When it comes to bullshit, I've got natural immunity.
Lord Sugar is on the hunt for a brand-new business partner.
You don't get furloughed.
You get fired.
Fighting it out for his funding, 16 ambitious entrepreneurs.
Agh!
Argh! Oh, my God!
It's a deal worth fighting for.
Have we got it all in?
Just from that angle. OK, you guys...!
There's some shit going down in here.
It's not quite there yet. Let's go, let's go.
16 candidates...
You're very shocked.
..12 tough tasks...
You don't know what you're bloody doing.
This product is garbage.
..one life-changing opportunity.
You're fired.
You messed it up.
You're fired.
Previously...
You'll be designing a brand-new video game.
..Brittany's green concept.
The scientists have been sent to the Arctic to save the animals.
..just melted away.
We've highlighted quite a few different penguins.
There aren't any in the Arctic.
They're all in the Antarctic.
And the Arctic Sea...
"Artic Saviour." I think that's fine.
..saw Francesca flounder.
The C is missing from Arctic, so it's "Artic".
Akeem's locked up heroine...
Amelia Stone? Amelia Stone, yeah.
That sounds good. Powerful.
..gained bonus points...
Yes! Yes, yes, yes!
That's cool!
..and his team took the win.
So, he invested £20,000 each.
For Francesca...
You were responsible for the name, the character, the tease.
..game over.
Francesca, you're fired.
Back at the house...
DOORBELL RINGS
Oh, my God! What?!
..a surprise visitor.
I'm sending you to North Wales.
Your task is to set up and run a bespoke tour.
CANDIDATES: Thank you.
Oh, we're going to Wales...!
Penrhyn Castle.
Once a medieval manor...
..today, a tourist hot spot...
..attracting a million visitors a year.
Excursions in Wales are big business.
Charge more for tickets than a tour costs to run...
..and there's a pretty profit to be made.
I'm so excited. Dream team!
First task for both teams...
Guys, this is an incredible castle.
..choose a chief.
So, guys, has anyone got any sort of relevant experience
that they've got?
I have not been in the tourism industry, per se,
so I don't feel like this is my task.
OK. OK. So, I didn't know if anyone else...?
I've done event management.
It's not entirely this, it's more corporate events.
But I think that with my knowledge,
I can...try and do something with this. Unless anybody else...?
I... I don't...
Sounds like you have the most pertinent experience.
It's not direct. But, I mean, yeah, if you're happy for me to be PM...?
Again. OK... Yeah, that sounds great.
Second time. OK, cool.
Across the hall...
I have quite a lot of experience in hospitality.
..with clothing boss Stephanie in the top job.
So I'd be happy to put myself up as project manager for this.
Yeah. Yes. I'm happy with that. Fabulous.
Next - decide what type of tour to tout.
I quite like the look of the Highland Railway tour.
And with that, I really like the idea of doing the whisky tasting.
I also feel, like, with the kind of Welsh countryside,
it would suit well. Yeah.
Can I just say one thing with that?
The people putting on the tours are going to have to know
a lot of historical information to be able to pull that off well.
I'm very good at retaining information.
So, with my photographic memory, retaining the historical sites
stuff would be useful. So, I'd like to make an executive decision
that we're going to do the Highland Railway tour.
Sure.
I am a bit concerned with the type of tour that we've gone with.
What we're selling is historical information.
We're not historians.
So, therefore, I think there's a lot more leeway for complaints
and guest dissatisfaction.
If we do the quarry and deep mine tour, we feel like...
Well, it's good value for money.
Planning to wow with a Welsh adventure...
Also, with the zip line, that's something I've always wanted to do.
Oh, so fun.
..next for Kathryn's crew, pin down a price point.
Let's think about, you know, how much would people pay
for this, typically? So...
Hm...
I was just trying to figure out, like, value for money, really.
Erm...
I mean, I don't know how much we would charge with this.
We want value for money, we don't want to go in at the highest,
we don't want to go in at the lowest.
I feel if we go, maybe, middle, we have got a little bit of room.
Erm...
OK, I feel, like, 75.
That's just a middle, in the middle of 60 to 90.
I think 75... Does anyone feel we should go in at £80 or £85?
I just don't want to get greedy. OK.
We've, basically, paid for 16 people to go on a tour,
and we have... Let's pull it off. ..we sell four tickets.
I mean, I'm not from this area.
I don't know how much that same tour would sell for.
So, we don't want to be left with loads of tickets, but at the same
time, we don't want to sell them all for cheap if we don't need to,
so I think it's just a matter of seeing how it's going.
So, let's go £75. If you have to, you can go down to 70.
OK.
We need to discuss pricing structure.
Holding firm on the figures for her steam train tour...
I think 80. 80? Start us at 80.
..project manager Stephanie.
80 is far too high.
It does include the two, three hour train journey.
You've got a whisky masterclass.
I mean, do you think you could sell this for 80 quid?
I can sell one of these for 80 quid. We could sell it for 80 quid.
Mm. The danger of going at the higher price bracket
is that they then have a very high expectation,
and so if there's anything that they're not satisfied with,
they will be asking for a refund.
So, I think I would feel most comfortable putting it at a 70 mark.
OK.
Going at a higher price and backing ourselves to put on
the best experience they've ever had is how we're going to win the task.
Not creating a pricing strategy around us
potentially not pulling off the best tour.
If you're really struggling with the sale and we haven't sold
the tickets, then you can take it down to 65.
OK.
Next - decide who will plan the tour...
So, I'm going to put myself on the tour team.
..and who will shift tickets to tourists.
I used to work overseas as a holiday rep,
so I used to sell excursions to holiday makers.
And I've spent many summers in Edinburgh producing shows,
performing in shows, and I've had to grab people off the streets
and sell tickets to them.
OK. So, I feel like that skill set will lend itself to that.
OK, fantastic. So, if I have you two on the selling. Yeah.
Amy - as you say, you loved your selling -
I am going to put you as subteam leader, if that's OK. Great. Yeah.
I think there's a lot of pressure on Amy and Aaron.
They've both completely pitched themselves as top sellers.
I'm just not sure how that's going to play out.
They need to make sure they get that job done and don't dilly-dally.
Are you guys completely 100% sure of the pricing strategy? Yeah.
Yeah, I'm not slipping away from it.
