Well, thank you very much for coming, especially at this time.
Thank you very much also to INCIBE for inviting me.
Well, my name is Ena Rebollo.
I work in a company called Asti Technologies Group.
It is a company near here, in Burgos.
Well, this is really a holding that has under its umbrella a series of companies that are dedicated to providing products and services to other companies related to a digital transformation.
The most important is Asti Mobile Robotics, which, as its name suggests, is a mobile robotics company.
It is an engineering company.
We are dedicated to designing, building, implementing and maintaining mobile intralogistics solutions within the companies.
What does this mean?
We automate all the internal transport of the companies.
For example, have you ever seen a video of the Amazon plant?
Do you see that the shelves move by themselves?
Well, the robots that go underneath are AGVs.
This type of robotics is what we do.
What happens is that we do it aimed at several sectors.
The automotive sector is the main one we work on.
Pharma, food and aerospace.
We move from cars to planes.
We completely design the solution that the client needs.
We are present in more than 16 countries.
Our main markets are Europe and the United States, above all.
Within this company, I am developing a program called Talent 4.0, which I will tell you a little bit about later.
Robotics is one of the enabling technologies of Industry 4.0.
I don't know if you have ever heard of this concept.
Industry 4.0 is the term that has been adopted to refer to this technological explosion that we are having now and that will have a direct impact on industries and business models.
Before this, there have been three industrial revolutions that have had a brutal impact on the economy.
The first industrial revolution was when the steam engine was incorporated into the production systems.
The second was when electric energy was incorporated, and assembly lines and serial production began to be made.
The third industrial revolution was when electronics was incorporated, and the first automations of industries began.
And now we are in the fourth revolution.
And what happens in the fourth?
All the technologies that you are hearing about now, bi-data, augmented reality, machine learning, robotics, cybersecurity, all these companies are incorporated into the production systems and completely revolutionize the industry and business models.
This is going to cause a brutal change in absolutely everything, and especially in the industry.
To give you an idea of what all this means, I have brought you a video to explain it.
Let's see...
The industrial revolution first happened because of the invention of the steam engine, and subsequently there were revolutions as a consequence of the development of electricity and electronics.
Now what we do is bring together biological, physical, electronic, and computer systems.
And one of the great characteristics of the current revolution is that what we do does not change, but what is changing for us.
We use a different economic model that allows us to satisfy the needs of each human being on the planet.
We have to maximize not just sales, but well-being.
We have technologies, but how to implement them at the necessary scale and at an adequate price?
We have to do something to transform cities, to make them more efficient.
We can use information technologies, 3D printing, to overcome restrictions.
It is about adding quality to quantity.
We need to contribute to a fairer, cleaner, more efficient world.
We have to protect our planet from irreparable damage.
It is expected that 5 million jobs will be lost here in 2020 as a consequence of the introduction of new technologies.
How is it possible for a doctor to be able to manage all this data?
How can we have a biologist who understands medicine?
We have to create an environment in which we can think in a divergent, creative, different way.
We need a new training.
We are working in the field of robotics.
We believe that students, from elementary school to high school, study science, mathematics, robotics.
Digital technology can change people, empower people, and thus contribute to a fairer growth.
The fourth industrial revolution can give visibility to inequalities and make them less acceptable in the future.
I was the first person to be able to move my legs thanks to the intervention of a robot.
This would not have been possible without the efforts of a team of people in DNA sequencing.
Governments have a lot to do to ensure that technologies are used effectively and safely.
We have to assume responsibilities at all levels of society to adapt to all these technological changes that are redefining our way of living.
These are technologies that are embedded in the world.
These are daily problems that we face.
We have to be able to lay the foundations for the innovation of the future.
Hello, can you see me?
As you can see, technology is put at the service of people so that we can redesign a model that can be much more efficient, take advantage of all these technologies to make more adapted, flexible and sustainable models.
We are going to talk about the new reality and the applications of technology in specific cases.
In the new reality, what differences do you see in this photo?
The mobile phones.
In the same situation, in 2005 and in 2013.
In 2005, Pope Benedict's election, technology already existed.
Because if you see here, on the right, there is a mobile phone.
There is already a mobile phone.
