in this tutorial I'll be going through
SEO for beginners and I'll be using
Yoast SEO to optimize a wordpress
website but let's say if you're using
Shopify or another content management
system you can still use this guide but
you just have to follow the same
principles and find out where you can
actually edit the on-page SEO part for
your website ok so my name is Hogan and
I'm gonna be going through the five step
formula to rank on page number one so in
stage one I'm gonna be talking about
understanding SEO and stage two will be
going through keyword research and also
competition analysis then we'll be
moving to stage three which is on-page
optimization and then stage four off
page optimization and Stage five
analysis okay so finally I also give you
some actionable tips and advice to also
boost your rankings right so what can
you actually use this guide for so you
can use this guide to optimize your own
local website or a blog or e-commerce
website and convert them to sales or you
can actually just use this guide for
educational purposes and maybe you can
help clients you know optimize their
websites and charge monthly retainers
it's really up to you what users guide
for but this is a one-hour tutorial so
maybe you know grab a coffee or
something like that
all right so what is SEO right search
engine optimization it basically means
optimizing your website so it ranks on
these search engines for example on
Google and Bing and other things like
that right so so that you can actually
get organic traffic to your website so
this is actually the best traffic source
that you can get because people are
looking for exactly what you have to
offer right so for example if you're
doing paid advertising on Facebook ads
I'm not saying that it's bad I'm just
saying compared to that this is
something that you really need to focus
on for your website or your business
right because if you're doing paid
advertising you're only guessing what
they want right you're interrupting them
for example they're watching TV and
they're scrolling through their Facebook
feed on their mobile during a
advertisement on TV
but they're not really looking for a
carpet cleaning service if that's what
you're offering right there in the
mindset of you know looking at what
their friends are doing and stuff like
that right there not really looking for
a carpet cleaning service because their
carpets clean already but let's say you
know if you're ranking on Google and
your ranking for carpet cleaning in a
specific location people actually have
that problem that wants to be solved
right so they're people that people are
actually looking for that solution and
they wanted urgently okay if you're
ranking there then you're gonna have a
really good chance of converting those
to sales and there are thousands and
thousands of people who are searching
for exactly what you have to offer and
once you actually start ranking then you
get consistent visitors to your website
for free and all you need to do is
maintain that okay so I'm gonna explain
a little bit about how Google actually
ranks your website so the first thing
they do the most basic thing is they
scan your website so let's look at this
website here Forbes travel guide okay so
how they scan your website is they look
at your pages content you know does it
actually have the keywords which the
user is actually searching for so
Google's job is to provide the most
relevant you know the rep most relevant
answers to that users search query right
so whatever they're searching for if
they're searching for this cost study is
este beach resort I think that's how you
pronounce it okay
then you better bet that that keyword
should be on that page right so they
actually look at the page source so if
you right click and view that page
source they look at the code here and
whether or not you know the content is
related to what the user is searching
for so that is the first step okay
the second step is our other websites
linking to you right so what that's
gonna tell Google is you know is this
website's relevance and also is this
website a helpful resource so normally
when people actually link to a specific
page it means that page is sort of
important okay it gives that page what
we call link juice right so for example
this Forbes Travel Guide it's linking
back to the hotel website right so if
you actually click into that then that's
gonna link to this hotel website
and that's basically going to tell
Google that you know this website is
quiet trustworthy because Forbes is
actually linking to it right so the
second step is actually getting links to
your website so I'll be going through
that how to get links later but that is
basically the main two factors that
Google uses to calculate it right then
there are other things which is the
click-through rate so the click-through
rate is for example if we actually go to
Google and let's just do maybe best
hotels in Bali okay if if you're
actually searching for best hotels to
Bali then when people are browsing that
like for example if I'm a user or a
customer and I'm scrolling through the
results here and I don't click on these
two results okay I click on this result
because because basically the the title
here and also the description is much
more sort of clickable and these two get
clicked less okay because they haven't
optimized the title they haven't
optimized their description so this
one's going to get a higher
click-through rate so more people are
going to click through it less people
are gonna click through to these
websites okay that will mean a low
click-through rate so Google takes that
into consideration as well so we'll be
going through how to optimize those
settings later but basically user
experience is another factor so how long
someone actually spends on your website
so how long does the actual user spend
browsing this website will actually tell
a lot to Google whether or not this
website is a valuable resource okay so
if people click onto your website and
they look at it and you have some really
really bad picture or you know really
really bad layout and content people are
gonna click off that website and Google
is going to know that website is not a
good website and they're not gonna rank
you right so it's really important to to
take that into consideration another
factor is the speed of the website so if
your website takes longer than I think
three or four seconds to load people are
gonna click off your website another
factor is mobile friendliness so it's
really important to have a
mobile-friendly web
and you can check your mobile
friendliness on a page called I think
the sponsor Nader comm so you can plug
in this URL for example this hotel URL
plug it into here and then click on go
and basically you can see if it's you
know mobile responsive or not okay so
basically they take everything into
consideration so your goal is to make a
website the best you can for the user so
make the user happy and solve a problem
and give amazing value and then
basically you'll get ranked ok so it's
also really important to understand that
Google makes most of us money from
AdWords so AdWords is the ads up here so
if someone actually clicks into that ad
then the advertiser for example this
pure brightening cleaning company will
have to pay Google ok
so Google makes most of the money from
its search engine and AdWords so it's
really important that you know Google
provides the best user experience when
people actually using their free search
engine so people can keep coming back to
the search engine keep using it keep
clicking on their ads ok so so you gotta
really understand that and if you have a
bad website that doesn't provide any
value then it's not gonna rank alright
so there's three different types of
search queries informational so what
that means is people are looking for an
answer to a question so for example you
might be looking on how to make money or
how to do SEO how to lose weight you
know those are informational types of
keywords or people might be doing
earphone reviews or the best TV or best
HDTV review those types of informational
keywords and you've also got
navigational so navigational is people
know where they want to go but they use
Google as a way to navigate through that
website because they might not know the
domain so for example people might be on
Google anyway and there might be like
typing in Amazon or something like that
or Amazon AWS which is a Amazon service
you know for example some people don't
know the exact URL so they're not going
to type it into here but they use
the Google search to navigate to that
page all right and then there is the
transactional types of keywords so
people are looking to buy something or
spend money for example carpet cleaning
in a specific location so people are
looking for a service and they're really
likely to buy or it might be for like an
e-commerce store might be for like buy
shoes online or buy a specific pair of
shoes online
those are transactional so what we're
going to be focusing on is transactional
and also informational informational is
really important because you have more
control over that because you have more
creativity in terms of what content you
can create and you can target more
keywords and once you actually target
those keywords and you start ranking for
these keywords which some of them I
really sort of highly searched for then
you can start using that you know that
your blog or something like that or that
page to go back to your shop page or to
your services page alright so what we're
gonna be doing is finding keywords so
I've structured this into three sections
local blog and personal and e-commerce
so the principles are pretty much the
same but there are some slight
differences and I want to go through
different examples to help you
understand a little bit better if you
don't want to go and watch specific
parts you can use the time status below
to skip to the most relevant section but
I highly recommend watching at all
because yeah I think it's really
important so for this part of the video
I'll be going through finding keywords
so the basics of finding a good keyword
is that you want to find a keyword which
is sort of related or really relevant to
what you actually have to offer right
you don't want to rank for something
that you don't actually provide so let's
say for example you're selling organic
coffee beans then you don't really want
to at least at first rank for a broad
term for example like coffee okay
because when people are searching for
coffee on Google you know they might be
looking for definitions or you know all
sorts of different things like you
wouldn't know right but there are a lot
of searches but you know not many of
them are looking for again
coffee beans so it would be much easier
for you to rank your website and also
you'll convert higher also you'll
probably have less competition and you
actually satisfy the visitor if you
actually target what you have to offer
okay so once you actually get some
results it's gonna build your confidence
up with SEO and then you're gonna be
able to dominate so I'm gonna actually
go through a example so I'm gonna do a
local carpet cleaning business as an
example to show you sort of everything
that I do to find the keywords okay so
for example like all the tools and
everything I'll show you everything
right now okay so what I normally do is
I probably write it down on a piece of
paper in this case I'm just gonna type
it out so this is a carpet cleaning
business so for me I would sort of put
myself in the shoes of the customer okay
what would they be searching for after
they just spilt you know coffee on their
carpet you know they're probably
searched for like carpet cleaners in
Melbourne or they might search you know
carpet cleaning in Melbourne and they
might even search for how to remove
coffee stain from carpet okay so these
two keywords are highly transactional
this one is more informational so people
are looking for a how-to okay so based
on your seed keywords what I do is I
would copy the the keyword and then go
to Google okay and then just paste that
in and then do a Google search so what
we're gonna do now is basically get some
more keyword ideas and we can do that by
just looking at our competitors websites
and see what they're actually ranking
for so I'm gonna open the first result
here and maybe it will go with this one
here cobble cleaning Melbourne so let's
take two examples so when we're actually
looking at the website here you can just
go to the top part of the website here
and normally they'll have services
okay so if you actually see here these
are all the keywords that they are
targeting their main keywords okay so
it's really easy to see so if you go
back to this one here a different
website you can also hover on the
services and you can see the keywords
that they're targeting so the targeting
carpet cleaning duct cleaning tile and
grout cleaning basically this is gonna
give you some more ideas like if you're
new to the industry this is gonna give
you a lot of different ideas of what
people actually searching for and what
I'll do is probably just look at all the
services and then put them on a notepad
or something like that so I would do
let's say this one tile and grout
cleaning and then we'll do this one as
well okay so obviously type out the ones
that you will provide as well okay so
I'm not going to type out all these ones
that is where I'll do to generate some
keyword ideas of what pages that should
I create for my business and what
keywords should i target okay once you
have those seed keywords okay so you
should have probably like 10 to 20
different keywords based from their
website here
okay just looking at those services okay
then what I do is go to a website called
ubersuggest so if you go to Google and
just type in ubersuggest and click on
the first result we should take it to
neo Patel's website and here we can
enter in the keyword so Carpet Cleaners
in Melbourne I would paste that into
here
the keyword and select web here here I'm
gonna select the country so I'm going to
select Australia so I'm gonna look for
English and then type in Australia click
on lookup ok so that says there is a
volume of six thousand and six hundred
so this is by the month so there's six
thousand six hundred people searching
per month approximately okay and the CPC
which means cost per click and that's
almost ten dollars so the cost per click
is if you actually look here you'll see
that up here on the
there is add okay so these are Google
ads and advertisers for example this guy
here Carpet Cleaners Melbourne this
company is advertising using Google
Adwords
so if someone actually clicks on that
result then this company will have to
pay Google $9 60 per click okay so that
almost gives you a indication of how
competitive the keyword is alright so
normally the higher the CPC the more
competitive it is okay because you know
people are paying let's say you know $10
per click so obviously these free
results here okay they'll be quite
competitive because these are all for
free okay you don't have to pay Google
if someone clicks into your your website
so that gives you an indication how
competitive it is so for example if you
click up here on the search volume ok
you'll see cheap as chips
okay so chips are cheap as chips is a
company and the CPC is quite low only 58
cents the reason why it's quite low is
because cheapest chips
people are actually typing that into
Google but that is not a sort of a
transactional keyword right that is a
navigational keyword so people are
navigating to that website okay so it
wouldn't make sense for anyone any other
advertiser to be targeting that keyword
okay because people are looking
specifically for this keyword and
they're not gonna click on anything else
so there's not much point and as you can
see there is no Google ads here alright
so if we go back here then what you do
is you look at all the different
keywords okay so what I do is just copy
them probably to your your clipboard or
your notepad here and copy down all
those different ideas like everything
that is related to what you actually
have to offer so for example and at
least cleaning Melbourne so end of lease
is basically you know after you have
found a new place then you need to clean
that house for the landlord before you
can actually get the bond back alright
so we'll look at all the different
keywords here you might prove
provide office cleaning okay I'm gonna
scroll down you might provide commercial
cleaning
you might just copy that down okay
vacate cleaning so that is almost the
same as the end of lease cleaning right
so different people type in different
stuff okay so it's important to
understand that this one is bond
cleaning okay so these three here I
pretty much the same thing but you know
people type at different things okay so
this is going to give you a lot more
idea of what keywords people are
searching for and what keywords you can
actually create pages specifically for
so we've got here our best carpet
cleaning in Melbourne so you've got some
sort of modifiers these are called so
invest alright and you've also got
people typing in cheap okay so you can
copy down all these little keywords and
things like that and once you actually
