text is history welcome to the future
Apple's future
kind of neat
the digital age was not born peacefully
it emerged from a bitter rivalry between
two of the most influential minds the
world has ever known
Bill Gates the young computer prodigy we
have an operating system and Steve Jobs
the charismatic innovator today for the
first time ever
I'd like Macintosh to speak for itself
two brilliant thinkers see what I'll let
you invest your 1 million dollars in
that company willing to do whatever it
takes
how fifty glands down sounds amazing to
go down in history we had a deal that
you agreed to as the man who would make
the computer personal if Apple goes down
you've got no one to fight
and change the world forever
[Music]
a teenager and his friend are on a
mission to hack into their local
computer center and help themselves to
some free computer time
the hackers name is Bill Gates Bill
Gates was the guy who came from a
well-to-do family in Seattle had a great
education was a smart guy was by all
accounts a very driven and competitive
guy that was his nature ill wanted to
win
even as a teenager gates possesses a
rare knowledge
he knows how to operate a mainframe
computer
mainframe computers through these huge
computers that experts used to know to
crunch data they were used by
corporations and you know the gods of
text had to run these things they can be
handled by regular people in 1974 the
concept of the personal computer doesn't
exist until a company in New Mexico
introduces the first computer small
enough to be used by the general public
it's called the Altair 8800 it was a
proof-of-concept toy in a way Lemmy was
a sophisticated to it it was a direction
but it didn't do a whole lot it didn't
have a terminal to have a keyboard
didn't have any of the things that we
typically associate with the computer
right now most importantly there's no
easy way to operate it
when the Altair is released Bill Gates
is a student at Harvard University gates
in his friend Paul Allen know that to be
useful the Altair needs a programming
language
[Music]
and they decide to give it one Bill
Gates and Paul Allen sense that
something was in the air they didn't
want to spend the next two or three
years watching the parade go by
they use an early form of programming in
which holes are punched into spools of
paper
and patterns that form commands
to prove that their program works
they'll have to take it directly to the
makers of the Altair you go you look
older they'll take you seriously
[Music]
but gates and Allen aren't the only ones
determined to make computers easier to
use 3,000 miles away the future of the
personal computer is being imagined in a
completely different way
[Music]
Steve Jobs is a college dropout who's
just returned from a spiritual quest in
India and has limited experience with
computers he was part of the hippie
crowd the whole drugs and all kinds of
alternative lifestyle he was not trained
in computing one of job's friends is
Steve Wozniak and electronics and
computer hobbyist who's come up with a
radical idea hey we're gonna I got
something new
check this out Wozniak has built a
computer with a microprocessor like the
Altair but he's added two other key
components a keyboard and a monitor
[Music]
instead of having to punch code into
paper programming can now be written
directly using the same keys found on a
typewriter
it was a Eureka moment like a type
commands on the computer and they came
up on my TV screen these things I call
Eureka moments are surprises that even
you didn't realize how important they
were going to be for how things work
Jobs is immediately intrigued
but unlike Wozniak Jobs is less
interested in how computers work and
more interested in how he can sell them
Steve was the total businessman he
wanted the company I just want to build
cool products and that was pretty much
our relationship we needed each other so
badly
Bill Gates is waiting on word from his
partner Paul Allen was demonstrating the
software they created for the Altair
okay this is just a basic language we
wrote but let me type in a few commands
and show you how it works
you don't know which ideas are going to
have the greatest potential until you've
actually put them in practice sometimes
someone comes up with an idea and you
say wow this could really revolutionize
the world fall Gates and Alan have just
sold the first software program for
personal computer it's enough to inspire
Bill Gates to take the biggest risk of
his life at the age of 19 he drops out
of Harvard and along with Paul Allen
starts a small computer company in an
Albuquerque strip mall they call it
Microsoft
in a California garage another ambitious
company is being born Steve Jobs thinks
he can sell the latest computer designed
by his partner Steve Wozniak after all
it has 16 times the memory of the Altair
8800 and a memorable name I was taking
executive maybe personal computers ain't
no
[Music]
it was a brilliant name because it made
people laugh it was sort of a
disjuncture a bit Apple and computer
those two words didn't go together
but it made you feel was friendly it
took the edge off the word computer
but a clever name won't make it any
easier to sell their creation as you can
see we're using the the ASCII keyboard
and as well as the lost 6502 chip why
didn't use the Intel 8080 it's more
compatible you can see the design here
one is no more you can buy one simply
shared enough
[Music]
even with a revolutionary addition of a
keyboard and monitor the Apple one is a
flop
[Music]
jobs only sells 200 units two computer
hobbyists
[Music]
but Jobs and Wozniak are not ready to