It's not that it doesn't exist, it's that it already exists.
What happened in 2013?
Technology has been democratized.
It has reached the whole world.
And then we find ourselves with everyone taking pictures in Pope Benedict's election.
But what happens when we get used to technology and adapt it?
We make it ours and then we give it new uses.
Instead of taking pictures in front of us, we invent new ways of doing things.
We turn around and take a selfie instead of looking at the lady in front of us.
Technology, in the end, when we use it, we find new ways of using it and applying things.
Things that we did before that we don't do anymore.
Before we had... well, I don't know if you... yes, surely yes.
Did you ever call a phone booth?
I guess so.
Now we have WhatsApp.
We are connected immediately with our family and friends at any time.
Before, when we had to book a flight, they gave us our boarding pass.
Now we go to the boarding place with the QR code, you enter the plane without any problem.
Other things we did before.
We went to an airport and we were waiting for two or three hours reading a book.
Now we are like crazy looking for Wi-Fi everywhere because we want to be connected.
Another example.
Before we went to see monuments or we went to see different kinds of acts and we took photos.
Now we take a selfie and we see the photos later.
We are completely changing our way of doing things.
Other examples.
Not only technology helps us, but it also changes our behavior.
Maybe some of you have already used Uber in some big cities instead of taxis.
We also have television.
The other day I was in a lecture and I asked the girls how many of you currently watch TV.
And no one raised their hand.
Of course, they don't watch TV anymore, they watch Netflix.
It's another style of watching TV shows or movies.
In the case of supermarkets or malls where we can buy things, Amazon.
How many of you have made a purchase on Amazon in the last month?
Raise your hand.
Ok, now lower your hand.
How many of you have gone to the supermarket in the last month?
Ok, and technology?
Well, more or less.
I'm sure this applies more to those of you who are younger, who are not going to buy food every day.
Another change.
The new generations who arrive now probably don't know about cassettes.
Most likely they have already used CDs, but most of the new generations are going to use Spotify or YouTube directly.
And in the case of, for example, when it comes to traveling, on many occasions we don't look for hotels anymore.
We use Airbnb and it's faster, cheaper and much easier for us.
And we also have data of what other customers think, which is always very good.
In other words, everything is going to be connected.
We are digital beings, we are permanently providing data of what we like, when we consume certain services, certain products.
We tell our friends about it, we are constantly sending photos.
We are connected even with the Fitbit bracelets, the smart watches, even the dogs are connected.
A dog collar has come out that can be connected to an app to give data of where the dog is, above all, and how it is.
And what to say about the autonomous car.
The autonomous car is going to have an incredible amount of sensors, which will make that when this car goes on the market, the car factories are already thinking about how to change the use of the interior of the car.
Because when a driver no longer has to be looking forward without having to do anything, the space of the driver will also be able to change.
And many car factories are already thinking about what different and innovative utility they can give to the environment of the new autonomous car.
All this connection and all this amount of data that we have now, which in the end is being treated through big data, until now we did not have a way to measure it and we did not have a way to process it to make it useful.
Now we do.
And the amount of data we have now is very large, because we are the people who are interacting constantly.
But when those who interact are not the people, but the things, there is going to be a brutal explosion of data.
And they are already preparing for the explosion that is going to come.
Because we are going to have everything connected.
We are going to talk not only about smart cities, we are going to talk about connected cities, connected hospitals, connected roads, connected factories.
Everything is going to be absolutely connected and integrated so that all the processes are as efficient as possible and we have the services that we want completely personalized to us in the shortest possible time.
So, what happens with this amount of data?
It can be used well or it can be used badly.
And when it is used badly, what happens?
It gets in the way.
This amount of data is going to be so large that it is going to be necessary, surely many profiles like yours, if you are interested in cybersecurity, because obviously we have to control that other people can harm us by appropriating our personal or professional data or from companies.
Companies are investing a lot of money because, of course, not only those who work in my company are connected, robots connect with absolutely everything they have around them.
A robot that is in my company has to connect with the software of its own program, but also when it is implanted in another factory, it has to connect with the RPE, with the software that that factory has.
