Welcome to Facebook marketing.
In this video, I want you to cover exactly why you should consider using Facebook to market your business.
Now, we all know Facebook is owned by Mark Zuckerberg, but why should he be using the platform from
a business perspective?
Well, in this video, I'm going to be running through the five most important reasons why you should
be using Facebook.
Number one, Facebook has two point seven billion active users.
The keyword here being active now apologise about the image you see on the screen.
I actually couldn't find any images out there that had two point seven billion people in it.
But essentially, Facebook has a lot of active users.
Facebook is so big that honestly, no matter what country you're in, what industry and niche you operate
in, your potential customers and your audience is going to be on Facebook.
So to give you some context of just how big Facebook actually is.
Let's go ahead and compare Facebook to the other social media platforms out there.
So here we have all of the most popular social media platforms, and this is done in order by most active
users.
Again, there's no point looking at users on active as they really don't have that much importance,
especially from a business perspective.
So as you can see, Facebook is number one and it currently sits at two point seven billion active users.
Now, that is a lot of users.
Now, when you checked this last year, four years ago, four years ago, or even five years from now,
I cannot not see this change in second place.
We have YouTube, then we have WhatsApp, Facebook Messenger, we chat Instagram and tick tock.
So I actually get a lot of messages from people saying, hey, it's a really, really big they have
tons and tons of users, trust me, is the biggest platform out there by far.
No one uses Facebook these days.
Well, this just proves to all those people that you are absolutely wrong.
Facebook is still by far the most prominent and the most popular social media network.
Don't get me wrong, Tick-Tock is definitely growing and has done really well for themselves.
However, this just goes to show Facebook is by far the most popular social media network.
So by default is extremely, extremely likely that your audiences and your potential customers are going
to be on the platform.
So, number two, the average profile on Facebook has 200 friends.
So you might be thinking, OK, so what's so good about that?
Well, why this is so important is because this means that all of the posts that you put out there on
Facebook are way more likely to go viral, as you probably already know, when it comes to Facebook,
people can share content, they can like content.
And anything you like and share is shown on the feed of anyone you are friends with.
This means that your posts are way more likely to go viral than in comparison to other platforms such
as YouTube, for example.
And if you think about it, there are tons of videos on YouTube that are all gone viral, but most of
them videos haven't gone viral for YouTube itself.
A lot of those videos have gone viral for being sharing across social media platforms.
And one of the platforms with the biggest reach like we just covered is Facebook.
So Facebook is super, super important.
So Facebook plays a massive role.
And one of the contributing factors is that the average profile has 200 friends, no free real profiles.
So this is actually how Facebook looked in 2004.
Yes, I know.
It's a massive change, how it looks at present.
And as you can see, it was actually called the Facebook before instead of just Facebook.
But essentially, as you can see from the image, it lets you know exactly what Facebook was all about
and the main intention behind Facebook and why it was created.
So it says that Facebook is an online directory that connects people through social networks at colleges.
Then you can see below that.
It says you can use the Facebook is quite interesting to read that now you can use the Facebook to search
for people at your school, find out who are in your classes, look up your friends, friends and see
a visualization of your social network.
So the whole foundation of what Facebook was actually built upon was to connect with other real people.
Now, of course, things have changed a little bit since then.
However, the main aim is still the same people who typically create a Facebook account because they
want to connect with their friends and family.
So to ensure people can actually find you, you need to put down your name on your account and actually
put details and information, which is accurate about you, which means when it comes to creating your
profile and putting down a name, people are way more likely to actually put down the real name.
Now, this can't be said about other platforms such as Twitter and such as read it as it doesn't really
have that uniqueness behind the platform.
So you might be wondering why overall profiles are actually good from a business perspective.
Well, let's imagine I have a Facebook page and I put out a post and this person actually likes my post.
I could then go ahead, click on this person's profile.
I can get a sense of who they are, where they're from, what they're interested in, what content they
like to see.
And that allows me to build up a very clear buy a persona for my business that I can use for targeting.
And of course, the information I'm seeing on his profile is most likely going to be accurate.
As like I said, Facebook has that unique behind it in that the whole ethos and why Facebook was actually
built was to connect with other real people.
Number four, Facebook is a monopoly.
So for those who don't know what a monopoly is, a monopoly refers to when a company and its product
offerings dominate one sector or industry.
Now, this is normally done by everyone buying out your competitors and actually buying the businesses.
Or number two, you actually copy exactly what they've done and you create your own branded version.
Now, Facebook is essentially a social network monopoly that EVA buys or copies its competitors.
For example, as you can see, Facebook, Instagram for one billion dollars.
That actually happened in 2012.
And Facebook bought WhatsApp for 19 billion dollars, as well as a lot of money.
And that happened in 2014.
So if we actually go back to our first bar chart that we went through earlier of the most popular social
media networks, you can see again, obviously no one is Facebook.
Then we have YouTube by imposition free.
We have WhatsApp.
Now, of course, Facebook actually bought WhatsApp for 19 billion.
So the most popular social network is also owned by Facebook.
And then below WhatsApp, we have Facebook Messenger, which, of course is owned by Facebook, and
then we have WeChat and then we have Instagram.
Now, Instagram is also owned by Facebook.
As you can see, they bought them for one billion dollars in 2012.
So essentially an apology, some scroll back and forth.
Hopefully you don't get to Disney, but essentially you can see exactly what I'm trying to get across.
Facebook essentially has a monopoly over the social media market of the top six social networks.
So Facebook, YouTube, WhatsApp, Messenger, tweet on Instagram.
Facebook owns four different platforms of those.
How powerful do you think that actually is when it comes to a business perspective?
So hopefully that gives you a good indication of exactly how big Facebook is and how much of a monopoly
it actually has over the market.
So the reason why you should definitely consider using Facebook is that Facebook has a powerful ad platform
referred to as Facebook ads.
Now, Facebook as is super, super powerful.
It allows you to run three different campaign objectives.
You can specialize on increasing that awareness for your business, such as brand awareness and reach.
You can go for more consideration.
So try to get more traffic to your website.
Engagement app installs, video views, lead generation messages, or you can focus on generating more
conversions such as sales and store traffic.
So again, don't worry about this too much as I'm going to go through Facebook ads in the next section
of the course.
But just to give you a bit more context of just how powerful Facebook ads is.
Check out this screenshot right here.
This is Facebook's annual revenue from 2009 up until 2018.
Now, this is in the millions.
And essentially, as you can see, the amount of people spending money on Facebook as I where Facebook
make the majority of the money is going up every single year.
Now, if businesses try something count and it doesn't work for them, then nine times out of ten,
that business is not going to try that again.
However, as you can see, more and more businesses are using Facebook ads every single year as Facebook
is making more money from the revenue it generates from the ads.
This is a very clear signal that more and more people are becoming aware of just how powerful Facebook
is, which is why more businesses and more entrepreneurs continue to use Facebook ads every single year.
And when it comes to targeting with Facebook ads, you can actually go really granular.
You can target people based on what location they're in, how old they are, what gender they are,
what languages they speak, and so many other options.
But like I said, I'm going to go through Facebook ads in great detail in the next section of the course.
But this is just to give you a heads up and just show you exactly how powerful Facebook ads actually
is.
So those are the five reasons why you should use Facebook as a channel for marketing your business.
I hope you enjoyed this video and I'll see you in the next one.