Just have confidence in what we're selling. OK.
I'm going to do Akshay and Sophie on sales,
and I'm going to place Sophie as subteam leader.
Yeah, totally. Perfect.
Good luck with the selling, guys, and we'll crack on with the tour.
Yeah. Thank you. Let's go.
11am.
Half of the team hit the road to sell tickets...
Not only are you going to see an amazing view,
but on a vintage train. Exactly.
..while the rest do deals with their chosen attractions.
I'm assuming that you would like to lead on the location.
I will lead, absolutely.
But, obviously, if there's anything you want to jump in on, please do.
As long as we don't offend them, to begin with.
So, I'm not going to be shy with that. Let's not be shy.
They're going to want the business. Of course.
Llechwedd - former slate mine turned tourist attraction,
offering visitors a glimpse into the past...
..plus high-octane adventures.
Woo-hoo-hoo!
Priority for project manager Kathryn...
Hello. Hello. Hi.
..negotiate a knock-down entry price.
So, we are looking to bring 16 people.
Could you tell us just a little bit about the pricing?
OK. So, retail price is £85 per person. OK.
OK. So, if we were to say around about £40 -
how does that sound to you?
I'd ask you to walk back down those steps...
OK. ..stop insulting me and come back up.
OK. Yeah? Apologise.
OK. OK. So, if we were to maybe look around, erm...
..£50?
I am looking at 65.
OK. So, 65 is... 65, and that's an absolute bargain for you.
Yes. You're going to sell that all day long. OK. OK.
I mean, would you...? £60, and we kind of shake on that now?
62. OK, 62.
Thank you. Thank you very much. OK.
Shaun dealt Kathryn a killer blow.
He said, "I sell these tickets, normally, at £85 retail.
"Don't insult me with your offer."
And Kathryn absolutely crumbled.
She shook hands at £62, way over the odds that she should have paid.
I'm going to be honest with you and say that's higher
than I thought we'd be able to agree. Yes, same.
Shaun mentioned that the recommended retail price was 85. 85.
Just for the zip line and quarry. We're doing cheese tasting, as well.
Yeah, exactly. So I think we could have... We should push it
a little bit higher. 90. 90.
Let's go for 90. Yeah.
Snowdonia - Wales' largest national park
and home of the historic Highland Railway.
I think we should see where their ticket pricing sits,
and then I will gauge from there.
Conducting a deal on a scenic train tour...
Hello. Hi. Are you Kelsey? Yes.
..project manager Stephanie.
I'd love to just start off with where you're thinking in terms
of, like, where you normally price that at?
I am looking 55.
Erm, can I...? Yeah, of course you can.
55... Yeah.
What I was thinking was...
Well above where I was even considering we would even be.
Those numbers for me were way above.
I don't know what you think.
Yeah, I completely get what you're saying.
I was wondering how you fit about sitting at 40?
No, we can't do that. OK.
So... How about a middle ground?
Cos I know you said 55, but I said 40.
How would you feel about 45?
47.50, that's as low I'm going to go about this.
So, I think 47.50.
Yeah. Yeah, shake on that!
I feel as if we might have been able to get it for less than that.
Maybe we should have gone in a bit lower.
I don't think we could have gone any lower than 35. But...
Going in lower than that, when she's just basically saying
there's no way, would have annoyed her even more, I felt. Potentially.
Llandudno Pier...
So, Welsh scenic tour.
..base for both ticket-selling teams.
Come on! 16 tickets, we can do it. Easy.
Pushing their adventure tour...
..Aaron and Amy.
Exciting, adventurous quarry
and deep mine tour tickets available here.
Visit the world-famous slate mine.
Come on down.
Ladies and gentlemen,
come inquire about a quarry and deep mine tour available tomorrow.
Deep mine tour tickets available...
Guys, can we just borrow you a second? Cheers.
What we're doing at the minute, we've got, like...
Exciting, adventurous quarry and deep mine tour tickets available.
We're just doing deep mine quarry tours.
Is that something you'd be interested in?
Just a limited number of tickets available. Come inquire now.
You don't want to miss it!
Everything about what they're doing here is not working.
They're not pushing the zip wire, which is the big main event.
I cannot understand where they're coming from.
Quarry and deep mine tour tickets available.
Are you interested?
No, thank you.
Across the pier...
So, that's for two tickets at £70?
..while Sophie steams ahead...
Really excited to have you on board tomorrow.
Look forward to seeing you tomorrow. Thank you.
..Akshay is stuck in the sidings.
Where are you from? I'm from Italy.
Italy, buongiorno. Buongiorno.
Have you got any plans tomorrow? Tomorrow is not possible.
This is literally once in a lifetime.
We're promoting a Welsh scenic tour.
Tomorrow, I'm in Hereford.
Do you like whisky? I love whisky.
Amazing. We've got a whisky tasting experience included in that... OK.
..and you sit in a vintage Pullman train.
It's only £70. Do you want to go for it?
No, no, no, no. No? OK, no worries.
Not today. No worries. Thank you very much. Thanks very much.
Carry on, guys. Have a good day. Ciao. Ciao, arrivederci.
Right, Akshay, I think we need to make sure we're asking people,
if they're free tomorrow... OK, sure.
..and if they're not, then...
And if we've got no buying signals,
we just jump onto anybody else, cos I don't think we've got time to waste.
No problem, sounds good. Let's smash it.
PHONE RINGS
On the other team...
Hi, guys!
..a chance to check in.
We've now negotiated a price
and the lowest price that we could get is £62 per person.
The RRP for this experience, the zip line and the mine is £85.
I mean, I was going to say, could you try 90, but...
You're going to struggle, I'll be honest. It's really tough.
Have you sold anything yet?
No, none yet.
Could we try £85?
I'll push 85. I'll be realistic with you,
that's probably going to be really, really unrealistic.
Please, please, please, try and get that 85.
OK. All right, guys.
ALL: Good luck, bye!
Well, that's not what I was expecting, to be fair.
No, what are we going to do?
Over at the slate mine...
How fast would you say that we go down?
I'd say you're going at around about 40mph.
..fact-finding for tomorrow's tour...
Any celebrities? Shane Richie from EastEnders.
OK, Shane Richie, I like him. Yeah.
..Akeem, Harpreet and Kathryn.
