大家好，我的名字是Tamara Tee。我是一个七位数的亚马逊FB卖家，我一直在亚马逊上销售产品。 Hello everyone, my name is Tamara Tee. I am a seven figure Amazon FB seller, and I have been selling products on Amazon.
自2017年以来 Since 2017,
在这段Youtube视频中，我将向大家介绍2021年的亚马逊FBA，以及如何学习这种商业模式。 In this Youtube video, I will be talking to you about Amazon FBA in 2021, and how you can learn this business model.
这样你就有可能为自己赚钱。让我们进入我的电脑开始吧。 So you can potentially make money for yourself. Let's dive inside my computer to get started.
好了，伙计们，让我给那些刚接触这种在线商业模式的人简单介绍一下亚马逊FBA是什么, All right, guys, let me give you a quick rundown of what Amazon FBA is
我将向你们展示它是如何运作的，长话短说， for those of you who are new to this online business model, I will show you how it works, long story short,
这样，你有可能从中赚很多钱。 so you can potentially make a lot of money from doing it.
这是亚马逊的网站。这是亚马逊FBA，我把它放进谷歌，我建议所有新用户快速浏览一下这个网站， So this is Amazon's website. This is Amazon FBA, I just pop that into Google, and I suggest everyone who is new to give this website a quick read,
他们有大量的信息告诉你如何建立，创建你的产品列表，准备你的产品，然后把你的产品运到亚马逊。 They have a ton of information on how you can get set up, create your product listings, prepare your products and then ship your products to Amazon.
这里不需要太复杂 Now without getting super complicated here.
我们只是想在阿里巴巴上找到产品 We are just going to find products on Ali Baba.
以非常低的价格批量购买产品 然后在亚马逊市场上以非常高的价格出售 Buy the products in bulk at a very low price, and then sell it on Amazon's marketplace for a very high price.
现在我喜欢在美国亚马逊市场上销售我的产品， Now I love to sell my products on the American Amazon Marketplace,
因为那是最大的市场，对你来说最有潜力赚很多钱。 because that is the biggest marketplace with the highest potential for you to make a lot of money.
让我们以这个产品为例，这是一个笔记本，我在alibaba.com上输入了一个笔记本。 So let's take this product, for example, this is a notebook, So I typed a notebook on alibaba.com.
就在这里，你可以看到如果你订购特定数量的笔记本，这个笔记本将花费多少钱。 And right here you can see how much this notebook will cost if you order specific number of pieces.
如果你是新来的 我建议你少订一些库存 Now if you are new, I do suggest that you order a smaller amount of inventory.
因为如果你订购超过5000件，即使它的价格是最好的。 Because if you order over 5000 pieces, even though this has the best price compared to all.
你可能没有足够的经验卖掉所有5000件 You may not have enough experience yet to sell all 5000 pieces.
所以为了降低风险 你一开始就应该订购300到1000件 So to lower your risk, you should order anywhere from 300 to a thousand pieces to start.
如果你在这里订购300件以下，你的库存很快就会售罄。 If you order under 300 pieces here, you are going to run out of stock, super duper fast.
特别是如果你们已经卖了一段时间了，你就知道保持库存有多重要。如果你的库存卖光了。 Especially if you guys have been selling for a while, you know how important it is to stay in stock. If you run out of inventory.
这真的会影响你在亚马逊上的排名 It really hurts your rank on Amazon.
而你本可以赚钱，但你猜怎么着,你没货了。 所以要确保你总是从几百件开始。 And you could be making money, but guess what you are out of stock. So make sure that you always start with a few hundred pieces.
我喜欢每一个新产品都从1000个开始，但是如果你有预算有限的话，你可以先从500件作为开始。 I like to start off with A thousand for every new product, but if you are kind of on a budget, then you can start off with 500 pieces just to start.
现在，在这里也要提醒大家。当你查看阿里巴巴上任何产品的价格时。 Now just the heads up here as well. When you look at prices on Alibaba for any product.
这些价格不是固定的 这不是最终价格。你总是可以就你想要的东西进行谈判。 These prices are not solid, it's not the final price. You can always negotiate what you want.
