good afternoon so marketplaces and how
do we think make things basically what
is happening is that we all are
redefining product creation how things
get made and I think this is such a
profound thing that it begs to be
repeated and to think about it a little
bit because what is happening with 3d
printers the things that we love a lot
is that 3d printers are actually
bridging the gap between the digital
world in which we are creating so much
beautiful things and the real world in
which you live basically what is
happening is that 3d printers are
digitizing manufacturing and as a result
of that everything we know about making
products will change who is making
products this used to be huge companies
and needed to be huge companies because
the capital required all the risk that
needed to be taken the research that was
needed to bring products to market you
need to you need a big company for that
and the old fashioned way that is how
it's done but with 3d printing and with
the maker movement that is completely
changing its now individuals who come up
with products and they can bring them to
the market it changes what is being made
because those big companies can only
afford using their processes to make
products that will sell in the hundreds
of thousands or millions they're me the
way they are constructed to win our
builds they need to sell so many of the
same product because with mass
manufacturing that's the only way you
can make money with 3d printing it's
completely changed actually a single
product can be profitable how it's being
made no longer in centralized huge
factories but at home or on platforms in
the clouds are cheap ways and then the
unit economics completely changed from
the millions to the single units and
then last well at least the time to
market
it doesn't take years anymore it doesn't
take months anymore you can bring a
product to market in days and actually
we saw that recently again which is kind
of cool during the Super Bowl halftime
Katy Perry was performing with left
shark and right shark in a day after
those two cute little figurines were on
shapeways people already had found a way
to make them and actually also sell them
so giving you a cool example of the time
to market imploding from months to one
day and as a result you know you can
summarize that how truly printing is
redefining procreation it really is
changing everything we know and take for
granted about products physical products
you know no more companies it goes to
individuals no more mass markets but the
infinite or the long tail of products no
more controlled for the networked
environment no longer centralized but
localized production will be local again
and no more months with ours so how does
it work well today already hundreds of
thousands of people are using shapeways
millions of people are doing already
exactly what in the future will be
common in the future anyone will be able
to make their own products and customize
them and get exactly what they want so
how does it work today well you can
design products in a digital way locally
the 3d design software is become free
blender was one of the first but now you
have tinkered catching Sketchup many
other tools that enable people not only
to design but also to learn how to
design it's a fundamental thing that is
really important because when the tools
are free trying is free and also failing
the country and that's really important
and as a result we see a lot of kids
getting very very excited about creating
new things we're making hundreds of
thousands of products this way in month
at this moment but in the future there
will be millions and millions of
products the need for complicated 3d
software will slowly but surely go away
already
then you know people are using minecraft
to great province you know using a game
to create contents that in the end turns
out to be a toy or ends up to be
something functional and we're in
currently with the high-end 3d printers
there is a need for more centralized
approach which actually then sounds old
school over time this will be a network
a network of manufacturing and the mid
time because of new technology the lead
time of getting products from ordering
to in your hands he use your own printer
that's already ours but those machines
will get faster and if you use services
like ours those those times will come
down as well we already have rush hour
rush resource that we can ship in two
days and as a result on our marketplace
we see a rapid growth of products we now
have over 3.6 million products that
people have uploaded and have made and
we're getting another 150 to 200
thousand every month but what it's
really cool to realize around that come
on is that fifty percent of the people
who are creating products on shapeways
didn't go to school then in study design
or didn't had had to take courses how to
do this but actually they taught
themselves I think that's the power of
communities as well that people share
the knowledge they used to work for
blender and one of the things that we
did is we published 3 3d software but
was no manual there were no tutorials
and the user interface was kind of
challenging maybe there's some of you
here that have used for trying to use
blender and the earliest versions were
really hard so what I saw happening on
our site on the forum that people
started to share the knowledge that's
also why I am very strong fan of the
fact that we have a strong community
around shapeways because the technology
of 3d printing the technology to make
physical products isn't easy to
comprehend at this point and communities
people who work together can learn that
much much faster and as a result of that
we see our community we see the number
of people who are creating products grow
very fast over a hundred percent every
year of new people that are creating
content and that really shows that there
is something going on there with
hundreds of thousands of people already
doing it today that keeps growing at a
hundred percent a year you can see this
goes into the millions pretty fast and
that to me really shows that there is a
deep desire a deep need for people to be
involved in the products they make
whether it's for a hobby project whether
it's for for a problem that you have you
need to repair something where you want
to start your own business and whether
that is jewelry or an home decor or
games it doesn't matter slowly but
surely everybody gets access to this
technology manufacturing truly gets
democratized and as a result we see in
many many categories we see products
appear you know whether it's jewelry or
scale models gyro 4ch is a great example
of that industrial parts in pop culture
art tech gadgets anything you can think
of is being made even clothing is
starting to be made with 3d printers and
I think we're still in the early early
days although shape ace is turning seven
this July I think we haven't seen
anything yet and also the 20 printing
technology exists over 25 years I don't
think we've seen anything yet we're
still in the early stages because it's
there is a physical component all of
this it takes more time than for a
software revolution this takes a little
bit longer but it will happen we see it
happening every day
to give you some ideas on the successes
now in the three big categories on
shapeways in jewelry and home decor and
in games we see quite a big number of
products sold by single shop owners so
if you talk about how successful can
people become when they open stores
start to make their own products and
actually sell them well if you think
about nervous systems where a long time
user on shapeways they sold over twenty
two and a half thousand products he'll
Chronos who makes home before over six
