Hello and welcome to this overview course of an advanced discussion about Udemy as you begin to complete
the publication of the first of many unique courses, you will want to think about where you're going
to market them for sale.
Now, the reason you and me is special is because everything the platform does to market to other people
looking for online education, it does quite a bit by providing instructors revenue, hosting their
content and then bringing students into the course because of the active role that Udemy takes in this
process, the students that come to this site are viewed as their students.
That means that the company must do everything they can to maintain the integrity of the network so
that the students will purchase multiple courses for long periods of time.
Because of this, the company doesn't want instructors simply using the site to gain prospects into
their business.
They want instructors interested in teaching those they view to be their students, meaning unity.
However, the company is still marketing information and you are still an instructor.
That means that Udemy as a platform still conforms to the basic rules of information marketing, and
that is that you benefit from having an email marketing list, a unique selling proposition, multiple
courses to sell and individuals to partner with.
Now these four factors form the foundation of what you'll be doing to market your courses and yourself
as an instructor.
And this course we will explore those methods with you by the time the course ends.
We hope that you're well on your way to establish a reliable marketing plan to build revenue into your
Udemy business.
OK, with that, thanks, and I'll see you in another video.