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Before we dive into the Facebook, ask manager what we're going to do first is now we've got to come

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up with creative and some of you might be asking, why are we writing this on a notepad or a Wattpad

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compared to, you know, why do we just write it straight away into the apps manager as we do a lot?

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Now, my simple explanation is that when you use the Facebook ads manager, you're going to find that

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some parts of it look rather slow.

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And when you backspace, you delete and make some editing.

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It's going to take you a couple of seconds for everything to look.

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So it might add up to the frustration.

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So this is kind of why I personally prefer to write everything in a notepad like we're seeing right

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now.

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And when it comes to the creative afterwards, we're going to just copy and paste the contents into

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Facebook as manager and be done with it.

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So here we are right now on a notepad and you're going to see that there's this PSA and you're wondering

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what's this all about?

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Now, there are obviously many different ways to write a copy or how to do the copywriting for your

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Facebook ads.

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And I'm going to show you a simple tried and tested formula that you can practically follow and apply

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it to multiple types of offers in multiple types of niches and markets and industries.

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So basically, that's a problem.

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AGP and solution.

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Now, for all the purpose of example, we're going to do this for a PDF book on social media marketing

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keep, we're going to give away an e-book on social media marketing.

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All right.

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And we just keep it simple.

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And again, you can pretty much imagine this for your product or any other product that you would like

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to promote.

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But right now, our offer here is that we're going to give away a PDF book on social media marketing.

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Now, the novice would practically just talk straight away about the book.

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And while there's absolutely nothing wrong with that, you want to attract people that would gravitate

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towards that message.

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And the best way to do is you've got to qualify that.

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Right.

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We'll talk about a problem.

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Now, here's the thing.

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I'm just going to give you a heads up and a warning as well.

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This is a mistake that a lot of people do.

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They normally like to open up with a question, OK, and you might be thinking, hey, what's wrong

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with that?

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OK, so people might approach it with something along the lines of are you struggling with getting new

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leads and sales, OK, from social media?

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So you might be thinking right now, isn't this a very good opener?

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Isn't this what you typically see in letting Pace or us or our sales pitch for that matter?

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And yes, there's nothing wrong with putting this on a sales pitch or letting page.

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That's because they are direct response copy.

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Well, when it comes to social media marketing, when it comes to Facebook ads, most of the time this

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is going to be shown to a stone cold audience, people that have not heard of you before.

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And the myth about Facebook ads is that it is not a target, that it is only roughly target that.

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In other words, Facebook is showing you out this month to people that it thinks, OK, there's a quote

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here that it thinks are interested in it.

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All right.

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Now, what if people that are reading this right out and say, hey, I don't have a business or I'm

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employed right now or this has got nothing to do with me so they can see that this is not going to rhyme

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with a lot of people and you don't want to be direct about it.

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And it gets even more extreme in some cases and sensitive, like, for example, are you a Christian

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OK or are you OK?

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All right.

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OK.

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I mean, I'm just putting out as an example.

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I know sounds kind of insulting, but guess what?

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This are traditional mistakes that a lot of advertisers are doing right now.

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We don't realize.

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So the thing here is that you do not want to open a very direct question like this because, again,

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you're out this month is going out to people that have not heard of you before and we're not even sure

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whether they are the right people for seeing this again.

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Facebook is serving your argument to people that it thinks is interested in it, OK?

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And that might not be true.

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So you don't want to be writing this kind of what's instead you should be rephrasing it to a third party

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or indirect part of you.

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So I want to refresh this one in particular right now, instead of saying, are you struggling with

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getting new leads at social media?

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We've got to put something a bit more neutral and see

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thousands of business owners struggle with finding new leads and sales every day.

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So I basically turn this into a third party statement.

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And guess what?

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If if people cannot relate to this, that's still fine.

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And for anyone that can relate to this, they'll keep on reading.

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OK, so this is an example of how we talk about a problem.

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I'm not sure it is.

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Thousands could be millions of business owners, but I'm just making this up right now.

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OK, now, for example, you're targeting something a bit more niche, let's say your offers only for

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people of Christians.