在这个笔记本上 也许你想要更多的页 也许你想要更厚 也许你想要不同的颜色 On this notebook, maybe you want more pages, maybe you want to be thicker, maybe you want a different color.
也许你想要一个不同的尺寸 所以根据你的定制 这里的价格可能会增加或减少 Maybe you want a different size, so depending on your customization, the prices here may increase or decrease.
这就是为什么你应该学习如何与供应商谈判 这样你才能为你的产品获得最好的价格 Which is why you should be learning how to negotiate with suppliers, so you can get the best price for your products.
这里也有很多关于这个笔记本的信息 So right here there's a lot of information about this notebook as well.
我建议你，每次当你在阿里巴巴上找到一个产品，对卖家做一些调查 I do suggest you, every time when you find a product on Ali Baba, just do some research on the seller
在阿里巴巴上 On Ali Baba.
并给他们发信息，联系他们，与他们聊天，感受他们是怎样的人。他们是否回答你的问题。他们是否在一个好的时间内作出回应。 And send them a message, contact them, have a chat with them and feel how they are like. Are they answering your questions Are they responding at a good time.
他们有什么评论?他们能给你你想要的定制。现在你可能会想， What reviews do they have?Are they able to give you the customization that you want. Now you may be wondering,
我怎么知道该定制什么。我怎么知道顾客在亚马逊上想要什么。 Well, how do I know what to customize. How do I know what customers want on Amazon.
因此，如果我们在这里移动到amazon.com，这是一个可能来自阿里巴巴的产品的例子。 So if we move along here to amazon.com, this is an example of a product that could have been from Alibaba.
这个看起来和我们这里的这个很相似，我们以很低的价格购买，然后在亚马逊上以更高的价格出售。 This looks very similar to the one we have right here, So we're buying it at a very low price and then selling it for much higher on Amazon.
现在为了让你的产品与众不同 根据你自己的喜好来定制 这样客户就会去找你 Now in order to make your product different and to customize it to your own liking, so customers will go to you.
而不是你的竞争对手，你应该阅读你的竞争对手的评分和评论， And not your competitors, you should be reading the ratings and reviews from your competitors,
举个例子，如果这是我的竞争对手，我可以一直往下滚动。 so for example, if this was my competitor, I may just want to scroll all the way down.
看看人们是怎么评价这个笔记本的，我可能会从一星和二星开始，看看客户在抱怨什么， And just see what people are saying about this notebook, I will probably start with the one star and two star, see what customers are complaining about,
看看如何给顾客他们想要的 See how you can give the customers what they want
并将其包含到你的笔记本中，向你的供应商提出，他们可以做出所有的改变。 And include that into your version of the notebook, bring this up with your supplier, they can make all the changes.
然后你就可以买到这个定制的、批量的笔记本，把它运到亚马逊仓库。 And then you will buy this notebook that's customized and bulk, and then ship it to the Amazon Warehouse.
以更高的价格出售现在。现在在你太兴奋之前，有一些亚马逊的费用。 To sell at a greater price. Now before you get too excited, there are some Amazon fees.
请务必浏览一下这个网站 看看费用是多少 因为根据产品的大小和重量 Now make sure, again that you go through this website and check out what the fees are, because depending on the size and weight of your product,
费用将会波动 每个人都不一样 所以快速阅读一下 你就会完全理解了 The fees will fluctuate. It's just different for everyone, so just give this a quick read, and you will understand exactly.
然而 如果你做事得当 你会有回报 What kind of phase you are getting into, however, if you do things properly, you will make a return.
所以如果我打开我的helium 10 Chrome扩展，让我们看看这个卖家是如何做他们的笔记本。 So if I pull up my helium 10 Chrome extension, let's see how well this seller is doing for their notebook.
这里有很多不同颜色的笔记本 So right here there are many different colors of this notebook.
你可以看到 这个石灰色笔记本的总收入 有点小 As you can see, the total revenue for this lime color notebook right here, it's a little small.
这是第一个 他们的总收入超过30万9万美元 It's the first one right here. They are making over 30090000 dollars in total revenue.