It has to connect with the doors, because when it wants to go from one place to another, it has to connect with the door so that it tells it to go up and to keep walking.
And all these are vulnerabilities.
So companies are investing a lot of money, at least some, in cybersecurity issues to avoid problems, especially because if you are working for other companies, a vulnerability of this type can imply a production stop in a factory, and that usually costs a lot of money.
I am going to give you an example of a company called PCA, which has designed the factory of the future, so that you can see the incorporation of technologies in its factory.
Stop, please.
In recent decades, the evolution of technology has accelerated.
In an ultra-connected world, consumers are waiting for immediate and personalized solutions.
It is to satisfy our customers and anticipate these new needs that we have prepared the factory of the future.
Each passing order triggers in real time the order of manufacturing of the vehicle.
It is at the control center that its order and its date of passage are programmed.
The customer receives a notification of the scheduled delivery date of his vehicle.
The order of the parts is automatically sent to the supplier and their reception is programmed according to the scheduled delivery date.
The processing and storage of the parts are fully automated, perfectly fluid and flexible.
Let's discover together our factory of the future.
The work spaces are clear.
The heavy tasks assured by robots and quality control are carried out automatically, then validated by the operators.
At the ferrage workshop, the total control of the geometry of the parts is carried out thanks to a laser point.
Ultra-connected, the factory of the future is made of paper.
All information is stored, analyzed and exchanged in real time.
If even a minimal drift is detected, the correction information is automatically sent to the robot at the origin of the problem, whether in the factory or at a supplier.
At the painting workshop, the printing systems allow custom customization in the flow of production.
In the kitting areas, Operator Zeroco constitutes the assembly kit whose composition varies according to the client's request.
The full kitting is massively deployed in our workshops to guarantee flexibility.
The kit then joins the vehicles that are inserted in the line in EPI.
At the assembly, the main line brings together common operations for all vehicles and derived flows allow fluid management of the diversity of equipment.
Augmented reality allows our operators to be continuously trained.
Their versatility is reinforced.
On the EPI line, the production of new models is facilitated by real-time exchanges between the factory and the design.
None of our robots, neither for ironing, nor for assembly, are fixed to the ground.
We can move them without constraint.
The factory of the future is the alliance of technology and humans at the service of flexibility.
Let's go back to our client.
His order is ready.
He can come and pick up his car at the dealership, in a local park or directly at the factory, where we are happy to let him discover his new vehicle.
The factory of the future starts today.
As you can see in this example, the technology also places the client as a protagonist.
The client, from his mobile, makes the order of the car he wants, completely adapted to his tastes.
And through that order, the process that reaches the factory starts and everything starts up.
That is, in the future, I am almost sure that my nieces or daughters, will never go to a dealership to buy a car.
You will probably end up buying it online, from an application.
Things are evolving.
As you have also seen in the video, you have seen many technologies.
You have seen big data, you have seen robotics, you have seen the number of robots that were in the factory and that collaboratively manufactured humans with robots, and that even humans were on top of robots with which they were transported.
Well, those robots are AGVs.
Those robots are actually red and have the ASCII logo.
This factory exists.
It is in France.
It is owned by a client of ours, called PSA, as you have already seen.
That is, it is a pilot factory.
They have launched it and are testing it.
They are doing the beta phase and as soon as it is a little rolled up, they are going to implement it in all their production centers.
That is, all this we were talking about, the technology of the future, it is already here, it is now, the future.
They are testing it with a lot of plants from different sectors.
In Burgos, where I come from, now there is a group of companies that are allying themselves to co-create different innovation systems to apply technology to their production systems.
So that you are aware that all these technologies that we are talking about already have a real application right now.
Because in the end, what we want is that all the data is global, everything is interconnected to be faster and more flexible, adapted to our tastes, adapted to what the consumer wants.
We are going to give real examples of things that are already happening with technology.
For example, I can not say the names of the museums, I have put the photo of the Botin Center so that you feel that it is your reference, but it really is not there.
Big Data is being used now to obtain data from visitors who go to certain exhibitions.
Then, depending on the data they receive, they can adapt much more both their communication and future forecasts of their programs.
Another example.
Thanks to Big Data, we also obtain real-time analysis of humanitarian disasters.
