Here we tackle visual content, graphics and creative
assets for social starting with concept development.
Start with ideas, not images.
For example Microsoft Copilot or ChatGPT. Most of the AIs can do vision work.
You could ask ChatGPT to describe five creative visual hooks for a campaign you're prompting for the brief.
More to the point, with image generation Copilot Designer right at your
fingertips in M365, take your best idea, feed it into Copilot Designer.
It generates branded social graphics you can refine or use directly.
And I've mentioned this before and I'll continue repeating Any of these generative outputs from your
AI belong to you. You don't have to license them externally in terms of content adaptation.
Once you have the image, resize and reformat it with or without AI's help. For LinkedIn, Instagram or email banners.
Mention this in your prompt or do it in Designer Brand compliance.
Use brand kits, locked templates and saved colors to keep everything consistent.
AI can support compliance, but you still have to review. That's my point about
we are not the copilot, we are the pilot. The AI is the copilot.
And also if you use platforms like Canva. I'm a huge Canva fan myself. There's AI in there
as well and all of these skills that I'm showing you in this training apply there just as
much. Please don't think that we're air gapped to only the AI products that I'm mentioning and demonstrating.