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well it is my pleasure to be here it's

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also kind of fun to be talking at Maker

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Faire I apologize that my talk comes

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with a legal disclaimer don't invest in

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my company on the basis of anything I'm

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about to tell you is what you should

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take away from that but I thought what I

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would do for the next thirty minutes was

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talk a little bit about what we've seen

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coming out of the work we do at Intel

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about what it means to be human in a

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world that is increasingly full of

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digital technologies I'm willing to bet

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many of you in the room have multiple

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pieces of technology you have multiple

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sites that you live in online and places

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where you spend your time but what I

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want to do is reflect here a little bit

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on the ways in which there are things

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about us as human beings

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that persist despite the appearances of

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digital technology there's lots of ways

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to think about how I got into my job

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there's usually a couple of things I

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like to tell people by way of

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introduction to myself the first is that

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I'm Australian which means I have this

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accent and I can't do anything about it

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the second thing is I'm the child of an

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anthropologist so my mother is someone

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who studies people and I spent my entire

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childhood living on her field sites in

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central and northern Australia in the

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1970s and 1980s so I spent most of my

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childhood living with indigenous people

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who remembered their country before

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Europeans and before cattle and before

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fences and who at the drop of a hat and

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any request would take my brother and I

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Bush with them and we would spend our

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time running around effectively wild no

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shoes we didn't speak English I didn't

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go to school for years don't tell your

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parents it had no effect on me and I

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learned to kill things which was

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excellent right was about as good as a

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child would get going back to regular

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school was very hard for me I was

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required to wear shoes I was required

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not to kill things in the playground it

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was a big transition but it propelled me

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into a very particular kind of life

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right living with indigenous people in

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that period of time it was really hard

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not to be motivated to think about how

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to change the world those were hard

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conditions to see right and my mother

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was very big in impressing on me from

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the time I was a little girl that if you

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could see a better world you were

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morally obligated to go out and make it

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happen

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right that you should be actively

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working to make a better world and so I

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waited yeah exactly

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my mother was a very smart my mother was

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a very smart woman um and you know I

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thought the way to do that was to get a

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good education so I went to university I

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came to the states to do it I went to

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graduate school I thought I would be a

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professor because that seemed like a

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good way to help shape young minds in

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some ways fortunately for me and

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possibly for my students

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I met a man in a bar in Palo Alto in

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1998 and he changed my life I hasten to

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add I didn't marry him but he pointed me

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in the direction of industry and said

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that people like me who studied human

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beings and culture had a role to play in

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the development of new technology which

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was a startling thing for me I never

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even contemplated that that was a

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possibility and in September of 1998 so

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16 years ago this month I joined Intel

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and on my first day at work my new boss

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sat me down and said we're very excited

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to have a social scientist we don't

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really know what you do but we're very

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excited you're here and we need your

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help with two things I'm like excellent

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what are they my new boss says we need

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your help with women and I sensibly

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asked the next question which women

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because that seemed reasonable my new

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boss said all women and I'm like so

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you'd like my help with 3.2 billion

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women yes said my boss I'm like okay I

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asked what do you imagine I will do with

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3.2 billion women am i noob I said if

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you could tell us what they want that

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would be excellent okay so in my

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notebook of the day I wrote down women

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all and underlined it a lot and tried to

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imagine what is the project you would do

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as a researcher to understand all women

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and what they would want it's not a bad

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problem to have right except that this

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new boss had said there were two things

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and if the first thing is women all it

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is frightening to imagine what your new

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boss might think the second thing you

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should study is and I'm sure I secretly

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hope she would say men because then I'd

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have everything but my new boss said

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that my company Intel had an arrow W

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problem and they needed my help and I

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had to ask what's our o W my new boss

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said that's rest of world and I was like

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oh like where's world

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that there is the rest of it my new SS

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whole world is America and then there's

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the rest of the world

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at this point I realized I should go

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back to my desk and possibly not leave

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it again for a very long time because at

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that point my job was explained everyone

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who wasn't inside the building basically

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to everyone who was and so my job became

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spending time in people's homes all over

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the world living with them going

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shopping with them eating food with them

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going to markets with them going to

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temples and synagogues and mosques and

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cricket games and museums and wet

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markets the whole nine yards to try and

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work out what makes people tick what

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they care about what frustrates them and

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what they want for themselves their kids

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their communities their families even

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their countries and then my job is to

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boil all of that down and try and work

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out how you use that to inspire the next

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generation of technology development it

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is basically the best job on the planet

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and you can't have it because it is mine

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when I am NOT doing that job though one

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of my other jobs is to talk about the

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future and it's great to be getting to

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do it in this building which is such a

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historic site for that as I came into

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the auditorium you can't help but come

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past all the pictures of all the World's

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Fairs that have gone before right and

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all the moments when we imagined what

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the future would be like and the make

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community make magazine this whole

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movement is in no small part about

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telling stories about the future we

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might want to have or the futures we

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want to have and so part of my job is

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about doing that right about telling

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what the stories of the future are and

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sometimes we get it just a little bit

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wrong this is a picture from 1958 from

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California where the local electricity

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company predicted four things they

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predicted that there would be a box

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outside of your door that heated your

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house in winter and called them in

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summer that's not bad air conditioning

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central heating check they predicted

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that you could have an oven in your

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kitchen that would cook your food in

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minutes not hours microwaves check they

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predicted that lights would come on when

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it got dark yeah home automation they

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also predicted that there would be

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self-driving cars on the freeways by

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1970 kind of not so much what is of

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course fascinating here is that those

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stories don't go away right the story of

