hi everyone and welcome to the age of
influence series
um we have an exciting lineup today i'm
talking about throwing the right punch
with influencer marketing we have Devon
winches singer here with inside pool and
we have Shonda who is social in digital
guru she was a bran digital over at UFC
and now is a consultant herself and
she's excited to talk with us today so
before I we get to in-depth in the
webinar i love for Devin who is the CEO
and so cool to kind of kick off share a
little bit about yourself and then we'd
love to hear from target
yeah no thanks really appreciate it you
know this is a particular fun one for me
because I'm a big UFC Fan
and you know the interesting part was is
that as we've done some work with Sean
in the past and seen the evolution of
how social has become a pretty
incredible driver of of eyeballs and
results for are things that you know had
previously had a you know a large
following but maybe an inch following
the beginning of its days like UFC but
have risen to the international
prominence and in no small part to
efforts that Shauna and her team has
done in the past so on cod Shauna had
you know needs no record and actually no
introduction really but i loved it
just take it off to you and have you
tell us a little about your career and
what you did you see and we looking
forward to doing next and then we'll go
ahead start sharing with the audience
I traffic and appreciate it was finally
you're careful
yeah digital for championship last year
with the company for six years and
collected happy really not an
opportunity you feel because you think
differently to increase engagement with
our family
start having it for influencers you know
selected for special social influencers
helping in all those different audiences
so it was it was a really really fun
journey and the last month and a half
I've been doing some consulting work in
i see with this mixture anything cool
thanks i will be fun to obviously get
some of the lessons learned from you and
I think we'll be able to dive right into
that so we're gonna go ahead and i just
talked you know in the beginning there's
everybody talks about audience
segmentation are you know some brands
you talk about fan segmentation but you
know we've this is not a new word or
necessarily a new concept but it is
someone new as we as we think about
social media where social has largely
been you know about simply broadcasting
I'm and simply you know talking
generally to the masses and being lumped
into one category but you know showing
you guys at UFC it you did a great job
of making it a lot more customers i love
for us to walk into the next slide and
happy to talk through how you guys
customize that each of your tailor
audiences
sure absolutely you know one of the
things that I can notice with everything
was kind of fish 156 all strategy know
the type of promise box that we were
talking we were using to you know opera
a as somebody customer that was going to
come to a live with all vs watching
something on television the two
different experiences so really try to
get into enough
combine that figuring out who our
audience was understanding that what
part of the life cycle of the handle and
accuracy and kind of where that stood
for the rat there so really it was
really interesting to kind of start
fucking fantasies different putting them
into these different buckets and
and then learning from them exactly
where they were added just learning how
to create contact around that and then
start shifting them down you know from
casual to frame from French to casual
casual park or something like that
yeah I know it's a you know it's a good
point i think you you just hit on this
is that you don't how people walk
through a funnel nowadays we used
obviously all think about it as a sales
funnel but i think we live in this day
and age where people love to buy you
know but hate to be sold if you will and
working with influencers are ones that
kind of helped carry that message was
curious when you talk about like casual
to engage and then and then beyond that
you know what did that mean to you all
and sometimes casual and then when they
were engaged
could you have a little clarity for the
audience to what would that meant you
absolutely we have seen like actually
break down until what we have identified
as French casual and hardcore French
when I hard for transit visas for the
people that like to come around
I'm during events because that's where
all my friends are going to be
everybody's gonna be hanging out of a
sports bar where they're going to be you
know there's a big you know somebody's
hosting payperview night at their house
i'm coming over because all my friends
that I just want to be a part of the
action and there's free food and beer
great stuff that's why we're different
transparent and then the casual fan the
kind of comment go when there's big
names that they recognize the runaround
the comic readers you know things like
that they might not necessarily know you
know some of the other names on the
roster again these are all pops your
towers but they just are kind of pay
attention to the big things and one of
the examples that I can get this is even
on the people who are boxing fans with
manny pacquiao on and quickly whether
that was like this in years and years
and years in the making and people felt
like well I don't really watch boxing