Cool, I think we've got all the information.
I think we've got all the facts. Yeah, yeah.
Awesome. Shall we go? Let's do it. Let's go. OK.
I'm a bit scared.
Good luck.
Three, two, one...
..go.
SCREAMING
Oh, my God!
SCREAMING
SHE LAUGHS
That was amazing!
Oh, my gosh.
Our guests are going to love that.
In Snowdonia...
Can you demonstrate how you do the detail with the watercolour?
Yeah, sure. Yeah.
..a lesson in watercolour painting...
What's this paint brush effect called? A flat wash.
..from a local expert.
Do you have any interesting stories that we can tell
at the same time as putting on this masterclass?
So, Cnicht...
..if you think of the word Knight,
you're basically pronouncing all of the silent letters.
That is such a good way to remember it. Yeah, that's interesting.
I feel like we're one-up on this tour now.
And then, it's Mount Bach...
So, Moelwyn Mawr...
Moelwyn Mawr. ..which is the great. Yeah.
Moelwyn Bach, which is the small.
Moelwyn Bach.
Moelwyn Bach is the small, Moelwyn Mech...
Mawr. ..is the great. Moelwyn Mawr.
Moelwyn Mawr. Moelwyn Mawr is the great. Moelwyn Mawr, like Maoams.
Moelwyn Mawr and Moelwyn Bach.
5pm...
It's £70 per person, can we sign you up?
..Akshay pours on the charm.
Come join us. You won't regret it.
Yeah, why not? Come on, guys. Jump on.
Trying to push tickets at Kathryn's new price point...
Have you seen the slate mines here?
..Aaron and Amy.
We are offering it at £85 per person.
Can you do us a bit of a deal, like... Three of us.
£80 each. It's not compelling, is it?
All right, I'll give you my best deal - 75.
Come on, guys. I think if you do 70 each, then I'll be interested.
Yeah, I'll do it for 70.
Well, go on, then.
It's what it's all about. There you go, buddy.
Driving a hard bargain. Thank you very much.
Thank you, bye-bye. Goodbye.
6pm...
They'll do the thrilling zip line.
..back at the slate mine...
Then, down into the mine.
..mapping out their tour...
And then, they're going to go and do the cheese tasting.
..Akeem, Harpreet and Kathryn.
I'm going to do arrivals and intro.
I'm actually really happy to cover everything in the deep mine.
Wow. I find it quite interesting.
OK, right... OK, do you want us to leave you alone now
to read that information? Yeah.
Leave him alone. OK, fine. Right...
OK. So, I'm feeling there's a lot of information...
Oh, guys, I love the Chains. Chains is quite interesting
and it's, essentially, where the miners used to...
..hang.
And then, the detonator area is even more thrilling,
cos there's some really interesting information about the explosions.
OK. Can I talk to you for a moment? Please, do.
It was a very bold move
for Akeem to say he would take complete responsibility
for the mines and the knowledge.
The problem is, if he forgets, we could be in some trouble.
One of the things I don't think we focus on is slate, the actual slate.
Akeem, just don't worry about anything else,
please, just soak that info in. Yeah, absolutely.
We've got the rest.
In Snowdonia...
30 minutes with the watercolour...
..still focused on value...
..and then, 60 minutes for the whisky tasting.
..project manager Stephanie.
Can you just add that all up for me?
Five, two hours... Three hours, that is.
I'm thinking take at least ten minutes off of the whisky tasting.
I definitely think we need to do the bare minimum
on everything except for the whisky.
And the other thing is the whisky is what they end,
so that's going to need...
I know you're aiming with this bare minimum,
but we've also done a price point of £75.
If we rush the middle, it's not as bad as rushing the end.
Mm.
There was a bit of disagreement in terms of how much time
I wanted to spend with the watercolour activity
and how much they wanted to spend.
I just want to make sure that they are getting sufficient experience
with everything we have sold them on,
so that we're not going to get any refunds.
I just think that extra five minutes for the watercolour
is going to make a difference from literally running from there
to actually having people enjoy it.
One hour left to shift tickets.
How are you today?
Good. Good, thank you.
Pushing for a bulk sale at a local business...
We're planning an exciting steam train experience tomorrow.
..Sophie and Akshay.
We're looking to sell ten tickets, but we'd love to get your initial...
..idea on what sort of prices you'd like to price this.
I'd say in Wales, normally about £50. Yeah.
£50, we would actually be losing money ourselves.
65?
Is there any possibility you can go to 70?
Why don't we go between and do 67.50?
If we can close at £70?
I think meet in the middle.
If we can go at £70, that would be...
Final offer 67.50. I think 67.50. 67.50.
And we're taking all ten.
Agreed. 67.50. I'm happy with that.
Ten tickets sold at Steph's Guide Price.
That's lovely. Thank you very much.
They were getting a bit angry.
They repeatedly said... Yeah.
"..I don't want to go to 70", and we could've lost the deal.
I thought they were getting to 70, but I'm happy with 67.50.
30 minutes to go.
The last offer we could do is 70.
Yeah, we'll take five tickets.
Tasked with shifting tickets at £85...
Hello, everybody.
..for Amy and Aaron, last shot at a deal.
We are going to offer it to you for £85 per person.
And is that the best price?
So, if you were to buy eight tickets,
we could do it for £80 each.
Can we get to 75?
That's...that's pushing us a little bit. If we say 78?
75 would be my...highest I'd go for.
And for these eight tickets?
We'll go for eight at 75 quid.
That's a deal, yeah. Is that a deal? Good.
Kathryn was literally telling us, "Do not go below 80."
I had to get bums on seats
or else there would be no tour to have tomorrow,
so I think we've done all we could possibly do.
8pm.
Selling over.
Well done. We sold out!
Tours planned.
We can do this. Yeah, come on, let's go.
Tomorrow - showtime.
7am.
Today, both teams will run tours of North Wales.
I'm dying to hear about yesterday.
Headed down a deep mine...
We have some amazing news -
we have a sold-out tour.
..Kathryn's team.
No way!
Yes, we do! At £85?
No. So, no.
It was a very, very tough sell.
So, how much did you sell these tickets at,
cos obviously, this is a profit task?
Yeah, what we did,
we did eight of the tickets that were sold was at 75...
OK. ..and the rest was at 70.
