Mobile Phone Consumer Insight Study Shanghai 隸嗋棡 Liu Zhiqian & 隸迻Liu Yu
Sit down, please.
Hello, guys. Nice to meet you.
If you feel hot, you can put your coat there,
You can put your handbag on that chair.
Ok.
Ok, first of all, I＊ll introduce myself.
The reason why I asked you to put your phones
on the desk is that we will take a look at them later.
So now, let me introduce us to you,
My name is Chun Wei
This is my colleague Sha Le.
We seems older than you, you are students, right?
Yes.
Ok. Today we invited you here is to learn about how you use
your cell phones and some of your living habits.
We are commissioned by a foreign company.
The company doesn＊t know much about the habits
of Chinese girls and boys.
So we expect you to provide some information as fully as possible.
And then we＊ll show you some cell phones.
We expect you give your opinions about them.
It may cost one hour and a half.
It＊s a little long, is that ok?
Yes.
So now, could you introduce yourselves.
Talk about your life in college and your hobbies.
Who first?
My name is Liu Yu, I am from Shanghai University.
I study in the Department of Finance.
Oh, Department of Finance.
I＊m a senior.
I don＊t have many classes now.
I like playing E-games, it＊s my favorite.
I usually play many kinds of popular E- games.
Oh, ok, I see.
Are you finding jobs?
I＊m finding internships, yeah.
Ok, looking for internships, got it.
Now the lady.
I don＊t know how to pronounce this character in your name,
Could you tell me?
Er. Reading books.
I don＊t know how to pronounce this word, please tell me.
-Zhi. -Ok.
I am a senior too.
I don＊t have many lessons in college either,
so I usually read books and watch videos.
That＊s it.
Aren＊t you finding jobs? You are finding jobs right?
Yes.
You are both from Shanghai right?
Yes.
You are from Lixin University of commerce, right?
Yes
Oh. You are friends?
Yes.
In a relationship?
Yes.
That＊s ok. I＊ll ask you some questions,
you can give me the same answers or different opinions, ok?
Ok.
That＊s alright.
Since for example you are still in college right now,
How you spend your time in college?
We office workers have workdays and weekends.
Do you have the concept of spending weekends?
No.
Oh, not for the four years in college or?
For the whole four years.
Not for the whole four years?
College life is easy.
Oh. What about you, Zhiqian?
Oh?
Do you have the concept of spending weekends?
Every day seems like weekend.
You are both Shanghainese, right?
Yes.
So you must spend your weekends at home, right?
Yes.
I see. Then let＊s talk about how you spend your days at college?
A whole day?
Yes, for example you get up at morning.
After that what do you usually do?
I used to get up early, because I had classes in the morning.
But now, I usually get up at 11 or 12 AM, until I＊m hungry.
And then?
And then I have my lunch.
Oh. Where do you have your lunch?
At canteen or small restaurants outside, both are ok.
Ok, and then?
And then, I go to have classes if there are any.
If not, I go to play basketball.
Basically, my weekdays pass like this.
I see. What do you do at night?
Watching TV plays or playing E-games.
Where do you watch TV plays?
At my dormitory.
By using laptop or?
Laptop.
So watching TV plays and playing E-games?
You use your laptop to play E-games?
Yes.
What brand is your laptop?
My laptop is Lenovo.
Oh, Lenovo. So days pass like that, hah?
So when do you go to bed?
I go to bed late.
When do you go to bed?
Very late, about 12 PM. The light would not be turned off.
Ok, the light isn't turned off.
Now, let＊s talk about Zhiqian.
Zhiqian, how do you spend your day?
Ok. I get up late and think about what to eat at breakfast,
and think about what to eat at lunch.
Then I watch TV plays and then think about what to eat at dinner.
Oh, you watch TV plays too
Where do you watch them?
Yes, after class.
At my dormitory.
Oh, your dormitory. You also use laptop right?
Yes.
What brand is your laptop?
Hewlett-Packard.
HP?
Yes.
Watch TV plays, and then?
Sometimes I go out for walking around my college.
All right. What do you do at night?
I chat with my friends at night.
Chat with you roommates, right? -Yes.
I go to bed earlier than him.
Oh. Earlier than him. Then when do you go to bed?
About 11 or 12 PM., beauty sleep.
Oh, beauty sleep. Ok.
Those are happy days, right?
And we also want to know when do you go home at weekends?
Me, I go home on Friday.
