In this section, you will learn how to organize your Google ads account into search campaigns, ad
groups, keywords and ads we have already created and now also launched to search campaigns, the DSA
campaign and the brand campaign.
Both are structured in a very simple way.
Each of them has just one or two ad groups, up to two keywords and three to six ads.
So it's easy to set them up directly on the platform.
Now it's time for you to learn how to create all the other search campaigns you need for your account.
And it will be a little bit more complex than that.
There will be many more ad groups, keywords and ads.
So we will use another tool for that and which is Excel or Google Sheets.
Structuring an account is actually one of the most difficult steps for those starting out because there
are so many different ways to do it.
And the question is, which way is the best?
Should you structure by countries that you target or buy different types of products or by the way,
people search for them?
I will answer all of these questions in this section.
First, you will get acquainted with the four layers of your Google ads account and you will learn about
how the platform is structured into campaigns and groups, keywords in ads and what are their unique
characteristics.
Second, I will explain some key metrics Google uses to evaluate the quality of your keywords, ads
and landing pages and which strongly impact the way you need to organize your account.
There are three of them, the quality score, the ad rank and the ad position.
You will learn how to maximize your score so that your ads are displayed at the top of the search results
page and so that you pay less for a click than other advertisers.
And third, I will show you several ways to organize a lead generation account by sharing with you different
company examples to help you create yours.
And afterwards, during the practice section, I will explain more in detail my favorite way to structure
an account, and you will be able to apply everything you learned to your own company.
It's not easy to figure out how to organize your account, so I will guide you through the whole process
step by step and share with you the best techniques to do it.
So let's dive right in.