Welcome back to the course.
Now in this video we are going to go into a little bit more of your work.
Brands design.
We are particularly going to talk about your brand's colors.
Why does it really matter what colors you are having on your brand when you are marketing and when you
are creating your logo and all of that stuff.
We're going to dive into brand color in this video.
So let's start.
And don't forget to download your business branding template.
Go to page number 13 to brand colors.
You will have an small explanation down here and a bigger picture with all the meanings of all kinds
of colors on your template.
Let's dive into the video.
So brand colors you might ask yourself why can't I just pick my favorite colors and be fine with that.
Well different colors has its own meanings and also can be based around different types of industries
that people or your potential audience are thinking about when they're thinking about different types
of product or service.
That's why we are going to dwell in a little bit more in depth on this in this video.
So what are the meanings with different colors.
Well let's start off with a color blue that color blue taps into the emotions of people and the blue
color often gives trust feels responsibility honesty loyalty and in their security.
So if your brand personality goes in line with these types of emotions and then blue might be your color
and it's used to reduce stress to coldness to relaxation to secure and to create water that is often
used in the industry like finance security technology health care and accounting.
And if you think about one brand that is using blue as their main colors in their branding what type
of brands do you think about when you when you hear the words trust responsibility honesty loyalty in
their security.
I think about Facebook Facebook.
If I go on Facebook I am leaving out my personal is bad I like my name maybe where I live et cetera.
If I would like to have those type of information secured then I can sign up with Facebook and they
are a within the technology space.
So if your brand is blue then you know that.
Type that down otherwise.
Let's move on to the next color red so well red that taps into the emotions of energy passion courage
love excitement.
So if your brand personality goes in line with either energy or courage or maybe passion or love or
excitement then red might be your color for your brand that you are going to use in your branding campaigns
and maybe in your logo design as well.
And red is often used to create urgency you know these big sales signs when you go into different stores.
So create urgency to stimulate something within you to also get people to have a little bit caution.
Maybe it's a sign that says stop when you're driving on the road says stop.
So it's a caution sign.
And to encourage people to do things and to draw attention industries goes FINE WITH RED.
THAT'S FOOD sports industry entertainment toys and fire protection.
Now if I say the color red what type of brand do you think about when I say energy and courage.
For me it is Red Bull because they are all about these extreme sports kind of vibe.
So if you were color might be red.
If your personality your brand personality is something that reflects in the color of red then write
that down and take that with you.
Orange.
Now orange taps into the emotions of independent optimistic adventurous fun and creativity.
Often brands that are pretty new in a type of market that would like to go into this drop that market
can use orange.
And that's pretty common when it comes to branding and is used to fascinate to draw attention express
freedom stimulate and entertain and are off used in the industry like food arts sports transportation
and entertainment.
Now if I say the color orange what types of brand do you think about and when I say that type like a
brand it could be a brand logo for example.
For me it is Amazon on Amazon.
They are optimistic and they are creative.
I mean they went in and disrupted an entire market place with selling all kinds of stuff and all kinds
of stuff within food they are selling art stuff they're saving entertainment sport equipment all kinds
of stuff.
So Orange Amazon would be the color for me if you are trying to convey or to give them motions of either
independent optimistic adventurous fun or creativity or new thinking more rather than orange might be
a color for your brand.
Yellow it's happiness right guys happiness positivity spontaneity and opportunity and to see estimate.
So it's a happy color and it's often used to effect different types of mood.
So if you're feeling a little bit sad it can helps you to feel you feeling a little bit more positive
more like happy.
And it's an energized callers.
It gives you energy a Vegas awareness and create relaxation and stimulate people to feel better.
And it's off to use in an industry like food travel leisure sport and transportation.
So if you are within these types of industry it does work for other industries but I often used in these
types of industry.
So it's a good way for your audience to recognize what types of industry that you are within and yellow
what type of company do you think about when I say the color yellow and you can also do that in alignment
with happiness positivity opportunity et cetera.
I think about the m the golden m the MacDonalds.
Let's move on green tap into the emotion of safety stability harmony balance reliability and is often
used to encourage nurture balance relax and process people.
And it's often used in industries like banking farming non-profit organizations real estate and environmental
project is also used in food industries.
For example you know these vegan signs with the big V and it's green that kind of industry.
Now what brands do you think about when you see the color green.
For me it is s e a B it's a Swedish bank company.