Every Friday?
Yes.
Oh, for example, you go home at noon?
Yes, sometimes I don＊t have classes on Friday, so I went home at noon.
Oh, on Friday. What about you?
Me too, it depends on my class schedule.
I usually go home if possible.
Ok, I see. How do you spend your day at home?
At home, much simpler.
Simpler?
Yes, eating and sleeping, nothing else.
How so? Give me more details please.
At home, I go to bed more late and don＊t get up until midday.
And then lunch has been cooked.
Cook dinner for your parents?
Yes. During the day, I play E-games or surf on line for the whole day.
At night, I have dinner or sometimes I go out with friends.
What do you usually do on line?
Log in Micro blog, refresh it.
Oh. Micro blog or Renren right?
Yes. And watch movies.
Yes. Then the afternoon has passed.
What about at night?
At night, I watch TV with my parents sometimes.
Or I often surf on line myself.
Oh, surf on line?
Yes, and play E-games
Oh, play games.
Yes, the night passes like that
Alright. What kind of E-games do you play? Online games?
WOW
Oh, WOW, any others?
No, usually just this one.
Oh, just this one
Right. Or sometimes some small online games.
How many hours do you spend on this?
I don＊t know exactly.
Approximately.
Approximately five or six hours. Time goes fast.
-So you play it until you go to bed at 1 AM.? -Yes.
All right.
Now let＊s see if the girl spends her time at home healthier.
At home, my life is simple too.
How so?
Eating, shopping and watching movies.
Go shopping and watch movies with whom? with him?
Occasionally.
Occasionally? Why occasionally?
Because he is a boy.
Is there anyone else you spend your time?
Friends or relatives, yes.
I see, you go shopping with them.
Yes, after I get up in the morning, I go shopping and watch movies.
And then log in Micro blog. Yes, that＊s it.
What kind of computer do you have at home? Laptop at home or?
Desktop.
Desktop, ok. What about you?
I also use laptop at home.
Oh, laptop. You take your laptop home from college or use another one?
Yes, I take it home.
Alright. Take it home. I see.
When you go out with your friends,
How do you ask them out? by phone or?
I call them.
call them? Only by cell phone?
Use cell phone or WeChat.
How? use WeChat to chat with them?
Yes.
Ok, what about you?
I usually sent text messages or use QQ.
I speak in QQ group and they come out.
Alright they come out like that.
Yes.
Don＊t you use WeChat?
-Occasionally. 每Occasionally?
Yes. WeChat is actually quite convenient.
But it＊s similar to QQ. I use QQ more often.
Got it. Your lives are colorful.
Now, let＊s take a look at your cell phones, ok?
Please allow us to take pictures, if you don＊t mind.
First, let＊s see yours.
What kind of protection film do you have for your cell phone?
-Mirror film. 每mirror film, oh.
-When did you buy your cell phone? 4S, right? -Yes,.
-When did you buy it? - Last October.
Last October. Where did you buy it?
At the shop.
Which shop? iPhone shop?
Yes.
How much?
Over 4000 RMB, less than 5000 RMB.
-I see. Is it a 32G iphone? 每 I forgot.
How did you buy it? You went there by yourself?
I went there with my friend and I bought this one.
Who paid for you?
I paid it by myself.
Yourself? You earned the money or?
It＊s my gift money.
Oh, I see, it＊s your gift money. You used to buy this phone.
Then why did you pick this one?
White? All the people are using this color.
Who are using it?
My friends and classmates.
I see. They are all using this color.
-So you picked this color too? 每Yes.
Any other reasons?
It looks good.
oh, why?
Just looks good.
It＊s cute.
Please give me some detailed reasons, why does it look good?
It＊s thin and white.
I think white looks good. Other colors, I don＊t want black one.
Oh, so you want this white one. Why do you want the white one?
Because I used to use black ones.
What brand did you use?
-Nokia, black. 每oh. Nokia.
So I want to change a color.
Oh, so you wanted a white one and you thought this one looks good.
Yes. It＊s mainstream.
Isn＊t this Samsung cell phone white?
Er, Samsung.
The touch feel of this Samsung is not as good as hers.
It＊s too big.
Oh, too big? What about this?
It＊s right for me, not too big. Small ones are easier to use.
Big ones are not convenient.
Not convenient, right? -Can't put it into the pocket.
Because its appearance, it looks good and cute, you picked this one?
Yes. It's also easier to take photos. You don＊t have to take pocket camera.
