's awfully good
at allowing diversity
when it should and then
getting rid of it
when it should mean and unless come back sometime yeah
at
outlined
i mean in terms of standard from and painted
there's hope
internet standards have been
incredibly powerful
and video formats things like this
and so i i don't see things that are gonna really pulled back
a convergence device
uh... insure there's a lot
uh... wireless approaches but that's pretty healthy right now they each have
various merits a few of the little and the overlapping other once until that on
top but
well i think the industry's done very well
uh... latching on standards for the things that there were no longer any
innovation in
and then focusing on
of the places where
the it wasn't clear which approach was
was passed
adjusted
deceitful about
uh... because or not the discussed in the room anymore it's perhaps
appropriate to ask you a question about legacy each of you
bill even
your harshest
critter would have to admit that you're philanthropy work
planet shaking incredible
could be
if u make it
a second act so amazing that would wharf what action so
packages legacy what would it be and steve
do you look at bill and you think
to that time some lucky had
accompanies rich with talent that he didn't have to
personally common everyday
and save it in
you know i wish i had happened
but them
well the most important
work i got a chance to be involved in
uh... no matter what i do
is the personal computer
you know that's what i grew up
in my teens by twenty th might thirties todd
and i even knew not get married as i was so
intel later cuz i was so
obsessed with the bath my life's work
and
lucky for me and that some of the scale
skills and resources
uh...
but that still first
was able to develop through those experiences
can be applied
uh... to the benefit
uh...
the that people who haven't
technology including uh... madison working for them so it's an incredible
blessing to have to things like that but the thing that also you know might give
you wouldn't have my brain it's filled with software and you know the magic of
software and a belief in software hoa
you know that that's not gonna change
so your question was
uh... about
whether i wish i did have to go into apple today
you'd if u andy billeted
the second act that he had salt markets but i think the world's media i think
the world's a better place is bill
realize that
his goal isn't to be the richest and cemetery
that's a good thing and so he's doing a lot of good with the
the money that he made
uh... i'm sure
bill was was
like me in this way i mean
i grew up
middle class lower middle class and
and uh...
and i never really cared much about
and apple was so successful early on in life
i was very lucky
that i'd inept care about money again
and so i think it will focus on work and then later on
my family
and uh...
by height
certain look at us as to the lucky stars in the planet
'cause we found what we want
to do
and we were at
at the right place at the right time
uh... and we got into
go to work every day with super bright people for thirty years
and and do what we will do it
and so uh...
it's hard to be happier than you noted that your family and that
uh... one more chaos for
and so i don't think about legacy much uh... are just think about
be able to get up every day and go in
hang around these great people and hopefully create something that other
people of as much as we did
and if we can do that
that's great
thank steven bill around killing you're with my business partner
we've got a hundred percent nai internet media business
i'm wondering what would be the single most valuable piece of advice you give
us
even attempt to create some of the value that you guys have done and through a
very
depressive companies
i think actually it may be in both cases quickly if i'm wrong
the excitement
wasn't really seen
the economic value
even one
we rode out of microsoft in nineteen seventy five a computer on every destin
and reform
wheat in real life although i have to be a big company
uh...
every time i thought oh god come double in size teas can manage that many people
will add
your fun still
you know i'm sad redoubling cycle came as the last one
uh...
and so the economic thing wasn't work
at the forefront the
the idea of being at the forefront unseemly things and things we wanted to
do in bringing in
being able to bring in
different
uh... people or fun to work with eventually with the pretty broad set of
skills
figuring out how to get those people those prob skills to work well together
has been one of the greatest challenges
you know i'd made
of mines states in that area maybe then
than any
anywhere uh... about
uh... you know eventually getting
uh... some of those boasting to work very well together so it's
it's a lot about the people on the
the passion uh... and it's amazing that the business
worked out
but the way that it did
people say
you you have to have a lot of passion for what you're doing
and it's totally true in the reason is
is because it's so hard
but if you don't
any rational person would give up
it's really hard and you have to do it over a sustained period of time so if
you don't want it
jared havin fun doing it you don't really love it
uh... you're gonna give up
and that's what happens to most people actually do you really look at
at uh... at the ones that
uh... ended up
you'll be successful and quote the eyes of society and once again
oftentimes get its
the ones that are successful loved what they did so they could persevere
what you know we got really tough
and and the ones that did
didn't love it
qasar sane
right who wanna put up with this stuff if you don't love it
so it's a lot of hard work and and it's a lot of worrying constantly
and uh... uh...