There is a company called Synergic Partners, I do not know if you know it, which is dedicated to Big Data, which monitored during the earthquake in Mexico all the data that was obtained during the previous minutes and the minutes after.
This is really a video, I have not brought it here, but you can see the amount of connections and communications that there are before and after the earthquake.
Thanks to Big Data, we can know that something has happened somewhere before perhaps with any other communication system.
For example, L'Oreal, another company.
How do you think L'Oreal incorporates technology?
By making connected shampoos?
Well, no, in the case of L'Oreal, they are not connected shampoos, but it has created an intelligent brush.
It has created an intelligent brush in which it has a series of sensors, which, when you use the comb, it gives you information about your hair condition, if you have a problem with your hair, and if you have a problem, it guides you to the store where it sells its closest L'Oreal products,
because it also locates you.
It is another example.
A Spanish company has designed a technology to control the state of crops in depressed areas of the planet through drones.
Another type of example with which it is already being used.
In this way, they sensorize these fields to detect pests in advance and to be able to predict how to have good production.
Another example of the use of technology.
I don't know if you like running.
Nike has started selling shoes that have a space to put a device on the sole.
Since they started selling those shoes, they already have the data of the use of a lot of people of their niche, of their target.
With those data, what they are going to do from now on, they are considering not to sell shoes directly.
What they are proposing, or what they are going to start proposing, are experiences.
They want to make bigger concepts.
What they want to do is sell, for example, the experience of the New York Marathon.
Since I already have all the data that I have been collecting from you for a few years, now I know that you can run a marathon.
I sell you that experience and on the way I advise you training plans, nutrition plans.
I know when the shoe is already worn out and you have to go buy another one.
Obviously, in the end they sell shoes, which is their business.
But it gives them a more global concept, more experience.
Another example, this example is super cool.
This example is from a company called Geocosmo.
This company has designed an app that if you download it on your mobile, it has a geodesic sensor that turns your mobile into a device that can predict earthquakes four months before they occur.
Because before an earthquake occurs, there is a series of magnetic currents that are in the environment and the mobile could detect them.
So, if we all had this app downloaded on the mobile, this company would detect the data of all the sensors that our mobile phones have.
And in this way we could get ahead of an earthquake.
We are seeing very cool things in different fields.
Sports, aesthetics, geology, agriculture, medicine...
We have factories of the future.
These are very cool things.
Would you like to dedicate yourselves to this when you are a little older?
Or you?
I thought there would be more schools.
Well...
This talk is really oriented to let you know a little about everything that is being done and to show you that there is a huge field of opportunities, because these are just some examples.
But what is coming now is going to be much bigger.
We have new interactions, we are going to have new data, new technologies are going to emerge.
The technologies that we were talking about are the ones that will allow us to develop new products and services, new behaviors.
The adoption of these technologies will change the way we behave with them.
And this generates new business models, which in the end is what interests companies.
Everything is changing and what is happening today is going to change completely.
They say that in 20 years, 60% of jobs will disappear due to artificial intelligence and robotics.
That is, the part of the youngest assistants, when you finish studying, you are going to dedicate yourselves to jobs for which you cannot prepare right now because they do not exist yet.
So, you have to keep your mind open, be aware of all the news, go to forums like this one to learn and get to know the new technologies that are emerging, and have contacts with the people who are developing them.
Because in the end, the important thing of this industrial revolution, of all this technology, the strategic thing here is not the technology, it is the people.
No matter how much technology we have, if there are no people who can develop it, we are not going to do too much.
The most important thing in the 4.0 industry is the 4.0 talent that has to be generated.
And what happens with this 4.0 talent?
What happens?
That it does not exist.
Why is the room not full, in addition to the time?
Well, it is because there is a lack of digital profiles right now.
They say that in 2020, 8 out of 10 young people between 20 and 30 years old will find a job related to the digital field.
In 2020, we are in the final 2017, there is nothing left.
And what happens now?
That at the same time, there will be a million jobs without coverage due to the lack of digital competences.
We are talking about nothing, and there is already a brutal lack of digital profiles.
Imagine when there is that explosion we were talking about.
Digital profiles are needed.
