Will come back in this video I will explain to you how to upscale your business or rather how to grow
your business.
Or let's say if you are going to have employees rather have to start earning more money.
Now there is one common thing that is pretty much essential to each and every business.
And that is value.
So try thinking about what is the most common thing people are looking for when they are buying things
it's value.
And I'm not talking about like we value in colors and thinking about real tangible value.
When you buy a car you are essentially buying the time which you value more than the money you have
invested in the car.
For example you buy the car you can get faster to work you can travel et cetera.
You are buying those capabilities from the car so the car is bringing your value and you're paying for
it right but not everything is needs to be paid in money.
Right.
Something is going to be paid with time et cetera or other kinds of support.
But why is this important.
Well because you'll need to bring as much value to other people as possible so as much as possible can
give to other people the better simply because that's the way the community works.
But also how the business works.
When I talked about how you should communicate with your clients I told you that you should always explain
to the client the decisions behind your visual solutions.
So when you give like design tips and basically your thoughts to your clients you are bringing extra
value to them for the same amount of money.
Right.
So because you are more valuable that way.
That means you are more more valuable to the ribbit you are more valuable to them because you bring
more value.
Same thing applies across all of the fields.
So I'll go over a few current situations.
A few recent examples because I like to be in touch with the time and so I can clearly see promise like
a really small perspective of things work now is a big slot.
You are essentially two ways of scaling your business up.
One is you started getting high end clients so high ticket clients so $3 per hour or more and even made
that middle section II card with mid-section the other way is to build a community so the community
will support it.
And that color right now.
But for those.
So where can you meet hire and clients where can you meet them.
Well try thinking about there there are they well read what they are actually.
Well they do go there.
Do they communicate with other people about business and it's most commonly on a game developer conferences
and a game jams and stuff like that so you want to visit those kinds of places and talk to people communicate
to people connect with people a connection in business is really important.
Now again you can connect with people for emotional reasons because you want to build a community and
feel good feeling.
Or you can build like connections for business sense and you can actually do both of those at the same
time.
Now when it comes to those clients then when you meet people talk to them and essentially once you have
enough connections you'll get more than enough jobs that you actually need to live comfortably with
Bixler alone.
But if you want other sources of income when it comes to big slot the other main thing is the community.
So let me give you examples.
You can see Pedre here on the screen.
He has a page from page he creates free tutorials.
And basically if you want to support him you can support him.
And what does this mean.
Well he brings value to the people he gives something to the people and if they choose to they can support
him.
Now they can support him for different reasons.
Some people want special perks and do support him only because of that.
Some people really want him to want to support him because they expect more value from him in the future.
Basically they are supporting him so he can keep creating more tutorials.
And then there are those people who just simply want to reward him because he get so much value they
feel inspired and they want to give him money or they might even feel guilty because they got so much
for free so they won't have to worry.
In any case those are the types of people that support him.
He basically has 750 people who support him financially every single month.
Every one of those members spends look on average like two point eighty dollars or something like that.
So it's not a huge expense to those people in the community but they support him.
So essential to raise you're going to get more money once again find clients who will pay you more money.
And the second thing is find a lot of people who are ready to pay you a smaller amount of money now
because finally a lot of people who are ready to pay enormous amounts of money is obviously extremely
hard.
So these are do like proven method so to speak.
Now how can you bring more value to the people essentially create content.
All right so that can be block both.
Can be free books e-books you can create tutorials are literally my personal example I created a YouTube
channel do of course today with my friends few years ago and we created like tutorials on going development
and big sluffed.
Every now and then we weren't really consistent.
We just wanted to give something back to the community really really weren't aiming for anything special.
So after like two years I decided to make a course and give some great contribution to the community.
And that way also I can build our community of specific type of people.
And this is what I'm going to talk about in just a few moments so basically I created a course that
on your themI which has a little really low entry point and essentially I went with a model.
A lot of people bought you know a small amount of money because essentially when I finished my course
in total like all of 200 plus videos I could easily charge thousands of dollars for that course but
I didn't want to I want to build a community.
I'm not interested in like a high paying community members right.
I'm interested in building a close community.
But again the bigger we are the better so please join my discourse.
So if you haven't already in any case what is like the point of building a community.
Well there are many different goals in mind.
You can again earn money.
My personal goal is to build a community of pixel art experts very we will help each other out.
So basically if one of the members of the community is in financial trouble we can all help him out
by finding him clients.
If he cannot find them then find him himself.
Right.
Which is really nice.
Basically building a community where we help each other not only in learning big slob but also financially
by forwarding clients et cetera because of something that we can all grow up on.
And that again is bringing value more and more value.
So what happens when it comes to big select course.
Let me give you again a simple example.
Now when people are looking to buy things they essentially are looking up the Central Limit to get as
much value as possible for the least amount of money in general and you then me I'm talking about.
Right.
So this means that people want if they can compare you if you compare it to courses of same price or
even similar prices and one to one course brings a lot more value than the other than that course will
get bought and the other probably won't or they will both.
But who knows.
But essentially the more value you give the higher the chances you will actually get supported by people
right.
