What is your why?
Why did you even get out of the bed this morning?
Why did you eat what you ate?
Why did you wear what you wore?
Why did you come here?
We are here
to connect.
Life is about people.
Advertising is about illuminating how our products and services
will improve people's lives.
Now, how do we do that?
Love
Time
Death.
Now these three abstractions connect
every single human being on earth.
Everything that we covet.
Everything that we fear not having.
Everything we ultimately end up buying is because
at the end of the day we long for love,
we wish we had more time,
and we fear death.
Love
Time
Death