So, good design comes with several different aspects.
好的设计需要从很多方面来评判
First, you kind of have to build upon what is already seen in particular category.
首先你需要在特定的类别中 已存在的产品基础之上进行发挥
You have to be better than what you've seen before.
你要比之前存在的作品更好
It comes with technical qualities.
取决于技术质量层面
It comes with aesthetics qualities.
美学层面
It comes with experience elements which can be through the interface,
界面体验感受层面
can come through the sound and other aspects.
亦可以从音效以及其他层面
And also can come with even a new different meaning,
甚至创新产品
that opens a whole new category.
这个产品可以创造一个全新的设计类别
Because people see the same product in different ways.
因为人们对同一个产品会有不同的看法
I can give an example of that.
举个例子
We evaluated a lighting product,
我们评审中的一个作品是
that helps you to have the natural light coming into your home.
将自然光线引入室内的一个灯具产品
So, even when it's dark or it's kind of winter time or whatever,
即使是天色较暗或者冬天
you can still have natural light coming in.
依然可以引入自然光
So it is a very positive impact in your mood and your well-being.
这对人们的心情以及身心健康有积极影响
You can also control the device with your personal settings.
你可以根据个人的需求来控制设备
And there has been many attempts to make such products before.
在这之前已经有很多相关产品的研发尝试
But for the first time I really saw a very clear good interface;
但这一次我真正看到了一个清晰的界面
I see very clear explanation of key principles;
我可以看到清晰的产品解释以及原理
and I saw a very good product that all coming together
这一切的元素铸成了一个好的产品
is kind of potentially opening up a new category.
它有潜力引领创造一个全新的类别
So it gives a new meaning to lighting.
赋予照明一个新的意义
The world is changing of course.
当然世界是在不断变化之中
As the internet has a big impact.
此时此刻互联网依然带来了巨大冲击
We see 'service design' becoming very big and important,
我们看到服务设计变得体量巨大而且重要
actually is very well developed in China.
在中国 这一领域已经走在前面
There are already good examples of good service in China being developed.
在中国有许多服务设计领域的优秀案例
But the main changes, I would say, yes, are new technologies.
然而我认为确实 科技的革新改变了我们的主流生活方式
But we still need to understand people;
但另一方面 科技依然要理解人们的需求
we need to understand what they are interested in;
需要了解他们的兴奋点
we have to see what the trends are
还要可预见的洞悉
with the changes in behavior that we expect to see.
由变化和消费行为所引导的潮流趋势
And certain things will not change so much.
有些事情不会改变的太多
There will still be families.
比如人们还是以家庭为单位
People take care of the families.
人们照顾他们的家庭
People also enjoy entertainment.
人们享受娱乐
People communicate with each other.
人们互相交流
People want to be informed.
人们想要获悉信息
And certain things will not change so much.
这些特定的事情不会改变太多
But the way we do that will change.
但我们的做事方法会有所改变
So that comes through new technologies,
这些改变是由科技带来的
also through the new generations with people who have learned to appreciate
也是由喜欢运用这些科学技术并学以致用的年青一代人
that sort of technologies.
所实现的
So, they also get used to certain standards,
所以他们熟悉相关行为准则
they want to see.
他们渴望发现
They have the one category,
他们拥有一套行为准则
and they also want to have the same standard in other categories.
并且希望把这一准则运用到其他类别中
So those things will change.
这些事情会有所变化
We have to be aware of it.
我们要注意这些变化
But we can see some of these things coming.
因为这些变化正在一步步成为现实
Today, we also talked about people-machine, interface, and 'people-centric machine'.
今天的奖项中涉及了人机系统 界面 以人为中心的人机交互
Yes that's right.
的确
It's because so many things are possible with the new technologies.
如今因为新技术 许多事情变成可能
But sometimes it's a bit difficult for people to kind of 'interface' with the technology.
但有时对于人们来说链接科技并不是那么容易的事情
So we have to make it simple,
因此我们要简化
so that not only engineers
不仅仅工程师
but also normal people can enjoy making use of those product.
普通人也可以运用并享受这些产品所带来的便捷
So, we have to bring it down to kind of understandable interfaces.
所以我们要把它简化为易于理解的交互界面
That's quite often a challenge for designers.
这对于设计师们来说是一种挑战
Well, I want those students to further develop things they are already good at.
我希望这些学生可以继续强化他们的专业能力
So, they often can draw well, they have creative skills.
他们通常可以画很棒的草图 拥有很强的创新技能
So, we need to further nurture those.
我们亦需要培养这些方面
At the same time we also need to help those young people to better understand
同时我们也要强化这些年轻人
what's happening around them,
对身边发生的事情
in the business world, in the technology world.
在商业领域 技术领域有更多的了解
So, they can more easily collaborate
如此他们可以更容易的
and co-work with people from those different environments.
与不同背景的人来协作
So, you also need to kind of help them
因此你应该帮助他们
to adopt and understand what's happening around them in a fast way,
以一种更快的方式来获悉他们身边发生的事
and make sense and use in the design works.
并将其运用到设计中
We also need to kind of learn to,
我们也需要从中学习
and that's kind of difficult both in Hong Kong and China,
在中国大陆和香港这样的事情很难实现
in positive ways to challenge sometimes a little bit.
从积极的角度来讲 要勇于挑战
When they get an assignments, challenge a little bit the assignment,
当他们收到一个项目 挑战一下这个项目
which is quite normal to do in the Western world.
挑战在西方是很常见的
So when you get an assignment,
所以当你接到项目后
you really start looking at to what is the reason behind this assignment,
你要着眼研究这个项目背后的原因
and why should it be like this.
它为什么会这样
I think it's the critical attitude and the critical thinking
我认为批判性态度
that we need kind of nurture as well.
和思维也是需要培养的
But in ways that's kind of still acceptable in the company,
但一方面不去挑战在公司中是可以接受的
because they cannot challenge too much to their bosses and more senior people.
因为员工不可以对他们的领导或上级质疑太多
But they have to really understand things well.
但同时他们也应该对事物有一定的了解
So, they have to do good inquiry.
所以他们需要更好的问询方式
They have to kind of ask more question.
他们需要提更多的问题
Why certain assignment are given at a certain moment.
为什么这个项目在这个时间给到我们
And why there's a certain 'stress' on a particular aspect of the product.
为什么在某一款特定的产品上的某一个方面有特定的强调
They really have to understand these things very well
只有了解这些事情
in order to be also successful as a designer.
他们才能成为一个成功的设计师