the country talked about a bed
underwater make sure that i'm staying in
tune with what's happening and you
thought your hardcore fans they're gonna
watch every event every weekend doesn't
matter how hard you guys know everything
from the fat records and international
syria where those fighters come from and
where you've gone to you get my
organization
I don't they held off facebook you to
the hardcore fans know everything about
every day that makes sense and you know
how did you get them to move through the
funnel from friends to casual and casual
to hardcore was it
hey you just knew how to talk to each of
those different groups did you create a
strategy that said hey let's let's get
more people you know to be hardcore fans
of ours and and can you talk about that
sure there's definitely ways of creating
content on around those different groups
so I know what we were if we're pushing
a lot of content with showcasing steps
and metrics you know around somebody's
their time during you see a French fans
might not really know where understand
work here by more interested in you know
things that we're able to connect you
from a cultural perspective it's tyron
woodley for example will be straight
outta compton making out of a connection
because that IP or without pants is at
and then there's a little bit of an
interest of being all matters fighter
within that movie i like that and now
that I feel rhythm connection between
steps and that athletes this outside of
the opportunity that person of interest
to follow that athlete in or outside the
optimal and so that's what we were
trying to figure out how to basically
hook census is because it's different
with music movies entertainment the back
doing it will be people along the path
from there
yeah it makes no sense of you know you
know even in our time you know
working together you know we have been
able to just see the the results that
whether they come you know through
audience specific dimensions or
discussions and so forth that it is
really you know engagement drives event
sales and turnouts you know I cannot
keep tell you that one of our one of our
investors to is the president of the
atlanta hawks and he talks about the
story of the turnaround of the Hawks was
simply due to digital and digital and
social now became a c-suite discussion
there was a funny thing that even did
where he took on tinder and matched
people are that were in the actual
stadium and that came to a game and
there was a tender room where the guys
have to give the girl rose and it was
connecting the digital world to the
online and real-world and digital drove
attendance and drove real seats and
drove real dimensions and obviously
drove real ticket sales so I'm wondering
if that's the c-suite discussion you
guys have really really are sweet level
or very social life however you don't
really think a little bit differently
you know one of the things that God was
okay after the example of using the same
type of spot to promote itself vs
watching it live at home to let you
again two very different experiences
that you're telling somebody to have so
beyond had an event or a promotion where
we have invited several your big dream
pretty hardcore fans of you see that I'm
is basically our subscription platform
similar to like what Netflix would be a
production base for all of the free
content so there was a promotion where
we had several fans come out for a
friggin on they got have increased our
fighters they got to be part of him from
Posey I'm kind of giving them feedback
about the platform and there were always
people footage that we were able to
collect from that that whole week and I
followed them around from all the stuff
that they didn't wanna get to actually
follow them to their seats where they
were sitting on to watch the fight and
then we have been using that content
about social strategy to promote pick on
sale because God was truly an experience
in murray vs the spot that we used to
sell pay-per-view and what that would be
like so that actually is better for the
audience we were having first hit and
reach really kind of show you what that
experience was gonna be like yeah no
kidding i think even some of that was
even described here is you know the the
true thing and i know we'll get to this
in a little bit later is you know people
want to feel like they really are
backstage right like they want to feel
like it's authentic arm and i know we'll
get to that in a second but you know the
the effective instead of it being a
commercial of being broadcasted by
others that are there had to have the
effect that that all of us want that is
actually different then what traditional
marketers have had to have to think
through right you know used to be very
ad agency very professional are very
planned you not know how to react off
the cuff and so forth so how did you
guys we mechanize so much of that that
new philosophy internally arm you know
wasn't hey you have to show the results
and then more and more you know because
the having control of one's message in
somebody else's hands can be a scary
thing so just curious how you were able
to get your executive team to be able to
do that and then not even just do that
with the grace cannot find an artery got
feel I have to use the numbers to back
up what you were basically two
defendants position quickly so i would