这是FBA的费用。亚马逊从你们看到的价格列表中取了这个数字，19.95， And right here is the FBA fee. So Amazon takes this amount from the list of price that you see right here, 19.95,
他们收取这些费用是因为他们为你做包装和运输， and they take that amount because they are doing the packing and the shipping for you,
你把你的存货存放在他们的仓库里。这是费用。 and you are storing your inventory in their warehouse. So this is the fee.
知道这一点很好，因为当你在阿里巴巴上采购你自己的产品时，你从你的竞争对手那里得到一个想法，好的，所以这是他们支付的费用。 And this is good to know, because when you source your very own product on Alibaba, you get an idea from your competitor, okay, so this is how much they are paying in fees.
这样你就知道利润的期望值了 So then you know kind of what to expect for the amount of profit
是你亲手制作并带回家的。这可是一大笔钱 that you are actually making and bringing home. This is a lot of money,
这是每个月六位数，即使扣除FBA费用，这个卖家可能也能赚六位数。 this is six figures every single month, and even after FBA fees, this seller is probably profiting six figures.
每个月通过销售这个笔记本 让我们再看一种产品 这样你就能真正理解这种商业模式是如何运作的 Every single month by selling this notebook, so let's have a look at one more product, so you really understand how this business model works.
就在阿里巴巴上 我看到了一个葡萄酒酒杯 也许我想 Right here on Alibaba, I am looking at a wine tumbler. So maybe I want to.
把我的logo和我的定制加到这个酒杯上然后在亚马逊上以更高的价格出售 Add my logo and add my customization to this wine tumbler and then sell it on Amazon for a much higher price.
如你所见，每件15美分到3.70美元。 As you can see, each one is 15 cents to $3.70 per piece.
记住 你可以协商这个价格 这取决于定制 And again, remember you can negotiate this price, and it really depends on the customization.
以及你对产品所做的改变 And the changes that you are making to this product.
也许如果你要求更大的尺寸 可以多一点 或者如果你要求不同类型的材料 嗯 也可以少一点 Maybe if you request a bigger size, it may be a little more, or maybe if you request a different type of material, um, and maybe a little less.
所以，再次确保你与供应商取得联系，告诉他们你需要的一切。顺便说一句，你应该接受一些训练 So make sure again that you get in contact with the supplier and tell them everything that you need. By the way, you should be getting some training
和供应商谈判，这样你就知道该期待什么，你就能得到你的产品的最低价格。 to negotiate with suppliers so you know what to expect, so you can get the lowest prices for your products.
如果你们对我的免费亚马逊培训感兴趣，那么你们所需要做的就是点击免费培训链接。 if you guys are interested in getting my free Amazon training, then all you need to do is click on the free training link.
在下面的Youtube描述中 你所要做的就是输入你的名字 电子邮件地址 然后观看培训直至结束 In the Youtube description below, all you have to do is enter your name, email address, and then watch the training to the very end.
一定要看完，因为你可能有资格和我进行一对一的通话。 Make sure you watch to the very end, because you may be qualified to get on a one on one call with me.
因为我可以帮你建立整个亚马逊FBA商业模式。 So I can help you with this entire Amazon FBA business model.
好了 让我们回到正题上 这里写着 他们想让你订10件 没关系 反正你也会订几百件 Okay, let's get back on track, so right here it says that minimum, they want you to order ten pieces, well, that's fine, because you will be ordering a few hundred anyway.
现在要确保你卖的产品在亚马逊上有足够的需求和竞争 因为如果你选择了一个没人想要的坏产品 Now do make sure that the product that you are selling has good amount of demand and competition on Amazon, because if you choose a bad product that nobody wants.
好吧 你不会赚很多钱 Well, you're not going to make much money.
如果我们去亚马逊网站，这个卖家卖的是一个酒杯和这个看起来很像。 So if we hop over to amazon.com, this seller is selling a wine tumbler that is pretty similar to how this one looks like.
他们卖的是一盒6,12盎司和这个一模一样。 So they are selling a pack of 6,12 ounce which is exactly like this one.
售价不到40美元，39.99美元 And they are selling it for just under forty bucks 39.99
它们也有很多不同的变体。他们在卖黑色的。 And they have many different variations as well. They are selling black ones.
