what you're about to see is real real 你即将看到的是真实的
kids doing real things just thought you 做真实事情的孩子只是想着你
should know my name is Hiram granny and 应该知道我的名字是Hiram奶奶和
I was there for the whole thing so 我在那里的一切如此
here's a question what does it take to 这里有个问题需要解决
get people to change and I'm not talking 让人们改变，我不说话
about their socks and underwear but 关于他们的袜子和内衣
change behavior especially when it's 改变行为， 特别是当它
hard for example every year close to a 比如每年接近一个
hundred thousand people die from 十万人死亡
hospital-acquired infections that means 这意味着医院获得性感染
people got sick at the hospital and it 人在医院生病了，它
turns out one of the main culprits is 事实证明，其中一个主要罪魁祸首是
hand hygiene that means just getting 手部卫生，这意味着只是越来越
people to wash their hands could save 人们洗手可以节省
lives 生活
so my crack research team decided to 所以我的精干的科研团队决定
conduct an experiment to see if we could 进行一项实验，看看我们是否可以
change something as difficult as 改变一些困难
hand-washing habits only with the 洗手习惯只与
toughest subjects of all kids so here's 所有孩子们最棘手的课题所以这里的
what we did we took eighty munchkins and 我们所做的事情，我们花了80个梦境和
put them into groups first we gave them 先将它们分组，然后将它们分组
a challenging puzzle to put together you 一个难以置信的难题把你放在一起
know kind of like the projects you 知道有点像你的项目
adults are always busy with then we gave 大人总是忙于我们接下来的时间
the kids a tempting distraction Oh 孩子们一个诱人的分心哦
cupcakes for you right here they're 为你的蛋糕就在这里他们是
vicious over here 在这里恶毒
once I see that you guys have put the 一旦我看到你们已经把这个东西放了
whole puzzle together correctly I'll 整个拼图正确的我会
raise my flag just like this and then 举起我的国旗就像这样然后
I'll blow my whistle okay and when I do 我会吹我的哨子好，当我这样做
that you guys can all go and get your 你们都可以去拿你的
cupcake so what would it take to get 蛋糕， 那么需要什么来获得
these kids to wash their hands how about 这些孩子洗手怎么样
a good reason so one thing you guys 一个很好的理由，所以你们一个人
should know there was a sick kid in here 应该知道有一个生病的孩子在这里
playing with the puzzle pieces 玩拼图
he had a runny nose and coughed a lot so 他流鼻涕，咳嗽很多
there's probably a lot of germs on 可能有很多细菌
everything but there's hand sanitizer 除了洗手液之外
over there on the table that you can use 在桌子上，你可以使用
to wash up okay which will win out 洗好了，这将赢得胜利
delicious frosted cupcakes or the fear 美味的磨砂蛋糕或恐惧
of the typhoid Todd 伤寒托德
let's watch they finish their task and 让我们看看他们完成他们的任务和
look if the threat of one sick kid 看看是否有一个生病的孩子的威胁
wasn't enough just look at all the new 仅仅看所有的新东西 是不够 的
germs popping up so with all those good 病菌弹出因此，所有那些美好
reasons to wash what do you think 洗你想什么的理由
they'll do okay so that was a colossal 他们会做得很好，所以这是一个巨大的
failure now what well at this point most 现在失败以及什么在这一点上最
adults would quit that's why you just 大人们会退出，这就是为什么你会这样
keep changing the year on those New 不断改变那些新的一年
Year's resolutions with the next group 与下一组的年份决议
of kids I change the environment by 孩子我通过改变环境
moving the hand sanitizer closer and 将手部消毒剂移近和移动
then put up a visual cue this ought to 然后提出一个这应该的视觉提示
make hand-washing easier and more 使洗手更容易和更多
obvious right and in the end the 明显的权利和最终的
motivation to not get sick plus changing 不会生病加上改变的动机
the environment didn't influence a 环境并没有影响到
single kid yikes 单小子让人惊讶
next I increase their ability which is 接下来我提高自己的能力是
another source of influence I have them 我有他们的另一个影响力来源
all complete what is known as deliberate 全部完成所谓的故意
practice or training to increase their 实践或培训来增加他们的能力
familiarity with good hand hygiene well 熟悉良好的手部卫生
adding another source of influence get 增加另一个影响力来源
these hand-washing offenders to wash up 这些洗手违者要洗手
done and 完成和
well now we're seeing some bad results 现在好了，我们看到一些不好的结果
we're combining three different sources 我们结合了三个不同的来源
of influence and some of the kids are 的影响力和一些孩子们
actually washing their hands it looks 实际上洗他们的手看起来
like we're on the right track so next I 就像我们在正确的轨道，接下来我就
added another source of influence social 增加了另一个社会影响力来源
influence 影响
what if somebody spoke up and said 如果有人开口说话，该怎么办？
something what would happen if their 如果他们的事情会发生什么
bosses were in the room with them 老板和他们在房间里
here come the cupcakes and there goes 这里来了杯蛋糕，那里有
the flag will they wash oh look at them 他们会洗他们的旗子，看看他们
pouncing on those cupcakes like a pack 像包装一样扑向那些蛋糕
of ravenous hyenas but it's not too late 贪婪的鬣狗， 但还不算太晚
because something important happens at 因为重要的事情发生在
just a critical moment appear not even 只是一个关键时刻看起来不均匀
one of the bosses speaks up wash your 其中一位老板说话了
hands 手
watch the effect 观看效果
success at last 终于成功了
so social motivation obviously made a 所以社会动机显然成了
difference but was it the only thing 差异， 但它是唯一的东西
that mattered what about our other 这对我们的另一个重要
sources of influence here's what my kids 这里的影响力来自我的孩子
had to say the sign I was walking over 不得不说我走过去的标志
to get my cupcake but then someone says 拿到我的蛋糕，但后来有人说
wash my your hands because this boy had 因为这个男孩已经洗过你的手了
the sniffles in here so what's the point 在这里流鼻涕有啥点
we often underwhelm overwhelming 我们经常压倒一切
problems we try a couple of things and 问题，我们尝试一些东西，
when they don't work we give up but my 当他们不工作时，我们放弃，但我的
dad and his colleagues discovered the 爸爸和他的同事们发现了
secret to overcoming tough problems you 秘密来克服你的难题
need to combine at least four preferably 需要优先组合至少四个
more sources of influence and it doesn't 更多的影响力来源，而事实并非如此
matter if you try it with kids or 如果你和孩子或者孩子一起尝试，这很重要
hospitals at the office or even at home 在办公室甚至在家中的医院
if you use four or more sources of 如果你使用 的 四个或更多的来源
influence your chances for success go up 影响你成功的机会上升
ten times ten times so there it is the 十倍，所以它是十倍
key to changing almost anything is to 改变几乎任何东西的关键是
marshal the power of at least four or 统帅至少四个或更多的力量
more sources of influence but preferably 更多的影响力来源，但最好
all six and heaven knows we need it 所有六个人和天堂都知道我们需要它