‫Another way you can find followers is by a hashtags.
‫One of the new Instagram features is the ability to follow a hashtag.
‫So you can set up hashtags that are relevant to you to follow.
‫If I am a chef I would follow #foodporn for example.
‫And then just search for that particular hashtag in the search feature and it gives you the option to follow
‫that hashtag.
‫And that means that posts by other users uploaded with that hashtag will appear in your newsfeed where
‫you can then engage with those posts and draw potential followers to your account that way.
‫And you don't even necessarily have to follow all these hashtags.
‫If you want, just by typing in that hashtag into the search area it will bring up all the posts,
‫top posts and the most recent posts and you can just go through and you can like can you can comment to your
‫heart's content
‫via this hashtag.
‫And this search feature makes it so easy to find really specific posts because chances are there is
‫a hashtag for everything.
‫Whatever your area of expertise is on Instagram you'll be able to quickly and easily discover new posts
‫about that subject.
‫And I mean anything.
‫I mean obviously #foodporn is a big hashtag on Instagram but, I'm just trying to think of more niche areas,
‫There's loads for #librarianlife
‫So if your thing on Instagram is about libraries and books and so on, there's a hashtag for it.
‫That's what I'm trying to show you, is that the more niche and the more specific you get, the more effective
‫searching via hashtags can be because you're actually narrowing down and targeting your tribe.
‫Using hashtags in your post are also a great way of getting people to find you.
‫When you post on Instagram don't forget to always include a handful of hashtags.
‫Here I just used two,
‫But I was jumping on the trend for #oldheadshotday when I posted this particular photo.
‫Therefore it was bringing in any other Instagram users that were using that hash tag on that day.
‫So when you post on Instagram don't ever forgets to include a handful of hashtags.
‫And when I say a handful I mean no more than 5 because you don't want to use too many or Instagram may
‫again, flag you as spam.
‫It's a fine line but as long as you use no more than 5-10 then you will appear in searches when other people
‫are searching via that hashtag.
‫So that's all well and good.
‫You can get people to find you and follow you just simply by using hashtags on your posts. But you may
‫be wondering what hashtags should I search
‫for? What hashtags should I use in the captions to my post?
‫If you're stuck for ideas on what hashtags to use there are a couple of very useful tools that can
‫help you discover the right hashtag and one that I like to use is called Display Purposes
‫displaypurposes.com
‫And you can simply type in a few words about your image and it will recommend top hashtags to use on
‫your post for example.
‫We'll go with film, camera,
‫video, say if you're a photographer or vidographer.
‫And here we go.
‫It brings up all the most popular hashtags associated with film.
‫So you you could certainly use some of these and bring in a wider audience for your photography photos.
‫In this instance but you can type in anything into that field and it will bring up the relevant hashtags
‫for you.
‫And it also lists them in order of popularity.
‫And whilst I like to use a couple of the most popular hashtags because obviously that's bringing in
‫a wide audience.
‫You may also want to include one or two of the really really specific ones that aren't so popular so
‫all the way down in the bottom here for example.
‫#Analoguephotography is further down the list.
‫But if that's relevant to you that might bring in a more targeted tribe to your post.
‫And what's more, there's less competition in those areas so your post is more likely to be featured in
‫the top posts for that hashtag because there aren't as many post for that hashtag.
‫So don't necessarily exclude the hashtags that aren't that popular because they may actually bring
‫you just as many followers as the most popular hashtags.
‫And what's more those followers will be there for that very specific hashtag and become a very dedicated
‫follower of your account for that reason.
‫And there are loads of tools that also do the same function and you can just find the one that's relevant
‫to you.
‫I like using Display Purposes but there's also one called Focal Mark and Autohash
‫Any of these tools are great for finding the right hash tags to include in the comments to your post
‫and also to search for when you're finding people to interact with on Instagram in the next video,
‫I'm going to let you in on a secret that really puts my engagement through the roof.