quit we knew we were going to be
successful we never once thought we
would fail we knew that we were going to
shock the world and that we were going
to be so far ahead of everybody else's
attempts to build low-cost computers
that we were going to own the world
while Steve Wozniak works to make their
processors faster
Steve Jobs knows he needs to make the
computer itself more appealing
not only to computer enthusiasts but to
everyone he begins to imagine a fully
contained machine incorporating all the
needed components into a revolutionary
easy-to-use design
[Music]
it was just a thing of beauty Steve Jobs
brought a whole different design and
spiritual dimension to computing he
looked at the Zen of computing and he
was able to bring a sense of beauty to
computing
[Music]
the Apple 2 was about to change the
computer business forever
and one man is determined not to be left
behind 22 year-old Steve Jobs believes a
personal computer will one day pee in
every home
and now he's one step closer to making
that dream a reality
in June 1977 the Apple tea was released
and it's unlike anything the public has
ever seen before it's easy to use design
is an instant hit with consumers and
within a year of its release the company
is bringing in eight million dollars in
sales we started selling right away we
were so advanced in the computer world
it was color it was graphics we were so
many light years ahead of everyone else
Apple has its first hit but when Bill
Gates gets a look at the computer he
sees a way to advance his own company
Microsoft
the Apple 2 may be perfect for everyday
consumers but its programming isn't
compatible with most business software
on the market gates knows if he can give
it the ability to run business programs
he can cash in on Apple success Gates
and his engineers spend months
developing the soft card a circuit board
that plugs right into the Apple 2
allowing it to run business software
but in order from Microsoft of benefit
from its design two of the greatest
minds in the computer industry will have
to meet face to face sure looks good on
the outside
it's what's inside that matters
[Music]
you know how to write code and hire
people for that Steve Jobs in Bill Gates
or like a binary star system starting in
the 1970s they orbit around each other
they each have a grand gravitational
pole now you'll be able to run
everything out there word processors
spreadsheets Bill Gates has just given
Steve Jobs a way to turn his popular
home computer into a powerful business
machine it's a win for Apple and for
Microsoft
[Music]
by 1980 selling soft cards to Apple
users has become Microsoft's number-one
revenue source and the company triples
its sales
but Bill Gates is already looking pasty
jobs and sets his sights on the biggest
name and technology IBM
[Music]
for decades IBM has been at the
forefront of business technology but now
they want to get into the personal
computer business
the thing that Gates thought that was
important with IBM was going to be a big
deal in this area and so he wanted to be
the principal software on that PC what
we're really looking for is an operating
system an operating system I thought you
only needed programming languages we
could go with another vendor I mean we
have an operating system
[Music]
gates makes a deal with idea
[Music]
even though Microsoft hasn't actually
built an operating system yet
[Music]
but Bill Gates knows where he can get
one house 50 grand sound sounds amazing
did you say it was for confidential
gates purchases an already finished
operating system from a small software
company and renames it Microsoft daus
basically they said we're gonna pay you
50 thousand dollars and we can do with
this anything that we want with it and
the company was glad to sell it to them
armed with an operating system Bill
Gates now has the upper hand
so when he returns to IBM he makes one
non-negotiable demand I'd like the right
to sell it to third parties Gates is
making software and software was king
and so gates made the very shrewd idea
of creating software that could be on
any device and I think IBM was not
thinking of it in terms of where it was
headed
gates negotiates a non-exclusive license
to IBM for Microsoft DOS now Microsoft
has the right to sell their operating
system to any computer company in the
world
it probably ranks as the greatest
business deal in history the money that
das brought in made Microsoft an
incredibly wealthy company and when you
have a lot of wealth you have a lot of
power and you can begin to shape an
industry
[Music]
Steve Jobs has been watching from afar
as Bill Gates dominates the computer
business Apple's response to the IBM PC
was division they thought it was a big
clunky inelegant box but they were also
smart and they knew anything that IBM
stepped into it was going to own a chunk
of that market
jobs knows if he's going to keep Apple
competitive he needs a big idea this guy
Jeff grasped it suggested we go to Xerox
PARC Center he said they have some
things you should see they're under
wraps they're kind of secretive
yeah
so what kind of great things you got
going on over at Xerox PARC
object-oriented programming network
stuff nothing as exciting as you guys I
tell you what I'll let you invest your 1
million dollars in our company if you
give us a full tour of your facility
we can make that happen
Steve Jobs has no idea that what he's
about to see will transform his life his
company
and the world Andy you're on the Mac
team now Burrell you're also on the Mac
team and Mike you're coming as well
design meeting tomorrow morning 8:00
a.m.
