×ÖÄ» The one thing you need to understand is that working in Nokia,
×ÖÄ» at that time, was unlike anything I've experienced, anywhere.
×ÖÄ» I feel like super privileged to have been welcomed
×ÖÄ» and to have been included
×ÖÄ» and to have been given all these opportunities
×ÖÄ» to do stuff at the scale that Nokia operated at.
×ÖÄ» For the past few years it's almost been...
×ÖÄ» People have talked in a way that they're almost embarrassed
×ÖÄ» to have been at Nokia, or people have joy at...
×ÖÄ» "Ah, you Nokia people, look what happened to you."
×ÖÄ» For Nokia's glory, I must
×ÖÄ» say it still kind of looks like a phone.
×ÖÄ» The underlying business
×ÖÄ» idea of Mobira is to operate in the field of
×ÖÄ» radiotelephony in such a
×ÖÄ» way that the short and long-term interests
×ÖÄ» of our customers and other
×ÖÄ» interested groups are fulfilled in best possible manner.
×ÖÄ» China is a market area of vast potential and here Nokia has made
×ÖÄ» remarkable inroads,
×ÖÄ» even in the face of extremely fierce competition.
×ÖÄ» Especially I think we are
×ÖÄ» able to offer Far East telecommunication
×ÖÄ» equipment. We are also able to offer Far East
×ÖÄ» turnkey engineering products like this cable machinery, that we
×ÖÄ» have sold here to China.
×ÖÄ» The future is now.
×ÖÄ» Nokia.
×ÖÄ» Technophone.
×ÖÄ» I phoned my father and I said, where's Finland?
×ÖÄ» And he said, I think it's near Luxembourg.
×ÖÄ» Which shows how much my father knew.
×ÖÄ» But... So, anyway, I get to...
×ÖÄ» So, I finish work five o'clock.
×ÖÄ» Just like Ollie is. Get on a plane,
×ÖÄ» fly to Helsinki, get a bus to Salo.
×ÖÄ» "Why are they all putting hats and coats and scarves and...
×ÖÄ» "I'm fine." I got outside, I thought, "Oh! Now I know."
×ÖÄ» And there was a bank.
×ÖÄ» On the top it had a clock and the temperature was -29.
×ÖÄ» Phone rings
×ÖÄ» Scotty, I've just gone into labour.
×ÖÄ» What? What should I do?
×ÖÄ» Push! Nokia. Connecting people.
×ÖÄ» Instruments play nokia ringtone
×ÖÄ» Nokia. And you never miss an opportunity. Hello.
×ÖÄ» Polyphonic ringtone rings
×ÖÄ» And when we actually heard, during the winter '98,
×ÖÄ» that there is a possibility to download a ringtone
×ÖÄ» over the air to this mobile phone, and change the ringtone
×ÖÄ» that you had, it was really exciting.
×ÖÄ» So, we start to work on that.
×ÖÄ» And by December that year we were ready to launch the service.
×ÖÄ» And it was really amazing,
×ÖÄ» because when we started the service during the first day,
×ÖÄ» without any advertising,
×ÖÄ» we had more downloads
×ÖÄ» than we were predicting for the whole month.
×ÖÄ» After one week we had already the same amount of downloads
×ÖÄ» that we were forecasting for the whole year.
×ÖÄ» Before I came to Finland
×ÖÄ» we were given this kind of a cultural training
×ÖÄ» and that was given by a Finnish guy.
×ÖÄ» And the first thing he told us was,
×ÖÄ» Finnish people are very comfortable
×ÖÄ» getting naked in front of other people.
×ÖÄ» And me and my friends were like, what did he say, "Naked"?!
×ÖÄ» And then we learnt about sauna,
×ÖÄ» and yeah, the sauna experience was,
×ÖÄ» in the beginning, a bit shocking to me, but
×ÖÄ» then I also kind of like sauna, also.
×ÖÄ» Take sauna quite often, now.
×ÖÄ» Mr Gates. Mr Gates,
×ÖÄ» do Microsoft have any plan to buy Nokia
×ÖÄ» or some other Finnish companies?
×ÖÄ» You were in the sexiest...
×ÖÄ» You were in the most science-fiction,
×ÖÄ» technically forward-looking... Everybody wanted a phone.
×ÖÄ» You were doing it. You know, you were the...
×ÖÄ» The dream son-in-law.
