hi this is MJ kylie prima to ative
solutions and welcome to the startup
toolkit
starting a business can be overwhelming
especially if it's your first time and
you don't know where to go or what to do
so where do you start well a good place
to start is at the beginning it all
starts with asking questions have you
developed a product or service is the
product or service you've created
marketing driven or is it brand driven
how is the product or service you've
created different from what's already
out there is a better quality less
expensive can you produce it quicker and
bring it to market sooner how much money
is it going to take to get your business
off the ground
how much capital do you need how much
financing do you know the difference
between capital and financing do you
really need money or do you need a
strategic partner do you even know what
a strategic partner is how important is
it that you create a business plan and
if you do need one then once that plan
is finished how are you going to give a
presentation that actually brings that
business plan to life and Wow's your
potential investors have you given such
a presentation before do you know of any
people or companies that you can go to
that can actually do this for you or
help you with the process how do you
plan on promoting your product or
service are you going to advertise use
an online or offline PR firm or maybe
you want to promote through social media
and if so which social media platform is
best for you and your business these are
some of the important questions you need
to try to answer before deciding to take
the leap into the world of being an
entrepreneur when Gary and I first
started our first business back in
college in 1991 it sure would have been
nice to get a little senior guidance so
we weren't completely in the dark going
in it would have saved a lot a lot of
time heartache and pain not to mention
an awful lot of money a resource that
very few first-time entrepreneurs have
when starting a business so how did we
learn well we failed a lot and when I
say a lot I mean a lot
so we failed and failed and failed until
we eventually started she
and some level of success then what
happened what we failed and failed and
failed again until reaching another
level of success what we didn't have
back then or at least didn't know was a
shortcut that so few entrepreneurs used
to be successful namely learning from
the experience of others and as you
probably heard before good judgment
comes from experience and experience
comes from well you guessed it bad
judgment Gary and I have created a
complimentary four part video series to
answer some of the most important
questions for aspiring entrepreneurs who
are looking to get their company started
and off the ground after you enter your
name and email below this video you'll
receive an email from Gary and I which
will have a link that will give you free
access to this video series so you can
begin watching immediately we hope it
will provide you a good view of the
forest before jumping into the trees the
startup toolkit consists of the
following four videos part 1 is
differentiation namely how to set your
product or service apart from the
competition part 2 branding will show
you how to build and communicate a
one-of-a-kind story that will clearly
show how and why your product is
different from what's already out there
part 3 business planning will help you
develop a road map to help bring your
product or service to market and part 4
tips for raising capital and the pursuit
of the deal we'll give you some
guidelines to follow when looking to
raise money and some helpful tips to
grate your chances of securing a deal
for the business product or service that
you've created once you've watched the
four videos you can enter your
information and schedule a phone call
for Gary and I to speak to you directly
to answer any questions you may have or
help guide you in the right direction so
let's get started at the beginning enter
your name and email below and start
watching your videos now have a great
day