Oh, but other brands also have this function.
But I think pictures taken by iPhones look pretty good.
You don＊t have to take pocket camera with you.
-So you picked this one? 每Yes.
Ok, so what about yours? Yours is Nokia920, right?
Yes, it is.
Nokia920 is the newest, right? When did you buy it?
December.
-Where did you buy it? 每At Gome.
-Oh, Gome, how much? -4590 RMB.
It＊s not cheaper comparing with hers. Why did you buy this one?
This one＊s function is obviously much better than Apple＊s.
Actually, the advantage of the Apple is its touch and visual effect.
Whose advantage is the touch? Apple?
Apple, yes. Its touch and its design is good.
But the Nokia＊s hardware and function are much better.
After all, its newly-produced.
Oh, hardware and function are better.
-What attracts you most? 每what attracts me?
Or why did you buy this one?
Its quality. it＊s not easy to be broken.
How do you know that?
There are appraisals on line. Whether you throw it or cut it, it doesn＊t break.
But Apple, 4s is ok, but take the Apple 5 for example, if you sit on it, it bends.
How do you know it bends?
There are comments on line. There are many buyers and comments.
-Ok, so you bought this one because it＊s not easy to be broken. 每Yes.
This is the reason that it attracts you?
Yes, it's 32G, and its configuration and hardware are good.
And its operating system is popular.
Windows, right?
Yes, it operates fast. So I like it.
Oh, what brand did you use before this one?
-I used to use Sony. 每Oh? Sony.
-Its system is Android. 每Android.
It＊s not good.
Oh? Why Android system is not good?
Because it has too much system junk, it operates very slow.
-Oh, very slow, this one doesn＊t? 每No.
How did you buy this one? Also using your own money?
Yes, my own money.
Also your gift money?
-No, I earned the money. 每You earned the money?
I do some part-time job when I have time.
-Oh, so you didn＊t use your parents＊ money. 每Yes.
Ok, good.
Do you have one cell phone or two?
I have two, a backup.
The other one is Samsung. It looks dull.
Oh, I see. Why do you have two?
Because I am afraid the battery of this one dies. The battery dies very fast.
-How many times do you charge your cell? 每Once a day.
-Once a day? You too? 每Yes.
-Does the battery dies when you charge it so often? 每Sometimes.
-Have you used your Samsung cell for a long time or?
Yes, it＊s very old.
But its battery is good.
So you use the Samsung because of its battery?
Yes, otherwise when I can＊t charge my cell, it＊s quite inconvenient.
-What about you? You only have this cell? 每Yes.
-You have been using this one right?-Yes.
I see. What brands do your friends use?
My friends are using different brands. Many of them are using 4S.
Some are using iPhone 5, one of my classmates are using it. Then I remind him to buy a shield.
And also many other brands.
Some are using Android system.
And also some are using Philips or Nokia 80+
-Ok, what about you? You said many are using the Apple?
Yes, mostly.
-All white? 每Yes. White and black.
-All Apple? 每Yes.
Ok. Both of you have used your cell for some time, if you are asked to grade it,
How many points do you give to it? You first, please?
90.
90? What about the other 10 points?
Sometimes the system suddenly crashes.
How often does this happen?
Not very often, twice or three times a month.
ok, the system crashes, and other reasons?
It sometimes shows blurred screen.
-Blurred screen? Why it shows blurred screen? 每I don＊t know.
There＊s all.
Ok, so you are satisfied with other features, what is your favorite feature?
It looks good
Can I put it this way? The appearance is quite important for you?
Yes, appearance. And also it＊s easier to use.
Why is it easier to use?
For example, taking pictures and all kinds of the software, all are good.
So the first thing is its appearance.
The second one is that it＊s easier to use, like the software?
Yes. And the Pixel.
Ok, pixel. I see. what about you?
95 points.
Oh,95. What about the other 5 points?
The battery, it doesn＊t last long enough.
Nothing else.
So how often do you expect it charges each day.
I believe based on current technology,
it has the ability to make battery last four or five days.
But the companies don＊t want to do it.
How do you know that?
There are comments on line. They can do it.
Oh, I see. Then why do you think they don＊t do it?
Because battery can make big profit, include chargers.
So you think this is a flaw for you.
If the battery is able to last for three days, I will be satisfied.
Ok, I see. What are you most satisfied with this cell phone.
Its operating system. It boots up fast, runs fast and smoothly.