create a page then you can actually add
these keywords onto your page so when
google scans your website they will see
that you have that content on the page
right like for example affordable ok
scrolling down and you might find some
informational types of keywords alright
so we can search down here for example
carpet cleaning cost ok copper cleaning
cost is people wants to know how much
does it cost for carpet cleaning
services so what I do is copy that down
as well ok so for these types of
keywords what I'll do is I'll create
blog posts for these alright so blog
posts are sort of different from pages
these are quite similar but you know
it's kind of different these ones have a
set layouts and they look something like
this so blog post looks something like
we scroll down here I think these guys
probably have a blog I can't click on
the blog and it's sort of like an
article format right prepare your home
for the coldest season so this one is
probably winter cleaning tips maybe
that's their keyword targeting ok so
this is the blog post ok so you would
probably create a blog post which is
covering
much it cost to clean the carpet okay so
people might be searching for this
keyword and then they might land on your
page and then they realize okay it's not
that expensive and then they say oh okay
I might hire this company okay so it's
sort of like picture this right so for
example McDonald's they offer I think in
Australia at least they offer really
cheap soft-serve okay so what they do is
they put the soft serve and make it
really cheap so that they attract people
there and once a pick once people are
there then they upsell people on you
know a happy meal or like a Big Mac meal
the same thing with 7-elevens okay
they sell $1 coffee in Australia so they
attract people there so you know people
go there and they might buy different
stuff for example you know fill up the
car or whatnot okay because the $1
coffee okay so think of your blog
section on your website think of it as
sort of a place where you can attract
people in to create that brand awareness
and once people are there then people
can see all you offer that service as
well okay and it's highly likely that
there will hire you because you know
they realize that you're providing value
and that you're an expert in what you
actually do so this does actually take
some time okay so this this isn't like a
you know a one-hour thing this is pop
this probably take you like several
hours to you know find keywords and look
for the keywords and put them all on a
notepad okay once you actually have them
in the notepad then you should sort of
organize them into you know what pages
you want to create all right so if you
actually draw that out okay this is the
mind map that I created so for example
on my home page I'm gonna target carpet
cleaners Melbourne as my primary keyword
my secondary keyword is the same one but
it has in Melbourne in there okay so
what you normally want to do for each
page you want to target one primary
keyword okay and one secondary one but
it should be like very similar okay you
might have a you know modifier in there
or something like
in or cheaper affordable anything like
that okay
so this one might be primary keyword
might be tile cleaning Melbourne
secondary might be tile cleaning in
Melbourne okay you don't want to confuse
Google and target you know all sorts of
keywords on one specific page and it's
also important because if you actually
target let's say go to this website here
let's go to tile & grout cleaning okay
when people are searching for tile and
grout cleaning they're looking for tile
and grout cleaning okay so so you should
have images of you know tiles and stuff
like that so you know as you can see
they have a video there and they have
content related to what that's you know
that user is actually searching for okay
so if you target like you know multiple
keywords on one specific page then
people are gonna look at it and they're
not gonna be sort of attracted to it
because you're all over the place
okay so right now once you've actually
have you know your list of keywords it's
time to sort of check out the
competition and see whether or not you
should go for that keyword or you should
try it and find a different variation of
that keyword okay so we can do that
manually and to do that manually if you
actually type in the keyword in the
Google alright then you can scroll down
and you can the first thing that you
want to see is is that keyword actually
in the title of the website okay so this
one is carpet dry cleaning Melbourne
okay so it has a variation of it okay
but it's not exact and if you scroll
down here same thing carpet cleaning in
Melbourne okay so this one's Carpet
Cleaners in Melbourne so it's not exact
but it is a very similar variation
scrolling down and just looking at all
these ones they're all pretty similar
and they do have variations of that
keyword and to me it's sort of like a
medium competitive keyword okay so
people do have that in their title they
do have that in their URL as well and
they do have some of the keywords in the
Meta Description okay so what we're
doing now is because Google actually
scans your website
and checks whether or not you have that
keyword on your page then you know this
is this is one of the most important
factors that's you want to be looking
for okay then you want to be looking at
inside the website is that keyword
within the content okay so you do a ctrl
F and that will bring up this window
here and then you can try and paste in
your keywords so your one was Carpet
Cleaners in Melbourne okay so that's not
on the page so that basically means that
you have a opportunity there so let's
search up cop cleaners Melbourne okay so
that's not in there carpet cleaners okay
they do have carpet cleaners in the
content but I think there are targeting
carpet cleaning melbourne okay so
they're talking carpet cleaning let's
see all right so that appears you know I
think 15 15 times on the website okay so
when google scans a website they'll see
okay this website is related to carpet
cleaning and let's do melbourne okay
they have one of those keywords in the
page right and let's do melbourne carpet
cleaning that appears nine times right
so they have that keyword on the page so
when google scans it then they know that
it's related to carpet cleaning in
melbourne right so what you want to
check for is the h1 tag so normally it
will be the title so you would highlight
that and then you click on inspect and
you'll see whether or not they've
optimized the heading one tag to be
their keyword okay normally the heading
one tag that is their target keyword so
as you can see their target keywords
carbo cleaning melbourne so we're gonna
close that so this page obviously it's
medium competition i'm gonna show you a
low competition keywords so you can see
the difference alright so if we actually
go to let's say carpet cleaning in Cairo
I'm not quite sure if people in Egypt
actually use Google actually but this is
just an example okay so for example
carpet cleaning in Cairo Egypt if we
look here you'll see carpet cleaning
within the title and you'll also see it
within the Meta Description okay so I'm
gonna open that in a new tab
Carpet Cleaning Cairo Egypt okay that's
good but if you look down here it's
carpet care and if you look in here it
doesn't have cleaning and it doesn't
even have Cairo or Egypt in there and
same it doesn't have a foot URL either
okay so we're gonna copy that and open
that in a new tab this one doesn't have
it either so it doesn't have Kabul
cleaning in the title and we're gonna
open that as well okay so this will give
you an indication of basically how
competitive it is based on just the
title itself so this one is talking
about pest control Egypt so it's got
nothing to do with Kabul cleaning right
or maybe it does but they're targeting
pest control on this page okay so to me
that looks like a low competition
keyword in Cairo Egypt so if we look at
the page yeah then you do a control find
carpet cleaning okay so it appears two
times it's not too bad and let's search
up Cairo
okay so it doesn't have Cairo in there
okay so as you can see this website is
kind of old as well okay just going down
okay this book this page is quite old
and if you do control find carpet
cleaning
okay it appears five times okay let's
check the heading one tag or it might
not be a heading one tag okay so as you
can see that's not encapsulated in the
h1 tag so they haven't optimizes page a
lot and as you can see it's quite old as
well this one here okay I don't think
that is any good this one here I think
is a manufacturer of carpets okay rather
than a specific carpet cleaning service
I think they might they might have it
that they haven't really optimized a
page so if you do highlight this which
might be the title let's see okay so
that's the heading one tag they haven't
optimized it okay they have just put
home as the h1 tag so when scoot google
scans our website there
it's gonna tell Google that's you know
it just says home okay so this one is a
low competition keywords in Cairo Egypt
but a medium competition in Melbourne
Australia alright so what you can also
do is you can also download a Chrome
extension so you can search up Moz bar
chrome and what you're doing now is a
navigational keyword search okay so here
it should be the top results click into
it and then you can actually add that to
Chrome and then sign up for a free
account ok once you've done that and
it's activated then you can actually
turn that on and then we're gonna do a
refresh ok so this is going to give you
a PA and a da so a da stands for domain
Authority PA stands for page Authority
so the higher it is the harder it is for
you to actually rank okay so this one is
yeah medium competition it has a domain
authority of around 20 to 30 if we
actually do the same for the Egypt one
you'll see that's the page Authority
here is six and the main authority is
seven so you could probably rank for
this keyword in Egypt for probably in a
week or so but this one here will
probably take you a few months and get
at least so if we search for a high
competition keyword for example let's
see how to lose weight okay it's going
down you'll see that the PA and the DA
will be higher so as you can see the PA
is 55 da is a - okay the DA is 62 here
and if you scroll down to rank in the
top 10 you'll have to have a a minimum
of at least 30 so this one will take you
a lot longer to actually rank for right
so you can do that for each of these
keywords here okay so it's gonna take
some time obviously and sometimes you
know you might just use the same keyword
as what your competitors are using okay
because you know you can't really vary
it too much I mean like for example end
of Lee's cleaning is just end of Lee's
cleaning right you can't
really change it too much because you
can't change it to something that you
know people aren't searching for so
basically I know this is sort of a lot
to take in because for me explaining it
it's already a lot so if you're a
beginner then all you really need to do
is find keywords which you know are
related to your business and then just
sort of draw it out in like a mind map
okay so for example pick the keywords
that you want to target for your
homepage just pick one main keyword and
one secondary keyword and then you
create separate pages that target all
the other keywords okay so one primary
keyword and then you'll have a secondary
keyword all right and when you're
actually looking on you know let's say
the ubersuggest website right
you might pick you know informational
types of keywords you might see you
let's do let's just search up let's say
Carpet Cleaning right and if you do a
look up okay so I've searched up Kaba
cleaning and I'm gonna click on this -
sure the keywords which have the most
search volume all right so we're gonna
scroll down here and we'll find some
informational types of keywords let's
see okay so how to clean carpet okay so
this one has 1,000 searches so if you
see keywords like that I'll write that
down as well into your notepad I get to
create blog posts related to that
keyword because you know if if you're
targeting these keywords it's not gonna
be a instant thing okay just because you
have content related to this thing it's
still gonna take you a few months
especially if it's a medium sort of
competitive keyword then what I
recommend you do is to actually write
blog post it's like seven best ways to
clean carpet or how to steam clean
carpet how to remove carpet stains
create like a really really good content
to actually help people solve this
problem and people might be reading it
and then they might realize okay it
takes so much work they need to buy this
and that they'll rather hire you okay so
you've got more control over
informational types of keywords because
you can definitely be a lot more
creative in the ways in the keywords
that you can actually
and people are more likely to link to
this type of content so to get links to
let's say to your homepage or to to
these pages here it's gonna be a lot
harder I mean you can get links from
let's say like a like a directory
website but if you're trying to get
links from like let's say a blog or
something like that it's a little bit
harder because you know you're not
really providing that much value to you
know their the blog users right but you
know this type of content is a lot
easier for people to link to and that
it's gonna build up your link profile
okay and in turn and over time it's
gonna start ranking for these keywords
and in turn your homepage will start
ranking for these more competitive types
of keywords okay so I know this is a lot
to take in but you can re-watch this
part again hopefully it sort of helped
you out in actually giving you some more
ideas on how to find keywords so there's
also another thing that I really want to
show you so below this video there is a
seven day free trial for SEM brush so
it's an SEO software to basically help
you speed up the process of finding
keywords and also finding backlinks okay
so before you know you're sort of
digging a hole with your own hands that
was a manual method and it's good to
understand it but if you actually use
the software it's sort of like using a
machine to dig a hole so it's gonna be a
lot quicker and a lot easier for you
right if we actually put in a URL so for
example this is our competitors URL and
you can click on search and make sure
you select the country that you are
targeting this is gonna give you a
overview here but what we want to look
at is the top organic keywords so it
actually gives you a full report on what
keywords your competitors are ranking
for and also it's gonna give you you
know the volume and also it's going to
give you the keyword difficulty okay so
as you can see it's about 51 which is
probably like a medium keyword and it's
gonna tell you how much traffic you're
actually getting okay so this is
probably the main keyword here as you
can see it's number
and 53% of their traffic to the website
is this keyword here okay and then you
can check out you know what other
keywords they're targeting and this is
gonna give you a whole you know new set
of keywords that he can actually add in
for your current content as well so you
can start ranking for these sort of
lower searched phrases for example this
one carpet-cleaning prices
it's got 260 searches per month so you
can actually include prices in the
actual content of that page okay so you
might start ranking for these keywords
as well okay so you can use that and
research it okay so it's going to be a
lot quicker and you can also filter it
as well so you can use include and
exclude or the keywords and also you can
search by you know the volume and stuff
like that as well alright so what you
can also do is you can click on the
backlink section here and it's gonna
tell you you know which links are
linking to the website so click on the
backlinks tab up here all right so it's
gonna show you that ok this this website
here has gotten a link from fine to
local calm which I think should be a
local listing so I'm gonna try and click
on that see if it pops up ok so it's a
local listing website which you can
basically register for for free I'm
pretty sure these ones are free and then
you can include your details include
your URL and then you have a bad click
already so you don't have to go around
searching for you know where can you
find links you can just see you know
which links your competitors are ranking
for do this for maybe the top 10 results
and you know start building up your link
profile and once you have more links
then and you have good content then it's
highly likely that you're gonna rank
higher than these people so this is a
really really cool tool and I'll
probably be going through this a little
bit later in the video okay so make sure
you use the 7-day free trial to check
out the keywords and also check out all
the places where your competitors have
got the links from all right so right
now what I'm gonna do is go through some
blog examples okay so I'm gonna show you
how to do research for your blog and
then I'll go
how to do research for your ecommerce
store and then we'll start doing on-page
SEO all right so now I'm gonna go
