1 00:00:00,300 --> 00:00:04,150 OK guys so in this video I'm going to show you how to write your own product descriptions. 2 00:00:04,230 --> 00:00:07,580 So it's another way to engage your customer major and stand out from the rest. 3 00:00:07,590 --> 00:00:10,500 So you're going to have your your title your ad style. 4 00:00:10,530 --> 00:00:13,660 You wouldn't have the bullet points the descriptive bullet points then you scroll down here. 5 00:00:13,660 --> 00:00:16,530 You're going to get midway through the eye and you're going to see that as a digital column here where 6 00:00:16,530 --> 00:00:18,450 you can add your own product description. 7 00:00:18,450 --> 00:00:21,630 Now as you can see this product description is quite bland. 8 00:00:21,990 --> 00:00:24,230 And we do use I want to be completely transparent. 9 00:00:24,240 --> 00:00:27,930 I will be use using showing you how to use a hasty email editing software. 10 00:00:27,930 --> 00:00:34,800 So Page them out according to Amazon's the OS it's not permitted but everyone uses I mean everyone even 11 00:00:34,800 --> 00:00:37,690 this guy he concedes got bold lettering and then it's unbolted. 12 00:00:38,070 --> 00:00:41,670 If you if you're going to be able to do this sort of stuff as simple as it may look you need to use 13 00:00:41,670 --> 00:00:42,570 hate mail order. 14 00:00:42,780 --> 00:00:47,040 I've never had any problems I've got accounts all over the world I sell in nearly every country on Amazon 15 00:00:47,040 --> 00:00:47,940 I've never had any issues. 16 00:00:47,940 --> 00:00:48,980 But I want to be transparent. 17 00:00:48,980 --> 00:00:50,470 You guys okay. 18 00:00:50,640 --> 00:00:52,530 So as you can see this is the product description here. 19 00:00:53,100 --> 00:00:57,540 So I'm going to now give you an example of what I found online rod and go through hundreds of Amazon 20 00:00:57,540 --> 00:00:58,080 products. 21 00:00:58,080 --> 00:01:00,370 This is an example of what a good product description would look like. 22 00:01:00,530 --> 00:01:02,210 So you put some bold lettering here. 23 00:01:02,250 --> 00:01:07,530 Some more bold lettering maybe some will love hearts hundreds at some points you know near enough but 24 00:01:07,530 --> 00:01:11,580 it puts just another way to engage with customer give them more reasons a little bit more information 25 00:01:11,580 --> 00:01:12,980 about your product and why they should buy it. 26 00:01:12,990 --> 00:01:13,710 You know simple enough. 27 00:01:13,710 --> 00:01:15,870 So you want to use a format very similar to this. 28 00:01:15,900 --> 00:01:19,040 You know it looks a lot more professional it looks a lot better than what I've just shown you then. 29 00:01:19,230 --> 00:01:24,240 You know just having one sentence strung together with some bold lettering anyway where you don't want 30 00:01:24,240 --> 00:01:28,200 to do is go over to a website called online hate the email editor dot net. 31 00:01:28,200 --> 00:01:30,830 So this Web site here and you're going to be great with this page. 32 00:01:30,840 --> 00:01:35,220 Now as you can see what you would do is put your descriptive text in here and it would show you down 33 00:01:35,220 --> 00:01:38,070 below what's going to look like on your actual websites where would it look when you're on the same 34 00:01:38,070 --> 00:01:38,510 page. 35 00:01:38,520 --> 00:01:43,870 Now there are only three things you need to know they are how to do bold lettering how to stop them 36 00:01:44,010 --> 00:01:47,700 Boulder and how to press the end of also like a space and go down to the following line. 37 00:01:48,420 --> 00:01:53,280 So if you want to do bold layering you're going to do brackets be close brackets and as you can see 38 00:01:53,280 --> 00:01:54,420 you you'll start writing in bold. 39 00:01:54,420 --> 00:01:58,110 Larry down below. 40 00:01:58,130 --> 00:01:58,750 See this. 41 00:01:59,230 --> 00:01:59,450 OK. 42 00:01:59,480 --> 00:02:02,750 Now if you want to stop writing in bold lettering you're going to do this you're going to do bracket 43 00:02:03,080 --> 00:02:05,990 forward slash be close bracket. 44 00:02:05,990 --> 00:02:10,110 Now as you can see now right next to it the bold letter has gone back to normal Erin. 45 00:02:10,160 --> 00:02:12,670 And lastly you've got to want to know how to do press the and the boss. 46 00:02:12,680 --> 00:02:18,920 Go down go down the line and that is bracket open brackets very be are close bracket and you can see 47 00:02:18,920 --> 00:02:22,580 on that right and on the following line set up so that any things you're going to need to know. 48 00:02:22,700 --> 00:02:24,330 So once again it's just. 49 00:02:24,910 --> 00:02:27,500 I'll do it again to see you guys double check. 50 00:02:27,500 --> 00:02:30,920 So just to show you one more time exactly how it works if you were to write in bold lettering you would 51 00:02:30,950 --> 00:02:36,750 open a bracket press B an enclosed bracket and you start writing in bold lettering if you want to stop 52 00:02:36,750 --> 00:02:41,610 writing about Larry do it to open the bracket again forwards like be an enclosed bracket and then you 53 00:02:41,610 --> 00:02:47,900 can write in non bold lettering and then if you want to do hit this face also you hit the end a bunch 54 00:02:47,900 --> 00:02:51,650 so you go down to the following line you're going to open the bracket you're going to press B off and 55 00:02:51,650 --> 00:02:54,950 then you can close the bracket so open bracket B are closed. 56 00:02:54,960 --> 00:02:58,270 I can get as many times you want as you can see I'm now right in a lot further down the line. 57 00:02:58,380 --> 00:03:02,660 So that the only thing three things that you need to know I want you know those like I say go back onto 58 00:03:02,700 --> 00:03:07,110 here give you a good example of what a good product description and B so if you were selling barbecue 59 00:03:07,110 --> 00:03:11,310 gloves or welding gloves you know some bold lettering a couple of spaces down and you know have some 60 00:03:11,310 --> 00:03:17,250 other you know pros to as white people should buy a product then a little bit descriptive text the sentence 61 00:03:17,250 --> 00:03:21,660 or two then some you know bullet points you know some more pros as to what they should buy this sort 62 00:03:21,660 --> 00:03:25,860 of thing you know 100 percent satisfaction guarantee in there again like I said it's just another way 63 00:03:25,860 --> 00:03:29,270 to engage with a customer and make sure I understand that a lot more professional than your competition 64 00:03:29,460 --> 00:03:33,220 but that is how you write a good product description using the HDMI letter.