and a half thousand and our top-selling
and number of vitals shop owner ceramic
one bot is selling Dungeons and Dragons
i sold over thirty eight and a half
thousand of them when i started
shape-ish if you would have told me the
people would make dungeons and dragon
dies in the tens of thousands I wouldn't
have believed it but there you go or
maybe I should have believed it because
everybody I talked to about this say
yeah I used to play that so there is a
there's a large following still so just
you know you see what is happening is
that no longer big companies with
individuals and those individuals make
things for themselves what else can
start businesses and as a result to the
whole dynamic of the market changes so
what I want to talk about as the last
point before I'm happy to take some
questions from the audience it's
something I'm really really passionate
about because shapeways first open the
door to take things from the fist from
the digital to the physical domain 3d
print self but what do you make well
things should design with 3d software
and if you don't know how to use 3d
software you can buy products that other
people have designed or you work
together with a designer okay but what
if you want to customize stuff what if
you have an idea whether what if you get
inspired by the products that's already
on shapeways or on another marketplace
and you don't know how to adapt it or
you just want to put your name on it or
a picture on it will it be great if we
can make that easy and that's why we
created shaved years that we've launched
soft launched
and the latter part of mesh here and
we're optimizing working together with
target actually to make this better and
better and cheaply as basically is based
on the JavaScript programming language
that hopefully lots of lots of people
here already know and we built a long
and extensive library so using
javascript you can now start to create
experiences and modify existing products
so for example you want to make a ring
we have a function for that you just
described how big the ring should be
what the diameter should be what the
thickness should be and those three
parameters with the function create ring
create you a ring if you want to add
text you can you can add a function at
x2 it where you describe where on the
ring you want to have the text and then
in the function you can give the string
that describes the text right tulip to
the product or because javascript nicely
integrates with the web you can add that
to your product page on shapeways you
can trade an input form where your user
where the users of your product or the
buyers of your product can type in their
text maybe their name or the name of
someone they care about and then all of
a sudden the product gets changed in
real time and I think that is the next
step and actually then we're coming full
circle where we started with making it
possible to take products from the
digital world and put them into the
physical now we're also helping people
to customize existing products and I'm
really excited about that because I
think it fills the gap between on the
one hand the makers who know how to use
3d software and people who want to solve
a problem or want to adapt or modify an
existing products so let me show you how
it works
so this is an early-stage prototype but
that's it for example you've created a
coffee cup and you want to make this
customizable the left hand side you
actually see the JavaScript code it's
about 200 lines of code and now the user
can select an image from his own library
and click on the object in this case the
cup and presto is this item is now
embossed or engraved on top of the
existing products in 3d and this is
actually printable content you can do
this on multiple places so let's do too
and as you can already see there is HTML
front end for this where people can
click to upload the images they can
click for a specification of the where
they want to have it and then actually
on the bottom you'll see there is a
slider that enables people to to specify
whether they want to have it then boost
or engraved and how much show and this
is just an early prototype but of course
with JavaScript you can make this this
experience just like you want it this is
another example the achiev of a crosman
klein bottle bottle opener that she sold
many off on shapeways and actually there
is a customizable version that is now
customized by hand so to its to show you
how easy it becomes now to make this a
custom item we created a code and by
just clicking on the item and typing in
the text you now have a custom bottle
opener so this is where the design meets
software development you can imagine
that all of a sudden any object any
product that is created can be
customizable and I think that really
plays into the hands placed into the
strength of 3d printing because 3d
printing thousands of the same products
can be a lot of fun equals the great
products but in the end mass
manufacturing is is there to make that
happen 3d printing is uniquely
positioned to make unique products come
to life without the added hassle that
you would have a mass manufacturing and
that's where I think that tools like
shaped ears can be really really
powerful and I can't wait to see what
happens when we unleash this on our
community that's what I wanted to share
today thank you so much
questions
what new materials do we have quite a
few we recently announced that we have
an ultra high-definition plastic we
launched that a few weeks ago which is
even higher than our fudi material it's
based on the project series from three
systems we're still and i think that is
one of the coolest extinct that is
happening is we're working on our
ceramics process we decided that the
surround process is out there weren't
good enough so we currently have a pilot
going for makers for makers only so we
don't offer that to our to our
commercial marketplace to have your own
products made in ceramic based on a
process that we developed in-house and
the ceramic that you get out of that is
comparable to to porcelain let you buy
in traditional stores it's dishwasher
safe its food for the city and its
really a quite strong of course if you
drop it from sufficient height it will
break but it is just as strong as the
person that you would buy in a regular
store so you can put it in a dishwasher
hot water cold water doesn't make any
difference and we're scaling a pilot and
hopefully in the next couple of months
hopefully before the summer we can open
it up for it for our whole community and
then see what people are going to make
with that and then we added a lot of
materials in metals over the last couple
of months and there are more to come
we're actually going to dedicate a part
of our site to it the pilot part of
share-based planets where you can see
all the new technologies on software but
also on materials perch and then you can
subscribe to respondents yep
any other questions sure
can you parameterize the shape of the
object with javascript say again sorry
can you change the shape like with the
JavaScript yes yeah these were just two
simple examples where is really basic
customization but Alan Hudson was the
architect of this software he built a
signet ring where you can have the logo
of your company or a fraternity on top
of it and he built a completely from
scratch so you can basically described
in a procedural way shapes and then you
can give the users as much control over
how the ships look like as you want
whether it's a one shape or many shapes
so you can even do morphing yeah
i'm slowly running out of time so one
more question all right seems we're out
of time no more questions very good
thank you very much Peter a pleasure