through keyword research for bloggers or
you might have a personal blog travel
blog anything like that I'm gonna go
through that so I'm gonna assume that
you want to start blogging full time and
you want to start making money from your
blog so how are we gonna do that
so there are several ways to actually
monetize a blog the first one is by
affiliate links so signing up for
affiliate programs so basically you're
promoting someone else's product and you
get a commission that is the most
recommended one for beginners because
you don't have to have you know any
experience at all you can just write
about your experience you can write
about your experience with a product or
a place or anything like that you don't
need to be an expert at whatever it is
as long as you know more than you know
what other people know then you can
write about it and you can educate
people right then the second way is to
do some freelance work so as you
actually build up audience or you know
traffic to your website you can start
providing freelance work you know or you
might have a agency or you might have
tour or different services you can
promote that and then you can actually
create you know ebooks right so you can
create ebooks and courses for example if
you actually start making money from
your blog then you can actually show
people how to actually make money from
their blog right so for example making
sense of sense calm they make money from
helping people save and they actually
have a section where they show their
income reports so as you can see they've
made you know over a hundred thousand
dollars in the month of June just from
blogging right so they show you how they
make a blog and by doing that they can
promote other more lucrative sort of
affiliate programs and make more money
okay so that's an idea that you can do
and also if you're popular then you
might want to sell
your physical products or anything like
that as well like t-shirts or whatever
that's related to you to your blog okay
if you're more technical you can also
sell software so you know more technical
people they might create a software
which helps their audience as well then
you can do that as well okay so I'm
gonna actually take a travel blogger as
an example alright so if you're a travel
blogger what I'll do first is I'll just
go to google and type in some keywords
that or things that you want to write
about that you have experience in for
example if you have been to Bali then
you want to blog about Bali alright
you don't write about sort of things
like what I did in Bali you know what I
mean because people aren't gonna search
what I did in Bali right because like if
you actually copy that keyword and yeah
if you actually go to uber suggest and
you plug that into here and you click on
lookup then you can see how many
searches it gets in the United States on
Google okay so it's not showing up here
because maybe because there's not enough
searches for it the reason why there's
no lab surface where it is because so
people actually search for you know they
want to know what they can do in Bali so
you would you would do blog post on
basically like top hotels in Bali
because that's what people are gonna
search in or you know best hotels
anything like that or maybe like books
to do in Bali because that's what people
are actually searching for okay once you
actually have an audience then you can
write stuff like you know your what I
did in Bali and things like that because
you don't have an audience yet then you
want to get an audience first by
creating articles which people are
searching for all right so you can
target so many different things here and
you know when you actually type it in
here these are some of the things that
people actually searching for okay so
these are some of the you know titles
that you can create an article on and if
you actually scroll down there's some
here as well right so what you
do is you can copy the keywords ideas
into here go to the suggest okay so you
can just google that and click come on
look up and you'll see that there is
about 1900 searches in the United States
okay and if you actually go to search
volume here you can see the monthly
searches so for example where is Bali
Bali hotels things to do in Bali
ok and the CPC stands for cost per click
okay so these are add word campaigns
okay so for this company here if anyone
clicks into the website they'll have to
pay Google let's say that was the
example okay for example Bali hotels
they have to pay Google 2.65 per click
so that gives you an indication of how
competitive the keyword is the higher it
is then probably the more competitive
the keyword okay because the reason for
that is because these results here
ranking organic okay so they're free so
anytime someone clicked into that you
don't have to pay Google right so
obviously the more expensive the CPC is
here then people want to rank highly
here okay because these will be highly
converting keywords okay so by that I
mean like if someone clicks into it then
they're really likely to make a purchase
alright so if we actually minimize that
so what we do is we're gonna actually
click into a blog and see basically how
they actually monetize right so one of
the blogs that let's just do things to
do in the Bali okay obviously these are
the top websites here TripAdvisor
so it's going to be hard to outrank some
of these websites here but let's click
into maybe one of this the blog a blog
scrolling down
and you can look on the second page as
well so we want to look at other blogs
who are you know making money as well so
let's just have a look okay look at how
they're making money so you can have a
look if let's click on one of these
things okay so this isn't really like a
blog or anything like that it's more of
a I guess it is a blog but it's more of
a sort of like a directory sort of
website okay
if we're actually santorini Dave okay so
this is a good blog that you can get
some inspiration from okay so as you can
see he's got travel guides for all sorts
of different locations guides for
different hotels as well right and let's
click on all destinations and let's
click on Bali
okay let's click on best hotels and then
here if you scroll down right and if you
look at the links okay so for example
this one is linking to booking comm and
if you look at the bottom left okay
you'll see that it has the URL and it
has a ID equals three four six four two
six and that is that an affiliate ID so
if someone clicks in that and makes a
booking for a hotel then this website
owner will get a commission right so as
you can see he has affiliate links you
know everywhere basically so if you
scroll down over here this is also an
affiliate link so he lists the top
hotels and then he has an affiliate link
so what you can do is you can open that
up and you can see which website it is
so booking com okay normally they'll
have an affiliate program on the really
bottom so perhaps let's have a look
okay if they don't show it here or what
you can do is you can do booking.com and
then type in affiliate program okay and
here you can actually sign up for the
affiliate program okay so that is the
first thing to do you can check out you
know your your competitors first and see
how they're making money for example
this guy the points guy and you can also
look up here so normally some blogs that
have a resources page and normally on
the resources page I have all sorts of
resources and if people click into it
and buy that resource then they'll get a
commission as well so for example this
one here if you click on top cards then
you'll know that you know they make a
lot of commission from promoting these
travel cards okay so you can look into
these cards and see if they offer an
affiliate program and sign up for it and
then you know you can create content for
let's like guides and stuff like that
and then you could have promoting you
know basically these cards okay so if we
actually go here and you know if you
actually promote more luxury products
and destinations like they're more
expensive the hotel per night you're
gonna get more Commission okay so some
of the hotels they might be cheaper or
budget hotels but they might have more
volume so if you talk at those ones you
might not make as much money but it
might actually make up for that in terms
of how many people actually search for
that so less people are going to search
for luxury products but the cost of the
luxury product is gonna be higher and if
you times that by 10% you're gonna make
more money okay so for example you know
the keywords that we can we can write
down here like for example what to do in
Bali okay things to do in bali right so
if you actually copy that and we
actually go to the upper suggest okay
what to do in bali
can have a look like a CPC is 0.7 is not
that high the competition isn't that
high either
okay so here you can actually get
different ideas for what to actually
write about okay so also best time to
visit in Bali best hotels in Bali all
sorts of things like that so what you
can do is now you need to determine okay
which keywords should you write about
okay we need to look at the competition
first so how do we do that right the
first thing that you want to do is check
whether or not the keywords that you put
in here is in the title of the website
okay so as you can see things to do in
bali you know that is all in the title
they gave things to do things to do in
bali yes that's in title and you can see
whether or not you know the keywords are
also in the Meta Description okay
because Google actually scans people's
websites to see whether or not you know
the content is actually related and it's
gonna be a huge indicator if you know
their title is that keyword there and
also it's in the Meta Description and
whether or not you know it's in the the
content itself okay so then what you do
is click into the content and what you
do is do a ctrl F and you can just do a
ctrl paste paste that keyword in and you
can see how many times that keyword
appears on the page okay so you can see
whether or not you know are they
targeting these keywords as you can see
it appears four times okay and the title
here normally is the heading one tag so
you can right-click and inspect and you
can see that they have you know SEO
optimized their website okay so you can
take a look at all the results here and
most of these keywords are medium
competition in my opinion because they
have it in their title already so let's
say for example you know you do a random
search alright let's do maybe things to
do in Bali with the friends
scroll down
and ctrl-f paste that in with friends
okay so you can look at whether or not
with friends actually appears in the
title or within the Meta Description so
as you can see it doesn't really appear
there and also in the content it
probably doesn't really appear as well
so that will be a lower competition
keyword but I don't think that many
people actually will actually search for
something like that so you can actually
do a check here what you probably want
to do is you want to have a decent
search for for blog keywords so at least
a thousand searches per month I'd say so
things are doing volley with friends
okay so only ten searches for the United
States so worldwide is probably going to
be maybe a hundred searches and not many
people are searching for it it's quite a
low competition keyword so that's gonna
be quicker for you to actually rank on
Google so what we're gonna do is copy
this keyword here okay copy that to
clipboard and go to a website called
semrush com so I have the link down
below which gives you a 7-day free trial
you don't need your credit card I don't
think so and you can sign up for that
and you can go to this home page here
okay click on dashboard and with this
tool is gonna speed up the process of
finding keywords cuz what you can
basically do is if you actually click on
the keyword analytics he would give a
difficulty and you can paste in the
keyword that you think that you want to
write something about things to do in
bali you can click on sure difficulty
okay so that's gonna give you an actual
difficulty to actually rank in the
organic search rather than the
information here which gives you the CPC
competition which is the adwords
competition okay so adwords competition
is an indicator but this one will give
you a sort of a more accurate answer of
how difficult it is to actually rank
that keyword right so 70% would be sort
of medium-high and I personally think
honestly that will take you more than
two
months to rank for things to do in Bali
so this is more of a longer-term keyword
to actually rank for on your blog so
these keywords have quite a high search
volume okay so this is only just for
United States Google all right so there
are obviously other countries as well so
this keyword will have quite a lot of
searches worldwide so that's why it's
sort of difficult okay so you know so
what keywords should you target in the
short term so in the short term I
personally recommend you do maybe review
types of keywords or maybe sometimes
there might be like a new product and
then you can do a new product review
okay because sometimes if a new product
just came out and there's a lot of hype
around that product and not many people
have content ready okay you can be the
first one to actually create that
content so an example of a review would
be let's say you go to TripAdvisor okay
so if you were a travel blogger and you
know you you travel to Bali a lot like
that then you click on the trouble of
ranked section here and this will give
you a ranking of the top sort of hotels
in Bali right so these are the top
hotels in Bali and you know a lot of
people are probably you know searching
around reading the reviews and stuff
like that and what they'll do is you
know they probably copy this Viceroy
Bali and they might you know search that
up on Google so they might do a review
okay so these keywords normally don't
have that many people actually targeting
so there are two people targeting this
blogs and the other ones I think maybe
you know directory sort of web sites
like TripAdvisor and stuff like that so
these keywords here get less searches
but you know they'll rank quicker okay
so all you really need to do is create
article which you know gives more value
than this this one here and this one
here and it'll be quicker to actually
rank for so when I actually did a search
in the uber suggests it didn't actually
give the data here because I don't think
you know doesn't pull that in okay so
you can actually go to goo
word planner but you actually need to
have an active campaign
I believe so that actually show you how
many searches actually gets alright so
it gets around fifty searches per month
so obviously there are other unrelated
keywords so you might get you know over
100 searches per month for that keyword
okay
so it's not gonna get that many searches
but it's gonna rank a lot quicker okay
and if you are a affiliate like for
example I'm pretty sure that you know
they probably have affiliate links in
the article okay some some don't okay
but you can have an affiliate link to
the booking website okay so sometimes
for example if you link it here to
TripAdvisor then you can get a
commission for that okay so that might
be one of your short-term keywords so
basically you would write that down
personally if I was like blogging about
Bali or you know a travel blogger
I'll have short term keywords medium
term and longer term keywords so
normally when you're actually blogging
it's sort of like a when you're sort of
like planting the seed okay and it's
gonna take a while for that you know
plant all those fruits to actually grow
okay so if you actually put in santorini
davia I want to delete that okay just
have it like that and I'm gonna do a
domain overview
okay I'm gonna select USA Google for
that you'll see that they have an
organic search traffic cost of almost
three hundred thousand dollars so if we
were if they were actually to pay for
Google Adwords it would cost about three
hundred thousand dollars per month so as
you can see they started their blog you
know in 2013 and after a while only I
think in 2018 I started to grow like a
lot okay so they might have learnt SEO
they might have learned that you know
writing articles about themselves didn't
work they might have targeted more
different locations expanded on you know
things like that and here you can
actually see the keywords actually
ranking for so you can click on view
report
so you can see which keywords actually
ranking for you don't have to do it
manually okay so it's gonna give you a
ton of different ideas here you can
click on the keyword difficulty sort by
that okay and you can also use the
advanced filters here as well so click
on advanced filters so you can do for
example a search volume okay so it's
only going to show keywords which have
more than one thousand searches per
month if we can apply or you could
actually filter this by you know keyword
difficulty as well
so keyword difficulty greater or less
than sorry less than fifty and then you
can apply you can also add more filters
on top of that the top of that filter
okay
so you can see also which pages are
ranking so for example Mykonos nightlife
