1 00:00:00,005 --> 00:00:02,009 - [Instructor] We are living in super interesting times 2 00:00:02,009 --> 00:00:06,006 where generative AI technology is taking the world by storm, 3 00:00:06,006 --> 00:00:08,004 allowing a graphic designer like yourself 4 00:00:08,004 --> 00:00:11,001 to take a simple description like this 5 00:00:11,001 --> 00:00:12,009 and turning it into that. 6 00:00:12,009 --> 00:00:15,001 Or how about this description 7 00:00:15,001 --> 00:00:17,004 and then having these images return to you? 8 00:00:17,004 --> 00:00:20,003 This technology is just as easy to use 9 00:00:20,003 --> 00:00:24,005 as it is to simply type in a sentence and then hit Return. 10 00:00:24,005 --> 00:00:27,001 Now, this technology is also as disruptive 11 00:00:27,001 --> 00:00:28,007 as it is fascinating, 12 00:00:28,007 --> 00:00:31,005 but that's not really stopping graphic designers today 13 00:00:31,005 --> 00:00:35,003 from already using all sorts of gen AI technologies. 14 00:00:35,003 --> 00:00:38,004 In fact, there was a recent survey conducted by Adobe 15 00:00:38,004 --> 00:00:42,001 that made clear that 48% of respondents have said 16 00:00:42,001 --> 00:00:46,003 that they have used ChatGPT in their daily workflows. 17 00:00:46,003 --> 00:00:49,009 And only 19% of the respondents have said 18 00:00:49,009 --> 00:00:52,009 that they have never used any gen AI technology before 19 00:00:52,009 --> 00:00:56,000 in their lives, only 19%. 20 00:00:56,000 --> 00:00:57,003 So it's clear that designers 21 00:00:57,003 --> 00:01:00,006 are already using gen AI technology today, 22 00:01:00,006 --> 00:01:03,008 but the question is where, how, and why? 23 00:01:03,008 --> 00:01:07,003 The main responses were to help out with creative ideation, 24 00:01:07,003 --> 00:01:10,002 to improve productivity and creativity, 25 00:01:10,002 --> 00:01:12,005 and to optimize budgets. 26 00:01:12,005 --> 00:01:14,001 So it's clear that graphic designers 27 00:01:14,001 --> 00:01:17,000 are looking to cut corners, they want to work faster, 28 00:01:17,000 --> 00:01:19,004 have more and better ideas. 29 00:01:19,004 --> 00:01:21,009 And if you look at some of the examples I've shown you 30 00:01:21,009 --> 00:01:23,007 at the beginning of this video, 31 00:01:23,007 --> 00:01:25,008 it's just a matter of typing in a sentence 32 00:01:25,008 --> 00:01:27,002 and hitting Return. 33 00:01:27,002 --> 00:01:30,002 So anyone can basically do this from now on. 34 00:01:30,002 --> 00:01:32,002 And this kind of begs the question, 35 00:01:32,002 --> 00:01:36,003 is gen AI ever going to replace me as a graphic designer? 36 00:01:36,003 --> 00:01:38,006 Well, my opinion on this is no. 37 00:01:38,006 --> 00:01:41,004 However, it is really important to understand 38 00:01:41,004 --> 00:01:45,006 that with any industry that relies as heavily on technology, 39 00:01:45,006 --> 00:01:48,004 hardware and software, like the graphic design industry, 40 00:01:48,004 --> 00:01:50,005 adoption is super important. 41 00:01:50,005 --> 00:01:54,000 It is really important to get with the program 42 00:01:54,000 --> 00:01:56,002 and try and figure out how 43 00:01:56,002 --> 00:02:00,001 and when gen AI technology like Adobe Firefly 44 00:02:00,001 --> 00:02:03,001 is going to help you in your graphic design process 45 00:02:03,001 --> 00:02:05,007 and help you deal with your customers. 46 00:02:05,007 --> 00:02:08,003 It is really important to understand 47 00:02:08,003 --> 00:02:12,003 that generative AI technology is never going away again. 48 00:02:12,003 --> 00:02:13,006 This is here to stay. 49 00:02:13,006 --> 00:02:16,002 The genie is out of the bottle 50 00:02:16,002 --> 00:02:18,005 and you have to find a way to implement this 51 00:02:18,005 --> 00:02:20,004 in your daily workflow. 52 00:02:20,004 --> 00:02:23,005 Now, if you talk about creativity, you might say, 53 00:02:23,005 --> 00:02:26,004 is gen AI I really going to take on the role 54 00:02:26,004 --> 00:02:27,006 of the creative 55 00:02:27,006 --> 00:02:31,004 and is it really going to replace human creativity? 56 00:02:31,004 --> 00:02:33,009 I don't believe that is what's going to happen. 57 00:02:33,009 --> 00:02:37,000 However, there was a different study conducted by Adobe 58 00:02:37,000 --> 00:02:41,000 that made clear that 57% of the designers said 59 00:02:41,000 --> 00:02:44,001 that gen AI will enhance their productivity 60 00:02:44,001 --> 00:02:45,008 and enhance their creativity, 61 00:02:45,008 --> 00:02:50,005 and a whopping 75% of Gen Z have also said 62 00:02:50,005 --> 00:02:52,007 that this gen AI technology 63 00:02:52,007 --> 00:02:55,002 will make them even more creative. 64 00:02:55,002 --> 00:02:57,007 So it's clear that we have a ton to talk about, 65 00:02:57,007 --> 00:02:59,006 and you will learn everything there is to know 66 00:02:59,006 --> 00:03:02,000 about Adobe Firefly here in this course.