×ÖÄ» The dream daughter-in-law.
×ÖÄ» Ah, your husband works for Nokia.
×ÖÄ» Your wife works for Nokia. People talked like that.
×ÖÄ» It was weird.
×ÖÄ» So one of the focus areas for
×ÖÄ» me has really been to build the Nokia brand.
×ÖÄ» Such that we are now virtually
×ÖÄ» number one in terms of brand popularity and
×ÖÄ» we're certainly number one
×ÖÄ» in terms of the number of handsets we sell in Asia.
×ÖÄ» In the United States Nokia is the market leader.
×ÖÄ» Went to a place called Chongqing,
×ÖÄ» which is now probably the biggest city in China.
×ÖÄ» And the driver said, "Do you want to go to the Nokia factory?"
×ÖÄ» And I said, "There's no factory.
×ÖÄ» "There's an office here, that's it."
×ÖÄ» He said, "No, no, no, it's a factory."
×ÖÄ» So, OK.
×ÖÄ» Massive. Big Nokia factory.
×ÖÄ» I thought, oh, this is interesting.
×ÖÄ» So, no-one knew anything.
×ÖÄ» This is not on the...
×ÖÄ» It's not in the Bible. It's not on John Talbot's spreadsheet.
×ÖÄ» So, this is bad.
×ÖÄ» And...
×ÖÄ» So we go, it's huge, it's an absolutely massive factory.
×ÖÄ» And sure enough there's a big Nokia sign.
×ÖÄ» I thought, we're in the right place.
×ÖÄ» So, I goes in.
×ÖÄ» There's a great big...
×ÖÄ» You know when manufacturers have this big shiny
×ÖÄ» floor, when the machines are all put on,
×ÖÄ» anti-static or something.
×ÖÄ» There was a big floor and it was like an ice rink.
×ÖÄ» There's nothing on it.
×ÖÄ» I went to walk and all the cleaners came...
×ÖÄ» All the Chinese, you know, "Don't walk on that."
×ÖÄ» OK, sorry.
×ÖÄ» So, big Finnish guy comes out.
×ÖÄ» I said, "Hi, you know, how are you?"
×ÖÄ» He said, "Very good."
×ÖÄ» he said, "We haven't seen anyone from Nokia here for years."
×ÖÄ» I said, "Really?" I said, "How long have you been here?"
×ÖÄ» He said, "About two and a half years."
×ÖÄ» I said, "Do you feel abandoned?" He said, "Yeah."
×ÖÄ» I said, "Where do you get your orders from?"
×ÖÄ» "Nowhere." You know.
×ÖÄ» And he was just there.
×ÖÄ» It turned out that a salesman of Nokia networks,
×ÖÄ» because the amount of money in networks was so big,
×ÖÄ» he'd agreed to build a 20 million factory,
×ÖÄ» so they could employ local people.
×ÖÄ» He even paid 5 million to finish it early,
×ÖÄ» so it could be doing nothing for longer.
×ÖÄ» But they wanted a factory, so he gave them a factory.
×ÖÄ» And that was it.
×ÖÄ» In certain countries in
×ÖÄ» Africa they were killing rare gorillas in those
×ÖÄ» areas in order to get tantalum, and the miners were sent in
×ÖÄ» to sell tantalum to electronics industry.
×ÖÄ» The question was, how will
×ÖÄ» we know that what kind of materials are used
×ÖÄ» in mobile phones?
×ÖÄ» Because in electronics it was very difficult at that time.
×ÖÄ» I think, looking back, that was the time when...
×ÖÄ» When things changed. It went from being a highly technical group
×ÖÄ» to just being a large group of people.
×ÖÄ» It almost seemed like
×ÖÄ» instead of competing with people outside of the
×ÖÄ» company, that there was more competition inside the company.
×ÖÄ» There was a lot of excitement, but I think there was also
×ÖÄ» that hubris had crept in.
×ÖÄ» So every product we were going to make was always going to be,
×ÖÄ» was always going to be massive, never going to be a problem.
×ÖÄ» No-one was ever going to be able to beat us at that.
×ÖÄ» And, erm,
×ÖÄ» other companies were trying, you know?
×ÖÄ» Today... Today Apple is going to reinvent the phone...
×ÖÄ» And here it is.
×ÖÄ» What we're going to do is get rid of all these buttons
×ÖÄ» and just make a giant screen.