here this keyword here gets gets fifty
searches per month you can click into
here and you can see their article okay
so when you're actually creating a blog
post okay you want to create the most
thorough blog post that you can for that
specific keyword okay so imagine that
you were I think a lot of people imagine
you know blogging or online business
it's it's different from offline
businesses but it's actually the same
right the more value you provide the the
more money that you're gonna make
alright so for example if you were to
open a restaurant in this specific area
okay there are already ten restaurants
which have this large fries for ten
dollars and here is you so you want to
sell this fries for ten dollars but your
content is like very thin so you have
like you know not very in-depth content
and you think you want to rank like it's
not gonna work right so you're gonna
have to provide more value so you can
have a bigger fried-rice here and
perhaps even sell for cheaper then
people will actually start recommending
that restaurant it's the same thing with
online with your blog post right if you
provide more value in your blog post
then although bloggers will actually
link to you and
you'll actually have more backlinks to
your website and then you'll start
ranking for your blog right so you
definitely want to create more value in
terms of you know your blog post and
things like that for me personally for
each blog post I would target sort of
one primary keyword so let's just say
I'm gonna target this as a long-term
keyword right so for example things to
do in Bali
this is going to be my primary keyword
so normally for one blog post I'll
target one primary keyword and one
secondary so secondary keyword will be
something very very similar so things to
do in Bali Indonesia
okay so this is the second and then what
you do is you'd write the blog post okay
so this could be a list or whatever it
is and then you can go through the
ubersuggest and then you can do oops
let's do a refresh here and then you can
do things to do in Bali
okay click on lookup so what we're
trying to do here is we're gonna try and
incorporate some of the related keywords
all within one article alright so for
example best time to visit in Bali is
that related perhaps okay so you could
copy that for example things to do in
bali so best beaches
and let's see this time okay some of
these ones can be actually individual
blog posts as well but some of them you
can actually incorporate within the
article so they're going to start
ranking in Google long term okay so for
example best things to do in bali right
so if you're writing about things to do
in bali you can include the keyword best
within your article okay so when google
when someone place does a Google search
for best thing to do in Bali you're more
likely to start ranking for this keyword
as well because you've got best within
your article right so let's have a look
here best places in Bali
okay so example okay for example you
would include places in Bali okay you
don't have to include it like sort of
you know you don't have to force it you
know what I mean so basically once you
write your article you can see where we
can actually fit these things in if you
don't have them already alright so for
example imagine this when you're writing
a blog post imagine that is the actual
let's say a cooking pasta or something
like that right so you cook the pasta
first and then you actually you know add
the seasoning like the salt and the
pepper okay so imagine this as the salt
and the pepper you just want to add a
little bit okay where it's natural if
you add too much there's gonna be too
salty
but for search engines if you add too
much you're gonna be over optimizing it
and it's not gonna look good for people
to actually read okay and you want to
create content for the user okay not for
search engines so Google actually states
that somewhere but I'm not gonna show
you right now so you know it lists all
these things here must do in Bali things
like that and you can incorporate within
this one blog post okay so you can cover
all these different keywords and over
time for example you'll be you know
ranking for all these random keywords as
you can see you know santorini dave does
so right now I'm gonna go through
e-commerce SEO so ecommerce SEO I think
it's normally more competitive because
you're targeting buyer keywords and you
know when you're actually doing
e-commerce research and any keyword
research is not really black and white
it's more gray and you can sorta just it
to what you need and what you actually
sell and you know how you actually want
to position your business and things
like that so I'm just gonna take an
example for example a a I wanted to
start a iPhone anything the iPhone
accessory so I'm gonna do some research
for iPhone accessories and you know see
see the landscape and see what I can
actually do see which keywords that I
actually want to target by looking at
the metrics so maybe you can get some
ideas on how to do yours as well right
so I want to sell iPhone accessories and
this is probably the first thing that I
would want to you know search up on
Google so I'll do I phone accessories
because I want to look at you know what
are my competitors doing for the
keywords for their category pages
homepage also their product pages right
so I want to look at you know what
they're currently selling and seeing
what the opportunity is okay because you
know if you just go into a niche when
you're brand new into a niche where a
lot of people are already dominating
then maybe you can find something that
you know not many people are selling but
there is decent search volume and then
you can focus in on let's say iPhone
cases might be a fairly you know
saturated niche where there's a lot of
competitors but you know we can maybe
find something else which has to do with
iPhone accessories or some kind of
accessories for your phone and we can
see you know what we can actually target
for the short term for ranking and maybe
you know for the long term you can start
ranking for iPhone cases all right so
you know I'll just look through
everything here like for example I would
jot down everything I'll open up a text
pad let's just change the size
you know phone cases I'll just quickly
write all these things down wired phone
charges you've got mounts you got
Bluetooth headsets what else have we got
yeah I think that's that's all we need
okay so those are all the things that
you know are related to what I want to
sell okay maybe I don't want to sell
speaker phones and I don't want to you
know put that in okay because it's not a
product fit okay so once we have that
then what we can do is we can copy that
and then we can go to Buber suggest so
let's go to bursa jest okay type that
into Google it's a free keyword tool
it's probably not sometimes it doesn't
work as well as a Google Keyword planner
but with Google Keyword planner you need
to actually have an active account so
when you actually doing keyword research
you want to start off locally or
wherever you sell okay so from
experience you know if you're starting
off an e-commerce store you haven't
started yet I recommend starting off
locally first and then expanding because
you know there are a lot of taxes you
know customs and all those sort of
things when you're still international
so and you also get more preference in
ranking as well okay so we've got the
keywords here thrown cases what I want
to do is maybe do let's do our phone
mounts okay so we'd get some keyword
ideas to see you know what is the search
volume for this specific keyword and
also maybe can I can get some other
ideas for the other things as well okay
because right now we want to do just a
broad keyword research to see you know
what categories are we gonna target and
things like that so here this is the
search volume per month CPC is cost per
click so for people who are advertising
on Adwords if people actually click into
the AdWords result then they have to pay
Google 1.34 okay this gives an
indication how competitive
the landscape is for organic search but
it's not a accurate one because this is
for the competition for the AdWords but
normally if it's more expensive then it
would mean that the organic will be
quite competitive right because the
organic search is free okay so we're
gonna search by the volume here
generally what I look for is anything
above you know 100 searches okay it
really depends on the niche but it also
depends on you know maybe sometimes you
can actually you know put two keywords
together okay and they all add up to
about a thousand searches okay so you
know sometimes when it's below that then
you know I might just take note of that
and I might put the keyword into here
because you know when you're actually
looking at all these keywords you want
to try and group them together right so
for example you know you're looking at
iPhone car hold on okay so let's have a
look iPhone car holder um you've got
magnetic phone holder so we want to sort
of group these together this might just
copy that format for car
I phone car holder do I have that ready
yep we've also got I've heard comments
we've also got I've heard mounts for
cars so I'm gonna go filter just by with
keywords which which have iPhone in them
okay let's have a look
I furred tripod mounts
I prefer mounts for tripods okay so you
can start looking at you know what
products you could actually sell so we
want to check the landscape for all
these keywords so I put mounts for
tripod we've also got mounting iPhone on
tripod iPhone car cradle you sort of
want to jot these down because you know
you can actually use these keywords
within sort of one page or one category
you just you know have to have that
keyword within the description or the
body of that page so that when google
scans your page then okay then and they
can see that these keywords are related
to what the user is searching for so you
can start ranking for longtail keywords
okay so here of God okay so got specific
specific models okay so how much is do
you like seven eight X okay so I look
through here best offer and hold up for
car okay sometimes when you see keywords
like this okay these ones are more
informational keywords right so
informational these are good for blog
post okay and blog posts are important
for an e-commerce store because you can
drive you know more brand awareness to
your store normally people would link to
blog post and there are quite a few
keywords which have really high search
volume as well so you can build a lot of
brand awareness and you can actually use
that blog post and link it back to your
product okay because normally people
aren't going to link to your product
directly
right unless you are a affiliate and
normally that won't be a nofollow link
anyway normally people will link to like
a resource sort of page okay so what you
can do is you can have that blog post
and can get links for that blog post and
then you can transfer that link juice to
your product pages okay and over time
it's gonna help your overall site
Authority and help it actually rank okay
for the more competitive keywords so
there's so many different keywords here
you want to jot them down and sort of
get an idea okay so I'm gonna target
let's say iPhone con hold on okay let's
just start from the top and you can
actually just do a normal Google search
so I'm gonna show you the manual method
first so you want to look through and
you want to do a ctrl F taste that in
okay so to see how competitive it is we
can check the title like do people
actually include iPhone car holders in
the title of the website okay so not
that many okay but they do have
different variations of that within
their their title and also their
description to me doesn't look that
competitive I would say it would be a
low low to medium competitiveness I'm
just from you know looking at the title
looking at the descriptions and things
like that I'm gonna click into some of
them so you want to have a look as well
okay just have a little sneak peek okay
so this is a more of a blog post this
one is a local website in Australia okay
it doesn't look too bad okay this one
looks pretty good which I really like so
I'm gonna save this URL here okay so
when you're actually doing keyword
research it's more of a overall research
as well you want to look at this
strategy as well and get inspiration
okay so you know look through here
okay it's an eBay page and if you
actually look at the eBay listings like
you can also give you some ideas of what
keywords to target as well like magnets
karhold amounts okay and here this one
is a bit all over the place but you know
it's a it's not a like an eBay type of
website so I'm gonna copy that down as
well alright so what you can also do is
download the Moz bar and create a free
account and that's going to give you the
page or authority and also domain
authority of each page okay so you can
actually look through normally I like to
look for you know page authority of
around 30 or so domain authority around
30 or so okay so these ones all quite
high but this one here is quite low okay
eighteen okay so that gives me some idea
of you know whether or not I can rank
that or not but it does have a few
backlinks to that page okay so my guess
is that this this one is a bit new this
website these ones are quite old
okay page Authority of 30 okay so it
does look I say you know medium
competition I'd say okay just from the
look of it so this might be a potential
keyword to target right so what you can
also do is go to a website called SM
rush I have a link down below and that
gives you a 7-day free trial so sign up
for that so we've got some competitors
websites here as well so we get the
competitors website and we can actually
plug it into here you want to delete the
front section like that okay and the dot
click on search so what's good about
this is you get all the keywords that
your competitors are actually ranking
for and you actually get the keywords
which is bringing them the traffic okay
so you want to search for local okay so
for example I'm in Australia and you
want to scroll down to the top organic
keyword section click on view report and
you can see all the keywords that
they're actually ranking for so this is
also going to give you even more ideas
right so they're ranking for iPad stand
so I'm gonna drop them down okay so this
is like a really really broad research
face so I've had stand and I fern tripod
okay so these ones are getting decent
amount of searches and it's getting
quite a lot of traffic to those pages as
well so you've also got I've heard by
mounts you've also got iPad car
headdress new mounts here there's a copy
try to copy that
okay and what you can actually do is you
can actually see what page they actually
have for these ones as well so iPad
stand we're gonna click into that the
iPhone tripod okay click into that as
well
iPad tripod mounts okay so I'm assuming
that one actually links to the same same
URL okay so those ones are both the same
okay it looks right here okay so there
are link king they getting quite a lot
of searches for the iPad Cobb mounts and
also the the tripods okay so it actually
looks like you know they've actually
thought about the SEO strategy when in
terms of ranking okay because if you
actually look at the website here they
actually target the keyword they
actually have one product page rather
than having like a huge listing and I
think this is quite smart because you
know for example this one here this
sells every single thing and you don't
know which one to pick right it just
looked way too confusing but this one is
very very targeted so I'm guessing this
one will convert much higher and you can
you can create content targeting
specific keywords okay within that so
while looking at that okay then what we
can do is get the iPad stand okay and I
like to use a tool called kW finder okay
the
is also below as well so as you can see
I've checked that out do a search for
iPad stand again in Australia so it
gives a ranking of 37 out a hundred
which is still easy to rank ok so that
might be a potential you know product
that I want a manufacturer or a product
that I want a source ok because I can
actually rank for that keyword sometimes
you might want to target like iPad cases
or iPhone cases you know those ones are
probably more competitive so so you can
still target those but you just have to
have a longer time perspective right so
you can target these ones first for a
short term short to medium term and then
you can work on the more competitive
ones like iPad cases and things like
that
so for example iPad stands you sorta
also want to jot down all the keywords
as well right it's like for example iPad
stand might be my primary keyword okay
but within that article you might want
to include some secondary keywords as
well right so secondary keywords might
be let so look I've had stand Holder
might be one maybe you know iPad pro you
know Mini true it depends it really
depends cuz you want to figure out do
you actually want to have one iPad stand
or do you want to have an iPad stand for
each model and target each model so we
have to look at that best so you might
include the keyword best within there
some somewhere let's have a look you can
