All right, so let's get workshopping.
I have just a sharpie and a few post-its.
You can also write down directly in your workbook.
Today, we're gonna just discuss
what am I gonna do with you today?
And you're gonna see the process
from the beginning until the end.
So first of all,
I'm gonna write down my goal
and I'm gonna try to write it as precisely as possible.
I know I want to make a video about neuroscience.
It should be a little bit funny.
And it should be accessible.
So it should be something that
is not too nerdy or edgy.
All right, so this, my goal would be to make a funny video about neuroscience that is accessible.
So for me, this is enough.
Today,
we're gonna take a simple project so that we don't go into overly complicated topics.
So I'm gonna do just a funny video about neuroscience that is accessible.
And maybe I will add time constraint
but it should be under two minutes.
All right, simple enough.
For me,
this is it.
Don't hesitate to fill up your page and we're gonna move on to the next task.
All right, so the
question is what awaits me at the other end of this?
What is my reason for me to put this goal together?
I want to really understand what will be external rewards.
So something that will be given to me by the environment and what would be rather of a more internal reward.
Something that is more qualitative,
that is linked to myself.
Typically,
why I do what I do,
why I'm really passionate about the science communication,
there is a little bit of a philosophical aspect.
I want people to understand.
And what is really satisfying to me
is when people finally tell me, wow,
I finally, I got it, you know?
So this has more to do with my environment,
right?
I am really excited to be able to showcase known concepts in a novel way.
So this aspect of novelty,
of really showing something that was unseen before.
This would be considered a reward.
There are some rewards that are more down to earth.
Maybe the algorithm will pick it up and I will have a lot of followers and a lot of likes and I will make some profit.
You can also write this down.
There is no shame in it.
And this is actually very relevant for the brain.
So maybe I want to make profit out of it.
Then for me,
this short format is also quite new.
So I'm more used to speaking for a longer amount of time.
And I really enjoy the challenge of learning how to put a lot of information into a super simple condensed format.
And so there is a huge learning for me.
I will write down learning and experiments.
And so whenever I will tell my friends that I am shooting a short video and they are asking me,
why do you want to do it?
I'll be like, I really enjoy when people understand science and I want to showcase it in a novel way,
something that people haven't seen before.
I want to do it to learn and to grow and perhaps also to enhance my portfolio,
learn new, gain new followers and make some profit.
This is my reward.
As we saw in the graph earlier,
different people have different sensitivity for different types of rewards.
And so even though you feel like it would be more noble to say,
I want to do it for the art or I want to do it for the beauty of the sound,
it is sometimes a little bit more efficient if you are honest with yourself.
If you just want to say, yeah,
maybe this is, I want to be liked and admired by other people or I want to make money out of this.
This is all for your eyes only and you don't have to lie to yourself.
And so finding the true reason of your motivation will really help you move forward and you don't have to share it with anyone if you don't feel comfortable.
So we discussed the fact that we are often very poorly estimating the amount of effort that a task will take.
And of course it comes with experience.
People who are really experienced know somewhat exactly how long it would take them to get things done.
But sometimes still things can get more complicated than we believe.
And so what is really important to avoid this optimism bias or this second cost investment bias is to write down your project,
step by step.
Now I'm going to write it down completely in the wrong order,
and then we're going to order it step by step to see how long it will take.
So let's have a look at the steps that it takes to make a video.
First of all,
we know the scientific method.
I'm going to do some research and this is typically reading scientific papers.
And for this,
I will typically need to
look into the certain topics of research.
So I will need to find a topic because I'm not going to research the whole corpus of science.
Then typically I have to write a script.
And I have to find a way to showcase or transform the script into a little bit more visual aspects.
So I have the visual aspect.
And the visual aspect has to do with not only the core and characters.
Characters.
But because we are talking about science,
it's very hard to understand things without visualizing them.
And maybe I need to have some graphics done.
Maybe some illustrations.
Forgive my handwriting.
It's terrible.
I'm going to need some equipment,
of course.
And I'm going to need to test it as well.