They would not budge at all.
So, another eight at 70? Another eight at 70.
It would've been nice to get them at 75, kind of as a minimum.
I told them £85, so obviously, the tickets that were sold at 70,
that's £15 per head less.
They said that they did all they could. I just hope they did.
We've also got obviously the opportunity to sell cheese,
so we really, really need to push that today.
We're going to push that.
On the other team...
I'm really happy that you've sold all the tickets.
..also pinning hopes on pushing extras to punters...
For the whisky tasting...
..project manager Stephanie.
..I personally thought it made sense for you to lead it,
because you have a cocktail bar. OK, that's fine. That's fine.
Just on the negotiation, I don't know if you do a lot of negotiation,
but let them give the price first,
so you know where they're starting at.
Yeah, yeah. You go low, don't negotiate with yourself,
so, like, if you say something, wait for them to come back,
don't feel pressured to give another one and another one.
No, that's fine. I'll let them suggest first.
I feel confident with Soph in that. It makes sense for her to lead that.
She's in the alcohol industry.
You know, she knows the most knowledge for that.
We are going to just announce at the end,
"There is a tip jar at the end.
"If you want to walk out and give us a tip, we'd really appreciate it."
So, let's go and have some fun today.
Let's sell lots of cheese and give our guests the best day.
Cool, let's go. Let's do this.
9am.
Half of each team head off
to secure commission on their tasting experience...
It would be naive just plucking a figure out of the air.
However, I would love like a 50%.
..while the rest will run the tours.
Akeem, you have got so much to remember. How are you feeling?
Yeah, I think I've learnt things,
where I can tell a little bit more of a funny story. Yeah.
Make it a bit more relatable. That'll be great. Yeah.
At the slate mine...
I'm going to wave.
They're waving!
..kicking off their tour...
Hello. Good morning.
Hello. Hi.
..project manager Kathryn.
Are you all ready for a good day?
ALL: Yes. I need more than that. I need some more energy.
Right, are we ready for a good day?
ALL: Yes! Yeah, OK, so we're going to go up to the zip line.
It's an absolutely thrilling experience.
After that, we're going to go on Europe's deepest cable car,
down into the mines,
and Akeem's going to take you through some Welsh history there.
So, are you guys ready to go?
ALL: Yeah. OK, let's go. Please.
On the railway tour...
We're all incredibly excited to be here, just as much as you guys are.
..for finance manager Nick...
We've got so much to show you and we're sure you're going to love it.
..full steam ahead.
This is our first viewpoint that we're going to stop at.
What we're doing here is
we're just taking in the beautiful agricultural views.
Just...just... I mean, it is absolutely breathtaking.
SHEEP BAAS
Farming is very, very important to the Welsh economy...
..and that is the main reason why Wales...
..is sheeping...
Farm... Sheep farming industry is so significant
and such a big part of its economy.
After introducing the sheep and looking at the scenic views,
there was this tumbleweed moment where everyone was like,
"OK, so what's next?",
and Nick didn't know what to do or what to say.
Being a tour guide is not his forte.
You'll be amazed to believe that Wales has nine million sheep...
..which is more than its human population.
At the Slate mine...
So, what do you think of the view?
Yeah?
..Akeem, Kathryn and Harpreet give the high-octane zip line...
So, a couple of interesting facts.
..the hard sell.
Who watches EastEnders?
Shane Richie has been on this zip line.
Wow!
Come on.
You're going to be going at about 40mph.
Wow!
And it's going to be a 250ft drop at the cliff edge.
Are we all excited, raring to go?
ALL: Yeah.
Yeah? Fantastic, perfect.
Let's go.
It's going really, really well.
We're trying to keep energy high.
Lots of smiles, engaging with the guests,
so I think they're having a good time.
ALL: Three, two, one...
..scream if you want to go faster!
SCREAMING
It looks like Karren's taking the knee.
11am.
Hello, how are you? Good morning. Good morning. Very well.
Negotiating a commission on Welsh whisky...
We are all going to be offering a tasting masterclass.
..Sophie and Akshay.
What sort of revenue share figures do you have in mind?
So, we would say 1% on the sale price.
OK, um...
..in terms of percentage, I'm just going on my previous experience.
I always work off like a 65% mark-up.
I know I'm not going to get anywhere near that with you today,
but we were looking at a mark of, like, 25%.
OK, I'll offer you 6%.
6%.
Neil, is there any chance we could ask for 7%?
Yes, I'll go to 7%.
That'd be excellent.
Akshay and Sophie went into the negotiation,
asking the owner what he'd be willing to give.
What a stupid thing to do.
He's going to give them nothing and he gave them 1%.
The look on their faces was priceless.
It's a huge kick in the teeth, when a client says 1% to you.
I know. See, I think the fact that he started on 1%
and we got him to 7% is a fair deal.
Well, we wanted to negotiate a deal with you.
Churning out a deal on the other team...
So, you're going to be happy and we're going to be happy
and we'll sell lots and lots of your cheeses.
..former theatre producer Amy.
So, we'd like to go in at 45% commission
and we wanted to know how you felt about that.
That's an impossibility.
I mean, we would probably be working on around 5%.
Is that negotiable as well?
Can we come up any further...
..to 20%?
I mean, all I would say is, if you were to sell all the hampers...
How many are there? 20.
OK. ..I would move the commission on the hampers to 15%.
17%?
I'll go to the 17%, as long as you sell all 20.
If we was only selling 15, are you happy to negotiate at 15?
OK. You sell all 20 hampers - 17%.
15 hampers - 15%.
Less than 15 is 10%.
Great. Yeah, I'm happy with that. OK?
I think they'll be really pleased with the negotiation,
because they'll only be focusing on the 17%.
Bye. Bye.
But they haven't really thought through what they've agreed.
They have to sell 20 £40 hampers to 16 people.
Well, that's just not going to happen.
Snowdonia.
So, guys, we are pretty much at the watercolour activity.
Keeping their tour on track...
And we're going to use a watercolour technique called wetting the wets...
..Nick, Stephanie and Brittany.
..and we're just going to mix it together,
until you think it creates the colour that we can see
of the clouds above.
We've already had ten minutes about two minutes ago,
so we're 12 minutes in. OK.
Obviously, original plan was 20 minutes.