jobs makes one non-negotiable demand
everyone on the team must be as
passionate as he is
Steve Jobs he had a certain vision he
was not particularly pleasant to deal
with a good chunk of the time stocks
there are amazing stories about the the
the pressure cooker that the Macintosh
team was under but he was also the most
charismatic guy who ever walked the
planet according to anyone who ever
madam were worked with
with building the Macintosh demanding
all his attention Jobs realizes he needs
a proven business leader to run Apple he
needed somebody who could be a crisp
manager and marketer the Steve was all
over the place he was not a great
manager in 1983 former Pepsi executive
John Sculley steps in as Apple's new CEO
just as jobs nearing completion on the
Macintosh we're all set all the top guys
yep
all in for the Mac needs you big for
software Microsoft
II trust gates there's no one better
what he did for Apple to insanely great
[Music]
once again Steve Jobs invites Bill Gates
to participate in his latest innovation
text it's history
welcome to the future
Apple's future Steve wants to show off
this notion that they're going to do
this user interface that's really cool
and graphical
[Music]
and gates thinks it's absolutely
wonderful and he's willing to write
Microsoft software to be part of it kind
of need the gate senses an even bigger
opportunity for Microsoft I think what
Bill Gates saw the graphical user
interface I can't imagine he did
anything but think like I get a run back
and tell my guys about this because this
is the way you're going to interact with
computers in the future what's wrong
with ours
it's brain-dead kids can slide windows
around he can have to open at once why
don't we just drum up a lookalike we
need to beat him to the punch this has
to happen now
Bill Gates decides to go after Apple
directly he instructs his team to start
work on a graphical user interface that
they call interface manager but by the
fall of 1983 a different name would
finally stick windows
when word of microsoft windows reaches
Steve Jobs he's only weeks away from
releasing the Macintosh the idea he's
devoted the last three years of his life
to
[Music]
the man who Jobs thought was an ally has
declared war thanks
get him down here now
Steve Jobs and Bill Gates are both
staking their futures on the same
revolutionary approach to software for
the personal computer but in the effort
to get to market with it first
the one-time partners are now at war
gates get him down here now
this is how you treat your friends I
trusted you I brought you in on the
Apple too I brought you in on the
Macintosh we had a partnership we had a
deal that you agree to and you're
stealing from us you're killing us and
I'm not going to stand for it
Bill Gates is a smart guy and he's a
smart businessman and he recognized an
opportunity he wanted to create a great
computer he wanted to create a great
company a strong company and you do
whatever you have to do to get that
Windows is still two years away from
being ready but Bill Gates knows he
needs to beat Jobs to the announcement
[Music]
I'm here to show a few highlights for
upcoming props it supports the
user-friendly graphical interface timing
is such a factor in these things so it's
like okay let's let's start something
from nothing
that's the spirit of Silicon Valley
[Applause]
[Music]
Steve Jobs dream has been hijacked
but unlike gates he has a working
product that's ready to sell and a
natural talent for marketing it
many of us have been working on
Macintosh for over two years now today
for the first time ever
I'd like Macintosh to speak for itself
[Applause]
hello I am Megan das it sure is great to
get out of that bad
[Applause]
[Music]
the Mac was the ultimate fusion of
beauty with technology the world's first
truly beautiful machine it looks like
it's smiling at you it looks friendly
that made Steve Jobs's heart saying
the unveiling of the Macintosh is a hit
[Music]
but the computer itself is slow and
struggles to find buyers
the Macintosh sales fell drastically
we had a factory designed to build
80,000 McIntosh's a month and the sales
fell to 500 a month our apple stock
dropped in half this is scary stuff for
a company
I got with the design department and I
think it's going to be Steve there's no
one who admires your brilliance and
vision more than I do John are you
saying the board's decided that it's
best if you step down
Steve Jobs had created a board of people
who are all almost like father figures
to it and they're looking at the kid
Steve Jobs who become undisciplined was
spending too much money was antagonizing
people and they finally vote to kick him
out of the company he found Steve told
me it was like a kick in the gut
[Music]
in 1985 the Macintosh fails to light the
world on fire and Steve Jobs the founder
of Apple computers is out of his own
company
[Music]
a man who once seemed an unstoppable
pioneer has been cast aside
while his rival Bill Gates is building