Though its configuration is not very high.
Why do you think its configuration is not very high?
Because it is dual-core.
Oh, I see.
-But it runs fast. 每it runs fast?
Yes. Because the design is simple, the current configuration is enough.
Have you used other operating systems, for example, Apple＊s?
-Yes, I also used Android system. 每oh, Android.
It＊s obviously not as good.
In fact, the Apple＊s is good, it＊s really good.
Many APPs. Its interface is personalized.
Whose interface is personalized?
Apple＊s.
What about yours?
My cell＊s interface is just so so, but it runs fast.
It runs fast.
Appearance doesn＊t matter much to me.
So what is most important for you?
Functions.
I see. There are many functions. Could you be more specific?
Speed and fluency.
Speed and fluency, you mean It runs fast?
Yes.
And others?
And some application programs.
For example?
For example map and navigation.
-They are important. 每Important.
Because I use them very often.
So you think the appearance is important and for you the functions.
Yes.
Ok, I see. Now let's talk about something not so close to cells.
Do you have any other digital products?
Yes, I have a laptop.
Yes, you＊ve already said.
And PSP.
And camera.
-What camera? 每Pocket camera.
-What brand? 每Nikon.
Oh, Nikon camera. Ok.
Yes. There＊s all.
-Don＊t you have iPad? 每She has iPad.
It＊s yours? What digital products do you have? iPad and?
Camera, pocket camera, iPad, and laptop.
I see. Do you still use your pocket camera, when do you use it?
Not very often.
What about when you go traveling?
When I＊m traveling, I usually use my cell.
＆cause it＊s convenient for sending messages on Micro blog.
Do you take iPad?
I leave it home. I use it when I lie on bed.
Used it on bed? What do you use iPad for?
Watching movies, logging in Micro blog, and playing games.
-What games do you play?
Guardian wars.
-Like plans war, right? games on iPad, right?每Yes.
You can also use laptop or cell on bed, why not?
Laptop. it＊s easy to get hot when I put it on my quilt, it＊s very hot.
But iPad is not. The screen is easier to hold. Its screen is big.
Cell phone. The screen of cell phone is too small.
-Too small for watching Movies? 每Yes.
-So your iPad is mainly used in this way? 每Yes.
-Do you take iPad when traveling? -Yes.
-what about when you go out? 每No.
-Why? - It＊s too heavy.
Oh, all right. Are there any new e-products in the market you want to buy?
Surface.
Surface? Why you want to buy Surface?
Because it can use U disk.
U disk? iPad can＊t use U disk, right?
Is this very important?
Yes, sometimes when I go out, I suddenly need to see some data.
But iPad can＊t do that. You can＊t bring laptop with you, ＆cause it＊s too heavy.
Surface can use U disk.
-Surface can use USB? 每Yes.
-Are there any other reasons? 每No.
Oh, just this reason? You want to buy Surface very much just for this?
Yes, just a little.
She is influenced by me.
Influenced by you? Then please tell me more.
Surface＊s function is indeed very good. I have tried.
-Where did you tried? 每At the shop.
-Which shop? 每At Suning, only Suning has the exclusive distribution right.
Its keyboard is very convenient.
Its operate system is different from Apple＊s. it＊s good.
Also it can connect with my cell phone.
How so?
Its software can connect with my cell phone.
I think it is better than iPad, iPad is just like this.
Like what?
Its function is ok.
Does Surface have new functions?
Not really. But the interface of surface compatible with computer.
You can also use online storage system, it＊s very convenient, that＊s it.
And it can use U disk. This is important.
Oh, why U disk is important?
Of course it＊s important.
U disk is most frequently used nowadays. So this function is good.
But you said there is online storage system.
Online storage system is not very popular.
Besides, many iPads don＊t have online storage, only 08 has.
But Apple＊s iPad can be connected to, for example, iPod.
Yes, but data traffic is not everywhere. U disk is much more convenient
Ok, I see. Good points.
Let＊s take a look at your phones again. Yours first.
Just now, you said appearance is very important. Let＊s talk about appearance.
Besides this is white, are there any other aspects that you like?
-Appearance. Touch screen. 每Touch Screen?
Yes, when I was using Nokia, I could only move my fingers like this,
I had to use my nail.
Yes, it was touch panel of resistance.
And appearance, that＊s all, and also it＊s white.
But there are many other brands which have these features.
And also, it is very thin.