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self-driving cars has been with us since

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the 1930s

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we are still tell

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we are closer to executing on it but

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some of the same challenges persist

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right now the vision would look

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different I suspect if you were to look

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at an ad today for self-driving cars it

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wouldn't necessarily have dad behind the

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steering wheel and mom in the passenger

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seat and two children in the back

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playing some very complicated form of

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Scrabble because I think you all have

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cell phones and it probably wouldn't be

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a tie in suit and she might be driving

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god forbid

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so one of the things that's really

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interesting is that when we tell stories

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about the future we are anticipating

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change right we think the world is

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changing really quickly we always talk

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about it everything is moving really

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fast everything is changing all the time

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and we know how to look at images and

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movies and photos and know that they're

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in the past right you look at this image

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here and you know this is what

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television looked like in America in the

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1950s maybe some of you remember this

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not many and you don't have to admit to

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it but we know that's the past right and

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there's all kinds of clues in it and you

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know if I put this picture up you know

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oh god it's the future or at least the

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present and it looks like everything is

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different

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televisions are no longer black and

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white their color they're no longer big

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and boxy they sit on a wall the content

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is no longer delivered over the air it

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comes via DVDs and the internet and

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cable and you don't have to poke your

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kids to change the channel because

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there's a thing called a remote control

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looks like a lot has changed but the

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reality is the reason we still love

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television has nothing to do with the

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technology it has to do with the fact

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that as human beings what we really love

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is a good story and no matter how that

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story is delivered to us we have made

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quite happy and so on the one hand all

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the technology looks different but the

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reality is underlying it there is a very

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simple human motivation to hear a good

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story that hasn't changed in hundreds of

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years television is just the latest way

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to deliver a good story as was radio and

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movies before it as is the internet and

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YouTube today but underlying it is a

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desire for a good story and it's my I

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don't know work an argument for the day

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at least that there's a series of things

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that are deep in us as human beings as

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cultural beings that don't change very

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quickly their manifestations may look a

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little bit different but they are

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fundamentally and profoundly things that

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make us human and they just don't move

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that quickly and I think there are five

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of them that have been profoundly I

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don't know ever-present for a very long

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time and they're really easy right

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number one is we need friends and family

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you may not like your family you may

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wish you didn't have to travel with them

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all the time or see them on holidays but

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you still need them there may not always

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be your biological family but the notion

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of having a family and of having friends

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is one of the principal ways in which we

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define ourselves because human beings

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are ultimately social creatures and our

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friends and our families that's part of

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how we think about who we are it's also

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for those of you who are thinking about

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technology development entrepreneurship

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any one of those things technologies

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that support friends and family have