玫瑰，金色，彩色的还有很多不同的品种。现在我建议这样做 Rose, gold, colorful ones and a lot of different varieties. Now I do recommend that
如果你是新手，你应该首先坚持只做一种变体。 If you are new, you should really stick with one variation first.
而不是去寻找10种不同的类型，因为这意味着你需要投入更多的资金。 And not go and source ten different types, because that will mean that you have to put more money into your business.
当你还没有完全准备好时，你总是想看看一个产品做得怎么样。 When you are not quite ready yet, you always want to see how one product is doing.
如果产品在几个月后卖得很好，那么你可能想要添加另一种变体。 And if that product is doing well and it's selling really well after a few months, then you may want to add on another variation.
希望这个能成功，这样你的收入也能翻倍。 And then hopefully this one will take off, so you can double your income as well.
但是 But.
再次强调，要确保你一开始就坚持使用一种产品，因为我的很多学生仅仅用一种产品，每个月就能赚一万多美元。你不需要很多， Again, make sure you just stick with one product to start, because a lot of my students make over 10000 dollars every month, just with one product. You don't need many,
亚马逊上很多赚钱的产品，你真的不用。 many products to make money on Amazon, you really don't.
这很酷。你以极低的价格采购，然后在亚马逊上以高价出售。 So this is pretty cool. You source it at a very little price, and then you sell it on Amazon at a high price.
看看他们从这个产品中赚了多少钱。 Let's see how they are doing with the amount of money that they are making from this product.
顺便说一下，我正在使用helium 10，我想我之前说过，如果你们确实想要helium 10 Chrome扩展。 By the way, I am using helium 10, I think I said that earlier, if you guys do want the helium 10 chrome extension.
看看你的竞争对手的表现，看看亚马逊上的产品赚了多少钱。 To see how your competitors are doing and to see how much money products are making on Amazon.
然后确保你利用helium 10的50%优惠。 Then make sure you take advantage of 50% off using helium 10.
我会在下面的Youtube描述中留下50% off的链接，所以你可以试试这个工具。 I will leave the 50% off link in the Youtube description below, so you can give this tool a try.
好了，看起来这些酒杯，这些家伙的总收入超过63000美元。 Okay, so it looks like for these wine tumblers, for these guys, their total revenue is over 63000 dollars.
她的变化和他们的FBA费用大约是11.80美元，这个是12.70美元。 Her variation and their FBA fees is about $11.80 and this one is $12.70.
现在如果我们把它和笔记本相比，笔记本的FBA费用要低得多。 Now if we compare it to the notebook, the FBA fee here is a lot lower.
这是一个更重要的原因，因为酒杯更重，当你卖一盒6个酒杯时。 And this one is a lot more why, because wine tumblers are heavier, and when you are selling a pack of six wine tumblers.
它将变得更大、更重，因此亚马逊将收取更多费用。 It's going to be bigger, bulkier and heavier, so Amazon will charge more fees.
这就是为什么当你试图在阿里巴巴上寻找一种产品时，我建议你从一些较小的产品开始。 Which is why when you are trying to find a product on Alibaba, I do suggest starting with something smaller to begin with.
我们稍后会详细讨论这个，现在你已经知道了。这基本上是长话短说，亚马逊FBA是如何工作的 Now we will talk more about that later, but there you have it. This is basically long story short, how Amazon FBA Works
你以低价批量购买产品，然后在亚马逊上以更高的价格出售。 you buy products in bulk at a low price, and then you sell it on Amazon for a much higher price.
你还必须发布你的产品，这样你才能获得更多的曝光度。如果你想观看 You also have to launch your products so you get more visibility. If you want to check out
在我的频道上的其他YouTube视频中，我谈到了通过亚马逊的PPC发布产品。那么我建议你在这里观看本教程， Other YouTube videos on my channel where I talk about launching a product with Amazon PPC. Then I suggest you to watch this Tutorial right here,
因为本教程是初学者的PPC教程，它将教你如何设置你的产品发布。 because this tutorial is a beginner's PPC tutorial, which will teach you how to set up your product launch.
这样你就可以在亚马逊上赚钱了。 So you can make money on Amazon.
所以最大的问题是，在亚马逊FBA上销售产品还能赚钱吗?答案是可以。 So the big question is, is it still possible to make money by selling products on Amazon FBA The answer is yes.