People who are trained in the STEM field, which they call it.
STEM are the acronyms for Science, Technology, Engineering and Mathematics, which are the bases to be able to develop this type of career.
Because everything is going to be related to technology.
All kinds of professions are going to be related to technology.
Obviously, careers related to training and that kind of thing.
But, for example, a lawyer is also going to have to know about technology.
Because he is going to have to learn the protection rules of everything that involves all this.
A person who is dedicated to marketing is going to have to learn digital marketing.
A company that is dedicated to design is also going to have to do its digital training to show what it does.
Doctors are now applying technology to design systems that make predictions for cancer treatments.
Technology is going to permeate absolutely all sectors.
And how are we on this topic?
Well, only 26% of the Spanish university degrees are STEM.
With that situation we had before and that piece of revolution we have now, only 26% of the population is going to study STEM.
This is a very big problem, especially when you go to the second row.
Between 2013 and 2014, the number of STEM degrees in Europe was 5.8%.
In China it was 40%.
In other words, the Chinese are already focusing on this topic.
And since we are careless, they are going to eat our lunch.
So, there is a very big opportunity in this area.
So, if you like it, go for it.
Because in 2025 there are going to be 7 million jobs in these areas.
So, there is room.
And what happens if we talk about female STEM profiles?
Well, only 20% of STEM enrolments are related to female enrolments.
In other words, if we had 100 people here right now, there would be you and two more women.
We have to change this situation.
With this future that is coming to us, we have to encourage this type of careers to create more digital profiles and, above all, eliminate this gender gap that is being created.
Because it is not that women are not capable, it is that perhaps they have not been communicated in a way that attracts their attention.
So, this is another problem that has to be solved.
When students graduate from SP or university, from now on they are going to have a lot of contact with the company to do dual training.
Because the educational systems are not being able to adapt to the speed that the market requires.
The market is very fast and the educational system is very slow.
So, the only way for companies to have the talent they need is to do joint projects, collaborative projects.
So, you are probably going to live a little bit in that environment, that collaboration environment.
Because, in addition, companies need it to innovate, that fresh mentality.
And, in addition, you are digital natives, you are going to have much more adapted technologies.
And all this, in the end, favors entrepreneurship and innovation.
Which does not mean that you set up your own startup or your own company.
It means that you have an entrepreneurial mentality and that you can do entrepreneurship even in your own company.
I will tell you my case very briefly.
My company is a robotics company.
It is dedicated to manufacturing robots.
And I am starting a project related to talent, to promote STEM vocations.
It has nothing to do with robots.
Yes, in the long run, very in the long run, but not immediately.
So, what we do is, as if it were an internal startup.
We do an entrepreneurship project.
I belong to the company, but I dedicate myself to my project.
So, this type of action is going to be seen more and more.
So, you have to have that entrepreneurial mentality.
That is, in the end, the talent that is needed to face this revolution has to have that digital attitude that we were talking about.
Creativity.
Your generation is very creative.
You are self-taught.
No one has taught you how WhatsApp works, Instagram, Facebook, or the applications you use.
You are self-taught.
You are learning by yourselves.
That capacity is highly valued right now.
Innovation and, of course, having STEM skills, solid technical training, on which to build, with all the training in technologies that can come from now on, is essential.
But you have to have a very good foundation.
You are going to create your own opportunities.
You have to decide the topic you want to focus on and go for it.
You are capable of doing whatever you propose.
So, you have to take that responsibility and fight a little for it.
It is not going to depend on the father or the mother who helps you, or the friend, or the teacher on duty who has a thing for you.
You have to take that responsibility and guide yourself towards it.
And be in forums like this one.
As I told you before, you are probably studying for jobs that are going to disappear.
So, you have to, let's say, form yourself in parallel.
So, what you have to do is guide yourself towards what you like, what you are passionate about, and that it is not difficult for you to keep pulling the thread, and keep researching, and keep forming.
Because if you don't do it, no one else is going to do it.
This type of initiatives that exist now to promote STEM talent in the younger public, are being done by many companies.
That is why it is a great moment for you to be able to form.
Because, as technological companies, we are desperate to capture talent, because there is none, because we have to grow a lot, we have very ambitious strategic plans, and we need talent to carry them out.
