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what you're about to see is real real
你即将看到的是真实的

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kids doing real things just thought you
 做真实事情的孩子只是想着你

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should know my name is Hiram granny and
 应该知道我的名字是Hiram奶奶和

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I was there for the whole thing so
我在那里的一切如此

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here's a question what does it take to
这里有个问题需要解决

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get people to change and I'm not talking
 让人们改变，我不说话

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about their socks and underwear but
关于他们的袜子和内衣

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change behavior especially when it's
改变行为， 特别是当它

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hard for example every year close to a
比如每年接近一个

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hundred thousand people die from
 十万人死亡

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hospital-acquired infections that means
 这意味着医院获得性感染

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people got sick at the hospital and it
人在医院生病了，它

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turns out one of the main culprits is
事实证明，其中一个主要罪魁祸首是

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hand hygiene that means just getting
手部卫生，这意味着只是越来越

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people to wash their hands could save
 人们洗手可以节省

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lives
生活

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so my crack research team decided to
所以我的精干的科研团队决定

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conduct an experiment to see if we could
 进行一项实验，看看我们是否可以

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change something as difficult as
改变一些困难

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hand-washing habits only with the
 洗手习惯只与

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toughest subjects of all kids so here's
所有孩子们最棘手的课题所以这里的

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what we did we took eighty munchkins and
我们所做的事情，我们花了80个梦境和

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put them into groups first we gave them
 先将它们分组，然后将它们分组

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a challenging puzzle to put together you
一个难以置信的难题把你放在一起

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know kind of like the projects you
知道有点像你的项目

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adults are always busy with then we gave
 大人总是忙于我们接下来的时间

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the kids a tempting distraction Oh
 孩子们一个诱人的分心哦

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cupcakes for you right here they're
为你的蛋糕就在这里他们是

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vicious over here
 在这里恶毒

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once I see that you guys have put the
一旦我看到你们已经把这个东西放了

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whole puzzle together correctly I'll
 整个拼图正确的我会

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raise my flag just like this and then
举起我的国旗就像这样然后

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I'll blow my whistle okay and when I do
我会吹我的哨子好，当我这样做

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that you guys can all go and get your
 你们都可以去拿你的

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cupcake so what would it take to get
蛋糕， 那么需要什么来获得

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these kids to wash their hands how about
 这些孩子洗手怎么样

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a good reason so one thing you guys
一个很好的理由，所以你们一个人

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should know there was a sick kid in here
应该知道有一个生病的孩子在这里

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playing with the puzzle pieces
 玩拼图

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he had a runny nose and coughed a lot so
他流鼻涕，咳嗽很多

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there's probably a lot of germs on
可能有很多细菌

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everything but there's hand sanitizer
除了洗手液之外

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over there on the table that you can use
在桌子上，你可以使用

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to wash up okay which will win out
洗好了，这将赢得胜利

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delicious frosted cupcakes or the fear
 美味的磨砂蛋糕或恐惧

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of the typhoid Todd
伤寒托德

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let's watch they finish their task and
让我们看看他们完成他们的任务和

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look if the threat of one sick kid
看看是否有一个生病的孩子的威胁

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wasn't enough just look at all the new
 仅仅看所有的新东西 是不够 的

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germs popping up so with all those good
病菌弹出因此，所有那些美好

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reasons to wash what do you think
 洗你想什么的理由

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they'll do okay so that was a colossal
他们会做得很好，所以这是一个巨大的

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failure now what well at this point most
 现在失败以及什么在这一点上最

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adults would quit that's why you just
 大人们会退出，这就是为什么你会这样

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keep changing the year on those New
不断改变那些新的一年

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Year's resolutions with the next group
 与下一组的年份决议

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of kids I change the environment by
孩子我通过改变环境

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moving the hand sanitizer closer and
将手部消毒剂移近和移动

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then put up a visual cue this ought to
然后提出一个这应该的视觉提示

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make hand-washing easier and more
 使洗手更容易和更多

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obvious right and in the end the
明显的权利和最终的

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motivation to not get sick plus changing
 不会生病加上改变的动机

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the environment didn't influence a
 环境并没有影响到

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single kid yikes
单小子让人惊讶

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next I increase their ability which is
接下来我提高自己的能力是

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another source of influence I have them
 我有他们的另一个影响力来源

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all complete what is known as deliberate
全部完成所谓的故意

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practice or training to increase their
实践或培训来增加他们的能力

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familiarity with good hand hygiene well
 熟悉良好的手部卫生

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adding another source of influence get
增加另一个影响力来源

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these hand-washing offenders to wash up
这些洗手违者要洗手

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done and
 完成和

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well now we're seeing some bad results
现在好了，我们看到一些不好的结果

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we're combining three different sources
 我们结合了三个不同的来源

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of influence and some of the kids are
 的影响力和一些孩子们

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actually washing their hands it looks
实际上洗他们的手看起来

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like we're on the right track so next I
 就像我们在正确的轨道，接下来我就

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added another source of influence social
增加了另一个社会影响力来源

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influence
 影响

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what if somebody spoke up and said
如果有人开口说话，该怎么办？

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something what would happen if their
 如果他们的事情会发生什么

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bosses were in the room with them
老板和他们在房间里

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here come the cupcakes and there goes
这里来了杯蛋糕，那里有

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the flag will they wash oh look at them
 他们会洗他们的旗子，看看他们

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pouncing on those cupcakes like a pack
像包装一样扑向那些蛋糕

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of ravenous hyenas but it's not too late
贪婪的鬣狗， 但还不算太晚

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because something important happens at
 因为重要的事情发生在

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just a critical moment appear not even
只是一个关键时刻看起来不均匀

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one of the bosses speaks up wash your
其中一位老板说话了

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hands
手

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watch the effect
观看效果

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success at last
终于成功了

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so social motivation obviously made a
所以社会动机显然成了

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difference but was it the only thing
差异， 但它是唯一的东西

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that mattered what about our other
这对我们的另一个重要

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sources of influence here's what my kids
 这里的影响力来自我的孩子

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had to say the sign I was walking over
不得不说我走过去的标志

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to get my cupcake but then someone says
 拿到我的蛋糕，但后来有人说

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wash my your hands because this boy had
因为这个男孩已经洗过你的手了

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the sniffles in here so what's the point
 在这里流鼻涕有啥点

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we often underwhelm overwhelming
我们经常压倒一切

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problems we try a couple of things and
问题，我们尝试一些东西，

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when they don't work we give up but my
当他们不工作时，我们放弃，但我的

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dad and his colleagues discovered the
爸爸和他的同事们发现了

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secret to overcoming tough problems you
秘密来克服你的难题

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need to combine at least four preferably
需要优先组合至少四个

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more sources of influence and it doesn't
更多的影响力来源，而事实并非如此

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matter if you try it with kids or
如果你和孩子或者孩子一起尝试，这很重要

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hospitals at the office or even at home
 在办公室甚至在家中的医院

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if you use four or more sources of
 如果你使用 的 四个或更多的来源

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influence your chances for success go up
影响你成功的机会上升

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ten times ten times so there it is the
 十倍，所以它是十倍

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key to changing almost anything is to
 改变几乎任何东西的关键是

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marshal the power of at least four or
统帅至少四个或更多的力量

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more sources of influence but preferably
更多的影响力来源，但最好

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all six and heaven knows we need it
 所有六个人和天堂都知道我们需要它