273
00:09:59,639 --> 00:10:02,730
always been successful when the

274
00:10:02,730 --> 00:10:04,439
telephone first came along people were

275
00:10:04,439 --> 00:10:06,660
not mostly calling each other up to give

276
00:10:06,660 --> 00:10:08,399
long complicated instructions for

277
00:10:08,399 --> 00:10:10,470
business they were calling each other up

278
00:10:10,470 --> 00:10:13,499
to go what are you doing can I come see

279
00:10:13,499 --> 00:10:14,939
you when are you coming to see me

280
00:10:14,939 --> 00:10:17,459
you're late it was all social stuff

281
00:10:17,459 --> 00:10:20,100
right it wasn't deeply technical think

282
00:10:20,100 --> 00:10:23,639
of the most popular internet websites of

283
00:10:23,639 --> 00:10:26,160
our era they're mostly not about

284
00:10:26,160 --> 00:10:29,369
productivity Friendster

285
00:10:29,369 --> 00:10:31,350
to Facebook you would hardly say

286
00:10:31,350 --> 00:10:33,209
Facebook is a productivity tool designed

287
00:10:33,209 --> 00:10:35,910
for work you would say however it is

288
00:10:35,910 --> 00:10:38,069
incredibly important to us because we

289
00:10:38,069 --> 00:10:40,170
are social creatures there's a whole lot

290
00:10:40,170 --> 00:10:41,429
of other technologies that have

291
00:10:41,429 --> 00:10:44,819
succeeded over the last 20 years in no

292
00:10:44,819 --> 00:10:47,309
small part because they let us be social

293
00:10:47,309 --> 00:10:50,459
creatures digital cameras digital movie

294
00:10:50,459 --> 00:10:52,499
players the same way with super 8 from

295
00:10:52,499 --> 00:10:55,079
my childhood but technologies and

296
00:10:55,079 --> 00:10:57,899
experiences that support this almost

297
00:10:57,899 --> 00:11:00,839
always succeed second one that hasn't

298
00:11:00,839 --> 00:11:02,279
changed is we actually want to belong to

299
00:11:02,279 --> 00:11:03,779
a community right we want to get to hang

300
00:11:03,779 --> 00:11:07,169
out with people who share our interests

301
00:11:07,169 --> 00:11:10,679
our practices the things we do this one

302
00:11:10,679 --> 00:11:12,480
has been around for a really long time

303
00:11:12,480 --> 00:11:14,879
whether this was guilds in the medieval

304
00:11:14,879 --> 00:11:16,379
era he wanted people who knew how to do

305
00:11:16,379 --> 00:11:16,899
the thing

306
00:11:16,899 --> 00:11:20,139
did whether it is social clubs whether

307
00:11:20,139 --> 00:11:22,329
it is belonging to a sporting franchise

308
00:11:22,329 --> 00:11:24,459
probably not the NFL at the moment but

309
00:11:24,459 --> 00:11:25,959
you know let's imagine maybe baseball

310
00:11:25,959 --> 00:11:28,269
it's still pure you know it's you

311
00:11:28,269 --> 00:11:30,069
support a particular team you want to

312
00:11:30,069 --> 00:11:31,569
belong to a particular club you're an

313
00:11:31,569 --> 00:11:34,300
alumni of a particular University all of

314
00:11:34,300 --> 00:11:35,860
those are ways where we create community

315
00:11:35,860 --> 00:11:38,860
with people who share our interests this

316
00:11:38,860 --> 00:11:40,600
is also why sites like Pinterest are

317
00:11:40,600 --> 00:11:42,850
really successful right we create a set

318
00:11:42,850 --> 00:11:44,199
of places where people who share our

319
00:11:44,199 --> 00:11:45,970
preoccupations with a particular thing

320
00:11:45,970 --> 00:11:48,519
can come find us pretty much every

321
00:11:48,519 --> 00:11:51,550
single booth out there is designed to

322
00:11:51,550 --> 00:11:52,959
attract people that share your

323
00:11:52,959 --> 00:11:55,449
particular preoccupation whether it's

324
00:11:55,449 --> 00:11:57,459
about conductive thread whether it's

325
00:11:57,459 --> 00:11:58,990
about sewing whether it's about

326
00:11:58,990 --> 00:12:00,759
soldering whether it's about robots

327
00:12:00,759 --> 00:12:02,559
there is someone out there who shares

328
00:12:02,559 --> 00:12:04,170
your interest and in its extraordinary

329
00:12:04,170 --> 00:12:06,509
exquisite pleasure when you find them

330
00:12:06,509 --> 00:12:08,769
because finding people who like the same

331
00:12:08,769 --> 00:12:10,149
things you do is another really

332
00:12:10,149 --> 00:12:11,889
important part of what it means to be

333
00:12:11,889 --> 00:12:15,100
human right the third one is we want to

334
00:12:15,100 --> 00:12:17,019
belong to something that has meaning

335
00:12:17,019 --> 00:12:20,709
beyond ourselves so you could think of

336
00:12:20,709 --> 00:12:23,470
this as being religion we want to

337
00:12:23,470 --> 00:12:24,809
believe in a higher power

338
00:12:24,809 --> 00:12:26,980
you could think of this as being about

339
00:12:26,980 --> 00:12:29,439
an ideology we want to believe in

340
00:12:29,439 --> 00:12:32,730
democracy in freedom in women's rights

341
00:12:32,730 --> 00:12:36,189
gay rights we want to believe in a cause

342
00:12:36,189 --> 00:12:37,689
basically something bigger than

343
00:12:37,689 --> 00:12:40,029
ourselves and it has frequently been a

344
00:12:40,029 --> 00:12:41,769
way that technology is used to mobilize

345
00:12:41,769 --> 00:12:43,420
people who share our beliefs in

346
00:12:43,420 --> 00:12:45,519
something whether it's as simple as

347
00:12:45,519 --> 00:12:47,889
using hashtags on Twitter as a way of

348
00:12:47,889 --> 00:12:51,179
constituting social movements to

349
00:12:51,179 --> 00:12:54,100