also filter by search as well here okay
so let's just say that's that's one one
page all right so that's for one page
and what you can do is you can either
create a category okay so for example
okay so you've got let's say this is
your homepage and you've got different
categories here so C for category
okay and what you can do is you can have
the category called iPad stands so this
one might be iPad and then within that
category you'll have different
variations of that stand okay so you
might have a stand for the iPad pro so
iPad pro you might have one for the mini
or you might want to have you might have
one for the air or you could just have
for example iPad stands as the product
itself like right here okay and for
example right here okay iPad pivot stand
and it will actually suit sort of any
any iPad okay because this one here you
just need to put that onto the thing you
just need to get the the actual casing
for it and then you can fit it on to
anyone right so as you can see here on
the back okay so you probably need a
casing for that and this stand here it
just connects to the back so it can fit
any iPad so you can just target that as
a you know as a products itself okay so
it really depends on what strategy you
want to do but I like this strategy
because you know if you have you know
hundreds and hundreds of different
products it's going to be quite hard to
write unique descriptions and to really
beat the competition in terms of the
content that you have on the page and
also the sales page because you are
hundreds of description to do okay so
let's go and look at our iPhone car
mounts okay this one's really good as
well this one looks really good
okay so as you can see they've got the
case and they've got the I think that is
a magnetic probably okay so it's a
magnetic so you can work on any iPhone
okay so as you can see they've got
content sections here targeting keywords
okay so for example what I saw was you
know there's also different keywords
here for example let's do I pad stands
okay I've had stands and then do a
lookup okay gets about three thousand
searches per month here we're going to
filter it by iPad stand okay okay so
there is also I pad stands for bed
that's what people are searching for
iPad stand on bed iPad stands for bed
okay so there's a lot of people who are
looking for iPad stands for bed that
they can use in bed or I've had stand
for a point-of-sale machine so so what
you can actually do is you can have that
within that product page as well okay so
iPad stand for point of sale iPad stand
for bed like if your products can
actually solve that need so you can be
used for a point-of-sale machine or it
can you be used for bed then you might
want to target that as a whole entire
page okay so for example here in your
description here you might have you know
you can use this embed as well again
have a picture of someone using it in
bed and having a description here okay
or you can target it individually okay
so let's just do a Google search so iPad
stands for bed so you can click into the
first results have a look
okay
okay I'm gonna check the competitiveness
for this keyboard give it a little such
Kate so it's hot a little bit hotter
iPad hold off the bed let's do it search
volume here tell look okay so it's still
possible based on the results here so a
lot of Amazon listings okay so I think
it's still possible Kindle holder for
bed watch iPad in bed table mount for
bed all these are really important for
longtail keyword searches okay so you
might want to jot down whatever is
relevant to what product you're selling
because you know when you're writing in
description you can include that within
there because it's gonna start ranking
for those keywords as well okay so let's
do a ipod stands for point of sale do a
quick little search okay so this one's a
little bit easier so let's do our parts
I've had stand for point of sale okay so
that looks easy to do okay so this one
probably doesn't have that many searches
let's have a look see if it actually use
a number here if not you might want to
check out Google Adwords Keyword planner
okay
so about a hundred and seventy searches
per per month you know that's not too
bad maybe you could have a look here I'm
gonna filter a by point of sale okay
okay so iPad point-of-sale iPad
point-of-sale system iPad stand for
point of sale let's have a look okay
iPod stand for point of sale okay this
one here
so that might be the primary you might
have a secondary keyword I pad point
yourself hold on okay if you add all
these up you might come up to quite a
few hundred searches per month so it
might be worth you know creating a
specific product for point of sales
okay iPad Mini point-of-sale you know so
so that might be a keyword as well I've
had stands for point of sale okay and
then you might have one I've had stands
for bit okay
so let's do this in here let's find some
secondary keywords for this I'll get
into there so it does take some time to
actually you know think and research you
sort of have to dig through the data and
sort of use your use your you know
common sense of what you can actually do
and you know what strategies you can
actually use iPod stands for bed that's
not too bad two hundred searches and
let's just do filter by results we're
gonna go so I've got iPod stands but bed
we've also got iPad holder for bed this
one's a little bit more searches okay so
it's gonna put it into here do a little
search okay so probably a little bit
more competitive than iPod Stanford bed
because it does get more searches as
well so we're gonna go back here so iPod
stand and iPod stands tablet holder for
bed okay you might want to jot that down
as well because you might include you
know tablet within the article within
the description sorry I've had bed stand
Australia okay that's not too bad you
might include Australia like you might
be like okay we're an Australian based
company and things like that I bought a
whole bed
tablet stand for bed okay so these are
all important okay so people are
searching for you know watching movies
in bed so this is gonna give you an idea
of the sort of description that you want
to write okay so you might have someone
watching a movie or Netflix in bed using
the iPad stand okay because this is what
people want to do with it okay so that's
an important thing to know we can
actually look for okay for better so far
okay so you can also include sofa in
there like you can tell them that okay
not only you can use it for bed but you
can also use it on the sofa as well
let's see
flexible tablet holder for bed yeah so
hopefully you get an idea of okay
reading as well so reading in bed so
that's what they want to do okay
hopefully get an idea of how to do that
research and for example I started from
very broad you know iPhone accessories
and then I started getting a little bit
more in-depth okay then I sort of found
out okay these are some of the
competitors or some competitors which I
really like which are similar size to me
because I'm not gonna try and compete
with Amazon right so now I found you
know three different keywords which I
sort of want to target iPad stands iPad
stands for point of sale iPad stands for
bed so maybe I might create a specific
category for this okay like iPods iPad
stands and then I have specific product
for each you know use okay because for
bed it's a little bit different okay so
you might want to like for example let's
do I better stand for bed okay it's sort
of like that connected but normally a
point of sale is normally connected just
to the table okay so they're different
products if we actually draw it out okay
iPad stands we've got iPad stands for
bed and rub this out this one is for
point of sale
like that and then you could have
different categories here as well okay
so this one might be you know iPhone
comm outs you know you might have that
as one product which can be suited for
all high phones okay or you can have
iPhone compounds as the category and
then you can have specific ones for each
model
okay so iPhone comments you might have
ones which just connect to the event of
the event and you might have one that
connects to the D window okay you might
have some kind of rotatable 360
rotatable one okay something like that
okay so that is pretty much how I do
keyword research i used uber suggest
okay as has sort of expanding my ideas
and also looking for longtail keywords
so this tool is for free and then I also
use kW finder to check the keyword
difficulty I think this one is the best
to use it's like very easy to understand
okay so as you can see here and you can
actually click into each one and they'll
take you to the page so you can see you
know whether or not you can beat it or
not sometimes you know a lot of times
that you might have competitors which
are targeting the same keywords that's
fine just have it longer time horizon
for it alright
so SEM rush which is this one here this
one is really good to actually look at a
competitor which is bigger than you but
like not too big like Amazon or
something like that
and you can actually see which keywords
are working for them and how they've
created their and structured their pages
so it's gonna give you a really really
good idea and for example this one here
this one here is a bit messy you know if
you look at it it's just all over the
place I'm not sure if maybe they're
trying to target you know like different
keywords for each different product but
for me there's just way too hard to
actually pick up products and I guess I
don't like that one and what you can
actually do is you can
on competitors you can see what
competitors they have okay so these are
some similar competitors so for example
they have a cron I'm not quite sure what
that one is so you can click into these
ones and you know have a look at what
keywords these people are ranking for
okay so a cron calm let's just do a
quick little look so you might find
competitors which didn't really even
know existed okay so this one is rock
form I think these ones might be quite
new and normally up here you'll find the
really good category keywords to target
because you want to target things which
people actually searching for so
normally people have already done that
for you I'm just by looking up here you
don't want to go random okay and you
don't want to go and target keywords
which is you know way too competitive
okay you can but you just have to have a
longer time horizon okay so let's have a
look okay so that's gonna give you some
more ideas of what you can actually
target and you can do keyword research
for each of these different keywords
okay and you sort of want to have a
primary keyword and then you sort of
want to have some several secondary
keywords and you sort of want to also
look for things which people are
searching for so you can actually
include that in the description okay so
it's gonna help you sell more because
people are looking to have an iPod iPad
stand in their bed so they can watch a
movie so you can show people watching a
movie in bed or reading in bed and
that's gonna help you convert and make
sales okay so that's pretty much it for
ecommerce keyword research the links are
down below for the things I actually use
now I'm gonna be covering on-page SEO
and actually how to use yours SEO and
optimize your pages on page okay so now
I'm gonna show you how to optimize your
website using the keywords that we have
found for our local website our blogging
website and also for a ecommerce store
okay so the first thing that you'll need
to do is if you're using WordPress is we
need to actually download
and install a plug-in called Yoast so
you want to go back to the dashboard of
your website and you want to click on
plugins then what you want to do is you
want to click on add new and then you
want to search for Yoast and you want to
install that plug-in okay and once
you've installed it then you need to
activate it once you've done that and
then you should have installed your
yours plug-in which is here okay then we
can go to general so this is the plug-in
and I can show you how to configure it
so I click on the open configuration
wizard again and then here you can
configure it just by clicking that
option a selected click on next so
select what type of website that you're
running you might be a blog an online
shop or a small offline business or you
can select something else okay so I'm
gonna select this one now click on next
and then here just put your name doesn't
really matter click on next ok so here
you can actually put in your social
media profiles as well if you have them
and once you've done that click on next
here generally I'll leave everything as
default so what is asking you is do you
want search engines to actually show
your blog post pages this is something
to do with the theme layouts I don't
want that to be shown okay so that will
be known and know and products I want it
to be yes ok click on next here do you
have multiple authors so for example
WordPress you can actually have you know
different people managing your website
and then if you do then you can select
yes but I'm gonna select no for now
click on next here what you want to do
is you want to connect it with the
Google search console so basically what
you'll need to do is you will need to
add your website to the search console
and then you need to authenticate it ok
so basically we're gonna open this in a
new tab ok here is instructions on how
to do it so click on Google search
console and then what you want to do is
you want to add a property
okay so we're gonna copy over our URL
here paste it in there okay so if I've
actually installed the WordPress on this
extension okay because I've actually got
something on the main domain
so normally yours one would be your name
comm again click on add and then it
basically needs you to actually verify
the ownership okay so what you can
actually do is you can download this
HTML file and what you need to do is
you'll need to actually upload the file
to your website servers okay so you need
to do this by actually going into your
cpanel and uploading this file there or
you can click on alternate methods okay
so you can actually add a meta tag to
your site's home page alright so what
you can do is click on that and then for
example here copy the meta tag below so
I'm gonna copy that and you want to go
to the head section of your website or
before the first body section of your
website and then click on verify ok once
you've actually done that so what we're
gonna do is I'm actually going to go to
my dashboard so I'm gonna copy that open
that in a new tab head to the dashboard
section and what you want to do is for
example my theme and normally for most
people's websites you click on the theme
settings and normally in the theme
settings you're able to actually add in
the header code okay so look for that
wherever it is okay and then you can go
back here copy that and then you can
paste that in okay and then click on
save right or you'll have to go to I
think appearance and then you have to go
to customize or editor but when you
actually do that when you actually
update the theme it might actually
override it so you might need to create
a child theme or something like that so
we can go to the header I think not
quite sure because I normally just put
it into there okay so as you can see
here the head section here and here I
put in the code into there okay sir
because I've already saved it in my
theme settings and it's gonna appear
here but this is where you can paste it
in for yourself if you don't have that
actual section on your website all right
once again you've done that then you can
go to here and click on verify hopefully
that has been verified and then you can
click on continue so with your actual
search console it's gonna take a while
to update everything okay so what its
gonna do it's also going to give you
basically you know what keywords people
are typing in to actually reach your
website so you can actually optimize
your pages even more okay select your
profile click on next here your website
name is gonna be your brand name so I'm
gonna call it logo for now the title
separator this is basically I mean let's
just go the iconic okay so this is a
ecommerce store so this is the separator
so they use a line some websites they
use lines some web sites they use let's
say maybe let's go to Apple and see what
they use and see okay so for example
Wikipedia they just use a dash so it's
really up to you it doesn't really
matter
click on next and here you can sign up
for any updates and things like that I'm
not gonna sign up and then I'm gonna
click on next okay here I'm gonna click
on next and basically you've done the
basic optimizations for it
okay so we're actually gonna optimize it
even further for each page so we're
gonna close so what we're gonna do is
optimize our homepage so I'm gonna click
on pages and then I'm gonna select my
homepage here so I'm gonna click into my
homepage okay so right now I'm actually
using the themify builder so you might
be using a different theme but you
should have this yo section below when
you actually scroll down here so for
example my target keyword is going to be
carpet cleaning in Melbourne what you
want to do is you want to edit that