I do think we are going to have to extend it
or it's just going to be an unfinished activity. That's fine.
Let's get these paints on. So, at 20 minutes, I'm going to let you know,
and then we'll make the executive decision
on whether to extend it at five or ten minutes. OK.
But obviously, speed is best for this one, guys.
Yeah, we need to crack on now.
Stephanie's got to remember these people have paid for an experience.
They're supposed to be enjoying themselves.
Steph's walking around with a stopwatch,
trying to move them on to the next destination.
They've just got their paintbrush wet.
She's got to be careful not to annoy the customers,
cos they might ask for refunds.
We technically have one minute left. One minute.
We're going to have to extend it by ten minutes. Ten, OK.
Next stop for the other team...
BELL RINGS
..an informative tour of the caves...
They should be coming down very, very soon.
..led by Akeem.
We should have them doing a lot of observing, just looking around,
cos the place is quite interesting.
It is. A little bit, but not too much.
I think it's just really important now we keep energy high.
Obviously, a zip line, it is a fun activity,
so I think that is quite fun in itself. Yes.
This is more factual.
Obviously, Akeem, you're going to lead with lots of facts.
Make sure we engage.
Yeah, sounds good.
In Snowdonia...
It's getting quite rainy, I am so sorry.
..watercolours washed out.
Does everyone have raincoats?
You do not. We're going to have to stop.
Ladies and gentlemen, I am so, so sorry.
The weather has taken a turn for the worst.
But if you can take a mental snapshot of what we have just here
and what we're going to do is we're going to head back to the train.
We're going to take our paintings
and it is something that we're going to be able to resume inside.
OK, guys, let's go.
Let's go.
Maybe the rain will actually enhance some people's paintings,
if they weren't doing that good.
You wouldn't come to North Wales
if you didn't want a bit of rain, would you?
Watch your heads. Mind your heads.
Back in the caves...
So, this is the miners' canteen.
..Akeem's big moment.
Extremely large, extremely broad.
As you can imagine, the miners,
they had just a little bit of time to eat.
One of the funny things that I learnt about this area
was more about the misbehaved...
..people.
If they misbehaved, they had to eat alone in the dark.
What kind of food did they eat?
Um...
I believe they liked bread.
And soup.
OK, so if you kind of follow me,
we're going to go to the next stop if that's OK? Yep. Yeah.
1pm.
Blow out your nose, and then swallow.
Mm.
While Amy gets a feel for cheese...
The more it stays in your mouth, the more you want more.
Mm.
..on the other team...
So, could you just say it's a one-pot system?
..Sophie arms herself with facts.
You distil once, as opposed to two to three times.
..ahead of the end-of-tour tasting.
In regards to your distilleration process, you've got copper plates.
Yeah, we've got copper plates, a series of copper plates. A series.
In regards to the one pot, am I correct in thinking it's metal?
It's a copper still.
So, it's a copper pot, one-system series,
and then, you've got the copper plates inside?
Yes. So, I'm correct in thinking that every single cast
is from a bourbon source,
which relates to the flavour into the whisky?
I have a concern Sophie might be too educational
and just read out the information
but the key thing over here is to keep it interactive and fun.
It's a tasting session, it's not a lecture.
So, you mentioned that the cast had been scraped.
I can't remember the word used.
So, it was scrape, toasted and re-charred.
4pm.
Now, I'm going to tell you a little bit about Moelwyn Bach.
Nick's sightseeing tour continues.
It's rocky. It is very, very adventurous.
At the mine...
Chains. A lot of chains in this room, as you can see.
..Akeem goes even deeper.
The chains were used by all the miners, essentially.
Hanging from the chains, um...
..as you can imagine, must've been extremely dangerous.
You'd spend hours and hours hanging from the chains.
Unfortunately, there were a lot of people who fell,
which would cause injury,
and sometimes, it would cause a lot of death, too.
And for the people who did survive,
they'll be a lot of poor circulation that they will have.
Everybody loved the zip wire,
despite the fact that it was raining.
Get down to the mine and Akeem really focused on
the morbid side of slate mining.
Lots of death, lots of injuries.
It wasn't the most uplifting of experiences.
That is the end of the quarry and deep mine.
Now, ready to taste some delicious cheese?
ALL: Yes. Starving.
Follow us!
5pm.
Thank you. We'll see you later. Bye. Thank you.
Out of steam...
Good afternoon.
..Steph's tour team.
We've given off so much energy,
so my hope is that they maintain that energy,
so they're not slumping off.
Up next, a lesson in whisky.
In regards to PENDeryn, the brand...
PendERyn. PendERyn.
PendERyn, yes.
..the formulation is a two-process distillery process.
It's a barrel, which is made from metal.
It's copper metal. Yes.
In the first distillery process.
And then, secondly, it's got copper plates.
Double-filtered copper plates.
Absolutely. Thanks, Sophie.
OK. So, guys... I hope everyone enjoyed that one.
If we move on to our second sample, now.
Yes, absolutely.
On the other team, getting cheesy...
Put it onto your tongue and just let it slowly sink into your mouth,
and then, chew.
..Aaron and Amy.
What I've learned about cheeses is they're so enjoyable.
Cheese is actually to be looked at and smelled
and really savioured to enjoy that experience.
It's a really complex thing.
It's like a multi-sensory experience between the smelling and the tasting
and the really letting it dissolve in the mouth.
By the end of this masterclass,
you are going to appreciate cheese in a whole new way.
6pm.
Sales, try and get some tips...
With one hour till coaches depart...
..cos this could be the difference between
whether we're winning or losing the task.
..a final push to boost profits.
Is it a hamper you're after? Yes, please.
Yeah, just the one? Just the one.
SOPHIE: This one's £42 and it's the Sherrywood.
So, that comes to 25.80. I really appreciate it.
The smaller bottle might be quite a nice option.
I'll take the £5 bottle. Thank you for the day. There we go!
I'm going to go for... That one?
..these two, please.
We'll definitely take one of those ones off you. £39.50.
There's your receipt.
There you go, sir.
A hamper each? Yes, please. We'll each take one.
Careful with that one. That's yours.
Thank you very much.
Are you going to be all right with that? Yeah, I'll be fine. Are you sure? I'll be fine.
Thank you very much. Thank you. Take care.