television shows and radio there's a

350
00:12:54,100 --> 00:12:55,600
whole lot of ways where technology has

351
00:12:55,600 --> 00:12:58,149
always been part of telling a story

352
00:12:58,149 --> 00:13:00,579
about a bigger meaning so think of this

353
00:13:00,579 --> 00:13:02,049
also as about some of the ways we talked

354
00:13:02,049 --> 00:13:04,029
about things like the Arab Spring we've

355
00:13:04,029 --> 00:13:05,649
talked about all manner of stuff here

356
00:13:05,649 --> 00:13:08,049
but as human beings it's not just enough

357
00:13:08,049 --> 00:13:10,299
to be part of a family and have friends

358
00:13:10,299 --> 00:13:11,889
it's not just enough to have people who

359
00:13:11,889 --> 00:13:14,740
share your practices you want to have

360
00:13:14,740 --> 00:13:17,049
people who share your values you want

361
00:13:17,049 --> 00:13:19,779
something bigger fourth one

362
00:13:19,779 --> 00:13:21,759
unsurprisingly to anyone in this room I

363
00:13:21,759 --> 00:13:23,470
would say from birth to death this is

364
00:13:23,470 --> 00:13:26,980
true we want to use object to talk about

365
00:13:26,980 --> 00:13:29,290
who we are to ourselves and to other

366
00:13:29,290 --> 00:13:30,320
people

367
00:13:30,320 --> 00:13:31,700
the weather it's the choice of your

368
00:13:31,700 --> 00:13:33,440
baseball cap whether it's the choice of

369
00:13:33,440 --> 00:13:34,910
your sweater whether it's the choice of

370
00:13:34,910 --> 00:13:37,160
your shoes and socks everything you have

371
00:13:37,160 --> 00:13:39,890
put on your body was done with some

372
00:13:39,890 --> 00:13:41,600
level of consciousness even those of you

373
00:13:41,600 --> 00:13:42,560
who think you just picked it up off the

374
00:13:42,560 --> 00:13:43,730
floor put it on and walked out the door

375
00:13:43,730 --> 00:13:45,050
I'm willing to bet there's a certain

376
00:13:45,050 --> 00:13:46,790
sourcing set of sentiments that go about

377
00:13:46,790 --> 00:13:49,550
what's on the floor and what isn't the

378
00:13:49,550 --> 00:13:53,000
cars we drive the technology objects we

379
00:13:53,000 --> 00:13:56,630
own the apps we download all of them say

380
00:13:56,630 --> 00:13:59,030
something about who we are right and all

381
00:13:59,030 --> 00:14:00,860
of the ways we choose to use those

382
00:14:00,860 --> 00:14:03,350
things are hugely important if you strip

383
00:14:03,350 --> 00:14:05,420
human beings away of and you just let

384
00:14:05,420 --> 00:14:07,280
them be naked would be profoundly

385
00:14:07,280 --> 00:14:08,720
uncomfortable for more than one reason

386
00:14:08,720 --> 00:14:11,660
and part of that reason is we need stuff

387
00:14:11,660 --> 00:14:14,180
to tell other people who we are and also

388
00:14:14,180 --> 00:14:16,400
to tell ourselves so when we think about

389
00:14:16,400 --> 00:14:18,560
what it is to be human this piece is

390
00:14:18,560 --> 00:14:21,500
hugely important and then last but by no

391
00:14:21,500 --> 00:14:24,620
means least one of the hugely

392
00:14:24,620 --> 00:14:26,270
identifying things that makes us human

393
00:14:26,270 --> 00:14:30,170
is we like to tell lies and keep secrets

394
00:14:30,170 --> 00:14:32,090
and I'm sure there are some of you going

395
00:14:32,090 --> 00:14:34,010
I don't tell lies and that actually

396
00:14:34,010 --> 00:14:37,250
isn't true the average human being tells

397
00:14:37,250 --> 00:14:41,420
somewhere between 6 to 200 lies a day by

398
00:14:41,420 --> 00:14:43,040
the time you get to 200 you associate

399
00:14:43,040 --> 00:14:45,440
Pathak let's be clear but you can get to

400
00:14:45,440 --> 00:14:49,580
6 pretty easily that was an excellent

401
00:14:49,580 --> 00:14:52,940
breakfast thank you yes you look great

402
00:14:52,940 --> 00:14:53,690
in those clothes

403
00:14:53,690 --> 00:14:55,790
I really thought that talk was

404
00:14:55,790 --> 00:14:57,080
interesting no you're not bothering me

405
00:14:57,080 --> 00:14:59,360
and you're at 4 already and you probably

406
00:14:59,360 --> 00:15:01,610
not even out the door yet there's a

407
00:15:01,610 --> 00:15:02,930
whole series of the writing we don't

408
00:15:02,930 --> 00:15:04,610
necessarily tell them because we are bad

409
00:15:04,610 --> 00:15:05,120
people

410
00:15:05,120 --> 00:15:06,790
they're not necessarily about wanting to

411
00:15:06,790 --> 00:15:09,380
confuse or bewilder or mislead people

412
00:15:09,380 --> 00:15:10,940
some of it's just about being social

413
00:15:10,940 --> 00:15:13,430
right and about not wanting to upset

414
00:15:13,430 --> 00:15:14,840
people not wanting to disrupt the rhythm

415
00:15:14,840 --> 00:15:17,060
of the day there's all kinds of reasons

416
00:15:17,060 --> 00:15:20,180
why we tell lies but technology makes it

417
00:15:20,180 --> 00:15:23,540
easier you can lie without having to see

418
00:15:23,540 --> 00:15:26,750
someone's face some websites for some of

419
00:15:26,750 --> 00:15:28,340
you in the room when you signed on to

420
00:15:28,340 --> 00:15:30,920
them you lied about your age because

421
00:15:30,920 --> 00:15:32,630
they needed you to be over the age of 14

422
00:15:32,630 --> 00:15:34,550
and you weren't and possibly your

423
00:15:34,550 --> 00:15:36,680
parents knew that when you did it so

424
00:15:36,680 --> 00:15:38,060
sometimes the lies are socially

425
00:15:38,060 --> 00:15:40,040