go through and I would look at I was
very very involved in the numbers of
everything that we did so critical
metrics to see what was working was
moving the needle and then if I had a
gun I was listening to our fan base and
saying you know I think if we create
something along this line are working
with our production team to put a little
bit of adjustment different spin on
things and then you immediately start
monitoring and making sure that is going
to the direction of having it
you but you know a lot of times i'm
surprised how often when i speak with
people how much they're actually not
paying attention to that really just
using the numbers of an internal
conference of saying you're going the
right direction and sometimes several
business going to give you different for
different things you know what I have
one for sale might not have worked for
I you know selling merchandise but you
have to be able to put things into
different pocket and you know paying
attention to how your audience engaging
with a continued to evolve around map
well and you know you mentioned this in
the the the just this approach of you
know one size does not fit all and you
know there's obviously audiences that
maybe in some of your buckets are all of
these different social networks are just
one of them with certain groups and you
know trying to balance all that maybe in
the back in the day TV was the most
expensive and certainly still is but at
least you thought everybody was looking
at nowadays right your kind of like in
this you know
business casual world on Twitter and
then you're in aa very specific casual
promotional world on snapchat it goes
away an Instagram and Facebook has the
entirety of the audience but you know
how did you manage that and what are
some of the things that you guys did
differently per channel 2 then weave
them all together so it's still single
brand story sure nitrate yeah I more
social media child you pop up and evolve
your sister
oh my god now what are we going to this
channel but for the other channel a lot
of that was tested miles for us
I you know Facebook obviously had the
biggest audience I over 20 million 22 22
million stand on that platform are no
video obviously being happily you with
the face of algorithm that's where the
direction of the biggest religious both
you just uploading video and also why
video on snapchat was interesting
because it's a much younger demo
I like snapchat with the place where it
didn't need to be so brand you know
hardcore churches of sticking within
four walls with this program books until
it actually gives us an opportunity to
let our showcase their personality their
humor make it a little bit more farm so
we did some fun stuffing in snapchat
where I had actually one of our athletes
was doing some stuff on his personal
account cookie and I reached out and I
said hey let's do a weekly segment
called cooking with menace and became a
thing where he would create a Content
around specific holidays with my own
making quality it was you know the
fourth of July you was hosting a BBQ it
out he started bringing in other
influencers and his contract you know
YouTube enforcers are gamers and things
like that
instagram was more of a place for us to
a visual storytelling I'll you an event
so you know all the behind-the-scenes
stuffy the emotions that actually goes
through during site we travel the weight
kind to the locker room you know to the
walkout you know excitement of winning
or losing you know at the end of the
night so he was a place to kind of
really special storytelling and Twitter
what are my playstation stage that's
what we were getting a lot of you know
just conversation starters back and
forth their publishing life highlight
content we will see some of that action
across to other platforms but that was
very place where people were having that
my conversation with us
yeah so you know I think you like you
said each one has its place and is
unique and sometimes those transfer one
to another but for the most part sits
again still somewhat segmented and you
know one of the things too that I think
is is interesting to point as we're
talking about influence is the
segmentation of influencers as well
right so you mentioned some of the
fighters and obviously some of the fans
and then you know people that engage
from the fighters and fans and you know
we've seen
um you know where many people when they
think of influence marketing and they're
trying to get their first you know go in
the pool if you will influence marketing
is all about
hey let me get trying the biggest names
to say something for me and watch what
happens
and the truth is that where we've seen
occurs that if you can if you're gonna
do if you can approach influencer
marketing like that it's almost like
advertising right if you're gonna
creation body to say something for you
and then you know they do so it creates
a similar flash-in-the-pan but the
reality is that the longevity of those
followers and people that engage arm is
pretty limited and you know as we
explained to you a lot of our folks that
are just trying to get educated on the
space there's all these you know hyper
influencers that we all know right we
all know offer if i get Dale Earnhardt
to do something for me drink right you
can get connor to do something for you
great but like the reality is is that
we've seen this time and time again
