Before we dive into the Facebook, ask manager what we're going to do first is now we've got to come
up with creative and some of you might be asking, why are we writing this on a notepad or a Wattpad
compared to, you know, why do we just write it straight away into the apps manager as we do a lot?
Now, my simple explanation is that when you use the Facebook ads manager, you're going to find that
some parts of it look rather slow.
And when you backspace, you delete and make some editing.
It's going to take you a couple of seconds for everything to look.
So it might add up to the frustration.
So this is kind of why I personally prefer to write everything in a notepad like we're seeing right
now.
And when it comes to the creative afterwards, we're going to just copy and paste the contents into
Facebook as manager and be done with it.
So here we are right now on a notepad and you're going to see that there's this PSA and you're wondering
what's this all about?
Now, there are obviously many different ways to write a copy or how to do the copywriting for your
Facebook ads.
And I'm going to show you a simple tried and tested formula that you can practically follow and apply
it to multiple types of offers in multiple types of niches and markets and industries.
So basically, that's a problem.
AGP and solution.
Now, for all the purpose of example, we're going to do this for a PDF book on social media marketing
keep, we're going to give away an e-book on social media marketing.
All right.
And we just keep it simple.
And again, you can pretty much imagine this for your product or any other product that you would like
to promote.
But right now, our offer here is that we're going to give away a PDF book on social media marketing.
Now, the novice would practically just talk straight away about the book.
And while there's absolutely nothing wrong with that, you want to attract people that would gravitate
towards that message.
And the best way to do is you've got to qualify that.
Right.
We'll talk about a problem.
Now, here's the thing.
I'm just going to give you a heads up and a warning as well.
This is a mistake that a lot of people do.
They normally like to open up with a question, OK, and you might be thinking, hey, what's wrong
with that?
OK, so people might approach it with something along the lines of are you struggling with getting new
leads and sales, OK, from social media?
So you might be thinking right now, isn't this a very good opener?
Isn't this what you typically see in letting Pace or us or our sales pitch for that matter?
And yes, there's nothing wrong with putting this on a sales pitch or letting page.
That's because they are direct response copy.
Well, when it comes to social media marketing, when it comes to Facebook ads, most of the time this
is going to be shown to a stone cold audience, people that have not heard of you before.
And the myth about Facebook ads is that it is not a target, that it is only roughly target that.
In other words, Facebook is showing you out this month to people that it thinks, OK, there's a quote
here that it thinks are interested in it.
All right.
Now, what if people that are reading this right out and say, hey, I don't have a business or I'm
employed right now or this has got nothing to do with me so they can see that this is not going to rhyme
with a lot of people and you don't want to be direct about it.
And it gets even more extreme in some cases and sensitive, like, for example, are you a Christian
OK or are you OK?
All right.
OK.
I mean, I'm just putting out as an example.
I know sounds kind of insulting, but guess what?
This are traditional mistakes that a lot of advertisers are doing right now.
We don't realize.
So the thing here is that you do not want to open a very direct question like this because, again,
you're out this month is going out to people that have not heard of you before and we're not even sure
whether they are the right people for seeing this again.
Facebook is serving your argument to people that it thinks is interested in it, OK?
And that might not be true.
So you don't want to be writing this kind of what's instead you should be rephrasing it to a third party
or indirect part of you.
So I want to refresh this one in particular right now, instead of saying, are you struggling with
getting new leads at social media?
We've got to put something a bit more neutral and see
thousands of business owners struggle with finding new leads and sales every day.
So I basically turn this into a third party statement.
And guess what?
If if people cannot relate to this, that's still fine.
And for anyone that can relate to this, they'll keep on reading.
OK, so this is an example of how we talk about a problem.
I'm not sure it is.
Thousands could be millions of business owners, but I'm just making this up right now.
OK, now, for example, you're targeting something a bit more niche, let's say your offers only for
people of Christians.
All right.
A Christian religious belief, OK?
And we know that we do not know what kind of religion that your audience are practicing right now.
But let's say you really are targeting only the Christians.
So what you can say is that and maybe X, Y, Z.
S group, we help
Christian youths to so on.
OK, so this is how you get get around this kind of like trickey maybe slightly sensitive markets,
but at the same time, you know that you want to talk to this audience and you don't want to offend
anybody.
All right.
The next one I know this happens a lot and a half monkey.
You don't be using words like fat and even looks like weight loss is a no no on Facebook.
I'm not going to get into the exhaustive list of words that you can and cannot use, but I think it's
safe to say that you want to be indirect, OK?
And the best way to be endearing about it is to talk about a statement like this.
Thousands of businesses struggle with finding new leaks.
We have help, Christine used to empower and so on.
And maybe this one we can talk about.
In the last five years, I have personally coached and help individuals of all shapes and sizes to transform
the dream body that we go.
All right.
So I know this is not exactly a problem, but if if you're in a market where you don't want to tell
a problem, you can actually talk about desire as well.
But the reason why I recommend that you quit talking about a problem also, because like it or not,
most people always make a buying decision to get away from a problem that they're stuck with or they're
just very fed up versus buy into a desire.
So that's just how marketing psychology really is.
But if you want to open with a design, that's totally OK as well.
I'm just saying that most people usually gravitate towards a problem and more interested in buying out
of a problem that they're buying into a desire.
OK, so with that said, any of this still works and I'm just going to move on to the next pocket,
agitate.
Now, another traditional mistake that a lot advertisers do is that they don't really drive the knife
here or or drill into the people that people are experiencing.
So Ajita is more like a consequence of the cost of that.
OK, so Naomi, you want to do because of that as a result.
OK, so what is costing people for not solving that problem?
So let's take this example right now.
Pulsers, a business owner struggling, fighting new sales every day.