但你必须有正确的产品。 But you have to have the right product.
我知道在之前的教程中 我向你们展示了一个笔记本和一个酒杯 Now I know earlier in my tutorial, I showed you a notebook and a wine tumbler.
事实是，这些可能不是在亚马逊上销售的理想产品，因为你在看这个Youtube视频，很多其他人也在看它。 The truth is, those may not be ideal products to sell on Amazon because you are watching this Youtube video, and a lot of other people are watching it as well.
因此，很多人可能有同样的想法，导致在亚马逊竞争上升。 Therefore, a lot of people may have the same idea, causing competition to rise on Amazon.
你需要做的是找到一个策略，让你在亚马逊上销售成功的产品。 What you need to do is find a strategy that will give you winning products to sell on Amazon.
有需求但竞争不激烈的产品。此外，你还需要学习如何恰当地推出你的产品。 Products that have demand but is not too high in competition. Also, you need to learn how to properly launch your product.
所以仅仅因为你发现了一个很好的产品，也许你有了一个很棒的想法，你知道这是一个好产品， So just because you found a really good product to sell, maybe you have this amazing idea, and you just know that this is a good product,
你还得学会如何发布产品，因为如果你不知道如何发布产品， you also have to learn how to launch it, because if you don't know how to launch a product,
很多在亚马逊上购物的顾客都看不到它。 It will not be visible to a lot of customers who are shopping on Amazon.
我相信你现在已经知道它有多重要了。 Now I'm sure you already heard by now how important it is.
为了让你的产品出现在亚马逊的第一页，因为那是所有顾客购物的地方，他们在亚马逊搜索栏中输入一个产品。 To get your product to the very first page of Amazon, because that is where all the customers are shopping, they type in a product in the Amazon search bar.
很多购物者只看第一页，我知道，对我来说，当我购物时，我只看第一页，因为 And a lot of shoppers only look on the first page, I know, for me, when I am shopping, I'm only looking on the first page, because
我只是没有时间翻到第五页或第十页去买一个产品。 I just don't have time to scroll to the fifth or tenth page to find a product to buy.
记住这一点。拥有正确的产品是非常重要的。 So keep that in mind. It's very important that you have the right product.
你知道如何推出你的产品，将你的产品展示给数百万人看。 And you know how to launch your product, to put your product in front of millions of eyeballs.
这样客户就会把你的产品加入购物车，然后 So customers will add your product to cart, and then
要想在亚马逊上取得成功，你还得有正确的心态和正确的态度。 Pay you in order to achieve success on Amazon, you also have to have the right mindset and the right attitude.
我再怎么强调这一点都不为过。 I cannot stress enough how important this is.
很多卖家和创业者，当他们开始一个新的创业项目时，他们没有正确的心态和态度。 A lot of sellers and a lot of entrepreneurs in general, when they are starting a new business venture, they don't have the right mindset or the right attitude.
他们可能非常消极，或者他们可能非常害怕，或者他们可能拥有所有这些 They may be very negative, or they may be very scared, or they may be having all of these
过多的想法，过度的思考和分析，这对你的业务没有好处。 Overwhelming thoughts, overthinking over analyzing, and that's not good for your business.
因此，拥有正确的心态和态度在你的成功中扮演着重要的角色。 So having the right mindset and attitude plays a huge part in your success.
这不仅仅是找到合适的产品，不仅仅是学习如何推出一个产品并把它放到第一页。如果你没有正确的态度， It's not just about finding the right product, it's not just about learning how to launch a product and getting it to page one. If you don't have the right attitude,
你不会在你的事业中做出好的决定，你会做出糟糕的决定，这将导致糟糕的结果。 You just won't make good decisions in your business, you will make poor choices and poor decisions, and that will lead to bad outcomes.
我见过一些新卖家有很好的产品想法，但也许他们只是害怕花钱， I have seen new sellers have really good product ideas, but maybe they are just way too scared to spend any money,
又或者他们太害怕去采购库存。 Or maybe they are way too scared to pull the trigger to source and buy inventory.