where for example we were doing you know
a campaign i would somebody and they
were trying to engage you know folks
that i really like deadmau5 and the
reality is if you went to deadmau5 and
try to get into a gate organically is
pretty pretty impossible but so many of
his fans started engaging the content
that were being published by one of our
clients that they started tagging
DeadMau into and then he did come in and
he did starts indicating it but it was
because of a true organic you know
earned approach and then all the way
down to if you think about you to these
citizen influencers and so forth that
you know have their specific place
because the reality is that if I really
was going to arm you know join in on a
particular conversation or be attached
to something i probably personally were
depending upon the brand we're not
really care what the hyper influencer
set right i don't think i would carry
Dale Earnhardt said about you know baby
clothes or something that nature right
on
but a citizen influencer like other moms
you probably care what other moms are
saying about a particular brand always
it comes to their their own subjects so
I just curiously when when you guys you
know broke these down did you have
different tiers and reacted differently
to to each of them definitely me you
know we were
it is very unfortunate that they have
all those different levels of fandom
basically and nails formula bottles all
the way down to you know you're cynical
answers and really engage with them all
differently and absolutely on a
different manner so I know when you have
partnered with auto it they're coming
out to a live event
hello venus initial answer we might
invite them out you know to join us if
we're going to be the thing sitting
around where you know we're gonna hook
up with two away and or random i'm no
fan switch between about something and
with that we were out of location with a
specific athlete and you know I might
have merchandise and I just get some
surprise and delight stuff with having
to show up you an event will be we're at
you know if it was a great or get a free
30 day subscription to you find out you
know story you're able to create content
and engagement opportunities with all
those different fucking hours away
totally and I think you know one of the
things is this
there's internal ones with like I think
you mentioned even the cooking and so
forth and then there's external ones on
and what what did you guys look beyond
in terms of who's already talking about
you did you did you look at like who is
engaging in similar sports arm or or
similar fanbases like you know from an
external perspective how did you
approach getting those new ones so i had
actually probably 4-5 months on a
research project when I took over social
media
p I didn't feel like we have a good
understanding of who our audience wires
and especially getting put the many
different type of buckets where I
started researching I wanted to
understand exactly who was following us
so i found a sound
tool that will be able to give me a
breakdown are following based on their
highest number of followers and other
verified account this was before Twitter
and launch the picture for a verified
account to be able to see other verified
forward so i went through that process
and I can i have a group of people that
I i guess and then I said that another
step further and I third research doing
like a boolean searches trying to
identify different circuit word athlete
means a lot of these people are talking
about social media they're not always
passionate content they're not tagging
are using proper hashtag what i would do
this based on around me probably spelled
wrong around these made incorrectly
looking a set of just our OMG i so i
started doing all this research and
identified that there was even a bigger
pool of people and maybe they weren't
following us yet on boys started using
all of that information that was
collecting and started to reach out
answers and actually inexperienced
statement a lot of times work more
excited that you see was tweeting to
them and we're on the backend you're
like oh crap in the largest wanted to go
no authority to tell what a big fan she
is told me what fighters Anna and now
we're able to start kind of
compartmentalizing different influencers
and then figuring out exactly if they
were just a casual fan of bridge camera
panama-pacific athlete and then start
making traction totally that we gotta
get a few screen grabs of some of your
fun times here I don't think anybody
would say that you know you would have
had a job that they wouldn't have at
least been a little jealous of so so I
do think i think that i do think you're
working very hard but this seems like an
awful lot of fun on and going to speed
this beautiful sleep well as you know
speaking of fun you know one of our are
influencers on here which looks like a
citizen influencer that
does have a particularly interesting at
handle name
I'm so you know you know i don't i don't
think I've quite interacted with purple
to be before but it certainly somebody
out there was what if you could you tell
us a little about this one because i
thought this was pretty fun when I have
to put screech other stuff in here and
my god things are interesting
jennamarbles to come after that this
this weekend actually happened to be
assignment frog around he had casiano