And there is a very serious crisis of talent.
With this type of training, you are not going to have job problems.
So, for example, in INCIBE they launch this type of initiatives, to draw your attention to cybersecurity, that you may like it and that you can get involved in this matter.
If you like it, get in touch, go to all the talks, go to all the workshops, keep pulling the thread.
If you like robotics, come talk to me after the talk, if you want.
There are programs to develop Talent 4.0.
I am going to tell you a little bit about what has been done since the company I work for.
We have created a brand called Talent 4.0, which is an umbrella of six different initiatives to promote STEM vocations, attract and retain talent to the company.
The first program that I am going to present to you...
Technical staff, I have to tell you that the TV is going to turn off.
One of the programs that we have launched is a program called STEM Talent Girl.
STEM Talent Girl is a program born to promote STEM vocations in girls since the third and fourth year of ESO.
It is aimed at women specifically, or at girls specifically, because of that difference and that gap that we talked about before, that has to be solved.
What we do is to put girls in contact with women or with successful people in the field of science and technology.
There is a series of masterclasses that are held once a month, from November to June, on Saturdays.
In Santander, we have a STEM Talent Girl headquarters that has just been inaugurated a week ago.
Thanks to this program, you are going to have in Santander eight lectures of the highest level in the field of science and technology.
These masterclasses are open, although the program is called STEM Talent Girl.
You can all go, with whom you want, it is free.
The next session is on December 16, in the Maddalena Palace of Exhibitions.
What we do is to put girls in contact with the first-level components so that, in an autobiographical way, they are told how they have arrived, where they have arrived, and what they are doing in the field of technology.
The general goal is reference models, because the percentage of girls who are oriented towards science and technology is low.
But in general, it is not that it is very high.
In addition, these percentages are falling, because there is a loss of interest in these fields.
So we have to stop doing things to promote this interest and let them know what is really happening right now.
Then I will put a video to explain it to you.
Astri Challenge is another program that we have launched.
It is another program that promotes STEM vocations in the field of mobile robotics.
So what we do is an annual challenge.
We do it in May, in Burgos.
The next year will be May 12, 2018.
What we do is that a series of teams are appointed who have to design, prototype and build a robot that, if it goes through the phases, has to compete in a final tournament there in Burgos.
There are several types of tests.
There are obstacles races, speed races, straight lines, labyrinths...
A series of tests that the robots have to pass.
Those who do it better, in the best possible time, obviously win.
This year we have incorporated a second category of greater difficulty in which students have to incorporate other types of programming techniques, such as ROS, which is a little more complicated, which is the one that the autonomous car uses.
And they are tests of a slightly more advanced level, so that this tournament is a reference point at the national level, as a robotics tournament, and then it is also a great place for the younger students to see what is happening in the upper category.
So that you can learn and implement the improvements you see in your projects.
So, STEM Talent Girl and ASTI Challenge are programs to promote STEM vocations.
And then, the programs you see below are very oriented to the capture and attraction of talent, for my company, for ASTI Technologies Group.
The first program is ASTI Academy, aimed at FP students.
What we do is FP dual programs, part of the training that you have in your classrooms, instead of doing it in your classrooms, you do it in our company.
And then you are with our colleagues carrying real robotics projects, so that when you leave the center of your studies, you are much more prepared for what you are going to find at the company.
ASTI Colleges is a very similar program, but oriented to the university.
What we do is also bring them to the company, so that part of their training is valued from the company itself.
With this program, we have brought to ASTI students from MIT last year.
Four students from MIT came, four students from a business school called INSET, I don't know if you know it, at a European level, which is very powerful.
And with this program, we have caught 27 engineers this year.
So , as it is, it is not bad at all.
ASTI Open Future is another initiative that we have launched in the company, in which what we want to do is an incubator of startups related to robotics.
Promote co-creation and that startups go and be with our D&D teams and can develop different solutions in the field of mobile robotics.
And the last program is ASTI Skills.
After promoting STEM vocations and attracting them with the programs of ASTI Schools and ASTI Academy, what we do is retain them.