No other reasons?
Do you think there are any improvements this cell can make in terms of appearance?
For example, make screen bigger or smaller?
It could be bigger, but not too much.
Oh, a little big bigger, not too much?
Why not too much?
It＊s not convenient to hold.
Oh, could you hold it now? Let us take a picture.
Ok, just like this.
Besides it could be bigger, are there anything else you are not satisfied with?
No.
Ok. Where do you put it when you don＊t use it.
Put it on the desk.
On the desk? When you are out?
In my bag.
Ok. What about you? As for appearance, what do you like about this cell?
It is arc-shaped, so it feels good. The back looks very solid.
How do you know it＊s solid?
It doesn't break.
How do you know it doesn＊t break?
I saw videos about it on line.
But it is not about appearance.
Oh, appearance. It looks elegant and simple.
But I hope it is thinner.
More thinner? What＊s wrong with this thickness?
It＊s a little bit thick.
I feel it can be thinner if here is square.
Oh, this is curve, you hope it is square?
Yes. it would be better if it is square.
So you don＊t like this arc-shape and you would like it square?
Yes.
But there are only this kind?
Yes, they are all like this.
Ok, I see. Is there anything else to improve about the appearance?
-And this line. -What＊s wrong with this line?
The series all have this line, but I don＊t like it.
So what＊s your opinion?
Actually, I think a point is enough.
Oh, this point is enough, no need for this strip? Yes, it＊s enough.
There are comments on line which said that this strip makes it ugly.
So the logo looks ugly, right?
The logo is ok, this long like is ugly.
Ok, I see. Anything else?
No.
-Nothing else? 每No.
About appearance?
This one looks elegant and simple.
How so? It is smooth? No picture?
Look its screen, it has two layers.
It＊s not like some products of inferior quality. -How so?
One outside, one inside.
Oh, there is a different one in the middle.
Yes, so it runs fast. You can use it with gloves.
Do the gloves need to be special material?
No. so it＊s very convenient. You can use it with gloves.
Oh, so good. I didn＊t know that.
So, how do you use it usually?
Like this.
OK, let us take a picture.
Don＊t you think the screen is big or small?
-No, it＊s ok. 每No? it＊s ok?
So you think it is just right.
Yes, I can take it.
-Where do you put it when you don＊t use it? -In my pants' pocket.
-You put it on the desk at home? 每Yes.
Where do you put it at home?
Anywhere.
Ok, now let＊s talk about functions. You first please.
Let＊s look at this, introduce yours to us please.
This wallpaper, you took it or downloaded it from internet?
From internet.
Oh, ok. Let＊s look at it.
Show us your main page please.
How many pages do you have, please open it yourself.
Not too much, just this two.
Ok, just this two. Here are application programs, right?
Yes.
What are these application programs? You downloaded them?
Yes, I have downloaded some. Here they are.
Let me see. APP store, right? You use WiFi to download directly?
Yes. WiFi
Oh, just use it to download directly when there is WiFi, right?
You don＊t connect it to computer?
Many people are using I-Fox, don＊t you use it?
I-Fox, I usually use it for listening to music. I just download through WiFi.
-Why? 每I think it＊s very convenient, you press it directly.
Oh, I see. Could you introduce software you most frequently use?
Most frequently?
Yes, just introduce some.
I use WeChat and QQ.
Where is WeChat?
You put it under Social network?每Yes, social network.
What are they? WeChat, QQ.
Yes, WeChat, QQ, Micro blog, and Renren.
-Which one do you use more often, Renren or Micro blog? 每Micro blog.
-So you use Renren for what? 每She is influenced by me.
Oh, also influenced by you? So you use WeChat more often or Micro blog?
I use WeChat and Micro blog more often.
-I see. And other Apps? -And also Taobao.
-Where is Taobao? 每Here it is.
Oh, here it is. You put it here.
What do you use Taobao for?
For shopping.
I know for shopping. I mean you just browse or pay on it?
No, not for payment.
I just browse and collect goods, then I pay then on computer.
Then why do you use Taobao, when you go out or?
Sometimes, when I have nothing to do or I want to buy something.
I browse and pick out goods. And then I go home to pay.
Oh, go home to pay on PC? Why don＊t pay on your cell.
On the cell? It needs special bank cards to pay on cell.
I get to pay on PC anyway.
So don＊t you use Alipay?
No, I don＊t use Alipay, I use online bank directly.