Microsoft into an empire ms-dos has
become the standard operating system on
millions of computers and on November
20th 1985
Bill Gates and Microsoft introduced
Windows to the world
as Bill Gates legal troubles mount his
competitor Apple is doing no better
Apple without Steve Jobs is not
innovating they're kind of milking the
old product line they don't even have a
good new operating system with Windows
dominating the industry Apple's share of
the home computer market Falls to 4
percent and in 1996 the company loses 1
billion dollars Apple was struggling
Apple went through a series of CEOs that
were treading water you had you know
Scully had Gil Amelio you had Spindler
Apple was within a month or two of going
bankrupt
Apple stands on the brink of collapse
so 12 years after forcing them out the
board asked Steve Jobs to come back
but before he can begin making Apple
innovative again Jobs knows he's going
to need an infusion of cash and fast to
get it he'll have to turn to an unlikely
source
hi bill bill gates is under
investigation for running a monopoly
Steve Jobs is back at the company he
founded but it's on the verge of
bankruptcy hi Bill I hear you're making
friends at the Justice Department and
you're back on board a sinking ship if
Apple goes down you've got no one to
fight but if you keep us in the game you
could go on winning think about it
didn't behoove Gates for Apple to go
away at that stages again you have no
competitor then people say you own all
the market and that's not a good thing
it's better to have a crippled
competitor than no competitor at all
[Music]
now I'd like to talk about meaningful
partners Apple lives in an ecosystem and
it needs help from other partners and I
happen to have a special guest with me
today via satellite downlink and if we
can get them up on stage right now
[Music]
good morning
this was a remarkable moment when Steve
Jobs brought Bill Gates up on the screen
the cult of Macintosh jeered and booed
him he was reviled as a monopolist as a
bully they hated Windows they hated PCs
and they hated Bill Gates
despite initial backlash Microsoft
invests one hundred and fifty million
dollars in Apple and Jobs waste no time
turning Apple around Steve just takes
massive control and he makes sure that
the products are just relentlessly
beautiful like the original iMac with
its translucent colors and that rabbit
shaped design
seven minutes to load a song in 2001
Steve Jobs pushes beyond computers mp3
player that ruined my day into entirely
new products like the iPod maybe
something better
nobody knew we needed a thousand songs
in our pocket
we all had mp3 players but Steve said no
I'm going to create something that's so
great
people don't know they want it but once
they see it they're going to want
everybody says that's great but Steve
says no somebody's going to be smart
enough to put this on a telephone and
will be left out so he comes up with the
iPhone
in 2007 fans wait in line as long as
over a hundred hours to buy what would
become Steve Jobs signature marvel the
iPhone
and Apple is on its way to becoming one
of the most profitable companies in the
world
the concept that you could carry around
and hold these supercomputers in your
hands and do all kinds of things with
them and interact with the world is a
big idea you had to pick one person who
impacted technology more than anyone in
this era it would have to be Steve Jobs
[Music]
while Steve Jobs reputation source Bill
Gates has an image problem
[Music]
and you can get up onstage right now
[Music]
he wanted to be beloved and he wanted
his name to go down in history in the
pantheon of great men
and an effort to redeem his legacy Bill
Gates
one of the wealthiest men in the world
[Music]
turns to philanthropy
he was motivated to become a
philanthropist not only to make the
world a better place but to rehabilitate
his image
the Bill and Melinda Gates Foundation
becomes the largest private foundation
in the world gates now is very
compassionate very wise and just come
around to the thinking that we all are
on the same team
he's going to leave the world a better
place
[Music]
for years Steve Jobs has been
downplaying the news and he's suffering
from pancreatic cancer
by 2011 his health problems forced jobs
to resign as Apple CEO maybe he didn't
know he was dying but he knew he had
limited time on this planet
Jeff became an important motivator for
him and if you think about it everything
that he did that people remember him for
today for when he was dying
this death is mourned the world over by
legions of fans has devoted to the man
as they are to his machines in the year
following his death Apple would become
the most valuable company on earth
the relationship between Steve Jobs and
Bill Gates was very complex they were
like brothers in a way they were with
each other every step of the way
sometimes rivals sometimes friends they
were mean to each other
but eventually reconcile because they
were the two pioneers that built the
industry
[Music]
you