and 13 seconds there was a lot of
conversation was coming up around that
event I did you know he was it was just
another place where you know having
started to time people and another
standing was engaged with us
one moment like this whatever happens I
went straight listening mode and I'm
finding additional I influencers and
citizens lovers fighting them behind you
ok these are the people that crippled
influencers just start conversation
around ronda rousey's next fight that my
that might not be three or four months
from now at least I start I starting
with people and into these different
pockets of these are the wrong hands
again even though there's letters they
might not be interested in all all the
fighters in my hands full fighting they
were interested
totally you know I I think like you know
the approach that you guys have done is
obviously keep everything you know
extremely are engaging responsive when
needed but you know what the best you
know words that i can think of is is
authentic right and you talked about
that dear old footage you talk about
that you know you know a lot of other
areas and I think you know whether it's
right or wrong we even saw that in the
the presidential election recently right
that it whether it's rider on its really
clear that Trump is tweeting himself and
whatever he says is exactly what he says
that it's not it's not filtered right
and so so there's Gators
no there's no need for good or bad there
was no need for him to say sign off as
you know you know himself an advantage
everybody always knew that whereas in
contrast whether it was right or wrong
you know in Hillary's discussions or
tweets
it was very it was very where that maybe
she would sign it against her name a
trip otherwise it was largely you know
promotional I was gonna find staff
totally right and we've talked about
that a lot of people you know think
about it nobody saw it coming none of
the polling data and none of the stuff
that we spent millions of millions of
dollars on the one of the things is that
we all know that whether you feel you
want the popular vote or whatever it
might be it wasn't very often that but
people appreciated authenticity whether
they like it or not
right so ready when you think about
authenticity how would you would you
rank that and then patted UFC really use
that you know going forward was a tenant
of the brand
yeah definitely opposite is huge and
here's the thing that I would keep ya
police about there were a couple of
athletes and i have worked with because
it was very obvious was tweeting and it
could have been something as about
themselves a third person and it's like
what's your child local even if you are
having somebody goes for you put the
comp copy in context what we feel like
it's coming from you especially when
they're doing things with working with
sponsors and things like a lot of
sponsors are going to give you get the
athletes copy that they walked out and I
would only work with massage for q4 so
guess you don't feel like you're being
sold something that you feel like okay
I'm hearing this first because it's
something that they actually use or do
on a daily basis and no wonder things
like demi lovato for example on the
relationship that we have with her
you see actually found living with a fan
because her mom her mom was tweeting
about it and then I started putting the
dogs together mom and her sister and my
back is to me and started on this
relationship with me over Twitter
they spent fighting her to a show and no
shirt on George couldn't make it and
then she finally came out to prevent not
one I had so much fun she ended up
coming up with recognize my friends and
Judy that particular weekend and we're
really kind of leverage the relationship
and it was the result of being able to
reciprocate you know things that she had
going on in her life so you know we
happen to have a Ronda Rousey event
where we were able to tap back into the
enemy and have you part of a a
documentary that got around rock around
event and so she's like 35 minutes
little piece in here and then I would be
hotter outer at an event she knows she
knows my team she knows we're coming and
she's been on our snapchat she's been on
our twitter account things like that
it's been really cool and then see her
man getting it because when events come
around they start looking for on TV and
they're taking screenshots of the
television like I just don't anybody
running joke or something you know it's
really cool to see our audience gets
involved was wanting to know what she's
doing and where she's bad she's nervous
she's going to was really cool
yeah you know it's a you know because
you're talking a lot about some some
incredible names and you're obviously
talking about some that through
traditional means you may actually have
to pay and you know one of the things
that we're finding is that the average
consumer particularly with as much
information as they are faced with
dauntingly each and every day they're
really hip to stuff either being true
and authentic or being promoted and just
through different means and even like
eight even the FCC and so forth is also
catching on to this and and they're
talking you know I with respect to truth
in advertising act and so forth so you
know that paid versus earned influence
you know sounds like in many cases this
is earned and maybe you guys did some