Oh, I see. Me too.
What else? What＊s other software do you use very often?
Play games, like defense wars.
-Oh, you often play defense wars? 每Yes.
How many hours each day or not every day?
Nearly every day.
-How many hours? 每About an hour, in a whole day.
Oh, I see. You play it when you feel bored or?
I play it when I feel bored on the class
I see. You play it on class.
Sometimes, I play it when I am watching movies.
Ok. Other software?
And others? Map.
Which map?
This one, it is built-in software.
Oh, Built-in software? When do you use it?
When I am going traveling and I need to look up the route.
I type in the name of the places and then I will go according the route.
Oh, I see. You just use this map, no others?
Yes, just this one.
Are you satisfied with this one?
Yes, it＊s good. It also guides for self-driving.
You drive?
No, my friends. Sometimes when we get lost, we use this map.
Ok. I see. How do you send message? Could you show us?
Sending message? This one.
Could you type some characters, let us have a look at your input method.
Ok, just like this, I use it.
-Oh, the full keyboard? 每Yes.
-So you use Pinyin, right? 每Yes.
Ok, why don＊t you use stroke method or handwriting method?
I believe Pinyin is fast, and handwriting. I＊m not used to it.
And I don＊t know how to use stroke method.
Oh, I see. Don＊t you find it goes wrong when you type?
It＊s ok, my finger is not thick.
Ok.I get that. Do you find anything inconvenient when you type?
For example, me, sometimes, I can＊t press the key I want to.
Like when I＊m on a bus or in the subway, when the car shakes.
And also when I change in-put method from Chinese to English,
sometimes I can＊t Press the right key.
Have you come across similar problems or do you have suggestions?
Yes, it would be better if the keyboard is a little bigger.
-Oh, bigger. -Yes, it＊s more convenient.
Oh, more convenient.
Yes, as for this cell, the keyboard is small.
As I＊ve already been used to iPad.
When suddenly come to use the cell phone, I can＊t get used to it.
Sometimes I type in wrong words.
Oh, I see. Do you know after unlocking, you can use
the scratchable latex keyboard? Do you know that?
I haven＊t unlocked.
-But do you know that? 每 I don＊t know.
Do you prefer this kind of keyboard or scratchable latex keyboard?
Scratchable latex keyboard.?
It＊s very thin, like the Nokia＊s. It has 1,2,3,4,5,6,7,8,9, and English letter on the keys.
-Oh, some English letters on each key? 每Yes, that＊s it.
-Oh, that kind of keyboard, like his? -Yes..
I didn't use it. The input method nowadays is just like this, you can type with 9 keys. -Yes.
I think I like my keyboard and I think it is ok.
-Why? 每Er, I＊ve already got used to it.
Oh, ok. Let＊s see your camera. Which one do you like?
Ok, I use this.
每Oh, the built-in one. -Yes.
Haven＊t you installed other cameras?
No. Oh, I have another one, but I don't use it very often.
-This one. -Oh, I see.
It has a picture effect edit software, with a lomo effect. But I don＊t use it anymore. I just download some materials.
Oh, I see. So you edit your picture on PC?
-No, just on this cell. 每Ok, I see.
What about when you listen to music and watch movies?
I usually use it to Listen to music but I use iPad for movies.
Ok, iPad, I see.
Now, it＊s your turn. Yours is very clear.
Ok, let me introduce to you.
Yes, please. I also use Windows 8, but I use it on PC.
There are big difference between PC and cell phone.
Big difference? Is this the main interface?
-Yes. The main interface is on the left side. -Oh, on the left side. Is it defaut?
Yes.
So its power-on button is on the side, right?
-Yes, it＊s on the side. 每oh I see.
You need to slide like this.
Oh, slide like this.
There is the homepage, where is your APPs?
Here are the APPs. I put most frequently used APPs here for convenience.
Oh, I see. You set them up here. What are they?
I frequently use this navigation and map.
One good thing about this navigation is that it doesn't consume flow.
What do you mean?
I mean for example, her map consumes flow,
but this navigation doesn＊t.
It opens and locates directly, very convenient.
Oh? It doesn＊t consume flow for locating?
It doesn＊t. It＊s very comfortable to use it.
Oh, I see. Ok.
And it connects with map, including the locations and Dianping.com.
Why do you use navigation and map most frequently?
When I am walking and going out,
you don＊t have to look up in advance, it＊s very convenient.
Ok. The second frequently used software?
