In this video guys I'm gonna give you five different reasons on why you would like to have your content
up to date at any time.
So let's dive into it.
So the first reason why you would like to update your content is simply because it gives you better
s.t. are better and click through rate.
If you look on the screen right now and you make a searching google for make pancakes then you can clearly
see that in the top of Google search we're having the latest content up there.
And in the bottom in the third place we're having and content that is more outdated.
So if you go to Google and you see that this piece of content is more up to date you're more likely
to click that content right.
Also statistics backs this up.
Then Google favors fresh content.
If you look on the screen right now you can see that this content is getting the most clicks.
That is one of the reasons why it's ranking in the top results for make pancakes for example.
So Google favors fresh content.
That is why you would like to keep your content updated.
You also want to keep your content updated because it improves that user experience when somebody is
clicking on your link on Google for example come to your blog post and they see that your content dates
up to date they're more likely to engage in that piece of content.
Now if this would say for example two thousand and seventeen people are actually less likely to read
your content.
So this is why you would like to have your content up to date because this improves that user experience
when you're updating your content you're able to link to a new or better resources for example to any
of your newer blog posts or maybe to another Web site that you are networking with and sending back
links back and forward with you are able to go into your content and update your links you're able actually
to go into your piece of content and just update the links within that post to get people to spend more
time on your Web site and also to send them outside of your Web site to helpful resources so that people
know that your Web site is trust worthy.
And then lastly this might be the biggest one of them all you would like to update your content because
you can optimize your content for the right keywords.
Now if you have written a blog post for example and you didn't really know when you wrote that blog
post on how to really find good keywords to rank for on Google for example and you've written your blog
post you can actually go into that blog post and you can read write some keywords within this.
So if you know now which keywords that you would like to target you just can go in and you can rewrite
keywords that you would like to rank for which is very very helpful.
So the biggest reason why you would like to keep your content updated is because it gives you better
click through rate Google favors fresh content.
It will also improve the user experience because you can update your content with newer images and also
with newer more helpful content links et cetera and then you can go in and you can optimize your content
for the right keywords that you would like to rank for in Google search.
So now it's your turn if you're having a lot of old blog posts and articles you can now go in and update
that piece of content to rank better in google and to make sure that the users on your Web site is getting
the best possible experience on your Web site.
So without further ado I'll see you in the next video.