Welcome back.
Now, in this video, we're going to be discussing how you can leverage Uttam e course promotion.
As you know, Udemy uses both paid and organic search.
The most leverage method they use, though, is organic search clearly.
And what you want to do is to make sure that you can take advantage of this with your core creation
and promotion.
And what you can do is you can focus your attention on optimizing the keywords in your course title
and your description and everything else that you allows you to write publicly about your course, you
want to start the process by looking at the keywords that people are already searching for.
Then you want to optimize for the keywords that people are looking for right now.
And you can do this by looking for keywords and keyword phrases in the Google keyword tool, Google
suggest and YouTube suggests, and we'll show you this in a minute.
You can go further by looking at popular books on Amazon related to your topic area.
So you want to ask yourself the question, what are the key words and key phrases that you can pick
up that people are already using?
And you want to use them to optimize your listing and keep updating that listing constantly.
And you can see here, if we type in the phrase learn Photoshop online, that one of the top results
and page search is going to be Udemy.
And then one of the top organic results is also going to be Udemy.
And this is going to be the case with many popular online education phrases.
And you will have total control over what you place in your course title as your score subtitle and
your course descriptions, and you want to make sure that you maximize this by using the kind of keywords
that people are already searching for.
One way to look for keywords that people are searching for around your topic subject is going to be
to use the Google keyword planner.
You can find that inside of your Google Edwards account.
If you have one.
If you don't have one, you'll want to set one up and then you'll want to start your process.
And when you start testing keywords, Google will give you ideas of what kinds of keywords are related
to the one that you're looking for that people are actually searching for.
And you'll have an idea then of what kind of keywords you should be adding to your course description
as well as your course title.
You can also use the Google Trends website, and once you do a search with the Google Trends website,
you'll actually get at the very bottom.
You'll get a section that's called related queries, and you'll typically get 15 related queries of
searches that are actually on the rise within a specific period of time.
This particular case we chose in 12 months.
So we get to see which searches are actually on the rise over the last 12 months.
Those might be good keywords to use inside of our description.
And in some cases, you'll get even more ideas by looking in the Amazon best sellers list in your general
topic area.
You can also get those ideas from Google suggest, and when you start by typing your phrase and the
search box, Google will start to tell you what some of the most recent searches were that look like
the one that you're typing in or that are very related to the one that you just typed in.
And of course, you're going to do the same thing inside of YouTube dotcom, which is also owned by
Google, you're going to look for the suggest tool to tell you what kind of phrases have recently been
typed in that people are actually searching for.
And again, we're looking here for real searches.
We can get clues on what kind of keywords we can use in our own course, description, course title
and anything else we're going to be writing with regard to our glutamic course.
OK, with that, thanks, and I will see you in another video.