sponsorship stuff with them afterwards
but how did how did you split that
budget when you thought about influencer
marketing was a lot of promotional was a
lot of it earned and you added paid on
a lot of it was you know a lot of this
was was on me on our side and work with
these people to look at the dummy as an
example as you expand on this
relationship where you know I don't I
don't I don't necessarily say that she
wrote this song about running around
because of what we did but I'd like to
believe it was something solicitor she
had confident album and there was on she
was doing her her christening party and
she had a life Twitter session going at
the same time and we were actually cool
you off your feet we were paying
attention and albums coming out she was
releasing on my thumb is one of her
phone she says she mentioned you know
about what Rhonda Robbie and making
myself like had we not invested a year
into this relationship with her which
she had felt that same way about ronda
rousey you know what I mean like you
start to ask the question well now if
your study patients with moderate social
and social peace especially match all
right now she's actually training it's
just sooo so she's working out you know
which equals at his gym in LA and you
know he actually feels pretty good
really really good
so again you know seeing that her fan
her fans can see that she's taking the
score very seriously that she's actually
is doing this whether it be for father
for exercise like she's taking it very
seriously which is talking about you
it is very often yeah you know I just
doesn't FYI talk about you see a lot too
but i have not been offered front-row
seats to anything I just want I just
wanna I just wanna make mention of that
you know if there are some strings you
want to pull feel free to let me know
I'll be I'll be I'll be happy to be a
great influence or behind the stage here
this has been a great discussion I think
we've actually got several folks that
have some questions and you know one of
them was a question around how many
people manage each of the different
platforms are that you obviously you
know had had your fingers into with
respect to all those different ones
was it a specialist was it somebody
overall and you know how big was that
team and where they you know i divided
up or was it kind of a more general team
that oversaw a lot of people that
they're just like a serious though there
were four people on base headquarters in
Las Vegas oversaw all platforms on
Facebook Twitter Instagram snapchat i
mean you're talking also monitoring
hundred-plus athlete i just had like one
person in a couple different regions so
we have somebody in in UK somebody black
America so Canada and Canada Australia
and Asia so we have one present to the
market that we're really creating office
localized to the region but it was for
people and corporate headquarters were
really overseeing all social accounts
all platform covering the live events
producing the content on a daily basis
customer service from it i'm working
with the athletes verification I got
walked out one way you can contact with
you so we cover everything
yeah so that means that you're talking
about even like responding to customer
service issues and stuff you guys would
handle all of it
well you know yeah that's an interesting
point that you bring up and you know
when you think about 2017 do you feel
like influencer marketing is going to be
more like this holistic thing where
you're you're attracting influencers
because of your product and even your
customer service and response time as
well as activating and finding them how
do you think about influencer marketing
2017 and and how do you feel
it's going to come together and it will
be a part of everything or will
understand the silo yeah i guess i
missed approach really i mean you know i
can say this from personal experience
this weekend last week excuse me I you
know I know they sell to have any flags
as an influencer and I had trouble on
itself like this begin you know gravity
I wasn't able to catch my flight to get
home to Las Vegas place
later they were handling these private
messages that i received from at the
things that they were doing for me on
the back end you know I would be able to
share that with my social following you
know what I did catch my flight but
Delta was a rock star customer service
they really know was able to help me get
my era and you know i know that a lot of
other brands are really starting to pay
attention to that kind of stuff it you
know finding tools on the back end to
really manage that customer relationship
to know your medallion status or you
know if your frequent flyer your freeway
no starbucks old number like that and
people you know companies are getting
really really smart about that they
should because you know you're you're
identifying your intellectual words that
can make or break your business on you
know you had a terrible experience you
know at a coffee shop or the salon and
things like that you know the influence
that i have in my network i can really
you know different the business to go
somewhere else you know what this place
was awful but this is where I want it
was awesome and I could take you know
20th i can you take 20 people with me or
whatever the number is you know what do
I think the best description is on you