On YouTube the more videos you put up free videos the more value you give to the people and the harder
chances they will support you.
The more value you bring to the youth of Allbritton the more videos you put out the more YouTube will
recommend your videos to other people again.
Right.
This is just the YouTube.
There are many different sites where you can actually share your internet presence be widened.
But can give you an example so here we have my Gorst and you have like Bixler course for house it's
only right.
So when people look even though this one is currently a bit cheaper I'm not sure why but if they like
and try to decide which of these they should buy.
They see it and lectures are part of any six or so eight hours apart.
Fireworks in my cover pretty much everything in this course is going to be on tile sets.
So it's only natural that people are going to value this more because to them this might bring more
value again.
Now I'm not bashing this of course by any means so I'm just going to quickly cover it and I'm giving
this example specifically because it has new polish.
Pretty much at the same time as my course so maybe a few days apart.
And in the first first couple of days I got maybe 50 students from my YouTube channel which had 2000
subscribers.
There was this discourse foretells it's only got about five hundred and fifty arm basically new students
from I believe from subscribers and the man who made this is Benjamin Anderson.
He is he has a YouTube channel harbour's like over 100 thousand subscribers.
And I believe he does get good ratings.
So he does bring a lot of value to the people in the community basically rewarded him.
But what happened after those subscribers bought a course for me and him.
He fell like 10 times more purchases within like few first three days.
But now after I believe two and a half months I fell one basically see a seventeen hundred students
while he has a bit over a thousand.
Essentially I have a lot more students so which doesn't mean that I'm better by any means.
No definitely not.
I'm just trying to explain to you how the system of value works.
People.
So when people are searching me by default and they search box a lot they're going to try to find thing
that brings them the most value for the same amount of money.
All right.
And this applies to all fields not just a big slush.
So if you are making a game development course make sure to provide as much value as possible.
OK.
Now again this is really important to understand because if you don't bring value to people you don't
expect to succeed in business by any means but giving it to people means that you are more valuable
so giving away free stuff here and there is really important because you bring in give more value of
valuable than just putting and up just like Peddar they'd made a bunch of free stuff and essentially
he gave so much value that people decided to support him.
Now let's talk about building a specific type of community.
You need to figure out what kinds of people do you want in your community.
Personally I decided for one specific type of people and I thought I wanted someone who wants to improve
themselves but also the same time they also want to be successful in game development field when it
comes to finances.
So you can actually you can find most of the things free online but if you are ready to pay for something
that means you are ready to invest in yourself you're now so you are ready to financially invest into
something to improve yourself.
This is you the person who bought the course.
And this is what I like about you by default.
Like you're ready to invest in yourself.
And I think this is a really important personality trait which I want my people of the community to
have.
Right.
So come and join the discourse.
So if you haven't already.
Big slow growth.
There are so many topics that can be covered in this intersection and I might not have covered all of
them.
So there is something unclear at Seth Rogers come and talk to me.
Right.
And essentially when you build a community decide what kind of a community you want and then once you
decide right thinking about how you can approach that community and how you can actually talk with that
community and same thing applies about community in the class being respectful to your community and
be transparent.
Don't try to flyer community I mean lies get easily easily discovered on the Internet.
So again be transparent be open and be respectful towards your community.
Right.
Because you are a part of their community.
You want be like more important than anyone else.
No you are worth just as much as everyone there in that community.
But what you are trying to build you might feel a different role in that community.
Some sort of a leadership role but nonetheless you are not worth more than the other so please be careful
about that portion.
You can approach this differently if you want to create a Bixler course or any other course for that
matter where you charge hundreds of dollars or even thousands of dollars per student.
That's completely OK.
You can even do one on one mentorship when it comes to big site.
And you can charge for that.
You can approach this on many different levels and in many different ways but essentially you either
will have high paying clients or even high paying like students or you will have a bigger community
that will then financially support you.
It happens.
And the best thing about this community is I'm trying to build a community where we support each other.
So I'm not trying to build something that other people will support only me.
No I want to support other people and I want those people to support each other.
So I want to build a nice secure source for game artists and get developers where we can essentially
all have something come.
Of course I don't expect to have like a million members of this community.
It's not realistic nor do I want.
I want a nice small community.
And so where we basically know each other and we can actually build our entire careers upon it and maybe
us people who don't want to be financially involved in not have to write.
But the point is this site which way you want to go do you want to go with high paying clients or do
you want to go with big community.
Right.
So decide which one of those two interest you the most then go for it.
You can even do both of those things at the same time.
But again remember about what I said about focus when you split your focus you are basically you're
basically not investing 100 percent into one thing.
So what portion.
Let's say you decide to go 50/50.
So half of the half of the dime you want to work with Clydebank clients and half of them you want to
invest in energy in the community.
Well in that case you you are building your community a lot slower than you could have.
So again something that just to think about you can find a balance between those however you want.
You can even have low paying clients and then the community or any type of combination really what you
need to do is find what is interesting to you and what you consider to be a sort of a business plan
that will enable you to continue living by doing what you love.
And remember please do better legs and have fun through all of this process.
That is the most important thing.
I'll see you in the next video.