×ÖÄ» I remember looking at that and going,
×ÖÄ» "Oh... Oh, yeah, that's how it's supposed to be done".
×ÖÄ» Apple have made some pretty interesting trade-offs.
×ÖÄ» One of them is battery life
×ÖÄ» and one of them is the durability of the product.
×ÖÄ» Now, ten years later, we all kind of accept that
×ÖÄ» our phones last for a day
×ÖÄ» and then we charge them and we have chargers next to the bed,
×ÖÄ» which is the new normal
×ÖÄ» and we all accept that if we're stupid and we drop our phone,
×ÖÄ» then the screen will smash. We know that that will happen.
×ÖÄ» Ten years ago, that was not acceptable.
×ÖÄ» And boy, have we patented it!
×ÖÄ» Cheering and applause
×ÖÄ» Who wants a stylus? You have to get 'em and put 'em away and
×ÖÄ» you lose them. Nobody wants a stylus,
×ÖÄ» so let's not use a stylus.
×ÖÄ» We're going to use the best pointing device in the world.
×ÖÄ» We're going to use a pointing device we're all born with,
×ÖÄ» we're born with ten of them.
×ÖÄ» We're going to use our fingers.
×ÖÄ» Yeah, so, this is the N9 in its original packaging.
×ÖÄ» And there it is.
×ÖÄ» I can't even remember, I'm assuming it was winter.
×ÖÄ» But I remember driving into the parking lot in Nokia House
×ÖÄ» and you had to go up a couple of ramps, you drove in
×ÖÄ» and you found a space.
×ÖÄ» It was all, like, super nice
×ÖÄ» and little green lights to show you where there was spaces.
×ÖÄ» And I remember pulling in and shutting off the engine and not
×ÖÄ» wanting to get out of the car.
×ÖÄ» I just thought,
×ÖÄ» OK, I'll just sit here for a bit,
×ÖÄ» because I don't want to go in there.
×ÖÄ» I could see...
×ÖÄ» Nokia House is built in
×ÖÄ» a way that it has these three big lumps of
×ÖÄ» building and then there's these glass bridges in between
×ÖÄ» and you can see people walking
×ÖÄ» backwards and forwards and doing their thing.
×ÖÄ» I didn't want to go in. I think physically,
×ÖÄ» just couldn't get out of the car.
×ÖÄ» So I just sat there and looked.
×ÖÄ» I was probably there, I don't know, 20, 25 minutes,
×ÖÄ» something like that, and then I thought, right, OK.
×ÖÄ» I'll pull myself together and go in.
×ÖÄ» So I got out of the car, shut the door and locked the car.
×ÖÄ» I looked around and there was probably
×ÖÄ» like five other people doing the exact same thing,
×ÖÄ» just sitting in their cars, just sitting there.
×ÖÄ» And I walked slowly to see
×ÖÄ» whether maybe they'd just arrived, but no,
×ÖÄ» they were doing the exact
×ÖÄ» same thing I'd been doing and that was a really
×ÖÄ» scary moment.
×ÖÄ» That was like, this is hurting people.
×ÖÄ» After a roller-coaster decade,
×ÖÄ» Nokia will no longer be making mobile phones.
×ÖÄ» The Finnish company is
×ÖÄ» selling its mobile device unit to Microsoft
×ÖÄ» in an all-cash deal worth 5.44 billion euros.
×ÖÄ» By abandoning phones, it will refocus
×ÖÄ» on infrastructure and services.
×ÖÄ» This is win-win for employees,
×ÖÄ» win-win for shareholders
×ÖÄ» and win-win for customers of both companies.
×ÖÄ» Conspiracy? It's business.
×ÖÄ» A publicly traded company, foreign people will buy your shares.
×ÖÄ» When they have enough, they will make your decisions.
×ÖÄ» It's not a conspiracy.
×ÖÄ» Business.
×ÖÄ» All of us, the shareholders,
×ÖÄ» we have children in school and we know that
×ÖÄ» digitalisation is coming and there are basically no means,
×ÖÄ» no processes, no tools for teachers and students
×ÖÄ» to actually implement the digitalisation.
×ÖÄ» And we all have a very long background in device management,
×ÖÄ» so we know this area in and out.
×ÖÄ» Who knows? Maybe this is the start and it will become
×ÖÄ» as big as Nokia again for Finland.