sanctioned right and there are certainly

426
00:15:40,040 --> 00:15:42,050
ways in which all kinds of technologies

427
00:15:42,050 --> 00:15:43,279
let us do this

428
00:15:43,279 --> 00:15:45,199
I have a colleague of mine at Cornell

429
00:15:45,199 --> 00:15:47,120
University who studies lying on the

430
00:15:47,120 --> 00:15:48,829
internet and he decided the easiest

431
00:15:48,829 --> 00:15:50,779
place to look at it the one that was the

432
00:15:50,779 --> 00:15:52,699
least controversial was an online dating

433
00:15:52,699 --> 00:15:55,850
site now perhaps unsurprisingly a

434
00:15:55,850 --> 00:15:57,709
hundred percent of Americans when polled

435
00:15:57,709 --> 00:15:59,509
admitted to lying in their online dating

436
00:15:59,509 --> 00:16:04,339
profiles 100 percent that's everyone now

437
00:16:04,339 --> 00:16:05,720
that's kind of staggering because I've

438
00:16:05,720 --> 00:16:06,980
lived in America for a very long time

439
00:16:06,980 --> 00:16:08,149
and I've never seen a place for a

440
00:16:08,149 --> 00:16:09,350
hundred percent if you agreed to

441
00:16:09,350 --> 00:16:13,399
anything but apparently online a hundred

442
00:16:13,399 --> 00:16:14,629
percent of Americans lie in their online

443
00:16:14,629 --> 00:16:16,879
dating profiles now unsurprisingly men

444
00:16:16,879 --> 00:16:19,819
and women lie differently men lie about

445
00:16:19,819 --> 00:16:20,569
their height

446
00:16:20,569 --> 00:16:24,800
women lie about their weight men lie

447
00:16:24,800 --> 00:16:26,749
more often but women are less likely to

448
00:16:26,749 --> 00:16:29,029
get caught so you should just think

449
00:16:29,029 --> 00:16:31,370
about those things briefly also turns

450
00:16:31,370 --> 00:16:33,319
out we like to keep secrets right there

451
00:16:33,319 --> 00:16:34,970
are things we choose not to put on the

452
00:16:34,970 --> 00:16:36,110
Internet there are things we like to

453
00:16:36,110 --> 00:16:38,329
keep to ourselves clearly there are a

454
00:16:38,329 --> 00:16:39,680
whole lot of people in the last week and

455
00:16:39,680 --> 00:16:41,209
a half who are experiencing the problems

456
00:16:41,209 --> 00:16:44,420
of having their secrets released I think

457
00:16:44,420 --> 00:16:46,220
I cloud think Jennifer Lawrence think

458
00:16:46,220 --> 00:16:48,230
you know celebrities and things that are

459
00:16:48,230 --> 00:16:50,750
just also very wrong nonetheless this

460
00:16:50,750 --> 00:16:52,670
piece here is also really important and

461
00:16:52,670 --> 00:16:54,259
people who have cracked the code for

462
00:16:54,259 --> 00:16:56,779
this tend to be really successful so

463
00:16:56,779 --> 00:16:59,120
five things right friends and family

464
00:16:59,120 --> 00:17:00,769
community something bigger than

465
00:17:00,769 --> 00:17:02,750
ourselves the idea that we use objects

466
00:17:02,750 --> 00:17:03,860
and the idea that we're not always

467
00:17:03,860 --> 00:17:07,309
entirely truthful other things that have

468
00:17:07,309 --> 00:17:09,020
in some ways been unchanging for a

469
00:17:09,020 --> 00:17:11,689
really long time it's also the case

470
00:17:11,689 --> 00:17:12,829
however that there are a series of

471
00:17:12,829 --> 00:17:16,398
things that have always been changing so

472
00:17:16,398 --> 00:17:18,250
the series of things that are very

473
00:17:18,250 --> 00:17:20,809
vulnerable to technology right that

474
00:17:20,809 --> 00:17:22,789
technology has always transformed these

475
00:17:22,789 --> 00:17:24,619
things and they're the ones that

476
00:17:24,619 --> 00:17:26,059
whenever we talk about technology would

477
00:17:26,059 --> 00:17:27,589
kind of cite these as if oh everything

478
00:17:27,589 --> 00:17:30,230
is different because of these things one

479
00:17:30,230 --> 00:17:32,450
of them is we now and in fact always

480
00:17:32,450 --> 00:17:34,700
have worried about our reputations we've

481
00:17:34,700 --> 00:17:36,590
had this conversation about privacy and

482
00:17:36,590 --> 00:17:39,860
security and Trust but now we also worry

483
00:17:39,860 --> 00:17:41,149
about what are people going to think of

484
00:17:41,149 --> 00:17:44,210
us what does it mean if you can look at

485
00:17:44,210 --> 00:17:46,880
my entire digital portfolio of

486
00:17:46,880 --> 00:17:48,620
activities on the Internet what is the

487
00:17:48,620 --> 00:17:51,380
judgment you will make about me and it's

488
00:17:51,380 --> 00:17:53,690
one thing to have said you know I worry

489
00:17:53,690 --> 00:17:55,370
that the government knows how much money

490
00:17:55,370 --> 00:17:57,350
I'm making or my educational

491
00:17:57,350 --> 00:17:59,690
is another thing to imagine that there

492
00:17:59,690 --> 00:18:02,390
are multiple institutions both

493
00:18:02,390 --> 00:18:04,940
commercial and private that may know

494
00:18:04,940 --> 00:18:06,110
things about you that you didn't choose

495
00:18:06,110 --> 00:18:09,380
to tell them but the idea of privacy has

496
00:18:09,380 --> 00:18:12,350
always been complicated there is no

497
00:18:12,350 --> 00:18:14,870
universal human agreed to stand at about

498
00:18:14,870 --> 00:18:17,570
privacy if i sat every single one of you

499
00:18:17,570 --> 00:18:19,160
down in this room and said define

500
00:18:19,160 --> 00:18:20,900
privacy you'd all give me different

501
00:18:20,900 --> 00:18:22,820