The second should be Micro blog
You use Xinlang Micro blog very often?
Yes. And sometimes I watch videos.
Oh, I see. And others?
And this City kaleidoscope, I use it very often.
Oh, what＊s this for?
This is a special feature of -08 cell phone. I don＊t have much flow now.
It can find locations of nearby Restaurants, hotels, and shopping malls.
Its pictures are from camera lens.
So the screen roll?
It takes pictures in real life through camera lens and then transfer to words.
-Oh, I see. 每it is very convenient.
-I see. This consumes flow? 每Yes, it does.
So when do you use this APP?
When I look for shops, restaurants, and finding places and roads.
And, I log in Micro blog and listen to music.
This is Nokia music, its free, and it provides original music.
It doesn＊t need flow.
Oh, you log in directly.
Yes. It also support WiFi.
Oh, I see. Any others?
And alarming clock, no need to talk about it.
Kaixin and also Office software.
I often use it, because it has PPT.
It is compatible with PC, you can copy it on PC directly.
Oh, I see. Do you use cell to edit PPT?
Yes, sometimes. Because when editing a PPT, you need to prepare.
But it is impossible to take PC anywhere.
oh, you mean when you do presentation.
Yes, and Word. It's convient for when you don＊t want to open PC.
It＊s very convenient to use cell phone to edit.
It＊s legal copy, so it＊s comfortable to use.
-Ok, go on. Just these? 每Yes.
Let＊s see how you type.
It doesn＊t have to unlock like Apple, just use it directly.
-Oh, it＊s scratchable latex, and this＊s full keyboard?
Yes, and handwriting.
Which do you usually use?
Full keyboard.
I see. Please show us how you use full keyboard, type some words.
Ok, like this.
Ok. This is English, how do you type Chinese? Pinyin?
Yes, like this. Pinyin.
Ok, what do you suggest to improve concerning typing?
Yes, a little suggestion for improvement.
When I type English, I can＊t type in directly.
What do you mean?
It used to be like this.
For example, when I type this word, it shows English word directly.
But this cell, you have to change the type
method to English from Chinese first.
For example, now I want to type in the word ※good§, I can＊t type directly.
What do you need to do?
I have to Change the type method to English first.
Oh. I see. So you meant it didn＊t need to change type method?
Yes, you just needed to press this white button.
-What do you mean by ※should§? before or? 每Last version
Oh? The same one, but the last version?
No, I mean the last version of this brand.
You mean V7?
No I mean 7.5, cell. This modification is not good.
Oh, bad modification. You have to change the type method.
-So you think it＊s inconvenient? -Yes.
Anything else?
No, this cell makes many modifications, like word association function.
Oh, I see. For example, when you type in words this time,
The words can be saved?
Yes, it can be saved for the next time.
Ok. Does the Apple have this function?
Yes, I think so.
Ok, got it. And when you use WeChat or Micro blog, how does it send?
It pushes messages.
Ok, like iPhone?
It will be showed here. Down below this place a little.
You mean on the screenlock page?
Yes, on the screenlock page and also on the home screen.
If you set QQ here. It will show the number of messages.
What if you don＊t set it on the home screen?
Then it will be show on the top.
-I see. Would you change the sound or the way of the notification? 每No.
-Can they be changed? 每Yes. They can be changed.
Ok, I see. What else APPs or function do you need in your cells?
Or what improvement do you suggest.
Like you want it, but there＊s no such function?
You first please, I think you are a little shy.
-What else? -Yes, any function you want or any improvement?
I don＊t know.
You don＊t know, just think about it.
Let me talk about it.
Ok, good. The boy, please. She is influenced by you, right?
In fact, what I＊m about to say is her cell＊s biggest advantage. Games APPs.
-Oh? Game APPs? 每Yes.
In fact, iPhone has the best games APPs.
The biggest advantage of iPhone, besides its touch, is game APPs.
Wait for a minute. As for the touch feel, which one do you like more?
-That one, Apple＊s. 每why?
When you play the fruit-cut games, you will find the screen is very smooth.
Mine is ok, but not as comfortable as hers when you touch it sometimes.
When you talk about smooth, do you mean its speed?
No, not speed, but the feeling when you touch it.
Oh, ok, the feeling when you touch it. Now please talk about the APPs.
Hers can unlock. If you unlock it, you have many games.
But my cell phone can＊t be unlocked.
Oh, why?
Common APPs are ok.