snippet so you want to have your title
as close as to the front as possible
okay sometimes it's not possible
especially if it's like a blog post you
know if it is a blog post and it doesn't
really matter you can have some keywords
in front but if it's like carpet
cleaning in Melbourne and you can have
there then have it in front okay rather
than having your your brand name at the
front so that's what you want to do
first all right so I put a separator
here and I also put fast same-day
service so when you actually do SEO
title you want people to actually click
into it as well so that's why I added
fast same-day service you want to look
at maybe the top ten so let's do carpets
cleaning in Melbourne and you want to
scroll through the results okay so you
don't really want the same as everyone
else because if it's the same then you
know why are people gonna click into
your one okay so I really like this one
get a free pretreatment so it makes it
sort of clickable okay so it's gonna
give you a higher click-through rate and
in turn it's gonna rank you higher okay
especially if if people click into it
and they actually stay for a long time
then it's gonna increase your ranking so
you do want to put in something that you
know people are gonna click on so for
example these ones here three rooms for
$56 that's really good okay so we want
to differentiate a little bit my one is
gonna be fast same-day service and I
used the keyword service as well because
you know carpet cleaning services is
also a keyword which also gets quite a
few searches every month this is my main
keyword okay so I want to include
something that someone might search for
and Google might start ranking me for
okay so here for your Meta Description
you do want to include the keyword in
here as well it doesn't have to be exact
but you also again you also want to make
sure that this one is optimized for
people to actually click into alright so
a good way to do it is if you actually
go here normally you'll see some Google
Adwords up here alright so these ones
are really really optimized so as you
can see you can take some inspiration
from here people have got free quotes
40% off it's free things like that call
us so you want to take some inspiration
use some of the keywords and include it
into your own Meta Description while
also having your keyword in here okay so
that's really important
and you can also put in your focus
keyword in here okay so when you
actually put your focus keyword in here
the Yoast plug-in will actually help you
try to you know optimize and it will go
through its own checklist and it'll help
you optimize it okay so as you can see
it says the focus keyword doesn't appear
in the first paragraph of the copy okay
so on the actual content of the website
we haven't actually added that to the
first paragraph okay you don't have to
get every single one correct but try to
get like 80 to 90% of them optimized so
once you've actually done that okay so
you can actually let's click into the
home page and see to see how I've
actually structured it all right so what
you do want to do is you want to also
make sure that if you have a URL here
you want to check your permalink so
let's go to the dashboard section again
and let's just say let's just say we
hover over here and click on this one
here upholstery cleaning okay you want
the keyword in the sort of the URL
structure as well okay so to make sure
that is set in you want to make sure
that you've set the permalinks on in
WordPress okay so hover over settings
click on permalinks and what you want to
do is you want to select post name here
so it actually includes the post and
also the page title within the URL okay
you don't want something like equals P
equals one two three because if people
are looking through that on the search
engines it's not going to be very clean
so we're gonna go back here let's go
back to our home page and make sure you
set that in and click on Save Changes
so the next thing you want to do is for
your main keyword you want to set that
in as your heading one tag okay so I'm
actually using a themify builder and
it's a drag-and-drop builder but most
cases that you should be using a
front-end builder these days anyway like
Elementor or anything like that anyways
what you want to do is you want to make
sure that the it sets heading 1 okay so
as I said before Google is actually
going to scan your website and the
heading 1 tag is one of the most
important tags it tells Google what this
is it going to be about okay so if you
actually go to text tap here it's
wrapped in the heading one tag alright
so that's the first thing that you want
to do and then you want to sort of
include keywords within the text of the
website so what we've actually got here
is okay this is the document that I
typed up here before my target keyword
is carpet cleaning in Melbourne and my
secondary keywords are you know carpet
cleaning services and couple cleaning
services in Melbourne and also I want to
include carpet cleaners as well okay
because sometimes when people are
searching they're searching for they're
using different keywords and if I'm
including some of these cleaner keywords
in here and also adding in like cheapest
quality experts best affordable these
are some of the things that people are
searching for as well so over time it's
gonna start ranking for you know cheap
carpet cleaning services in Melbourne as
well
because you've actually got that keyword
within the content itself okay you do
you do want to do it like really
naturally okay so what you want to do is
you want to write out everything as you
would if you're explaining your services
to a friend or something like that and
then you want to sort of sprinkle the
keywords in here right so as you can see
here it's very natural right so carpet
cleaning in Melbourne this one is you
know we ensure your cupboards are clean
fresh and staying free at it at an
affordable cost it's very natural it's
not very forced like I'm I'm not trying
to keyword stuff it in here it's very
natural when you're scrolling down it
lists the services here okay so I used
the title cobble cleaning services and I
also try to just write it out first okay
once you've write it out then you can
adjust it so write that out first you
can also include a process here and then
you know if I've included here for
example you'll see that we give our best
competitive quote okay so I've got that
keyword best in there we've also got
experts in there and things
like that okay so scrolling down here
okay you want to include maybe some
testimonials so for that I included
rated one of Melbourne
cheapest quality carpet cleaners so that
is another keyword that I added in and
the testimonials that you add on your
website they also count that as well
okay so Google is gonna look at your
page source code okay and scan the
content on your website right then you
want to scroll down what I like to do
for a local website is definitely have a
call to action on the bottom because you
know once people are happy with what
they see then you want to include a call
to action where they you know give you a
free quote or call you that's going to
help with your sort of usability ratings
so if we actually go here you want to
scroll down here you also want to
include your contact details normally in
the footer section or you can also have
have it in your header section here you
also want to have your address and email
okay so I like to put it in the foot up
because that's gonna appear on every
single page and it's gonna allow people
to especially for a local website allow
people to know where you actually locate
it really easily that's gonna increase
the user experience right and normally I
have my footer down here and normally if
you have different services you want to
have the services on the top like that
in a drop-down you want your website to
be easy to navigate for people okay so
these are all my main keywords which I'm
targeting as well and I've included them
up here
okay I've also included links to them on
the home page so this is called internal
linking and that basically is not only
gonna help you know the customers to
browse through specific sections but it
also tells Google that's that you're
also linking to other pages which gives
sort of link juice to these other pages
and it'll help these other pages rank
highly as well so I'm not really quite
sure if you understand that properly
because if you actually have a home page
right a lot of people are viewing that
home page
and some people are linking to that
homepage for example on local
directories your homepage is going to
have a lot of link juice okay you want
to pass that link juice down to the
secondary keywords which you are
targeting for example these other pages
okay and that in turn is going to help
these websites also rank higher okay
because when you actually you know
building backlinks when you're actually
putting it into local directory websites
or any other websites you're probably
most likely going to put your homepage
right rather than rather than this
upholstery cleaning page right so this
pages doesn't have much link juice so
this one has a lot of link juice you
want to pass it down okay so that's one
of the ways you can do it and that is
pretty much it so some other things that
you want to also want to do is let's say
if you have some images on your page
right if you have images on your page
let's just for example click on the
options here
styling background alright so you also
want to name your images as well okay so
for example I uploaded this image this
background image and before I uploaded
it I actually named it okay I named it
Carpet Cleaners in Melbourne okay so
Google is also going to scan that as
well because Google can't really read
what your image is about at least not
yet so when you actually put in you know
this as your file name then Google will
sort of know and understand what your
website is about okay so that's what you
want to do if you actually let's say if
you have let's say just have a normal
picture all right so let's drop in a
image module here what you can also do
is you can also add an image alt tag so
whatever this image is it might be let's
say someone cleaning the carpet so it
might be carpet dry cleaning or
something like that
okay and Google will also look at the
keyword for your old tag as well so you
want to put in any related keywords in
here which is related to that image as
well so if it's like a you know a dry
cleaning sort of image you want to put
something related to that you don't want
to be like something round
okay so make sure that is done and what
you also want to do is you want to make
sure that you do have you know a unique
selling proposition as well okay not
only do you want to optimize your
website you you actually want to sell
people okay so that's why it's important
to have your processes testimonials and
everything like that okay so you don't
really have to have everything perfect
okay because Google will sort of scan
your website and they'll understand what
your website is about okay so it's sort
of like as I said before it's like you
know once you have - once you have
written the content then you add and
sprinkle your website with these
keywords like don't overdo it okay if
you overdo it it's like salt it's gonna
become too salty and it's not gonna be
good so that is pretty much it for the
on-page SEO for local websites okay it's
very similar for a blogger and also an
ecommerce store but I also go through
that as well so let's go through that
I'm gonna close this now what you want
to do is you want to add a blog post
okay so I already added a blog post
things to do in Bali
okay so this is the blog post here all
right so I've just got some lorem ipsum
text but I'll sort of show you how to
optimize it properly all right so you've
got your image here you've got your
title here all themes are sort of
different this is what mine looks like
so what we're going to do is click on
edit post and that's going to take you
to the back end section here and this is
where actually add in content all right
so the first thing that we're gonna look
at is adding in the title right so your
target keyword might be things to do in
Bali
okay and if you actually do a search for
that on let's say Google things to do in
Bali
okay you don't enter you're gonna see
all these different tiles here okay and
normally it's not just like things to do
in Bali
it's like top things it's like the best
things you want to make something
different all right you want to make an
article which is different because if
it's the same then why are people gonna
click into your one right so to do that
I keep the key word here and I look at
the competition so I might do like 20
maybe amazing or awesome like if
someone's got amazing so I might do 21
awesome things to do in Bali Indonesia
ok Indonesia is this one is gonna be my
secondary keyword okay and once you had
that then you want to make sure your
permalink is things to do in bali or
something like that okay sometimes it's
not edited you can actually click on
edit and make sure it has something to
do with your title here okay you don't
have to have the exact same one because
that's gonna look too spammy okay so I
like it like this okay so if my title is
21 awesome things to do in bali
indonesia then the title can be just
like that right it doesn't have to be 21
awesome things again okay click on okay
then you want to scroll down now for
your content section what you--what do
you want to do is you want to scroll
down first
all right to the bottom okay to the
Yoast SEO and you can put in your focus
keyword so your focus keyword might be
things to do in Bali
alright and here you'll have the
improvements and also some problems of
what you actually need to do right so
you can actually go up here and the
first thing that you normally want to do
is include the keyword within the the
first paragraph okay so you might be
like you know in this post I'll be
giving you my top 21 awesome things to
do in Bali Indonesia
okay I'm not gonna go through like how
to actually write okay I'm just showing
you that once you actually make some
changes here then normally it's going to
update here as well okay so as you can
see the focus keyword appears in the
first paragraph of the copy so you can
sort of follow all these different
improvements and also the problems here
okay so as you can see the exact match
keyword density is too low okay so I
haven't actually create
the article yet but you know once I've
actually written out then it should be
quite decent so that shouldn't be a
problem the Meta Description we haven't
done that yet okay internal links I'll
show that later we're gonna go up here
and here you want to edit the Meta
Description right you can click on edit
snippet and you can delete these things
and actually edit it sort of manually
you can delete it if you want to but I'm
gonna keep it as is so this is basically
the default okay so it's going to take
the title of the page and then put the
separator there and then you've got the
site title which is the logo right so
you want to change the Meta Description
here again you want to sort of change
something different to what you actually
see here but you also want to try and
include the keyword in there as well
okay so it might be like it's gonna take
some time so let me think thinking of
visiting Bali don't go before you read
this amazing guide for the best 21
things to do in Bali Indonesia and then
maybe read more here or something like
that okay so I think you were going
thinking of visiting Bali don't go
before you read this amazing guide for
the best 21 things to do in Bali so I've
included the keyword in there you don't
have to have it exactly again but try to
include a variation of it okay so when
you've actually done your keyword
research right you should have you know
other keywords which you can actually
include in the Meta Description as well
okay so I've included Indonesia there as
well because that's my secondary keyword
sort of and here internal links so
internal links is because you know if
you're writing an article you can
actually do internal links by clicking
on this thing clicking on the Settings
here and you can link it to existing
content
okay so if you actually have a let's say
you might be like you know referring to
like the best hotels in Bali right you
have an article about that so you want
to link it to that right because it's
gonna help the user as well and it's not
also gonna tell Google that you know
your page is quite a good resource
especially if it's linking out to
external pages as well you don't want to
just link to your own blog post right
you want to link to whatever is useful
for the user okay you don't want to
overdo it but you know you want to try
include some okay so once you've done
that then that would be fixed as well
and as you can see this is no app out
links okay when you actually put in a
bound links then this will be ticked
okay for the images here okay what you
want to do is once you actually add in a
featured image let's say this one here
I've also named this image as well so
this one is barley rice fields I've
named it okay because that is a rice
field I believe and you can also include