All the staff that enters through these programs, what we do is develop them competently, so that they can develop their profile and also be comfortable in the company and don't leave.
So now, I'm going to give you a little presentation of the part of STEM Talent Girl and the ASTI Challenge, so that you can see a video of each one.
Well, I already told this.
This is STEM Talent Girl.
STEM Talent Girl.
A project that has been born to inspire, educate and empower the next generation of women leaders in science and technology.
Because technology is going to make us all equal in opportunity and that we flourish in terms of talent.
Once you know how to say, hey, these people are super interesting, they have fought for what they have wanted, they have done what they have been able to do and I want to be like them.
You can give advice, but you have to do something that you really like.
I had more or less decided what I wanted to study and come on, I've put everything upside down.
Now I want to study archeology.
It's about mistakes.
Most of the time, what you think is a mistake, it's not.
It has been an unforgettable experience, since it has been like the help to jump and start building my well-defined path.
Inspiring, totally inspiring.
The way these women have influenced us may sound atopic, but it's true.
I mean, they have left a mark on all of us.
And, for example, the talks that there were were incredible.
They were people who transmitted their passion to you.
Just as the mentors here in the talks transmit to you that they are passionate about what they do and that they really love their work.
And the only thing I want to say is that the world is waiting for you, so lead it.
We are lucky that we are not believing that we are here.
We seek to attract the youngest to inform them and that they can make the best decisions for what they are going to do with their lives, but from the information.
This program starts, as I said, with girls from the third and fourth grade of ESO, which is the key moment for them, because it is the moment when you just have to choose which branches you want to go to, whether by science or by letters.
And what we do is, we detect them at this moment, we put them in contact with these mentors so that they have role models and models to follow, and also know what they are doing.
And then we do it, we accompany these girls in the first and second years of high school and university with very technical mentors, from the branch that they already choose, so that this talent is not lost.
The pilot of this program was done in Burgos last year.
We had 350 applications for the program.
Finally, we selected 30 girls to mentor a little more deeply.
We brought 8 opponents of the highest level.
We have created a community of mentors of 60 women, that this year we are already close to 100 at the national and international level, who will be mentoring our students.
And after the pilot in 2017, this year we have launched it in Burgos, in Valladolid, in Cantabria, and we are going to take it to Madrid as well, surely.
For the next year we already have climbing proposals in León, Rioja, Asturias and some other cities.
The impact we have had with this program is that 100% of the girls who are part of this program are going to go for the technological branch.
In the future they are going to use technology in their profession.
We achieved the goal of taking them to that digital training that we were talking about.
The other program that I am going to tell you a little bit about is the Asti Robotics challenge.
Asti Robotics is a very specific challenge to detect STEM vocations in the field of mobile robotics.
As I told you, you had to build a robot, prepare it, design it and take it to the tournament to compete.
We have managed to be, in the first edition, the most multitudinous robotics challenge in Spain in its category.
35 teams from all over Spain signed up.
Finally there were 25, there were 150 participants directly, and they came from the Canary Islands, from Barcelona, from Galicia, from Madrid, from all over Castile, they came from all over the world to participate.
There really was a spectacular level.
I encourage you to browse the website and if you want to sign up and make a robot, great.
I show you a video so you can see how it was.
Today we are here together in this tournament.
24 teams, 150 participants and 50 volunteers from Asti Technology Group.
Thank you very much for coming.
Asti Robotics emerges to develop the 4.0 talent, the talent that we call STEM or 4.0 industry enabler.
When we talk about STEM talent, we talk about the importance of scientific vocations in areas such as science, technology, engineering and mathematics.
Those are the acronyms to which STEM talent corresponds.
The idea is that we can promote vocations in these areas.
Here we talk about a public-private collaboration.
In this case, Asti is the company that leads the project, but we would like to incorporate more companies.
Thank you for this first challenge from Asti Robotics, which has had the highest participation in Spain in history in its category.
Well, if you want to sign up for next year, the registrations end on January 12, 2018, so sign up quickly.
And here ends my presentation.
The idea was to show you all the technological revolution that we have underway, the real problem of talent, and the objective of all this is that, if you like it, you yourself are responsible for building your future, which does not depend on anyone else.