And as you know,
the algorithm, I may need to make sure that it's embedded within a social media trend or
certain keywords or a certain sound.
So I'm going to have to focus on the social media aspect as well.
We have all of the steps.
Of course,
I'm going to try to order them.
It may be that certain things are time sensitive or must be done in parallel.
So now we're going to order them in a proper timing.
So first of all,
we're going to have to find a topic and do the research that is linked to the topic.
Typically a back and forth.
So you find the topic,
you do research on what's not.
Then we're going to write the script.
And once we have the script,
we're going to have to think of what will be the visual representation of it.
It will be the characters,
the graphic illustration.
And at the very end,
we will actually do the recording and put it out there.
And so this is the last step.
And this will be my step-by-step approach.
I need to really understand how much time each step will take.
So typically finding a topic may not be too long.
It might last an hour or so.
The research certainly takes at least half a day,
if not one day.
So I'm going to put eight hours.
Writing the script once I have the topic and the research is typically faster.
So it would take me maybe one or two hours.
Then we have all of these,
the visual aspect, the decors and the characters with the graphic illustration.
This takes quite some time, yeah.
So the graphics may take in total six hours.
For the decor and characters,
I think two hours should be enough.
And then the equipment and the social media,
I would say would be one hour of setup because I'm not very experienced with this.
So I always have to figure it out.
And then for the social media trends,
I would take typically two hours to research it.
And so this is all of my timing.
So I have eight, nine, 11,
17, 19.
21,
22.
Let's say it takes me 22 hours,
which is a lot of time for just one piece of content, right?
But what I can do is I can always estimate plus or minus 10, 20%.
So I always know that this is the framework I have and I can prepare for this.
So what I really want to do is also ask maybe five or six people to
review it and ask for their feedback.
Like this, I can know if this is actually funny or not.
And so I'm going to put here a step of review.
So around six people.
There,
I don't really know how long it would take.
I would assume that I would have to send it around and wait for their follow-up,
maybe two hours or so.
I'll put it there at the end.
All right.
Remember that setting goals and working towards goals in this goal-oriented mode costs a lot of energy.
What we're going to do is we're going to assess the energy,
not in terms of hours,
but in terms of effort.
And we will use this estimate to really understand,
is it all necessary?
And are there things that you should prioritize or start first?
And are there things that,
you know, you can just live with that?
I'm going to take all of my to-dos and order them in this matrix.
Actually, this is one of the design thinking favorites,
and I learned it from Lisa Weinsberger,
who also has a course on Domestika.
So you can check it out.
But in the meanwhile,
let's do it with our to-dos,
and you should also tag along and do it with yours.
So let's start with the basics.
So first,
we're going to find a topic.
It's quite a lot of effort,
but this is really literally the most important thing we should do.
And then we have to do the research.
Which is also very important.
We will then write the script,
which is usually once you have the topic and the research, it's quite useful.
Now, let's think about the graphics and the illustration.
It is quite some work.
I think maybe I will just delegate it,
including the equipment and test.
I will get somebody to take care of this so that I can really focus on the high-impact tasks.
And then when we're thinking about this,
asking people to review my work,
maybe it's not really necessary,
right?
So it's going to be a lot of effort to send them emails and ask them for follow-ups or gathering their opinions.
But of course,
it will be already recorded.
So I think maybe I might as well just post it.
I'm going to put all of my effort,
into kind of starting a project,
researching and finding topics.
Maybe I will find multiple topics.
Then the script will be really this quick win because I will sit down and get it done.
And all of the rest can be done by somebody else because it's time sensitive and it's going to be done in parallel.
And then getting it reviewed by certain people,
I guess the internet will review it.
So like this,
I know where to put my energy the most.
All right.
So we had a lot of things done already.
You know,
what you're going to do,
in which order,
what, how much time is it going to cost you?
And now you have everything you need,
not only to know it for yourself,
but also to communicate it to other people who are part of your project and to make sure that your expectations are aligning.
I'm going to see you in the next lesson where we're going to talk about the kind of stressors or problems that are going to hinder you in your project and how to overcome them.