definitions because one of the

502
00:18:22,820 --> 00:18:24,500
challenges here is it changes with age

503
00:18:24,500 --> 00:18:26,960
with gender with history with where you

504
00:18:26,960 --> 00:18:29,419
came from with what you have to keep

505
00:18:29,419 --> 00:18:32,179
private versus what you don't and we

506
00:18:32,179 --> 00:18:33,830
know it's under rapid transformation at

507
00:18:33,830 --> 00:18:36,470
the moment and the places where this is

508
00:18:36,470 --> 00:18:38,480
playing out are on you know some of them

509
00:18:38,480 --> 00:18:39,530
are straightforward right you know how

510
00:18:39,530 --> 00:18:41,390
many passwords do you have company

511
00:18:41,390 --> 00:18:44,000
websites do you log onto but we also

512
00:18:44,000 --> 00:18:45,770
start to see the emergence of a set of

513
00:18:45,770 --> 00:18:47,270
services that are trying to play to this

514
00:18:47,270 --> 00:18:50,120
whether it's Bitcoin tour next

515
00:18:50,120 --> 00:18:52,700
generation anonymization services people

516
00:18:52,700 --> 00:18:55,880
are struggling to think about how do you

517
00:18:55,880 --> 00:18:59,179
maintain a certain level of anonymity in

518
00:18:59,179 --> 00:19:01,760
a world where everything is recorded but

519
00:19:01,760 --> 00:19:03,830
the idea that our reputations are under

520
00:19:03,830 --> 00:19:05,720
threat that our privacy is under threat

521
00:19:05,720 --> 00:19:07,490
that's the conversation we've been

522
00:19:07,490 --> 00:19:09,650
having about new technologies for 200

523
00:19:09,650 --> 00:19:12,260
years in front of the American Congress

524
00:19:12,260 --> 00:19:15,260
in 1910 I believe when the first debates

525
00:19:15,260 --> 00:19:16,190
happened about whether we should

526
00:19:16,190 --> 00:19:19,490
electrify American homes the congressman

527
00:19:19,490 --> 00:19:22,039
in the United States Congress declared

528
00:19:22,039 --> 00:19:23,990
the reason not to electrify American

529
00:19:23,990 --> 00:19:25,520
homes would be if you put lights on

530
00:19:25,520 --> 00:19:27,200
people could see if people were home at

531
00:19:27,200 --> 00:19:28,960
night and know what they were doing and

532
00:19:28,960 --> 00:19:31,460
electricity was judged to be a violator

533
00:19:31,460 --> 00:19:35,030
of privacy and also it also make us

534
00:19:35,030 --> 00:19:36,860
unsafe because if you could see if

535
00:19:36,860 --> 00:19:38,090
people were home you would know if women

536
00:19:38,090 --> 00:19:39,440
were home by themselves or children you

537
00:19:39,440 --> 00:19:40,220
could attack them

538
00:19:40,220 --> 00:19:41,659
so think about the fact that we now

539
00:19:41,659 --> 00:19:43,280
think about electricity and light as a

540
00:19:43,280 --> 00:19:46,100
form of safety 100 years ago it was seen

541
00:19:46,100 --> 00:19:48,200
as being quite the reverse so we know

542
00:19:48,200 --> 00:19:50,570
this one has been under transformation

543
00:19:50,570 --> 00:19:54,500
for a really long time as is this really

544
00:19:54,500 --> 00:19:58,700
complicated dynamic as human beings it

545
00:19:58,700 --> 00:20:01,010
turns out we're constantly craving

546
00:20:01,010 --> 00:20:02,539
excitement but we actually occasionally

547
00:20:02,539 --> 00:20:07,100
need to be bored my useless fact for the

548
00:20:07,100 --> 00:20:08,690
day the word boredom didn't actually

549
00:20:08,690 --> 00:20:11,149
exist in English until 1858

550
00:20:11,149 --> 00:20:13,279
it was coined ironically by Dickens for

551
00:20:13,279 --> 00:20:14,479
those of you who read Dickens at

552
00:20:14,479 --> 00:20:15,679
university or high school you will

553
00:20:15,679 --> 00:20:20,269
understand the irony there it is a word

554
00:20:20,269 --> 00:20:22,339
that could only come into existence when

555
00:20:22,339 --> 00:20:24,589
you had choice basically boredom is what

556
00:20:24,589 --> 00:20:26,330
happens when you can make choices until

557
00:20:26,330 --> 00:20:28,309
you have choices to make there is no

558
00:20:28,309 --> 00:20:29,749
boredom it's just the stuff you have to

559
00:20:29,749 --> 00:20:33,049
be doing which is interesting right but

560
00:20:33,049 --> 00:20:34,719
it turns out that as human beings

561
00:20:34,719 --> 00:20:36,469
biologically physically and

562
00:20:36,469 --> 00:20:38,299
psychologically we actually need to be

563
00:20:38,299 --> 00:20:40,700
bored periodically there's a thing that

564
00:20:40,700 --> 00:20:42,589
happens in our brains when we are bored

565
00:20:42,589 --> 00:20:45,190
that lets us reset and recalibrate them

566
00:20:45,190 --> 00:20:47,779
so those of you in the room who are my

567
00:20:47,779 --> 00:20:49,820
age will remember in the summer times

568
00:20:49,820 --> 00:20:51,259
when our parents kicked us out of the

569
00:20:51,259 --> 00:20:53,539
house and said come home when it's dark

570
00:20:53,539 --> 00:20:56,779
or you're hungry but not beforehand and

571
00:20:56,779 --> 00:20:58,789
we would usually say things like but mom

572
00:20:58,789 --> 00:21:01,339
I'm bored and in my instance my mother

573
00:21:01,339 --> 00:21:03,049
would say well go mow the lawn thing and

574
00:21:03,049 --> 00:21:07,639
I was never that bored ever I would go

575
00:21:07,639 --> 00:21:09,289
make up things to do I would go find

576
00:21:09,289 --> 00:21:11,479