if you don't want it
you're gonna fail
so you got a lot of got a passion
and i think that's the higher order bit the second thing is
you've got a b
you've got to be a really good talent scout
doesn't matter how smart you are uh... unity in the great people
and you've gotta figure out
had had a size people up fairly quickly make decisions without knowing people
too well and hire them in you'll see how you doing refine your intuition
and be able to
you know build an organization that can benchley just
no build itself
uh... jeannie great people around
his
this fire
ice-t_ historical curiosity
you approached sold
would empties this politics what
why did the lot in space
he has natural habit but not at all i i think in terms of intuitive tasteful for
people in products
in a week we sat imac
product reviews
where there were questions about software choices how things would be
done idealism engineering question you know it
uh... and you know that's just how my mind works and i'd see steve make the
decision
based on a sense of people and product that
it is even hard for me to explain cute the way he does things you can't just
different
and indictments it's magical
uh... and in that case
because while tonight
started the company
based on doing the whole banana
we want something that partnering with people
and help actually the funny thing is microsoft's one of the few companies we
were able to partner with
that actually worked for both companies
and now i uh... we would submit that is where as were bill at microsoft
were really good at because they'd they didn't make the whole thing
in the early days in a
they think they learn how to partner with people really well
and i think it apple could have
have that a little more than its d_n_a_
it was sort that extremely well
and uh... and and and i don't think apx alarm until you know
several a few decades later
last question boser this everything i'm sorry
behind trully from fidelity investments
uh... in our financial services industry reimer focusing very strongly
aging and retiring baby boomers used democrats are not battle had died
request is different from what it sounds like it's going to be and but
most of the information that we see coming uh... on internet companies
is kind of euphoria and i'm just wondering if uh... activities going on
in europe
companies technology that's going well happening generalization
not true are getting one example
so we started building in video cameras and almost all our computers
if you're still
the response by people of all ages but in particular seniors has been off the
charts
because of behind the scenes now
and a bind them for their grand their grandkids div div div sons and daughters
with the grandkids so they can stay in touch with their grandkids in their
video conferencing more than than younger people are
and it's it's incredible what this is done so that's just one simple example
but there's like dozens of them that it clicked
with you know seniors are living independently want to stay in touch
with extended families do other things like that
yeah i think that
it's a very good point when u
look at the size of the market
uh... that's partly why it's great that there are all these companies
uh... out there who conceived through what would you do
for seniors
i think that's all user interfaces particularly applicable here because
the keyboard
you know we were sort of warped in that
we grew up using the keyboard and so it's extremely natural plus
but things like and and that's partly why we showed the surface computer uh...
i sort of privately to some a bunch of c_e_o_s a couple weeks ago
after stunned by how blown away they were uh... back
that they are needs of navigation
is just not the same and when they saw that the idea that they can organize
their photo album
to victim it met one of them than it did to me uh...
identity another example
we've got uh...
a little shy of two hundred retail stores now
and uh... one of the things the stores are doing his personal training outs
called one to one
and we are up to now run rate
of a million
personal training sessions in less than an hour
a million for years
don't start one it
story about a year ago
and uh... where two million training sessions a year running
and a lot of those folks have some of them anyway
many of them
our seniors
they're coming in and they're spending an hour learning how to use office and
spitting in our learning how to be a conference in
thing basically come in as much as they want they can schedule these things
throughout the year and they paid ninety nine dollars i think a year for it
and uh...
it's been great
last best now the last question over there
we all see our common science-fiction experience
of the matter first with the matrix
where we all could communicated without being in the same place by the way thank
you both for providing us the best platform so far to go to chat rooms or
don't go to a my space took far cry from these things that we
see on star trek at the holiday
back into things can you imagine
there partly there
there could be much better than the
three window might change
we might see in the next five or ten years
about steve's can announces transporter
uh...
i watch star trek
oka just give me star trek
now i think short of the transporter
most things you see in science fiction
uh... are
in the next decade the kinds of things als
you'll see the the virtual presidents the the virtual world that people
represents what's going on the real world represents
but people are interested in
movement in space is a way of interacting with the machine
uh...
i think the deep investments that had been made
at the research level
will pay off with these things and in the next ten years
by the wall
and that's what makes it exciting going to work every day
as theirs
is as we talked about earlier this is an extraordinarily
exciting time the industry
and uh... lots of new stuff happening so it
you know i can begin to think ought to be like
ten years from now
thank you so much thank you