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×ÖÄ» We all know it...
×ÖÄ» ..When it happens.
×ÖÄ» The moment when the light seems to go on in your head.
×ÖÄ» The instant when you experience a flash of inspiration.
×ÖÄ» Scientists are beginning to understand
×ÖÄ» how these moments come about.
×ÖÄ» They've devised a series of puzzles...
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×ÖÄ» and brainteasers...
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×ÖÄ» ..To try and unravel how these moments of creativity happen.
×ÖÄ» And now they're able to see inside your brain
×ÖÄ» and witness the creative spark...
×ÖÄ» as it happens.
×ÖÄ» This is incredibly exciting.
×ÖÄ» Now we have the tools and are starting to really uncover
×ÖÄ» what creativity is, what goes on in the brain
×ÖÄ» when people have moments of creativity.
×ÖÄ» And what they're discovering has the power to make you...
×ÖÄ» and every one of us...
×ÖÄ» more creative.
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×ÖÄ» In the early-morning Californian sunshine...
×ÖÄ» ..A team are preparing an experiment.
×ÖÄ» It's been designed by Jonathan Schooler...
×ÖÄ» That is awesome!
×ÖÄ» ..To test how creative you are.
×ÖÄ» And I can see myself.
×ÖÄ» If you look at the advancement of humanity,
×ÖÄ» it fundamentally depends on creative innovation.
×ÖÄ» ..Anyone who has a notion of how it could be done.
×ÖÄ» Yeah. Move three of the quarters...
×ÖÄ» He's fascinated by one part of our creativity.
×ÖÄ» The moment when leaps of imagination, great and small,
×ÖÄ» seem to arrive...
×ÖÄ» ..As if from nowhere.
×ÖÄ» Unintelligible chatter
×ÖÄ» This young guy gets it!
×ÖÄ» Very good.
×ÖÄ» If you just look at all the different major advancements,
×ÖÄ» there's some fundamentally creative insight.
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×ÖÄ» Just look how long it took for people to invent the wheel, right?
×ÖÄ» It's not obvious. Someone obviously had to come up with it.
×ÖÄ» For a mind game, it takes some setting up.
×ÖÄ» A metal pyramid is hoisted to balance perfectly on this.
×ÖÄ» A hundred dollar bill.
×ÖÄ» The question is, how can you remove this hundred dollar bill
×ÖÄ» without causing the pyramid to topple?
×ÖÄ» It's trickier than you might think.
×ÖÄ» You can't just pull it out.
×ÖÄ» You can't grab it from beneath.
×ÖÄ» How to get that hundred dollar bill out.
×ÖÄ» You have nothing to cut with?
×ÖÄ» No, unfortunately not.
×ÖÄ» You can't cut it in half.
×ÖÄ» Maybe you've got it.
×ÖÄ» You need to think outside the box.
×ÖÄ» Think outside the pyramid at this point.
×ÖÄ» But if, like most of us, you need a clue...
×ÖÄ» ..Jonathan's team will shortly bring in something that might help.
×ÖÄ» Laughter
×ÖÄ» In the past decade, there's been a surge of interest
×ÖÄ» in trying to understand how insight works.
×ÖÄ» The moments when... You've got three almost completed triangles.
×ÖÄ» ..Without thinking methodically and logically,
×ÖÄ» we come up with a flash of insight. Ta-da!
×ÖÄ» Congratulations! Look at that. There's three and four.
×ÖÄ» I think insight is a really,
×ÖÄ» really important aspect of creativity.
×ÖÄ» Typically, what an insight involves
×ÖÄ» is overcoming some particular assumption.
×ÖÄ» And so the insight involves suddenly realising,
×ÖÄ» "Oh! There's another way of going about it."
×ÖÄ» Cool. Thanks for doing it.
×ÖÄ» And that is a critical element of the creative process in that regard.
×ÖÄ» This is a goat. OK? It's got legs...
×ÖÄ» Jonathan and his team use a seemingly simple set of puzzles
×ÖÄ» to try and measure this ability.
×ÖÄ» Moving just one of these sticks makes a different goat shape.
×ÖÄ» But which one is it?
×ÖÄ» Ah! Maybe this.
×ÖÄ» You're very close.
×ÖÄ» Did you get it?
×ÖÄ» Ah! A-ha!
×ÖÄ» Ta-da! There it is!
×ÖÄ» It's this one.
×ÖÄ» We do a lot of dull research in psychology, I have to say.
×ÖÄ» But this is one area in psychology where people really enjoy doing it.
×ÖÄ» They just get a thrill out of solving these problems,
×ÖÄ» trying to solve them.
×ÖÄ» And when they get that a-ha! Experience, they just love it.
×ÖÄ» Thank you very much. I appreciate it.
×ÖÄ» The thing about these insight moments is that they're fleeting,
×ÖÄ» elusive and really hard to study.
×ÖÄ» Move three of the quarters and only three
×ÖÄ» to create the same triangle,
×ÖÄ» but facing in a different orientation.
×ÖÄ» Take this one.
×ÖÄ» You have to move three coins to turn the pyramid upside down.
×ÖÄ» But if you were able to do it,
×ÖÄ» Jonathan thinks something very distinct
×ÖÄ» was just happening in your brain.
×ÖÄ» Ah! You got it!
×ÖÄ» All these little puzzles are just one way of trying to understand
×ÖÄ» why and how insight works in our brains.
×ÖÄ» Back at the pyramid, the team are setting up some word clues
×ÖÄ» which may help you figure out how to remove the banknote.
×ÖÄ» They're using this experiment
×ÖÄ» to try and find out if one hemisphere
×ÖÄ» is more heavily involved in generating insight.
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×ÖÄ» The left side of the brain,
×ÖÄ» traditionally associated with logical thinking and language,
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×ÖÄ» or the right side,
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×ÖÄ» often linked to spatial awareness and intuition.
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×ÖÄ» We took advantage of a fact,
×ÖÄ» which is that if you flash information
×ÖÄ» to the right visual field,
×ÖÄ» it goes initially to the left hemisphere,
×ÖÄ» and if you flash information to the left visual field,
×ÖÄ» it goes initially to the right hemisphere.
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×ÖÄ» The word clues on the right side of the screen
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×ÖÄ» are primarily interpreted by the left side of your brain.
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×ÖÄ» The words on the left by the right hemisphere of the brain.
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×ÖÄ» Do you see anything that helps?
×ÖÄ» Perhaps not.
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×ÖÄ» Well, how about now?
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×ÖÄ» Can you burn it? Yep. That is the correct answer.
×ÖÄ» So the answer is you light the bill on fire
×ÖÄ» and it'll burn down and it's gone.
×ÖÄ» The insight is...
×ÖÄ» that you don't have to take it out whole.
×ÖÄ» But what's so revealing is that it really does matter
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