Let's talk about the dream state of your ideal customer.
Before we can talk about the dream state, let's design an avatar for the message to resonate better
with our audience.
So let's take the example of Nick, a 30 year old school dropout working at McDonald's lives in his
mom's basement.
Owns a bicycle, basically.
And that's his way to commute to work.
Cannot afford money to pay for anything.
Doesn't have a girlfriend or a wife is lost and doesn't have financial guidance to get out of his current
situation.
Now.
That's a tough situation.
Nick must be feeling a lot of pain.
And he must be wondering, how can I get away or can I get out?
Of this crippling situation of a life.
Just stop and pause for a second and imagine how frustrated Nic must feel on a daily basis.
And imagine on the other side how he would feel if he could reverse his life situation and find a breakthrough.
A breakthrough to move away from pain, which is poorness, which is financial dependency, which is
failure in life.
To pleasure.
Now, his pain or Nick's pain is obviously failure in life.
If you're a 30 year old and you live at your mom's basement and you work at McDonald's and you don't
have.
You don't have a savings account or have a bank statement, you're basically broke.
Your greatest pain is basically life failure.
So the dream in this situation is certainly success, prosperity, financial stability, among others.
So if you can understand.
Higher order panes of your ideal customer.
You can get paid higher.
I know that everybody has heard about the Maslow triangle or the Maslow pyramid.
Of course, every human being needs physiological needs.
Those are the first things that you require if you don't have these.
You're not going to think about anything else.
You're not going to have drama in your life.
You're not going to think about having a wife or a girlfriend if you cannot afford food.
If you don't have water, if you don't have.
Psychological needs.
Nothing else matters until you satisfy your psychological needs.
Moving swiftly ahead.
If you have psychological, physiological needs, you move and seek safety needs, such as personal
security, employment, resources and other things.
And once you have safety needs, you move up and you seek love and belonging.
So you might seek a friendship, intimacy with a woman, or in case it's a woman, intimacy with a man.
Have a family in a sense of connection.
Now, once you have that, you will move up and you will require and you will seek to go after an esteem
and maybe want to be recognized.
You don't want to be famous.
You may want.
And finally there's a self actualization, which is the desire to become the most that one can be to
better yourself.
That's the triangle of martial law.
They taught us that at school.
And so if you can really understand.
Every customer from this point of view, from this standpoint, what exactly are their needs?
The better you are to sell them products.
So if you are trying to sell, for example, dating or if you're promoting dating websites to a broke
person.
That's not going to happen because, you know, even if they might visit websites, they're not going
to pay because they don't have any money to pay, you know, on these dating apps or dating websites.
And if you have a limousine, you can't go to a person who does not have money and try to sell them
a limousine.
Now.
The products that you sell, the products that you commercialize should depend on this triangle.
You need to understand from this triangle perspective, from mass perspective, where is my ideal customer?
Located here.
So in our case, our friend Nick, which we talked about.
Will not care.
Probably will care about love and belonging.
But.
We'll be more interested in safety and needs.
You'll be more interested in getting an employment and getting resources and getting a property.
We'll be more interested in that.
So that's the higher need or the highest need of our friend Nick.
In case, you know, other people have different needs.
So.
Pinpoint this triangle.
Focus on it.
Make sure that you always remember this.