But for some games like fruit-cutting are very inconvenient.
So in fact, no one would like to pay for the game installment.
This is the biggest weakness.
-I see, you have to pay for the games. 每Yes.
- Anything else? -No, that＊s all.
-That＊s all? 每Right.
-No other APPs? 每the background can not be changed.
Which background?
This screen. It can be more beautiful if it be changed.
What do you want to change it to?
At least adding a picture, not just a blank background.
It could be better with a picture.
Can＊t the ground color be changed?
Yes, it can be changed.
But it can＊t be changed into a picture?
The background can be changed into a picture, but this area can＊t.
-Oh, you mean this black area? 每Yes.
-So you want to add pictures here. you want to design yourself? 每Yes.
-Why? 每I want it looks good.
It doesn＊t look good now?
Yes. As for appearance, this is the biggest problem.
Oh, I see. You can＊t personalize your homepage.
Yes. It can not be changed. Only the lock screen wallpaper can be changed.
Oh, I see. Only lock screen wall paper can be changed.
Anything else?
Nothing else, all the else is perfect.
What about yours?
I don＊t want other Apps.
It has all that I want. But I have a problem with flow.
Sometimes I shut up the flow.
But when I download something, it cost all my flow of the month.
What do you mean?
When I have WiFi and flow, it shows WiFi.
So I forget whether I＊ve shut up the flow.
I have to chec. Downloading wastes much flow.
But aren＊t you for downloading through WiFi first?
Not really, when downloading, it use flow first.
Oh? Really?
Yes, when you open both flow and WiFi, it must consume flow first.
Oh, I didn＊t know that.
Yes, when WiFi can＊t receive signal, it doesn＊t warn you.
At home, I open both. It shows WiFi when I downloads,
I thought I was using WiFi, but it was flow.
Ok, I see. Anything else?
When I used it for a while, it becomes slow.
For example, when I want to speak with someone, I touch the icon.
It used to react fast, but now it becomes slow.
Is it because system updating?
I haven＊t updated for the newest,
but I think it＊s because I used it for a while.
Just because used it for a while?
My be it＊s because I used it a little longer or save too much dada.
I don＊t delete junks often, so it gets slow.
I see. What else? Is there any Apps that you haven＊t see before,
but you would like to have?
Yes. Mine doesn＊t have stroke in-put method.
Oh? stroke? Your cell phone doesn＊t have it?
-No. -So just handwriting and Pinyin?
Yes, it has Japanese and everything, but no stroke input method.
It doesn＊t have it?
Yes, you have to pay for it.
I see. Do you use this method? Don＊t you use Pinyin.
No, I just want to point it out. I use Pinyin.
Oh, I see. Does it matter much?
Not for me. Others, let me think.
Alarm, yes, power off alarm.
-Alarm when you power off? 每Yes, power off alarm.
When you power off, the alarm doesn＊t work anymore. Unless in the flight mode.
I think the flight mode gets a problem.
You can just turn it into the flight mode.
Yes, but you can＊t always power it on.
If you don＊t power it off during the night and the day,
you can never power it off.
-So you always power it on? Yes.
Yes, so does mine.
Oh, ok, it is important for you.
Some cell phones used to have this function, but now it changed.
Ok, I see. What＊s your opinion? Think about it.
If there are any other APPs you want to have?
Oh, caller address display.
What＊s caller address display?
I mean where is the caller from? It doesn＊t support.
What do you mean? Your cell phone can＊t install the software?
It doesn＊t have this software. Hers either.
My cell phone supports. You can install the software.
But my cell phone doesn＊t have.
Why is this important to you?
Very important, because I dare not to answer long-distance calls.
So you don＊t answer it when you don＊t know the number.
No, usually I don＊t answer it.
If I answer it, I have to ask who is it first.
Ok, I see. What about you?
I＊m thinking. Usually, the flow is the big problem for me.
There is no management mode in her cell.
I can download management software through 360.
But it＊s inconvenient and it＊s not good.
Some cells have built-in ones.
Oh, right. The software manages flow.
So you care this very much?
Have your friends come across this problem?
Aren＊t they using iPhone.
Usually they forget to shut the flow off.
Why don＊t you shut it up?
Sometimes, we forget.
It＊s impossible to shut it all the time.
And iPhone consumes flow quickly.
Yes, I open it all the time.
We don＊t have WiFi in dormitory. I open flow from Monday to Friday.