know customer service is now a spectator
sport right just as just as much as we
all are you know i watch what happens in
a airline counter when somebody is
speaking to a customer now watching what
happens and watch it also would doesn't
happen right like where no one's not
brand is ever going to be rude Delta is
not going to be back and be like hey
shona don't care good luck right I'm
going to do that but they will do they
will we will see like well they took 20
minutes so they took 30 minutes oh no
they responded two minutes
I think you're right it's gonna be more
realistic and we're going to consider as
part of each thing that we do it you
know when you when you think about that
do you have a particular up-and-comer
that you think is really gonna make
waves in 2017 with the you know the snap
IPO coming up on did you think
something's going to break out of a
shell or blast ahead of others or do you
think it's gonna on you nobody's going
to kind of keep the rankings but maybe
morph into something else when you think
about all the platforms
you know that obviously has been making
making some ways here and in their
spectacle you know glasses that they
launched a couple weeks ago it is really
fun kind of people you know going crazy
trying to figure out where the spectacle
that machine's gonna be it was in the
Grand Canyon yesterday I thought about
going to little people are going great
but you know it's interesting to see how
each of a platformer continuing to
Islamic Twitter's definitely try to find
the space they have periscope is my
broadcast on facebook is competing with
that face applied these guys a lot of
the ER augmented reality stuff coming
through it just kind of interested to
see how each of the platforms are going
to bring back that's gonna be the next
you know that's the next big wave of
things to come
so excited for all you know evolving it
challenges us you know from a plantside
or foreign agents would have you to not
get comfortable and type of content that
you're you're thinking about for your
brand community challenges you could
continue to evolve because you know work
from last year this time definitely
isn't working
I you know shoot sometimes even on a
daily basis the way that these
algorithms change you know you have to
have a lot of access totally and you
know i'll i'll end on this one and then
want to dive deep into your opinion you
know how is it important to have both a
paid and earn a strategy for from an
influence perspective or is it important
to maybe kick off with pain if you don't
have the audience and then turn that in
the urn um and how would you can
recommend that for people that either
have you know incredible brands like UFC
or people that you know have ones that
maybe you're just getting sure i think a
combination of that you is a great
strategy
I you know anything that you do when
you're when you're setting up your your
website if you're selling product you
get tracking pixel in your shopping cart
three you can
start to create a audience that most
likely to convert to look like on your
side and then I you know from that from
an organic perspective it's really
understanding your voice in your power
like understanding who you are our
social whether you have a personality or
not a lot of times people forget to let
social be social use them as a platform
to smell LOL i don't necessarily
planning for social Vicki I will
somebody so that's not what I'm going to
social media for finding a way to create
content and happy boys have a talk
listen opportunities again that's
another one that seems like a simple
thing that people forget you do a quick
search if you're know if your space
this was something good for you be sent
when we launched that product was I was
listening for people that we're talking
about should we buy p90x or insanity i
started jumping in that conversation for
you see fit account and Justin hey we've
got to watch it with the tribes got a 90
day money back guarantee and I'm
starting any people are responding to me
with screenshots of their order
confirmation because p90x and insanity
didn't reply when they were happy which
is the population shoes I would you
so you know what you're listening mode
on it and send it from there you go
again you can start identifying you know
certain keywords or what people are
talking about that you can create your
peach strategy against that
that's great that's super helpful you
know I want to definitely thank you for
the time that you spend with us today I
think you know with with the
opportunities that your brand is has ADD
and of course obviously all the
engagement it's created I feel like
maybe you've even forgotten are more
than some of us have even learned with
respect to section driving our line so
again thank you very much i'll let our
manager with
Hilary did a quick announcement but we
really appreciate be part of this
probably anytime all right thank you so
much and thanks everybody for attending
the webinar of won't be continuing the
age of influence series with a webinar
on monday the twenty-eighth at 2pm with
Devin talking more about inverse pain
sorry I'm and will also be following up
with this webinar on in an email so if
you have co-workers that didn't get a
chance to attend you'll be able to get
the recording and boarded onto them
alright well thank you so much and
everybody have a nice day