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All right.

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A Christian religious belief, OK?

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And we know that we do not know what kind of religion that your audience are practicing right now.

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But let's say you really are targeting only the Christians.

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So what you can say is that and maybe X, Y, Z.

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S group, we help

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Christian youths to so on.

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OK, so this is how you get get around this kind of like trickey maybe slightly sensitive markets,

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but at the same time, you know that you want to talk to this audience and you don't want to offend

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anybody.

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All right.

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The next one I know this happens a lot and a half monkey.

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You don't be using words like fat and even looks like weight loss is a no no on Facebook.

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I'm not going to get into the exhaustive list of words that you can and cannot use, but I think it's

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safe to say that you want to be indirect, OK?

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And the best way to be endearing about it is to talk about a statement like this.

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Thousands of businesses struggle with finding new leaks.

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We have help, Christine used to empower and so on.

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And maybe this one we can talk about.

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In the last five years, I have personally coached and help individuals of all shapes and sizes to transform

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the dream body that we go.

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All right.

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So I know this is not exactly a problem, but if if you're in a market where you don't want to tell

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a problem, you can actually talk about desire as well.

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But the reason why I recommend that you quit talking about a problem also, because like it or not,

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most people always make a buying decision to get away from a problem that they're stuck with or they're

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just very fed up versus buy into a desire.

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So that's just how marketing psychology really is.

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But if you want to open with a design, that's totally OK as well.

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I'm just saying that most people usually gravitate towards a problem and more interested in buying out

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of a problem that they're buying into a desire.

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OK, so with that said, any of this still works and I'm just going to move on to the next pocket,

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agitate.

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Now, another traditional mistake that a lot advertisers do is that they don't really drive the knife

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here or or drill into the people that people are experiencing.

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So Ajita is more like a consequence of the cost of that.

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OK, so Naomi, you want to do because of that as a result.

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OK, so what is costing people for not solving that problem?

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So let's take this example right now.

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Pulsers, a business owner struggling, fighting new sales every day.

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That is a problem.

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But if you just stop here, you're not going to really feel it.

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You want to feel what it's costing them for not getting the new leads, a sales.

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What price are they paying right now?

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So I want to just add here because of that.

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Entrepreneurs find it tough to scale their business, and it's no surprise that every night in 10 businesses

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or every night, 10 people go out of business in five years in the first five years.

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OK, so I don't know, you could predict pretty much improved this content in the first five years.

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There we go.

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All right.

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Something like that.

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OK, now you can drill in a little bit more on the pit.

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You want to educate and you remind people what is costing them not to fix this problem.

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OK, let's have a look at that.

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OK, I will use a Christian example here, because I just made up on a flight and I'm able to talk about

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the the body transformation here, OK?

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As a result, most people are ashamed of their body.

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They lack.

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The lack self esteem and can't be the best.

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Version of themselves even done right?

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This is just an example I'm thinking on a flight right now, but I want to spend a bit more time to

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drill in.

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What are they feeling right now for not solving that problem?

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So it could actually get a little bit more deeper than what I'm writing here, but that's what education

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does.

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All right.

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And once you've done the education, only then we get into the solution.

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So that's the next part.

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Right.

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So you don't leave people hanging about a problem.

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You want to give them hope.

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So basically, that's what I called the hope aspect.

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All right.

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So like I say, I'm using an example of a PDF book on social media.

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So I use that as an example.

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This is why I I wrote wrote a PDF book called Social Media Secrets.

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Okay, I'm just making it up again.

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This is the culmination of my five years of online marketing experience.

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Could be a model that is totally up to you and in the.

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Interests of demonstrating value.

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I am giving this book away for free, so after we put in the address of your website, dot com

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forward slash free book, OK, whatever this website addresses.

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OK, now the reason why I say that in the interest of demonstrating value, I'm giving this book away

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for free because he has a problem and a lot of people are giving stuff for the sake of giving away stuff.

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All right.

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There must be a reason, has got to be a catch.

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And you want to let people know that there is a certain cash somehow.

