Welcome back.
One of the benefits of launching a course on you to me is that a company actually does quite a bit of
marketing on your behalf.
So, for example, if a student comes to the site and they are looking for a course on a certain subject
and they put in a search with a title, then they can find your course.
And of course, the more specifically that your course is designed and categorized, the easier it is
going to be to find.
Now, Udemy gives the instructor latitude in how they promote their own course, and you can use a coupon
for every course that you create in order not only to give potential customers the best price, but
also gives you to me a code to know that this is one that you'll be paid 97 percent of the actual revenue
and the coupon for your course will be available once you've enabled your premium instructor status
and you've submitted your course.
Udemy also advertises on your behalf with students that are already part of the site.
Jeremy does ATAC email campaigns their own action based emails, and they also do retargeting ads on
social media and other sites.
Now, another way that Udemy does advertising is through search engine optimization, as well as paid
advertising, for example, if you see the search term here, learn Photoshop online.
You'll see that Udemy has one of the top advertising results.
It also has a first page result for one of its instructors.
So search is a very important aspect of the Udemy promotional mix.
Company also makes itself available on mobile devices through the iTunes store and the Google Play store.
Finally, Udemy has an extensive affiliate network where online marketers promote Udemy courses, as
well as the site at large, bringing traffic to the site.
The company uses the Link Share Network and provides links to marketers to promote text, banders and
email.
Their banners can send individuals to their site or to specific courses.
And as we said before, instructors make 25 percent of every sale that comes through and affiliate.
And of course, there are ways to leverage all of these methods, but some traffic will come to your
cause just because Udemy is working to bring so much traffic to the site.
So you want to make sure that you complete your course and get it up and running.
OK, so with that, thanks, and I will see you in another video.