If you did want to leave any tips,
that would be so greatly appreciated.
7pm.
Great time. Oh, wow, thank you so much.
Thank you, bye. Thank you, ladies.
Tours complete.
Amazing. Honestly, thank you so much. Thank you.
Everyone was smiling. We kept checking throughout the day,
"Are you having a great time?"
The energy was high.
I feel good with regards to how we did,
but ultimately, everything's relative
and it's hard to say, because I have no idea how the other team did,
but I'll find out soon enough.
Ours were all very keen on giving tips.
Did you go around with the tip jar?
We thought you were doing it on the train.
Yeah, I did mention it this morning.
They loved the tour, basically.
I thought everyone was going to give a tip. Yeah.
The tip jar...
..it was such a massive opportunity
and they didn't even maximise on that.
Why was the focus not on the tip jar?
Let's go.
Tonight, takings will be totalled.
Refunds reviewed.
Tomorrow's day trip, to the boardroom.
You can go through to the boardroom, now.
So, for this task, I wanted you to set up and run
a bespoke tour around North Wales.
Now, Stephanie, you became PM.
Yeah, that's correct, Lord Sugar.
So, what tour did you decide to choose?
So, we decided on doing the Highlands Railway Tour.
In order to do the tour, you had to negotiate a price with the operator.
Yeah. So, when we got there, I did ask her,
"What's the sort of pricing that you do for a tour like this?"
And she wanted to start at the kind of £60 mark.
So, we managed to negotiate it down to £47.50.
So, you actually said, "What do you want us to pay?"
No, no. I kind of... I wanted to...
Not a good way of negotiating, is it?
"What do you want us to pay?"
We thought we'd be able to get a lot cheaper.
What did you think you were going to sell your tickets for, then?
I, in the brainstorm, thought we should go for more of the £80 mark.
With the 80 mark, then people would expect
the best experience of their whole life.
Surely that's what you're going to offer them, though?
Oh, that's what we wanted to go in with,
but I didn't want to overcompensate and underperform.
OK, so let's talk about the selling team.
If I knew that you two were going off to the pier to sell,
I would think you're going to do a Punch and Judy show,
because you're not the greatest fans of each other, was you?
So, tell me what happened there.
No-one walked past without being spoken to.
Every person that came by, we interacted with them,
built some rapport.
How many did you sell?
On the Pier, six in total.
And then, we had the ten to go and sell after.
So, what price would they pay, then?
They wanted to pay 50.
I think you went down quicker than Gareth Bale, didn't you?
Obviously, I knew we couldn't have settled at that,
because it was £46.50.
So, what did you end up with, then?
£67 and...
£67.50. £67.50.
With a balance of the ten...? Ten tickets. All right.
Day two, who was giving a commentary on the train ride?
So, we kind of all took it in turns
to talk about certain sections throughout the train journey.
Nick, I heard people didn't know
whether you were actually being serious or not,
because it seems that they liked you in the end,
from what I can understand. Is that right, Tim?
It was so bad, it was good.
Yeah, thank you, Tim.
It was... Thank you?
Well, I...I thought, obviously, these tours,
it's very important that it's educational,
but the other very important aspect is fun.
It sounded like all the thrills and spills of Ivor the Engine, actually.
Halfway through the train journey,
you start this painting exercise, is that right?
Yeah. So, there's... And how long have they got to do this in?
Well, it was as quick as we could do it, really.
Stephanie had a stopwatch,
waiting for every single minute throughout the whole process.
Yeah, I am a stickler for time management,
but I do think when you have a schedule like that,
you do need to keep an eye on that.
Right, now, Sophie, you went and met this whisky bloke.
I think you got a bit of a shock, didn't you,
when he was asking you about how much your cut was going to be?
Initially, he was happy to do 1%.
That's at the start of the conversation. 1%!
We ended up in the end with 7%.
I'm not happy with 7%.
It kind of makes the sale a little bit obsolete.
Also, I mentioned at the end to go with the tips,
because, you know, that could make or break us.
You expected these 16 people to tip you for this great experience?
We did get tips. You did?
Yeah, I got 20 quid's worth of tip in our room.
You didn't go along asking for tips, you two?
There was miscommunication
in regards to when the tips were being taken.
Tips are normally at the end of a service, though. I don't...
When people have had the whole experience. All right.
I think we'd best move on, then.
So, we've got Infinity.
I understand that, Kathryn,
you became the project manager, is that right?
I think I would say I'm a people's person,
so I thought I would be good to apply my skills to this task.
And, Amy, I understand that you immediately declared
that this was not for you.
Well, I'm one of the...
You're avoiding the spotlight
like Dracula avoids the sunbathing, I think, no?
Well, as I hadn't been PM yet,
I just wanted to make sure the team knew that I felt that
this task was not synergistic with my skill set and experience, so...
You used to live in Los Angeles, yeah? Yeah.
So, you're not one of the LA Dodgers, then, are you?
Because you seem to be avoiding taking on the project manager role.
Anyway, Kathryn, how did you negotiate with the vendor?
I heard he was a bit of a smart bloke, this geezer.
He was very tough. Like I say, I've never done...
Robbie Savage maybe, yeah?
Another...another Welshman.
Robbie SAVVY. Yeah, savvy maybe, yeah.
What did he say initially, then?
So, initially, he said that the recommended retail price is £85,
so Kathryn decided to go in halfway,
and then, we just started to move up in increments.
What did you end up at? £62.
Right, and what did Robbie have to say after that,
when you spoke to him separately?
He said he would've gone to 50, but you didn't push him.
Mm.
I think we all found it difficult to build rapport with him.
You didn't really try, Akeem and Harpreet. You left Kathryn to it.
Hm... OK.
You then did some fact-finding, right?
Yes. Yeah. You tried the zip wire thing.
I heard you felt that rather exciting, Akeem.
Screaming, from what I heard.
Um... I'm not... He was a bit scared, weren't you, Akeem?
I was a little bit scared, but...
Even Karren tried it, didn't you?
Yeah, I wasn't as scared as Akeem.
OK, so the selling team was Aaron and Amy, is that right?
That's correct. So, you came up with a figure of about £70
that you wanted to charge the punters, is that right?
So, £75 is what we kind of brainstormed in the morning meeting.