That is a problem.
But if you just stop here, you're not going to really feel it.
You want to feel what it's costing them for not getting the new leads, a sales.
What price are they paying right now?
So I want to just add here because of that.
Entrepreneurs find it tough to scale their business, and it's no surprise that every night in 10 businesses
or every night, 10 people go out of business in five years in the first five years.
OK, so I don't know, you could predict pretty much improved this content in the first five years.
There we go.
All right.
Something like that.
OK, now you can drill in a little bit more on the pit.
You want to educate and you remind people what is costing them not to fix this problem.
OK, let's have a look at that.
OK, I will use a Christian example here, because I just made up on a flight and I'm able to talk about
the the body transformation here, OK?
As a result, most people are ashamed of their body.
They lack.
The lack self esteem and can't be the best.
Version of themselves even done right?
This is just an example I'm thinking on a flight right now, but I want to spend a bit more time to
drill in.
What are they feeling right now for not solving that problem?
So it could actually get a little bit more deeper than what I'm writing here, but that's what education
does.
All right.
And once you've done the education, only then we get into the solution.
So that's the next part.
Right.
So you don't leave people hanging about a problem.
You want to give them hope.
So basically, that's what I called the hope aspect.
All right.
So like I say, I'm using an example of a PDF book on social media.
So I use that as an example.
This is why I I wrote wrote a PDF book called Social Media Secrets.
Okay, I'm just making it up again.
This is the culmination of my five years of online marketing experience.
Could be a model that is totally up to you and in the.
Interests of demonstrating value.
I am giving this book away for free, so after we put in the address of your website, dot com
forward slash free book, OK, whatever this website addresses.
OK, now the reason why I say that in the interest of demonstrating value, I'm giving this book away
for free because he has a problem and a lot of people are giving stuff for the sake of giving away stuff.
All right.
There must be a reason, has got to be a catch.
And you want to let people know that there is a certain cash somehow.
Why are you doing this in the interest of demonstrating value?
I'm giving away this book for free.
All right.
So why am I doing this?
OK.
Why am I doing this?
Truth be told or other.
I find that they are a lot of self anointed experts in courts that share.
Half baked and even dangerous advice that mislead other well intentioned business owners, and I find
it my moral obligation to.
Show how it's really done.
All right, so just just come up with a reason why you're doing this and why should people listen to
you?
So is a good public expression a little bit about your achievements or your perspective?
OK.
And now you can just do another call to action, click here to get my PDF book, and I will just make
a copy of the link again.
All right.
And there we go.
That's it, so that's a solution problem, a. solution, not at this point here.
I'm just going to add something else.
You will eventually be asked to, you know, what we call him right now to him.
It's not what you're thinking of right now.
It's not something that appears at the top of that.
But it appears at the bottom of the image or the video for your Facebook that you're going to do afterwards.
So we're just going to play something more straightforward.
We're just going to call it free PDF book, social media secrets.
There we go.
All right.
And you're also going to be asked to add a description afterwards, this optional.
But this is the part where I would like to make a reminder, a call to action.
Click on this post to claim your free download.
OK, and just one more thing I would like to add is that you can add emojis if you would like to.
It's quite simple.
All you need to do is just go to Google, search this thing called emoji keyboard, and you can click
practically any of this pop results here.
And yep, we can choose any one that you want that does a library of emojis.
You can choose from the first speech you just typed, Search Me, which is what book inside and I'll
take a book cover and I'm just going to post it here.
Copy and paste.
All right.
And again, we're going to copy and paste this entire thing afterwards into the what I call the Facebook
at some manager in another exercise or another video.
OK, so I'm going to reduce this right now.
And as a rule of thumb, when you're writing all this, I mean, a few more footnotes before I end this
video.
First and foremost, I would recommend a use tech emojis or less.
No, you don't have to use any all of it you can put in a little bit.
But I recommend that you put a maximum of 10 and no more than that, because anything more than that,
your Facebook will look rather spammy.
It's going to get a low quality score.
That's my guess.
And it will look at that.
They just use a little bit of emojis.
It's more like two or three of our few of it.
That's OK.
All right.
Now, how long a hotshot should your copy be now?
The way I see it is that there's no real length, ideal length.
But one thing's for sure, you don't want to be waiting two or three lines.
All right.
Avoid two to tree line ads, because this doesn't tell you enough.
And the truth of the matter is that Facebook is a learning machine.
In fact, the more that you write into your ad copy, the more you're telling Facebook.
This is the kind of audience that I am looking for.
OK, so it's a lot preferable that you write at least a medium to a long pause for your Facebook and
just to give you an objective to it to correct the limit if you want your app on both FBI and Instagram.
OK, now if you write more than 2200 characters, it has to show on Facebook.
That's actually not true.
Limit to it.
But of course, at the same time, you don't want to write a lot of fluff.
But I just want you to know that if you write more than 2200 characters, it will not show up on Instagram
because of the correcto limit.
OK, so if you are particular about a character limit and you want to just want the show on both Facebook
and Instagram, then you want to keep it 2200 characters or below.
So, yeah, there you have it.
We've just got ad copy.
Let's not overthink this plot.
And like I said, they are practically a lot of families out there.
I use quite a few formulas, but the first one is a pretty good one and time tested as well.
And another hits up is that since I talked about not being too direct at the start, you should avoid
using you and your too often in your ad copy.
All right.
So just ahead, so I'm not saying you can use the word you anymore.
I'm just saying minimize that as well.
And I normally save it for the call to action.
So what do I mean?
My call to action is basically towards the end of the ad copy.
You want to make an instruction and you want to make it of command.
Click here to go to whichever website you're putting it on.
So that's all there is to it.
I'll see you in the next video and let's put the magic together.