So it's all about money for me when I see that color green money and healthy food and the next color
would be purple.
Now there are also when you think about these charts there are dark purple would be dark green dark
blue dark red and it can also be like a little bit more light or colors.
So when you are going into the contrast.
So for example if you're going with a lighter color it's often a little bit more happy your mood is
kind of color and if you go into the more dark it becomes a little bit not depressed.
But I would say rather maybe a little bit more serious color so whether you are choosing more like a
purple light purple color towards the pink one it's a little bit more moody a little bit more happy
a little bit more sensitive color and compared to the darker one which is a bit more serious a little
bit more to the point if you know what I mean.
So purple is often related to emotions like imagination spirituality compassion sensitivity and mystery
and is often used to inspire to spike creativity to spread wisdom for luxury as products and intuition.
And it's also used in industries like beauty of fashion and that's what I meant with that more lighter
purple in this case more towards the pink one in women's products and religion and human.
Terry in industry and purple for me would be curves curves this and that woman's gym company you go
to curves and you do your 30 to 45 minutes exercise and no men are allowed in.
So for me it's more feminine color and also depends if you are using a lighter version of the purple
or the darker version of purple next one would be black.
OK so Black is said to tap into the emotions of display power control authority and elegance.
It's a little bit more of an aggressive kind of color if you're having that like base color.
We're going to go into what base colors means in a little while but it's more like a little bit more
aggressive when it comes to emotions power.
Thought.
You know that you are maybe the leader within that industry and it's used to create fear intimidate
show authority create mystery and hide feelings.
So a little bit more maybe masculine color or also a little bit more like the boss color.
Oh yeah.
The leader in that industry and is widely used like mostly using combinations with other colors so black
could be at the base of your company color or it can also be one color that you are using with other
types of colors which we will go into in a while but is widely used among all kinds of industry.
So what types of company do you think about.
If I say black for me it's crystal clear it is Apple is the authority is power is discipline its elegance.
All of that stuff.
Then we have the white collar white taps into the emotions like lightness goodness in the sense purity
virginity.
Those kinds of lighter feelings so it's totally opposite to that black color and is used to develop
faith create positivity show cleanness Spike hope give balance et cetera.
And it's vitally used among all kinds of industries out there whether you are within the fitness industry
or if you selling cars.
It is also mostly color that you are combining with other colors.
So the two happiest colors I would say would be yellow and white while the two most like how to say
direct to the point would be purple and maybe black.
So what type of company do you think about when I say white.
For me it's Uber.
But here you can see they are using two different colors.
It's black and white.
So it's white on a black background.
So what colors are your brand.
Yes.
Think about it.
You can pass this video or you have the same kind of picture in your template which I hope you already
by now have downloaded because I would like you to choose three different colors for your brand.
You might ask can I have more colors than three you can have more colors Tantawi but it can also be
a little bit like confusing for your customers or potential customers on what types of brand you are.
Because one thing when it comes to branding is that you should be recognizable you should be easy to
recognize.
You imagine.
Yes if McDonald's had their m their golden M in yellow black purple gray all kinds of colors wouldn't
that be a little bit confused if I ask you can you please draw my logo type and then you would like
what color should I pick.
So keeping at that tree is pretty basic and it's good for your brand.
So first off we have that base color.
This is the color that you will be using mostly.
This is the color that your logo will be in.
And this is the color that your personality reflects.
So when you are talking to your audience or you are talking about your product or service they know
exactly what type of color your brand is.
And so this is your base then we're having your accent color your accent color is something that supports
your main color.
And in this case I have picked blue.
It can also be gray.
It can also be green or purple or yellow on anything else but it should somehow match your base color
and also reflect your personality because you will use all of these colors in your website on your logo
and your marketing material if you are creating different graphic designs et cetera for your brand.
And then we're having your neutral color.
And in this case I picked white but it can also be great.
It can also be beige.
It can also be black.
This is if you're creating a website for example this is what most of your Web site will look like.
So in our case it will have white background for example.
And then the text on top of that or the logos et cetera might have bluish color.
So now it's time for you to choose three different colors that represent your brand.
The best you can check with in your industry your competitors what types of colors do they use.
Do I like them.
Do I want to maybe reflect my personality in another way.
Then do that choose your base color your accent color and your neutral color and do it with the template
that we have provided in the resources for this video.
Good luck.
I'll see you in the next video.