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Why are you doing this in the interest of demonstrating value?

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I'm giving away this book for free.

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All right.

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So why am I doing this?

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OK.

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Why am I doing this?

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Truth be told or other.

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I find that they are a lot of self anointed experts in courts that share.

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Half baked and even dangerous advice that mislead other well intentioned business owners, and I find

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it my moral obligation to.

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Show how it's really done.

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All right, so just just come up with a reason why you're doing this and why should people listen to

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you?

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So is a good public expression a little bit about your achievements or your perspective?

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OK.

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And now you can just do another call to action, click here to get my PDF book, and I will just make

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a copy of the link again.

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All right.

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And there we go.

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That's it, so that's a solution problem, a. solution, not at this point here.

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I'm just going to add something else.

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You will eventually be asked to, you know, what we call him right now to him.

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It's not what you're thinking of right now.

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It's not something that appears at the top of that.

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But it appears at the bottom of the image or the video for your Facebook that you're going to do afterwards.

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So we're just going to play something more straightforward.

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We're just going to call it free PDF book, social media secrets.

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There we go.

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All right.

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And you're also going to be asked to add a description afterwards, this optional.

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But this is the part where I would like to make a reminder, a call to action.

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Click on this post to claim your free download.

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OK, and just one more thing I would like to add is that you can add emojis if you would like to.

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It's quite simple.

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All you need to do is just go to Google, search this thing called emoji keyboard, and you can click

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practically any of this pop results here.

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And yep, we can choose any one that you want that does a library of emojis.

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You can choose from the first speech you just typed, Search Me, which is what book inside and I'll

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take a book cover and I'm just going to post it here.

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Copy and paste.

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All right.

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And again, we're going to copy and paste this entire thing afterwards into the what I call the Facebook

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at some manager in another exercise or another video.

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OK, so I'm going to reduce this right now.

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And as a rule of thumb, when you're writing all this, I mean, a few more footnotes before I end this

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video.

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First and foremost, I would recommend a use tech emojis or less.

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No, you don't have to use any all of it you can put in a little bit.

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But I recommend that you put a maximum of 10 and no more than that, because anything more than that,

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your Facebook will look rather spammy.

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It's going to get a low quality score.

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That's my guess.

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And it will look at that.

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They just use a little bit of emojis.

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It's more like two or three of our few of it.

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That's OK.

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All right.

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Now, how long a hotshot should your copy be now?

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The way I see it is that there's no real length, ideal length.

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But one thing's for sure, you don't want to be waiting two or three lines.

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All right.

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Avoid two to tree line ads, because this doesn't tell you enough.

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And the truth of the matter is that Facebook is a learning machine.

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In fact, the more that you write into your ad copy, the more you're telling Facebook.

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This is the kind of audience that I am looking for.

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OK, so it's a lot preferable that you write at least a medium to a long pause for your Facebook and

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just to give you an objective to it to correct the limit if you want your app on both FBI and Instagram.

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OK, now if you write more than 2200 characters, it has to show on Facebook.

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That's actually not true.

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Limit to it.

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But of course, at the same time, you don't want to write a lot of fluff.

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But I just want you to know that if you write more than 2200 characters, it will not show up on Instagram

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because of the correcto limit.

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OK, so if you are particular about a character limit and you want to just want the show on both Facebook

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and Instagram, then you want to keep it 2200 characters or below.

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So, yeah, there you have it.

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We've just got ad copy.

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Let's not overthink this plot.

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And like I said, they are practically a lot of families out there.

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I use quite a few formulas, but the first one is a pretty good one and time tested as well.

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And another hits up is that since I talked about not being too direct at the start, you should avoid

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using you and your too often in your ad copy.

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All right.

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So just ahead, so I'm not saying you can use the word you anymore.

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I'm just saying minimize that as well.

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And I normally save it for the call to action.

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So what do I mean?

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My call to action is basically towards the end of the ad copy.

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You want to make an instruction and you want to make it of command.

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Click here to go to whichever website you're putting it on.

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So that's all there is to it.

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I'll see you in the next video and let's put the magic together.