And then, once we had spoken to Sean and agreed the price,
we wanted to put that to 85.
You didn't sell any at 85.
I pushed at 85 and one gentleman said,
"There's no way on Earth I'd do this tour for £85." Yeah.
Anyway, you sold them all in the end.
Right, we sold all 16.
So, on day two, the weather wasn't good, was it?
It was really bad.
Did you manage to keep the spirits up? Absolutely.
Then you went in the caves.
Yeah, in the caves. From what I heard, it was...
Some of the statistics were...were very depressing.
Like, reminiscent to a pandemic press conference, you know?
The thing is that with the mines, there was a lot of...
It was history, I suppose, yeah?
Yeah, there's a lot of history in those mines.
So, then, we go...
You two, you go off to the cheese masterclass. That's right.
I heard there was a very small amount of cheese.
In fact, it's a whole new meaning of the word Welsh rarebit,
you know, cos there was hardly any there.
Well, first we negotiated on a sales commission price.
Yeah, but what did you get?
So, we did 17% if we sold 20 units or more of each product.
Right, but you had 16 guests.
Right, well, some people bought tw...
So, that wasn't going to happen, right?
Right, probably not. However, some people...
Unless someone was going to buy two or three hampers.
They did. They bought two hampers, yeah. Some people did.
Right, OK.
Well, I think it's time to see how you've all done.
So, Karren, can you tell me what the total spend was?
Well, Infinity spent £992.
What about total ticket sales and cheese?
Well, they took £1195.85.
Any refunds?
Well, no refunds.
So, their profit was £203.85.
Tim, same question to you.
Well, Diverse's total spend is £760.
When it came to ticket sales, whisky sales and tips,
they made £1116.83.
Any refunds?
No refunds.
This gave an overall profit of £356.83.
Oh, well, that means, Diverse, you've won.
Akshay, what's it like being in a winning team?
Many more to come, that's all I can say. Yeah.
Your treat, I've organised for you to have champagne
in the Royal Suite at the Corinthia Hotel.
So, enjoy yourself and I'll see you on the next task, OK?
ALL: Thank you, Lord Sugar.
EXCITED WHISPERING
Well done.
Smashed it. Come here.
Yeah, you're going to have to go and work out
where this thing all went wrong.
And as you know...
..at least one of you will be leaving the process today, OK?
Wow. Oh, my gosh.
This is a winner's view, guys. Wow!
Whoa!
The 7% commission was probably where the most of my disappointment
in terms of Akshay and Sophie.
I know we got the win, but I think we could've won by even more.
I literally just smelt this
and it just brought back the whisky tasting.
Steph pointed fingers straight away at the sales team,
which obviously, when one's worked so hard and sold all the tickets,
it was disappointing to hear.
So, how does it feel, Akshay, sipping on champagne
instead of having that black coffee in the loser's caff?
I tell you what, it is more refreshing.
Absolutely buzzing for the first win.
It was long due, but I'm happy
and I think I'm going to start a winning streak from now.
Cheers, guys. Cheers! Well done.
Going in at 85 and coming down to 70...
No. ..15 times how many...
No, no, no. It didn't work like that.
Aaron is an amazing salesperson. I'm a very good salesperson.
And if both of us could not get them above 75, I think that says a lot.
I definitely feel that Amy always has an excuse
to step out of the PM role, you know.
She keeps saying that this isn't the task for her,
but when is she going to step up?
Do you think we could've helped you negotiate that price better?
Well, that wasn't the plan, cos I feel like...
No, but it's not a plan, though. The plan weren't to sell at 85 quid.
Do you think, realistically,
sometimes the plan has to be changed a little bit?
I feel like I'm most let down by Amy and Aaron.
They both claim they're salespeople,
so maybe they should've used their skills better.
If we would've got it at 75 quid and you would've got it at 50,
we would've won the task.
If we got it at 62 and you sold 85, then we would've also won this task.
But we agreed at 75 at the brief.
Undoubtedly, Kathryn's responsible for the failure of this task.
She's a novice negotiator.
That was a terrible mistake.
PHONE RINGS
Yes, Lord Sugar.
Yes, can you send the candidates in, please?
Right, we're in Wales.
This is like lambs to the slaughter, quite frankly.
I would say I would take some responsibility, yes,
but I would say it also does lie with the selling team.
Karren tells me that this gentleman said he would've gone down to £50,
which is £12 less than what you ended up getting.
He was so tough and I don't know. I mean, he might have...
He might have recognised that you are not an expert negotiator
and Harps could have been more confident, perhaps?
But then, Harps did kind of build a rapport as soon as we got there.
I did, yeah. It sounds like he smelt blood.
He realised the fact is that there weren't enough...
He knew that you wouldn't have dropped.
Was you there? No, I weren't, Lord Sugar.
So, you're talking like you was, you know?
Anyway, so when you got the phone call from her,
when she realised you'd paid a bit over the top, to sell at £85,
you was in horror.
You said, "No, we can't even sell at 70, let alone 85."
So, when we left the briefing,
we had a figure of £70-75 set in our minds.
So, when it jumped...
Yeah, but your project manager has called you up,
before you've even sold one, is that right?
That's right, Lord Sugar.
And said, "Look, I'm afraid to say, I've underestimated the cost.
"I thought I was going to pay 40 quid. I'm paying £62.
"You've got to get £85 for it."
Our job was to sell, and I agree, we didn't get to the figure.
I'll take that on board, 100%.
But as a selling team, we sold all our tickets
and we also upsold... Yeah, sold them too cheap.
No, I totally understand that.
I mean, you know, I can always sell a £50 note for 25 - easy.
You know? As soon as we learned that it was £85,
we had to shift up the price and we had to sell at that price.
So you think it's their failure, not to get £85?
I, like... Just because the gentleman says it's £85 RRP...
He's trying to sell you tickets for 62.50.
He's going to justify that price.
Did you try to get £85? Absolutely, we did try.
Every pitch that we did from then on,
Lord Sugar, was £85.
It ain't just the selling team's issue as well.
If you would have actually negotiated a better price...
and to be fair, I think you've got let down by two people
there who could have chipped in and helped you.
Harpreet, what did you do?
According to the notes I got from Karren,
it was like you was in self-isolation.
OK, that's a shame that you felt that way, Karren.
I thought I really engaged with the guests on the tour.
