Welcome to the Making Your Website Professional section.
First of all, great job on making it this far.
Now, by now you have created your website.
You know most of the features on how WordPress works.
You can create your own post, you can customize your website, design it, and you have all of the
most essential and functional plugins on your website as well.
Now we're going to go ahead and take the next step in order to make your website even more professional.
And with professional, I mean fully functional and doing what it is intended to do.
So let's talk a little bit about this section now.
This entire section is actually one big preparation section.
So what we're going to do here is that we are going to check out what are the needs for my website,
what is it that I lack?
What is it that I need?
And we're going to prepare all of those pages, for example, and functions in this section.
And then in the next section we are going to start using elements.
Now, you might remember that I spoke about elementary early on in the course because elementary came
with the WP Ocean theme.
Right.
So what is elementary?
Well, elementary is a so called page builder.
It allows you to design and customize your pages completely live and completely with drag and drop tools.
So it's a super easy way to design your pages to make them look really good and do so live.
And it also includes a bunch of templates.
This is one of the easiest and fastest way to make your website look super professional and give it
all the functions that you need.
So we're going to prepare everything that we actually need by spying on competitors, for example,
seeing what they do within your genre.
And then when we have everything prepared, we're going to move on to the next section where we're going
to learn about elementary and start setting in those functions.
Right?
So how do you make your website look professional beyond just a solid design?
So how do you make your website professional?
Well, within marketing, especially social media marketing, there's a old saying that goes, you don't
have to be a professional, you just have to look like a professional.
And we're going to use this same kind of saying when it comes to our WordPress website, it is so important,
whatever that it is that you're doing, that you look professional.
If you're going to be selling any product you need to have status, you need to have an authority and
trust so that people can trust that it's safe to give up their card information and buy from you and
know that they're going to get whatever it is that they're ordering.
And similarly, if you're selling a service, you need to have the trust and authority so people can
trust getting the service from you.
And all of that starts with your website.
So how can we know that we're looking professional and that we have and are going to be creating what
visitors and future customers are looking for?
Well, we need to get into the user experience, right?
So when we enter a new store or a new building, the first thing that happens usually is that we go
in and we start looking around and more often than not we get a little bit overwhelmed because we don't
know where to start.
It's very similar with a website.
You might have a multitude of products, multitude of functions and services, but it is up to us to
make sure that that visitor is being held in his hand or her hand and shown exactly what to do from
the very beginning.
We need to make sure that the user experience is guided and whatever it is that they're looking for,
that they can easily navigate to get that and fulfill whatever need that it is that they have.
And we're going to do that by simplifying, right?
A lot of websites today.
They have so many functions.
They have so many pages, so many different things to do.
You can scroll endlessly and there's things and buttons everywhere going on.
What we need to do is make it simple.
Fewer choices means easier choices, and then once they start navigating, you can expand on the choices,
but you need to make it simple for them from the very, very beginning.
Okay, so this is how we take it one step further, making sure that our website is super professional,
very easy for our visitors to understand, to experience and enjoy their experience.
If they enjoy your website, then whatever it is that you have, their articles, product services,
whatever it might be, they're going to be much, much more likely to return and enjoy it.
Okay, so what we're.
Going to do now is that we're going to move on to the next lecture where we're going to make sure that
you get a logo for your website.
Now, if you already have a business logo, for example, you can skip the next lecture.
But if you don't have a website logo or a brand logo or business logo that you can use, then follow
along to the next lecture.
We're going to make sure that you create that it's super easy, and then we're going to settle in the
design so that it looks really professional.
Okay, guys, see you in the next lecture.