it alt text here so maybe this one is
you know person in Bali rice fields okay
and then click on set featured image now
you don't really have to have it exactly
like things to do in bali you're gonna
add in some more images anyway like here
yeah can act in media and then media
library so i might add in this one the
alt text a we do like things to do in
bali now this is gonna tick it okay so
i'm gonna insert that into the post as
in a full-size insert to post okay when
you actually done that then this should
also be ticked off as well okay here and
you can just follow each of these things
so we actually optimize your website
it's really easy you do want to add in a
category and also some tags as well to
also add in some more depth to your
article you want to add in pictures
videos you know if you have some quotes
or anything like that or if you have
some like tips you do want to put that
into like a nice little
sort of if you actually go to a website
call let's say Neil Patel you can see
that he's really good at writing blog
posts so he can go to his blog and I'm
gonna go and let's say let's click on my
bad this one here so if you scroll down
here he's using heading twos here okay
I'm pretty sure that's a heading two
maybe or heading three okay it gets a
heading two right so you want to make
sure you have sub headlines in your blog
post as well it's going down he's got
you know external links as well to his
digital agency website here he's got
images to describe you know what he's
talking about but let's just see if he
has a tip okay I can't really find it
but you sort of get the picture right
he's got images describe what he's
talking about and that's what you should
have on your blog post you want to make
it as in-depth as possible okay you want
to make it the best resource that people
can find okay because if you don't then
why are people gonna link to your
website you want it to be the best
resource so people will share it with
their friends because when people are
sharing things with their friends they
want to share like really amazing things
okay because they want to they
themselves they want to look good they
don't want to share like a website which
only has like a few hundred words for
your content they want to share an
entire blog post because it's amazing
okay and you want to make sure that you
have sub headlines everywhere to
describe each of the main points and you
don't want to have huge blocks of text
like that if you actually go to here
like as you can see like the text is
very spread out it's not like you know
one huge block of text okay it's very
conversational so to make it more
conversational you want to use the words
you know you and I so what you can
actually do is you can also go to
another website which is called I think
smarter vlogger I believe I think is by
John morrow okay and he'll tell you how
to you know
right a really good blog post okay
because I'm not the expert in writing a
blog post I just know how to optimize it
properly okay so here this one is really
good a really good thing to emulate as
you can see they have sections here
which they highlight okay so you don't
see like this huge block of text okay so
you might want to save this and bookmark
this to your page as well alright so
that is pretty much for the SEO
optimization for your blog I'm gonna go
through the optimization for a ecommerce
store right so what we're gonna do first
is we're gonna have a look at the shop
page so I'm gonna click on visit store
okay so before I've actually researched
and I wanted to sell you know iPad
stands for your bed iPad stands for the
point-of-sale
the machine thing and also the car
mounts okay so I've gathered some images
and I put in some titles here right so
this is my shop page okay so this can be
a category page or your product page but
you do want to still optimize it okay so
you want to make sure that if this is
your targeting phone and tablet
accessories you want to make sure that
this keyword here is set to the h1 tag
okay and you do want to include a little
description here I'm not quite sure
which builds are you guys actually using
but I'm using themify builder and when
you actually turn the build on you can
actually edit it quite easily by
dragging in each of the modules if you
do want to learn how to build a website
I'll also have a link down below and
then you can use this builder as well so
you can double click on that so you want
to make sure this one is set to heading
one and you want to make sure that you
have you know like a 300 word
description either on top here or on the
bottom here okay
so for example a really good example is
this website here the iconic and I'll
show you quickly so I'm gonna close that
and if we actually click into that then
they have their heading one tag here
which is men's bags you can inspect that
that's heading one okay and if you
actually scroll down below
all this products here they have a
description here okay so they have maybe
a three to four hundred word description
and they'll also link to other pages as
well so this is really good internal
linking structure as well as adding some
content here so Google knows sort of
what this page is about okay so that's
what you want to do here you want to add
some text here so let's say we actually
click into the product as well so I'm
going to show you how to optimize the
products okay and everything like that
so you want to click on edit product so
for this one I'm targeting iPad stand
for bed okay
so you want to make sure that's in the
title section and you also want to make
sure that it's in the permalink here as
well okay doesn't have to be exact so
for example I've got iPad stand for beds
or something like that
I just got iPad stand bed okay and here
is your long description normally and
what you want to do is before when we're
actually researching for the keywords
ecommerce keywords we've actually found
some keywords which were sort of related
okay so here we've found keywords for
like for example you got holder you've
got you know watching movies in bed iPad
holder for bed or so far so people are
looking for iPad stands for this reason
right so you want to include that within
your content because that's what people
want to have that product actually solve
that problem okay of you know they want
don't want to hold their iPad all the
time they want to have it you know in a
stand so they can watch it in bed with
their partner or by themselves or
whatever okay
so what you can actually do is you can
actually include that in the in the
content here and let's say the perfect
iPad stand for work Shing movies and
reading rate I don't have to have the
exact thing key word here but you can
actually set this to the hanging to tag
or something like that okay and then you
can use you know different keywords
within the content for example so far
bathroom people might want to have might
be searching iPad stands for table so
I've included that in the content as
well also
you want to include any of the you know
main features as well and also people
also searching for iPad stands in
Australia so you might include something
about how its manufactured in Australia
or it's an Australian company or
something like that within the content
then you want to make sure you select
the category so I've set it to iPad
stands and mounts here you can include
some tags which is maybe the brand name
or the size here you want to add in a
product image and again I've actually
named that image okay iPad bed
number two and then for the alt text
I've just named it girl using iPad mount
in bed okay so you know people are also
searching for iPad mounts so I do want
to include some keyword with mount in it
as well right
then we scroll down here to the yo
section and here you can put in your
focus keyword and then what you want to
do is click on edit snippet and then you
can put in your SEO title iPad stand for
bed and then since you're selling you
know phone and tablet accessories for
your website then I put that there and
then I put maybe the brand name of the
website okay so here for the Meta
Description you want to sort of include
the keywords relevant keywords like for
example movies you know people want to
read books and stuff like that you also
want to add maybe something about your
free shipping and you also want to have
a call to action so some really good
examples is you can go to you know
leather bags you can look at people who
are any competition for example here
shot follow the bags online at the
iconic get some inspiration from you
know the top websites within your
industry of how they actually do it okay
so for example you might also do you
know online as well or by within the
title as well because that's what people
are searching for alright so maybe iPad
stands acessories online maybe you could
do buy as well so that's going to help
you rank for keywords if people actually
searching for buy ipad stands for bed
okay
so I might that add that into my title
as well I've done that for my marriage
caption so it doesn't have to be you
know a hundred percent everything okay
but you want to try your best I've also
included additional images which I've
updated the alt tags and everything like
that scrolling down here follow all the
improvements necessary and also the
problems or whatever you need to do as
you can see you probably want to add
some more information here you want to
add some images as well or some videos
here is your short description so I've
included the keyword in here as well but
I didn't include like exactly so I did
like this is a newly designed iPad stand
which can be used in bed you don't have
to do it all the time exact okay even
though it might say here and you might
you know you don't really need to add
you know outbound links or anything like
that but you can add some internal links
if you want to because it is a product
page you don't really link to a
competitor's website right so you don't
really need to do that and then you can
hit on update and we can view that page
so let's view that page okay just like
that that's pretty good and then what
you can actually do is once you actually
hover on top here you'll see that the
title is changed to by iPad stand for
bed phone and tablet accessories online
alright and what you want to do is you
also want to optimize the category pages
as well so I'll show you where it's
actually edit that for your website so
this is my category my category is iPad
stands and mounts what you want to do is
to edit that you can go to here click on
products and here you can click on
categories so normally for a category
page you you won't be able to edit that
with your builder you can edit it here
though so you can click on edit for that
category scroll down and here you can
add your description okay so for the
category page I'm targeting iPad stands
and mounts so I'm sort of targeting two
keywords okay because these ones are
sort of really similar right stands and
mounts so I'm gonna target them both so
if you actually search for let's
do I pad stance into Google you'll see
that some have stands and mounts as well
right I've had casein stand stands and
holders okay so it's it's fine if you
target both of them like that add a
short description here okay this is
where you do it you want to set this one
to the heading one tag alright and then
you can add some keywords in there and
maybe you can link out to several of
your pages okay your internal pages so
I've pretty much done it for these other
products as well I've had standard for
point of sale and that is pretty much
how you sort of optimize for your
ecommerce store okay so if you're using
any other you know ecommerce platform
like Shopify the formula of optimization
is pretty much the same you want to have
you know your title optimized your URL
your Meta Description your h1 tag and
within the content yourself itself and
also images you want to have the alt
tags and also the file names you do want
to have some internal links or external
links especially if it's like a blog
post or something like that but if it's
like a product page you don't really
need to you can just link internally and
you can take a look at you know what
other pages are doing within your
industry as well so what I'm gonna walk
through now is basically where to find
you know backlinks for your website okay
so in this section of the video I'll be
talking about off page SEO which is
basically getting backlinks to your
website so backlinks are essentially you
know links that will point to your
website so for example if I go to travel
blogs I do a Google search I click on
the first result so on this blog post
they'll have a link to these different
blogs okay so this is what we call a
backlink now the more backlinks that you
have normally the higher your rank
assuming that you get backlinks from
quality and also relevant domains right
so this is I think maybe a
I think a expedition nurse or maybe a
blog about travel okay and it's linking
to another travel blog so it's quite
relevant okay so you don't want you know
if if you're a local business about
carpet cleaning you don't want a website
which talks about you know dog training
or something like that you want a
website maybe from a local directory you
want a website that maybe talks about
homes how to renovate homes or like
maybe let's say a real estate website or
something like that
you want something that is relevant okay
so I'm gonna show you the easiest way to
get backlinks so I think you guys should
have the SEMRush 7-day trial so
hopefully you guys can still use that
let's just say for a local business
we're gonna do carpet cleaning as an
example just type that into Google and
we're gonna get the competitors
backlinks right so this is the top ten
results and what you can do is you can
open some of the links in new tabs just
like that okay and we're gonna try and
get links that our competitors have
gotten okay so we're gonna copy the URL
and we're gonna go back here we're gonna
go to domain analytics click on
backlinks and what you want to do is
paste in the URL into here
okay I'm gonna delete everything except
the name plus the comm that I you and
then click on check it so here is the
total amount of backlinks 1100 the
unique domains so the unique websites
are only about a hundred so that means
that they've got links from about
hundred unique web sites but they might
have links on several pages of that
unique domain so that's why they've got
more backlinks then the referring
domains and if you're a local website
you do want to actually get you know
most of your links from Australia but
sometimes you can't help it so this is
the backlink profile and you'll see that
there is a follow link and a nofollow
that type of link okay so normally you
do want to have more follow links the
reason why you want follow links is
because Google will actually pass the
link juice for
that website to your website so no
further links they don't pass any link
juice okay so you do want a variation
though okay because you want everything
to be natural so I think maybe 80/20
should be okay so if we scroll down here
you'll see top anchors now anchors are
it means the anchor text right so to
show you guys an example let's say for
example here it says one mile at a time
that is the anchor text okay and if you
actually hover over it on the bottom
left that is the URL that it's thinking
to okay so normally you want the anchor
text to be the keyword that you're
targeting so let's just say you're
targeting carpet cleaning in Melbourne
then you want some of the anchor text to
say carpet cleaning in Melbourne okay
but you do want to keep everything
natural okay so most of the time you
might have just the URL itself link you
know click here website and then you
might have a few which is like carpet
cleaning melbourne carpet cleaning
services you don't want too much of that
because you don't want to over optimize
it so to check the actual links you can
actually go and click on the backlinks
tab up here and you can scroll down and
you can filter it by follow and no
follow let's just click on follow and
what you can do is you can see the PS
here this stands for the page score okay
so obviously if your higher the better
and this is the trust score
okay the higher the better as well so
let's click on the first result here
right so if you click on this little
arrow thing it'll take you to this
website here okay so as you can see the
website name is fine to local so this
looks like a local directory okay so if
you're a local business then you
probably want to register okay so
normally it's free to register just fill
in your details and register and then
you can put in your name of your
business the address your phone number
and also email and also a URL to your
website including you know maybe an
overview of what you actually do okay so
you want to have a lot of local
directory websites and I find that if
you have a few of those your pages will
start rain
King okay so this is probably the most
easiest type of link that you can get
because you don't need any sort of
approval for it and you can go through
all the links here so let's just click
on the next one here and have a look
okay so I'm going to have a look at the
few of these and I'm also going to have
