(calm music)
- [Narrator] One of the great things
about digital on these social platforms
are not the platforms themselves
but also third party companies that have created services
around those platforms.
So there's many, many many different companies
that are successful and growing
that only provide marketing services
for Facebook, for example.
You know, then there are ones
that work across all social platforms,
but I think one of the biggest benefits to especially,
you know, companies starting out
and trying to figure this out is some of these companies,
or even you could hire a contractor
or a product person in your team to create dashboards.
And so there's really intuitive, informational dashboard.
So, if you say these are the five biggest KPIs for me,
these are the indicators that are going to show me
if my marketing is successful
or if there's something going wrong drastically.
And so having that marketing team all have access
to this dashboard that is showing
you know, day over day, hour over hour,
what is happening through the marketing channels
then you can adjust and react.
And we all know we're, you know, you're on your tablet,
you're on your PC.
All of them have apps being able to log in
and everybody see the data and be able to react to it
is something that, you know, didn't exist in the past.
Again, you had somebody, you know,
number crunching over here
and then they would type up a report
and then you would get the report.
And now these dashboards make it easy
much easier to be agile.
And I think that is that's the keys
is just being able to look.
The analogy I would have would be like a Fitbit,
where, you know, you don't have to go
get a thing to check your blood sugar anymore
or your blood pressure.
This thing's on your wrist and, or on your back or whatever.
And you can log in and see your Fitbit dashboard.
This is how many steps.
This is my blood pressure.
I didn't sleep last night.
Oops, ate too many calories.
And so it's the same thing for marketing.
It's like your Fitbit dashboard for marketing
Don't make it too complicated.
It's almost like it's overload of data and possibility.
So like there are people who I've worked
with who have dashboards, but they're literally
it's 15 different things.
And how do you tell which one's important?
You have to really understand your business
and make it as simple as possible and say,
here are the three things.
Here are the five things that drive my business.
I'm only going to look at these five things.
And if one of these five things is going wrong
then I can go analyze what happened.
If one of those things is going really well
what did I do there?
And then dig into that,
but try to make it as simple as possible
this is still the essence
trying to deliver the right message
to the right person at the right time,
and that has not changed.
So, how can you do that in the most simplistic way
using all these tools at your disposal?