我 I 'm.
不久前 Not long ago,
我在我最喜欢的地方之一 I was at one of my favorite places,
站在俄勒冈州东南部的斯蒂恩山山顶的边缘 standing on the edge of the summit of Steen's Mountain in southeast Oregon.
当太阳升起 As the sun rose,
它温暖地沐浴着断裂带山脉崎岖的悬崖峭壁 it bathed the rugged cliffs of this fault block mountain in a warm,
金色的光 golden light,
无论我看哪里 and everywhere I looked,
在我的照相机里有许多令人难以置信的题材 there were fabulous subjects to frame in my camera.
作为一名自然和户外摄影师 As a nature and outdoor photographer,
这些是我珍惜的时刻 these are the moments I cherish,
我这么做的原因是为了见证大自然展现给我们的伟大 and the reason I do what I do being there as a witness to the grandeur that nature presents us.
这就是我每天想做的 This is all I wish to do every single day.
自然和户外摄影是一个美妙的职业 我们都觉得这是一种自我奖励和令人满意的追求 Nature and outdoor photography is a wonderful vocation that we all find to be personally rewarding and satisfying pursuit.
清新的空气 宁静的环境和大自然展现的壮观景色为照相机提供了很多机会 Fresh air peacefulness and the spectacular scenery displayed by nature provide so many opportunities for the camera.
寻找伟大的自然照片始于我们每个人内心深处的个人旅程 The search for great nature photos starts as a personal journey that comes from deep within each and every one of us.
与专业摄影的其他领域不同 Unlike other areas of professional photography,
你身边没有客户 there are no clients by your side,
只是自己 just oneself,
照相机和大自然 a camera and nature.
探索 Exploring,
寻找和发现是构思一张伟大照片的过程 searching and discovering is the process in which a great photograph is conceived.
对许多人来说 For many,
他们希望卖一张好照片 a great photo they hoped to sell.
拍摄营销和最终销售你的作品是许多户外和大自然的自然演变 Shooting marketing and eventually selling your work is a natural evolution for many outdoor and nature.
摄影师 Photographer.
还有什么比用摄影收入来支付账单更好的呢 What's better than to pay the bills with income from your photography?
它能让你在这个领域呆得更久 It helps keep you in the field longer,
所以你可能喜欢户外活动和摄影 希望花时间拍摄大自然的壮观景象 so you probably have a love for the outdoors and photography and wished to spend your time photographing nature's splendour.
这意味着我们有共同的热情 And that means we share the same passion.
你可能有一个照片的收集 并享受你在分享它们时收到的伟大反馈 You might have a collection of photographs and enjoy the great feedback you received when sharing them.
所以把户外摄影当成一门生意是很自然的 so it's natural to think about outdoor photography is a business.
这就引出了这门课 So that brings us to this course,
从生产高质量的产品到实现市场需求 我在整个过程中都会非常诚实 where I will be totally honest throughout it about everything from making quality products to market realities.
到最后 By the end,
您将有一个充分的欣赏 所有的步骤需要启动 并有足够的业务理解 使您开始在成功和有利可图的自然摄影的道路上 you will have a full appreciation for all the steps required to get launched and with enough business understanding to get you started on a path to successful and profitable nature photography.
户外摄影是专业摄影领域最具竞争力的职业之一 Outdoor photography is one of the most competitive occupations in the field of professional photography.
无论是资深摄影师还是新手摄影师 It's not getting any easier for veteran photographers or beginning photographers alike,
不像婚礼和商业摄影师 当一个客户的屁股 unlike wedding and commercial photographers who are paid to shoot when a client ass.
户外摄影师必须创建一个产品 然后找到客户 The outdoor photographer must create a product and then find the client.
这意味着从你的图片中赚钱需要把你的热情转化成生意 This means making money from your images requires turning your passion into a business.
事实上 你可能在专业的户外活动中听到过一些荒诞的故事 You may in fact have heard wild tales that be in a professional outdoor.
在自然界中 In nature.
摄影师是充满浪漫和冒险的现代 Photographer is full of romance and adventure like a modern day,
爱德华·柯蒂斯 Edward Curtis,
或者动物的原子自由地在野外漫游 寻找完美的画面 or animal atoms free to wander the wilds in search of the perfect picture.
事实是 这两位不可思议的摄影师都过着非常贫乏的生活 The truth is that both of these incredible photographers lived a very meager existence.
他们都来自一个摄影令人惊叹的时代 They both came from an era when photography was to be marveled at.
但提供可观收入的商业用途寥寥无几 But there were few commercial uses providing a decent income.
今天 随着摄影被越来越多地使用 情况发生了变化 Today things have changed as photography is used more than ever.
我们在电视 杂志和互联网上看到的每一个地方 Everywhere we look on television in a magazine and on the Internet.
摄影用数字革命阐释了这一信息 Photography illustrates the message with the digital revolution.
现在有越来越多的摄影师能够拍出有市场价值的照片 There are more photographers than ever able to create marketable images.
结合互联网照片分享网站的流行 Combined with the popularity of the Internet photo sharing sites,
这对视频和摄影的质量和数量产生了深远的影响 there has been a profound effect on the quality and quantity of video and photography.
作为一个结果 As a result,
用于市场营销和广告的摄影的外观和风格已经改变 the look and style of photography used in marketing and advertising has changed.
这是一张用智能手机拍的快乐快照 A happy snap style of a photo taken at the moment with a smartphone,
例如 for example,
可能是公司在为产品做广告时 想要吸引特定人群时 更需要的风格 might be the style more in demand by a company advertising a product and wanting to appeal to a certain demographic.
营销方法总是随着潮流和风格的变化而变化 Approaches to marketing always change along with trends and styles,
因此 快乐的脚步 可能会满足广告客户的需求 而不是由经验丰富的专业人士精心制作和制作的形象 这应该不足为奇 so it should come as no surprise that happy steps might meet the need of an advertiser over a well crafted and produced image by a seasoned pro.
这在多大程度上影响了户外和自然摄影师并不总是很明显 How much this affects the outdoor and nature photographer is not always obvious,
但它在很多方面影响了企业 but it has affected the business in many ways.
自然摄影 Nature photography,
在很大程度上 for the most part,
是记录自然事件的纪实过程 is the documentary process of recording events in nature.
自然不会随着时尚和潮流而改变 Nature does not change with fads and trends.
但公众的看法的确如此 But the public's perception does.
在户外和自然摄影领域取得成功的摄影师不断适应这个行业变化的风向 Photographers successful in the outdoor and nature photography field continually adapt to the shifting winds of change in this profession.
虽然这包括摄影技术 While this includes photographic techniques,
这真的是关于永不结束 it's really about the never ending.
技术的变化 change of technology,
市场营销 marketing,
社交媒体和摄影市场 social media and the markets for photography.