games I would go do repetitive tasks I

577
00:21:11,479 --> 00:21:14,179
would go daydream it turns out those

578
00:21:14,179 --> 00:21:17,989
things are hugely important it's one of

579
00:21:17,989 --> 00:21:19,700
the ways our brains actually spur

580
00:21:19,700 --> 00:21:22,609
creativity and one of the challenges for

581
00:21:22,609 --> 00:21:24,259
those of us in the room who are parents

582
00:21:24,259 --> 00:21:25,580
and in fact frankly for those of us in

583
00:21:25,580 --> 00:21:27,589
the room who are human beings is that

584
00:21:27,589 --> 00:21:30,559
the seductive siren call of the blinking

585
00:21:30,559 --> 00:21:33,349
lights on your digital device stop you

586
00:21:33,349 --> 00:21:35,239
from ever spending time not doing

587
00:21:35,239 --> 00:21:36,379
anything because there's always

588
00:21:36,379 --> 00:21:39,229
something to do and the consequence of

589
00:21:39,229 --> 00:21:40,879
this is we are not bored often enough

590
00:21:40,879 --> 00:21:43,820
and being bored turns out to be a

591
00:21:43,820 --> 00:21:47,389
straight shot highway to creativity so

592
00:21:47,389 --> 00:21:48,919
if you can work out how to create down

593
00:21:48,919 --> 00:21:50,659
time in which you are not sleeping and

594
00:21:50,659 --> 00:21:52,999
you are not surfing the web but you're

595
00:21:52,999 --> 00:21:56,089
actively bored this is a good thing by

596
00:21:56,089 --> 00:21:58,339
the same token if you're in the business

597
00:21:58,339 --> 00:22:01,609
of mining big data or writing algorithms

598
00:22:01,609 --> 00:22:04,580
you have a different challenge which is

599
00:22:04,580 --> 00:22:06,369
that as human beings our preferences

600
00:22:06,369 --> 00:22:08,960
tend to go too well I like the

601
00:22:08,960 --> 00:22:10,399
Housewives of New Jersey so I'm gonna

602
00:22:10,399 --> 00:22:12,369
like the Housewives of Orange County and

603
00:22:12,369 --> 00:22:15,379
Houston and maybe New York City until

604
00:22:15,379 --> 00:22:18,440
suddenly you think huh Mad Men looks

605
00:22:18,440 --> 00:22:21,440
really good because we like repetition

606
00:22:21,440 --> 00:22:23,779
until we don't one of the challenges

607
00:22:23,779 --> 00:22:25,100
there is if you make content

608
00:22:25,100 --> 00:22:27,019
if you deliver content if you deliver

609
00:22:27,019 --> 00:22:30,500
experiences your hard work to do is to

610
00:22:30,500 --> 00:22:31,700
work out what is the moment at which

611
00:22:31,700 --> 00:22:33,259
people are bored enough that they are

612
00:22:33,259 --> 00:22:36,380
willing now to be surprised and it turns

613
00:22:36,380 --> 00:22:37,639
out surprising people without also

614
00:22:37,639 --> 00:22:40,370
creeping them out is really tricky so

615
00:22:40,370 --> 00:22:43,519
you've got that dynamic at work it is

616
00:22:43,519 --> 00:22:45,470
also the case and has been for a really

617
00:22:45,470 --> 00:22:47,210
long time we desperately want to be

618
00:22:47,210 --> 00:22:49,190
different from one another from other

619
00:22:49,190 --> 00:22:51,169
countries we want to be able to say we

620
00:22:51,169 --> 00:22:53,870
are this they are that that anxiety that

621
00:22:53,870 --> 00:22:56,710
technology is collapsing difference is

622
00:22:56,710 --> 00:22:59,149
really old there was some delightful

623
00:22:59,149 --> 00:23:01,250
stuff in the 17th and 18th centuries

624
00:23:01,250 --> 00:23:02,269
about what it meant that there were

625
00:23:02,269 --> 00:23:04,909
boats going to the East India Company in

626
00:23:04,909 --> 00:23:06,740
India to Australia where they going to

627
00:23:06,740 --> 00:23:08,990
create this sort of homogenous cultural

628
00:23:08,990 --> 00:23:10,940
zone and of course it didn't happen in

629
00:23:10,940 --> 00:23:13,490
the 1700s and it's not happening in 2014

630
00:23:13,490 --> 00:23:16,580
but the notion of difference and of

631
00:23:16,580 --> 00:23:18,200
sameness is a place that we are

632
00:23:18,200 --> 00:23:21,740
constantly anxious and then only two

633
00:23:21,740 --> 00:23:23,090
more of these that I think are important

634
00:23:23,090 --> 00:23:25,909
one is that we desperately want to feel

635
00:23:25,909 --> 00:23:28,669
the differences in time we live in a

636
00:23:28,669 --> 00:23:30,440
world where the devices in our lives in

637
00:23:30,440 --> 00:23:32,870
our hands in our backpacks function best

638
00:23:32,870 --> 00:23:34,840
when they are constantly connected

639
00:23:34,840 --> 00:23:37,399
constantly connected to power constantly

640
00:23:37,399 --> 00:23:38,809
connected to content constantly

641
00:23:38,809 --> 00:23:41,240
connected to the Internet as human

642
00:23:41,240 --> 00:23:42,860
beings we function better when we are

643
00:23:42,860 --> 00:23:45,740
intermittently disconnected that's why

644
00:23:45,740 --> 00:23:47,659
in most major world religions there is a

645
00:23:47,659 --> 00:23:49,490
time for meditation and a time for

646
00:23:49,490 --> 00:23:51,500
prayer a time for retreat that's why

647
00:23:51,500 --> 00:23:52,940
historically there was nighttime in

648
00:23:52,940 --> 00:23:55,639
daytime we have bled those things into

649
00:23:55,639 --> 00:23:57,230
each other in really complicated ways

650
00:23:57,230 --> 00:23:59,679
but as human beings both our need for

651
00:23:59,679 --> 00:24:02,210
downtime and sleep but also for

652