a look at electro dry comdata you so I'm
going to have a look at this domain here
as well so I'm going to copy that and
then I'm gonna open a SM Rush in a new
tab so I'm gonna show you some more
examples of what type of links that you
can actually get so it's really easy
click on domain analytics backlinks
again normally for a local website it's
a lot easier to rank click on check it
so you know with a few backlinks you'll
see that your websites will start
ranking right with like e-commerce
stores and blog websites they do require
more links and you need to put in more
effort okay so if we actually click on
backlinks here and we scroll down okay
so this one's a nofollow link but you
can't get some of these you do want to
have not too many external links okay
normally the more external links it has
then the more spammy that page is okay
so you probably don't want to go
anywhere above 100 the lower the better
and it also depends on what type of page
so you want to do want to have a look at
it manually so this here it looks like a
a blog page okay so it's talking about
how to make dirty grout look new okay if
you actually scroll down here you'll
actually see some blog comments okay so
if we actually look back here you'll see
that the anchor text they used is Gloria
you can copy that to your clipboard
control fine paste okay so as you can
see they left a backlink here and on the
bottom left it links to carpet cleaning
will long gong okay if you click onto
that then it will link to this page here
okay so what you can do is you can
scroll back up and simply leave a blog
comments you want to leave your name you
probably don't want to call it you know
car back
melbourne or something like that because
it looks kind of spammy and the author
here might not approve it so you do want
to read the article and see what's you
know value you can add to it rather than
just having you know great or something
like that because it looks like spam
alright so this is another way to get
some links if you actually go back and
go back to this one here you can look
through all these websites for example
potter calm this is I think a another
directory link okay that you can sign up
for you can look through and some of
these are guest post
so let's look through this one here to
find a guest post I want to see if we
can find one hopefully scroll down let's
see maybe this one let's click on the
follow
okay so this one here is they have also
gotten links from shop a docket so this
one is a local deal website so not only
can you look at where the link come from
you can also look at you know their
marketing strategy overall okay so for
me I've also done for example for a
local smash repair shop we did like
offer a sort of a I think I was like a
unit university organization a coupon
code for their students or their members
to get a discount for you know servicing
their car and when you're actually
providing you know value to that you
know that that that group there you can
easily get a link from their website
okay so that's another way you can look
at it you don't really you have to be
sort of creative of how you get links
because you can get links you know any
way that you want you just have to
approach it as you know you want to find
what value can you give that owner and
then you can deliver that value and you
can get a link back for example this one
here this one is a I think a blog type
of web site or a maybe a directory
website for properties and as you can
see they've got a guest post here so
they've written a guest post which is
about maybe 500 or 600 words they've
included some images and also a link
back to the website okay so this one
here it says best carpet cleaning in
Adelaide
so this is the anchor text okay so it's
quite targeted which is good and this is
a quite a short blog post so what you
can do is you can write a much more
thorough blog post and you can contact
them and ask them you know what can we
write for your blog okay you want to
look at their blog to see if you know
they're still active and you want to
determine you know what audience they
have and what blog post can you write
that suits their audience right you
don't want to write anything random just
like carpet cleaning or something like
that you want to be a lot more relevant
as you can see here Susie Callahan
okay so there's no reason why I can't
get a guest post from this website here
and the more links that you have the
higher you're gonna rank okay so you can
do this for all your top ten competitors
on Google search and build your links so
I also want to show you another method
and this method is actually trying to
find broken links so broken links are
basically pages which are not live
anymore so sometimes a blog might be
linking to a page which might not be
alive for example that owner has
forgotten to renew his domain or he
might have shut down his business and
website and that blog is actually still
linking to them okay so for example if
you're a travel blog then I would do
maybe a you would do ' travel okay if
you're in maybe the finance niche or
anything like that you might type in
finance click on plus I mean type in
plus apostrophes and do resource page so
we want to try and find a travel blogs
resource page alright and what you want
to do is you want to click on a few of
these to check because most of the time
they should be actually alive the links
but sometimes you can actually find
websites which have quite a lot of
broken links right what you actually
want to do is download the Chrome
extension called check my links and
install it and make sure
it's actually activated here and then
you can click on it okay so I'm gonna
click on it for all of these websites so
it's gonna run here and check the links
okay so this one here is I think a
travel blog about Peru okay so it's
scanned the whole entire website to find
whether or not okay all these links here
pointing to an actual page or are they
pointing to a era four four page which
will give an invalid link right so these
are all valid so I'm gonna close the tab
here so with this website you'll
actually see 31 invalid links right so
they have some broken links so what you
want to consider now is alright is this
blog appropriate for your own blog right
do you actually want to link from this
website here so if it's actually like a
travel website and you're a travel blog
and if you actually look here or you
might be a insurance company or anything
like that then what you could do is you
could email them and say okay this link
is not live anymore do you actually want
to link to me because you're actually a
travel you know insurance company as
well and most likely they will actually
accept that and change that link so the
basic concept here is the website is
like a house and broken links are sort
of like like leaking holes right and
it's like leaking water okay and you
found that for them and you've actually
found the piece of a puzzle where they
can just you know plug it back and stop
that leaking all right so so most of the
time they'll actually change that for
you for this one here it seems like you
know these websites are working but I
think they're actually trying to link to
their own domain so I'm gonna actually
close that one here you've got one
invalid link okay so as you can see here
he's talking about visas and that you
can actually go to this resource here to
get an overview of sort of when you
actually need a visa
I get when you're traveling so perhaps
on your travel blog you could create a
infographic or a blog post about you
know which visas you need to get okay
and then you could contact so then you
can contact James via email and say that
you have this resource you know visa
mapper is actually down so when I
actually see if it's actually working
okay so as you can see it's not working
anymore
so you could email him and say that you
have a better resource that perhaps he
can link to right we're going to close
that and we won't have a look at these
other ones okay so this one has 69
invalid links right sir I'm not quite
sure about these ones here but I want to
look through here alright so this one
here is invalid so this is a Indian car
hire company alright so this one's not
found you know if you're a car hire
company then perhaps you can email them
and you know say that this link is
broken would they consider linking to
you instead right just go down so this
one's talking about Barcelona this one's
talking about Cambodia international
travel insurance so yeah you could have
actually looked through it does take
some time because you want to find a
relevant link so I'm gonna leave it at
that for now with the link building it's
best to get started first I don't want
to overwhelm you guys with too much
information what I'm gonna show you now
is the analysis process of SEO so I'm
gonna show you how to track your
keywords and see what they're ranking
for connected to Google Analytics which
is really really important for your
website because then you actually know
okay what people are doing on your
website and you can see you know the
bounce rate and things like that so you
can see whether or not people like your
page or not and then you could change it
change the wording change the images
update it and stuff like that okay okay
so if you actually want to track your
rankings for your keywords for your
actual domain name you can go back to
your seminar
and then you can click on projects here
alright so we're gonna look for position
tracking you can click on that and then
you can enter in the domain name that
you want to track alright so I entered
my website click on setup and here you
can put in your business name if you
want venture click on device and
location so I want to set it up to track
on desktop and on Google and then I'm
gonna select the country
I might select actually just United
States and I'm not gonna select any
region you can if you want to especially
if you are a local website alright so if
you're a local you know copper cleaning
web site then you probably want to
select let's say you're in Melbourne you
want to select Australia and then for
the state you want to select Victoria
and in Nobin ok and then you can click
on competitors here you can actually
enter in your competitors domain okay so
I'm gonna leave that empty for now I'm
gonna click on keywords so for the
keywords here then I might type in you
know Hogan sure I'll something like that
ok so type in the keywords that you
actually want to track and then click on
add to project ok so these are the
keywords and then you can tick send me
weekly updates if you want updates from
SEMRush and then click on start tracking
so I'm going to deselect that and click
on that
so that's going to start tracking your
keywords if you don't want to use
SEMRush I also actually use another
software called cert book and I'll leave
the link down in the description below
so right now I'm gonna show you how to
actually connect your WordPress website
with Google Analytics in your Google
browser what you want to do is type in
Google Analytics and then you want to
cook and then you want to click on the
first result okay so this Google
marketing platform I think they recently
changed it renamed it sorry and click
into that and then you can click sign
into Google marketing platform okay so
make sure that you actually sign in
using your Google account and here click
on analytics setup and that's going to
take you to your analytics page right so
you might actually need to set it up
fill in some basic information but
generally what you'll need to do is
you'll need to find the admin tab here
okay so we're gonna add in our website
and here you need to click on create an
account so create account and what you
want to do is you want to set up a
website name so I am actually just gonna
copy this URL here and then come back
here and paste that in as my website
name okay so you can name it whatever
you want your local website name or your
brand and then you want to put in your
website URL okay you want to remove the
HTTP and the front okay and make sure
just select it there only okay for the
category you can type in I think let's
just do business if we can find it okay
for the reporting time zone I'm gonna
set it to Australia but you have to set
it to your country set it to Melbourne
and here we're gonna leave everything as
is
and then we're gonna click on get
tracking ID okay here I'm gonna select
Australia as well and then I'm gonna
accept the terms and servers here and
also here and I accept alright so once
that is done that has been created okay
so when that's actually created you will
need to go back to your wordpress
website and we need to download a plugin
so click on plugins here and then what
you need to do is click on add new and
here what you can search for is google
analytics okay so what we want to do is
want to install google analytics
dashboard for WP okay it should be by
exact metrics and we're gonna click on
Install Now and click on activate
and then what you want to do is you want
to look for Google Analytics on the left
hand here you can click on general
settings and we want to authorize this
plugin by clicking on that and here
we'll want to click on get access code
okay so make sure you've actually added
in your website URL here and click on
get access code okay
select the website
select your email click on allow and
this is the code that you want to copy
paste it into here and save access code
okay
so that is so that will be selected
normally your website and then I'm going
to click on lock selection and then what
you can do is click on Save Changes and
I think I want to click on the tracking
code here and what I want to do is I
want to look for exclude tracking tab
here and I want to exclude tracking for
the administrator so basically when
you're actually accessing that website
it's not gonna track you know how many
visits or how many pages you actually
visit and things like that I'm actually
gonna select ok everything except the
customer and then click on Save Changes
and that is pretty much it and then when
you actually click on dashboard you'll
actually see the dashboard here where it
can give you an actual overview of how
many people are visiting your website
how many users are visiting your website
how many pages in total you're getting
every day or you know last 14 or 17 days
and also the bounce rate as well the
bounce rate basically means
what is the percentage of people who
just you know view one page and then
click off your website ok so the lower
the bounce rate the better if you
actually go to your Google Analytics
account you can then I think you can
click on the search thing here click on
home and here it's gonna actually show
you the website data in more detail ok
so you can click on audience and all
these different information so I'm not
gonna go through this because this can
be a whole nother video so what we're
gonna go through now is
some tips to actually increase your
ranking so I was going to create a whole
section on giving you the tips best SEO
tips to increase your rankings but Bryan
Dean from backlink accom has basically
covered that in his 15 all-time best SEO
tips video which I'll link down in the
description below this is really good
but some of the things that he's
referring to we've already covered that
but there's also some bonus information
there which i think is really useful and
on his channel there's also a lot of
stuff related to getting traffic and SEO
as well and what I recommend is checking
out Neil Patel his videos also cover you
know getting traffic SEO conversions
just all-round marketing and things like
that and also checking out smarter
bloggers if you are learning how to blog
all right so personally what I do
recommend is most people are probably on
you know a basic web hosting plan with
their web host what I recommend is to
actually move to cloud hosting or
WordPress hosting so it's a lot faster
if you actually move up to those
services you could say web hosting is a
good place to start it's sort of like a
Toyota
but like cloud hosting is like one step
further it's like a BMW okay so you
probably don't really need a dedicated
server which is like a Ferrari yet
because you're probably not getting that
much traffic yet but if you actually do
then that's what I recommend as well so
a faster website will mean a greater
user experience for your customers and
visitors I personally also use a service
called max CDN so this is a content
delivery network and it basically helps
deliver the website's content to the
actual user faster okay and so let's say
I have a website in Australia then I'll
actually need to purchase a zone in
Australia we want to get more locations
okay so it's actually $15 a month okay
so this will basically help deliver the
content to my Australian customers a lot
quicker but it is 15
dollars a month okay because increasing
the speed is gonna help with the user
experience want people you know check
out your site on their mobile or desktop
it loads really quickly and that's gonna
improve your ranking over time okay so
that is pretty much it for this SEO
video hopefully you guys have enjoyed it
if you have make sure to leave a like if
you have any questions drop a comment
below and subscribe thank you