Can I just mention, Lord Sugar?
When we went to that negotiation, he told us it can be sold
on its own for £85.
So, yes, we had a little panic moment that we didn't get the price
that we hoped for.
However, when we spoke to the sub team,
we still felt that the price
would be justified by asking for £85.
Did you relay that to us? Cos I know you didn't.
We did say £85. Yes, I did. Yes, I did. You actually said...
You said he...
The owner said the RRP was £85. Yes.
So number one, the plan was £85.
We had people on the pier...
You also have a cheese masterclass on top of that and transport,
so the only point that I'm trying to make is we just didn't feel that £85
was too much to ask for from people.
And it's like you believed on the phone that it was too much,
before you had even spoken, cos you were like, "Oh, no, 85."
So it's like you already had that in your head
that it was too expensive to go and sell. All right, I've had enough
of listening to this. Kathryn, who are you bringing back
into this boardroom? Aaron and Amy.
Blimey, that was quick.
You sure about that? Yes, I am sure.
OK, you two, go back to the house.
Thank you very much, sir. Thank you.
I'm going to have a chat with Karren and Tim,
and then you're going to come back in here
and you're going to tell me why you should remain in this process.
OK? Off you go.
Karren, what do you make of Kathryn?
She was completely out of her depth.
She crumbled, and she really overpaid for those tickets.
Interesting. What do you think of Amy?
It's week six now.
She's had ample opportunity to step up and lead,
and she hasn't grabbed it. Maybe she can't, maybe she won't.
And what do you make of Aaron?
He claims he's this fantastic salesperson.
He couldn't sell a product that was less than the market rate,
and that is really disappointing.
OK. So I'm going to bring them back in and we'll see
where it goes from there.
PHONE RINGS
Yes, Lord Sugar? Yes, send the three of them in, please.
So, Kathryn, you were very quick.
Yep. "Amy and Aaron" - straight away.
Why were you so decisive, as far as that's concerned?
I just brought both on the selling team.
They're both as bad as each other, you're saying? I think so, yes.
We was fighting a losing battle from the start, cos of that profit.
We didn't earn anything from it. It was really, really difficult.
So I get what you're saying, but I think Harpreet
could have helped you out there.
Do you think Harpreet should have been in this boardroom today?
It's the last three.
I think Harpreet, or somebody for the other team,
because that negotiation just wasn't... Why?
Because she could've been helped.
She was left alone by three people to negotiate,
Lord Sugar. No, but I think you could have sold at £85.
You both claim you're kind of amazing at sales, so I thought
you would be able to sell. How many tickets did I sell out of the 16? No, I know.
No, no, just answer me - it was 11,
and I know they weren't at the price,
and I'll take that on the chin...
Yeah... I think I've... Stop with the "sold more",
because I'm getting fed up and a sore throat myself,
saying I can sell £10 notes for five quid.
I just wanted to add, I think that I've done actually most
of the graft, and he just closed the deals on several of the sales.
Amy, why shouldn't I fire you?
Well, please don't let my calm and collected nature fool you
or deceive you. I know I might come across as that,
but I have such a fire in my belly,
to show you what I can do. See, the thing is,
it's that it doesn't stack up with ducking opportunities.
I honestly haven't been ducking, I promise you.
Do you know, I've been doing this here for many, many years.
And so you must give me a little bit of credit of being able to smell
somebody who's playing it safely, you know? Of course, Lord Sugar.
Who should get fired, out of these two, then? I believe Kathryn
should be fired, because she didn't recognise
that she wasn't a negotiator, and she should have seen that.
I did recognise that.
But this is not the opportunity to learn to negotiate.
You could have been PM for this task, like, you didn't even try.
I don't have a background.
You said, "I have a background in events and hospitality."
Yeah, so, I've never done tours before. I've gone on dinner...
But there's more of a... This task is a profit task.
Yeah, so I've done events, nothing like tours.
You've done selling, negotiating. But you show people a great time.
You've given them an experience. Yeah, and I could've still done that if I wasn't PM.
But I'm saying, you could have done that yourself.
Like, it's so easy. I didn't feel that there was synergy.
I think it's so easy to sit back and let other people be PM. Not at all!
I put myself out there... Not at all.
..and maybe I don't get it right every time. As a matter of fact... But at least I'm trying. OK.
I've had enough of listening to this.
I'm going to summarise now,
and I don't want to hear any more from anybody.
Kathryn, the negotiation was poor - very, very poor -
and you may have caused the failure of this task.
Aaron, you keep saying you're a great salesman.
I can't believe, out of 16 tickets, you couldn't even sell one for 85.
I think you might have made up your mind that 70 quid is where it is,
and that was it, and that was a fatal error.
And you, Amy,
I think you've got to share that responsibility also.
But, Kathryn, to take on something that even your own admission
you say you haven't done before was dangerous.
So it is regretful, Kathryn, that...
..I have to bring this up.
Aaron?
I don't think you're that great a salesman, to be honest with you, mate.
Amy, you dodged the project management side of things,
you've been here six weeks to show that you can do something.
And you haven't shown me that you can do something.
And so it is with regret, Amy, that you're fired.
Thank you, Lord Sugar for the opportunity.
Thank you, Karren. Thank you, Tim.
You're a lucky man today.
You really are.
Off you go.
I think Lord Sugar has missed out on a huge opportunity by firing me.
But I will scale up and expand my business now, obviously without him.
Who do you think is going to come back today and who do you think's going home?
I personally think that Aaron could be in a lot of trouble.
I feel there was a lot more blame in the sales team.
They didn't seem to understand the concept of selling for a profit.
CHEERING AND WHOOPING
SURPRISED CHEERING
How you doing? You OK?
Oh, my God, how was that? It was horrible.
That was one of the hardest boardrooms I've had.
Really just shows that, if you don't take leadership positions,
you're gone. Every task is going to get harder and harder,
and there's nowhere to hide any more.
Now nine candidates remain.
The search for Lord Sugar's next business partner continues.
Next time... I want you to design your own driverless vehicles.
OK, we need to make a serious decision.
Wrong turns...
Oh, my gosh. OK, this is just completely different.
Collisions...
I actually do not know what to say after that.
And in the boardroom... Honestly, it's pathetic.
..the end of the road. You're fired.