00:24:02,210 --> 00:24:04,759
different patterns of use is hugely

653
00:24:04,759 --> 00:24:06,799
important and it's something that is

654
00:24:06,799 --> 00:24:08,629
always kind of worried and argued about

655
00:24:08,629 --> 00:24:10,370
right the Industrial Revolution changed

656
00:24:10,370 --> 00:24:12,139
our ideas of time so did indoor lighting

657
00:24:12,139 --> 00:24:14,899
so has the Internet but this notion that

658
00:24:14,899 --> 00:24:16,399
we want to know that the day is

659
00:24:16,399 --> 00:24:17,870
different from the night that weeks are

660
00:24:17,870 --> 00:24:19,580
different from weekends that time zones

661
00:24:19,580 --> 00:24:22,009
matter is this really interesting space

662
00:24:22,009 --> 00:24:25,279
of anxiety and trouble and then last but

663
00:24:25,279 --> 00:24:28,580
by no means least we occasionally want

664
00:24:28,580 --> 00:24:30,769
to be forgotten I come from an

665
00:24:30,769 --> 00:24:32,149
engineering tradition where people

666
00:24:32,149 --> 00:24:34,639
constantly talk about how much memory we

667
00:24:34,639 --> 00:24:37,370
can use to basically upload the entire

668
00:24:37,370 --> 00:24:38,659
of everything that has ever happened to

669
00:24:38,659 --> 00:24:39,510
us as human beings

670
00:24:39,510 --> 00:24:41,760
the one day in the not so distant future

671
00:24:41,760 --> 00:24:44,760
we'll be able to have everything we do

672
00:24:44,760 --> 00:24:47,490
and think and say recorded and available

673
00:24:47,490 --> 00:24:50,280
to us and the reality is that's

674
00:24:50,280 --> 00:24:53,310
terrifying as human beings we

675
00:24:53,310 --> 00:24:54,810
desperately want to forget some of the

676
00:24:54,810 --> 00:24:56,670
things that we said and some of the

677
00:24:56,670 --> 00:24:58,890
things that were said to us we don't

678
00:24:58,890 --> 00:25:00,480
want to have to be remembered for

679
00:25:00,480 --> 00:25:03,300
everything we ever did think about the

680
00:25:03,300 --> 00:25:04,830
fights that are going on in Europe right

681
00:25:04,830 --> 00:25:07,350
now about the right to be forgotten what

682
00:25:07,350 --> 00:25:08,910
does it mean to have parts of the things

683
00:25:08,910 --> 00:25:11,130
that you did not always on the internet

684
00:25:11,130 --> 00:25:13,530
in full color for the rest of eternity

685
00:25:13,530 --> 00:25:16,050
and I think there's a piece here about

686
00:25:16,050 --> 00:25:17,910
what makes us human about not wanting to

687
00:25:17,910 --> 00:25:19,740
be remembered but also wanting to be

688
00:25:19,740 --> 00:25:21,930
able to be I know this sounds odd coming

689
00:25:21,930 --> 00:25:23,430
from a technologist but wanting to be

690
00:25:23,430 --> 00:25:24,990
forgiven I think it's not just forgotten

691
00:25:24,990 --> 00:25:27,390
but forgive him so where does that leave

692
00:25:27,390 --> 00:25:29,820
us I think it's these 10 things to pay

693
00:25:29,820 --> 00:25:33,030
attention to so if you are designing new

694
00:25:33,030 --> 00:25:34,950
technology if you're thinking about how

695
00:25:34,950 --> 00:25:36,420
to raise kids in an era of digital

696
00:25:36,420 --> 00:25:38,310
technologies if you're thinking about

697
00:25:38,310 --> 00:25:40,560
where your next business might be if you

698
00:25:40,560 --> 00:25:42,050
plated the column on though

699
00:25:42,050 --> 00:25:45,120
gosh I can do this on the left hand side

700
00:25:45,120 --> 00:25:47,280
or in the blue you'll always have a hit

701
00:25:47,280 --> 00:25:48,810
if you find something over there right

702
00:25:48,810 --> 00:25:50,070
because those are the places that work

703
00:25:50,070 --> 00:25:52,080
if you want to do something disruptive

704
00:25:52,080 --> 00:25:54,150
and unexpected it's on this side on the

705
00:25:54,150 --> 00:25:55,410
purple side on the right-hand side

706
00:25:55,410 --> 00:25:57,210
because those are the ones where there

707
00:25:57,210 --> 00:25:58,920
is the biggest opportunity to swage

708
00:25:58,920 --> 00:26:00,720
people's anxieties and to do something

709
00:26:00,720 --> 00:26:03,900
innovative but the reality is every time

710
00:26:03,900 --> 00:26:06,600
someone says to you everything is

711
00:26:06,600 --> 00:26:08,100
different now everything is changing

712
00:26:08,100 --> 00:26:10,410
culture is changing really quickly if I

713
00:26:10,410 --> 00:26:12,090
can leave you with one thing it's that

714
00:26:12,090 --> 00:26:14,250
you should take a step back from that

715
00:26:14,250 --> 00:26:16,080
claim and ask the question is that

716
00:26:16,080 --> 00:26:18,720
really true because while the technology

717
00:26:18,720 --> 00:26:21,810
is changing really quickly the things we

718
00:26:21,810 --> 00:26:24,830
care about and the things we worry about

719
00:26:24,830 --> 00:26:27,300
haven't changed in hundreds of years and

720
00:26:27,300 --> 00:26:29,100
ultimately those are the things that

721
00:26:29,100 --> 00:26:31,410
make us human those are the things that

722
00:26:31,410 --> 00:26:33,900
give me hope and those are the things

723
00:26:33,900 --> 00:26:36,840
that will shape what the next 50 years

724
00:26:36,840 --> 00:26:38,460
of technology looks like too so that's

725
00:26:38,460 --> 00:26:39,630
where all the opportunity is so with

726
00:26:39,630 --> 00:26:42,279
that I want to say thank you

727
00:26:42,279 --> 00:26:44,340
you