Here it says, if the opportunity does not call you, build the door.
You have to get your act together and you are in a moment now that is super important in which you have to be focused and learn from a lot of initiatives that are starting up, companies like INCIBE or like Asti in this case, to let you know new professions or new professional outings.
What I was telling you, a world of opportunities you have ahead of you, there are no limits, the limits are set by us.
The examples of technology that we have said can be a lot more.
We are going to have technology in our service, how we apply it will depend on us, there are no limits.
Without labels, breaking the labels.
One of the reasons why there are not so many students directed to careers is because of the clichés that say that computer scientists are freaks, that there are no girls who are oriented towards this type of careers because they are the crazy ones, the weird ones.
This is not like that, this is nonsense, this is nonsense, you just have to get out of there.
We can do what we propose, we just have to want it.
And leading, change begins with oneself.
You have to get your act together and look for what you need.
Do it with passion, find out what you like and focus on that.
Focus on what develops your strengths, your skills and your talents.
And with passion, because with passion and desire, luck appears.
Generating value and always looking for the common good.
So with all these recipes, I'm sure you will do well.
And nothing else, thank you very much.
If you have any questions, feel free to ask.
Well, thank you all very much.
Someone is asking me about the AstiRobotics challenge and how the classification works.
Well, in all the tests, there are several attempts.
So it varies depending on whether you can finish them all and in the least time possible.
So depending on the scores you get, how fast you go, all that is added up and controlled.
And in the end, it is the one that takes all the tests forward in the fastest way.
The registration date will be open until January 12.
Until January 12, all you have to do is sign up on the website, register as a team and present an idea.
From that moment on, you have to make a presentation video.
And with that video, what we do is to give you a Raspberry Pi for free, so that you can design the robot.
You have to present a prototype.
With that prototype that you design, the cut is made.
Depending on all the designs that we receive, those that we see that are better or that are more prepared, let's say that they go through the next phase.
And the third phase is the prototype.
You have to design a prototype.
And then, when you present the prototype, you have to make a video.
A video that you also have to send us and so on.
And there we will see the real advances of your design.
Once you have done that, the 25 teams that go to the final are decided.
And the teams that go to the final become the final challenge.
Any more?
I don't know if you can hear me.
Congratulations for all the initiatives.
And I had a question, because we were talking about it at lunch.
You say that your company supports intra-entrepreneurship.
Do you dedicate yourself 100% to your project or do you share part of your project time with part of the time of other initiatives of the company?
Initially, when I arrived, I joined Nasti, the marketing and communication departments, directly to do the digital marketing part.
But quickly, what I liked were the talent projects.
And once all the pilots were tested, they had to be launched.
So I took the launch to take it to other cities.
This is a job that requires a lot of time, a lot of hours, and the company that is dedicated to robotics cannot support it.
So, let's say that it comes out of the business of the company.
We do a parallel project and we develop it, well, Roberto and I, the talent team.
And what we do is launch it as if it were our own company.
We control absolutely everything.
And then another thing.
The video you put in the PSA factory.
I don't know if it's public on YouTube or private.
I think it's on YouTube.
Because you know that I come from Vigo.
My political family works in the PSA factory in Vigo, which is one of the largest in the world.
Yes, we go there a lot.
And the truth is that there is nothing to see.
No, this is in France.
About 8,000 people work there.
Of course, there would be the debate that we no longer have time for.
Automation versus manual work as an operator, etc.
The processes that are automated are the processes in which a person would not provide value.
They are internal logistics processes.
A person does not provide value by taking a box and moving it from here to there.
Who says a box says a car, says a plane, says other kinds of things.
What we do is automate the logistics processes that do not add value to the final product, and therefore the consumer does not pay more money for them.
What we do is make our clients have less costs.
By automating the processes, we design the flows, we make them more efficient, and we make them save money in a phase of the production process that does not provide value.
And that is what is automated.
By automating, other types of more qualified jobs come out, which obviously have to be supervised by a human.
So, in the end, what we do is generate other jobs in which more value can be provided.
Thank you.
Any more?
Well, I release you so that you can go and have fun at CyberCamp.
Thank you very much for everything and I hope you liked it.
See you later.