这来自于一种非常脆弱的心态，你可能会害怕，你可能会想太多， And this comes from a very weak type of mindset, you may be scared, you may be overthinking,
这对你的生意没有好处，这就是为什么我真的建议你们开始阅读一些自助的商业书籍， And that is never good for your business, which is why I really recommend you guys to start reading some self help business books,
或者给自己找个教练来帮助你增强思维。所以你已经为成功做好了准备。 Or to get yourself a coach to help you strengthen your mindset. So you are prepared for success.
当你在寻找在亚马逊上销售的第一件产品时，你可能想从价格更便宜的产品开始。 When you are sourcing your very first product to sell on Amazon, you may want to start with a product that is cheaper in price.
我这么说的原因是如果你找到一种产品 And the reason why I say that is because if you source a product that is
在阿里巴巴上，每件商品的价格超过了六七美元，成本就开始增加， Greater than six or seven dollars per piece on Alibaba, the cost starts to add up,
当你订购更多库存时， Right when you order more inventory,
成本开始增加，你也不知道长期情况如何，所以如果你提前投资更多的钱，你可能会增加风险。 The costs start to add up, and you don't really know exactly how it looks like long term, so if you invest more money up front, you may be increasing your risk.
因此，总是先从较低价格的产品开始，如果这成为一个巨大的成功，你的第二个和第三个产品可以是一个更昂贵的产品。 So always start with a lower price product first, and if that becomes a huge success, your second and third product can be a much more expensive product.
今天我要给你的另一个建议是，你希望你的第一个和第二个产品非常小和简单。 Another tip I have for you today is that you want to keep your first and second product very small and simple.
体积小，所以你可以降低FBA的费用。之前，我给你们看。 So small in size, so you can lower your FBA fees. Earlier, I show you guys.
笔记本FBA费用和酒杯FBA费用。这是一个巨大的区别。 The notebook FBA fees and the FBA fees for the wine tumbler. There's a huge difference.
酒杯的价格几乎是FBA的两倍。 The wine tumblers are almost double the FBA fees.
因为笔记本更大，更重，体积更大， From the notebook, and that is because it's bigger, heavier and more bulk,
所以如果你是一个完全的初学者，我强烈建议你开始寻找一个更简单和更小的产品。 so if you are a complete beginner, I strongly recommend you to start sourcing a product that is more simple and smaller in size.
我今天给大家的最后一个建议 The last tip I have for you today
一定要在阿里巴巴上向你的供应商订购产品样品。 is to always order a product sample from your supplier on Alibaba.
这样你就能感受到产品的质量。我不敢相信有些人连样品都不订， So you can feel the quality of your product. I cannot believe some people when they don't even order product samples,
他们只是在阿里巴巴上看到产品的表面价值，然后把它扔到亚马逊上，期望获得销售。 And they just take the product at face value on Alibaba and then throw it up on Amazon and expect to make sales.
这样做实在不好。你们应该经常从供应商那里索取样品。有时它们是免费的，你只需要支付运费。 That is a really bad way of doing this business, you should always get a sample from your suppliers. Sometimes they are free, and you only have to pay for shipping.
或者其他时候，它们真的很便宜，你必须付运费到你家或你的办公室去检查产品样品，看看是否可以， Or other times, they are really cheap, and you have to pay shipping to your home or your office to really check out the product sample to see if OK,
是这个笔记本，我想卖的那种笔记本。质量怎么样?感觉如何?我的客户会满意吗? is this notebook, the type of notebook that I want to sell. How is the quality How is the feel Will my customers be happy.
我应该改进什么我需要做出什么改变然后你可以向你的供应商提出这个问题。 What should I improve What changes do I need to make And then you can bring that up with your supplier.
所以，在你开始这项业务之前，一定要先订购一个产品样品并检查一下。当人们不这样做的时候，我都快疯了。 So always order a product sample and check it out before you start this business. It drives me crazy when people don't do that.
我希望你们喜欢今天的Youtube视频。如果你还有任何问题或评论，请在下方评论区留言。 So I hope you guys enjoy today's Youtube video. If you have any more questions or comments for me, then make sure you just leave it in the comment section below.
请帮我给这个视频点赞并订阅我的频道。如果你想看更多视频。 Please help me give this video a huge thumbs up and subscribe to my channel. If you want to see more videos.