In this video, guys, I'm going to give you five different reasons on why you would like to have your
content up to date at any time.
So let's dive into it.
So the first reason why you would like to update your content is simply because it gives you better
S.T. or better click through rate.
If you look on the screen right now and you make a search in Google for make pancakes, then you can
clearly see that in the top of Google search.
We're having the latest content up there and in the bottom in the third place, we're having an content
that is more outdated.
So if you go to Google and you see that this piece of content is more up to date, you're more likely
to click that content, right?
Also, statistics backs this up, then Google favors fresh content.
If you look on the screen right now, you can see that this content is getting the most clicks.
That is one of the reasons why it's ranking in the top results for make pancakes, for example.
So Google favors fresh content.
That is why you would like to keep your content updated.
You also want to keep your content updated because it improves that user experience.
When somebody is clicking on your link on Google, for example, come to your blog post and they see
that your content needs up to date.
They're more likely to engage in that piece of content.
Now if this would say, for example, 2017 people are actually less likely to read your content.
So this is why you would like to have your content up to date, because this improves that user experience.
When you're updating your content, you're able to link to newer, better resources, for example,
to any of your newer blog posts or maybe to another website that you are networking with and sending
back links back and forward with.
You are able to go into your content and update your links.
You're able actually to go into your piece of content and just update the links within that post to
get people to spend more time on your website and also to send them outside of your website to helpful
resources so that people know that your website is trustworthy.
And then lastly, this might be the biggest one of them all.
You would like to update your content because you can optimize your content for the right keywords.
Now, if you have written a blog post, for example, and you didn't really know when you wrote that
blog post on how to really find good keywords to rank for on Google, for example, and you've written
your blog post, you can actually go into that blog post and you can rewrite some keywords within this.
So if you know now which keywords that you would like to target, you just can go in and you can rewrite
keywords that you would like to rank for, which is very, very helpful.
So the biggest reason why you would like to keep your content updated is because it gives you better
click through rate.
Google favors fresh content.
It will also improve the user experience because you can update your content with newer images and also
with newer, more helpful content links, etc. And then you can go in and you can optimize your content
for the right keywords that you would like to rank for in Google Search.
So now it's your turn.
If you're having a lot of old blog posts and articles, you can now go in and update that piece of content
to rank better in Google and to make sure that the users on your website is getting the best possible
experience on your website.
So without further ado, I'll see you in the next video.