In this lecture, we are going to see the impact of search volume of domain name. 2
What is search volume of a domain name? 3
Let's see an example: I searched about AMD Zen, this is the top stories and videos section, 4
so let's leave it. 5
Here is the first search result and it's from AMD’s own website AMD.com. 6
Google associates a brand value to a brand’s own website. 7
Here AMD.com is AMD’s own website. 8
Whenever people search for the name AMD on Google it improves the search volume of the 9
domain AMD.com. 10
This is not because just the domain name and the keyword are same. 11
It’s because AMD.com is the original website of the brand AMD. 12
The next search results are from Wikipedia and Wikichip. 13
These websites always comes in the top 5 results because of its domain authority or domain 14
search engine visibility, which we saw in the previous lecture. 15
So let's skip Wikipedia and Wikichip alone for this comparison. 16
Let's come to the further results, which comes from wccftech.com domain. 17
And then comes pcgamer, forbes and hothardware. 18
So how can we analyse these search results with, search volume of domain name. 19
There is a tool called Google Keyword planner, with which we can find about the search volume 20
trends for any keywords. 21
Since Keyword planner doesn’t show the exact average search volume of a keyword, I’m 22
using a chrome extension called Keywords everywhere to get the exact average search volume data. 23
I have searched for the brand names i.e. amd, hothardware, forbes, pcgamer and wccftech 24
in Google keyword planner tool and these are the average monthly searches of these domains. 25
AMD tops at an average of 1.5M searches, what this means? 26
This represents the popularity of the brand name AMD. 27
For every month, this AMD keyword is searched for around 1.5M times in Google search engine 28
worldwide. 29
This high search volume of this brand name AMD adds a lot of domain authority to AMD.com, 30
i.e., AMD’s own website. 31
So as I said in the previous lecture, if you want domain authority, you want your domain 32
name to get searched many times. 33
Also, you need to get more backlinks or more links from several authoritative sites. 34
Now let's come here. 35
The next spot is wccftech, which is searched 90,500 times every month. 36
But do you observe one thing? 37
wccftech, which is searched just 90,500 times a month comes before forbes, which is searched 38
for around 673,000 times respectively. 39
But, the actual inference should be in the opposite way. 40
Wccftech is the site, which publishes all the rumours and upcoming processor’s specifications, 41
features etc. 42
So it's highly relevant to the keyword AMD Zen. 43
So there is no wonder in Wccftech appearing prior to the others. 44
But forbes is not such a website. 45
It covers a wide range of topics. 46
So the content relevancy score associated with the keyword “Amd Zen” with the website 47
Forbes should be much lesser than with WCCFtech. 48
But even with low content relevancy and less comprehensive, less SEO optimized article 49
compared to the one with WCCFtech’s, Forbes managed to rank just 2 spots below WCCFtech, 50
that’s the power of search volume of a domain name and domain authority. 51
Also, let's analyse these search results. 52
This is Wccftech’s post, which we saw in the search result and they have optimised 53
their posts in almost the best way possible, because they have included h1, h2 tags, multiple 54
images, interlinked their posts and provided external links and much more. 55
But only after optimising their contents this much, they could come to the 3rd search result. 56
But coming to forbes, just see this post. 57
Besides the main title and one image. 58
There are no interlinks, subheadings, no text formatting and no embedded videos. 59
Above all the content is not comprehensive at all. 60
But still, they managed to come 2 positions below wccftech, all because of Domain authority. 61
So, if your website is new and if you are just competing with other niche pages or other 62
competitors in your niche, you need to optimise each and every post in your website with all 63
the elements that we discuss in this course. 64
Once you have got higher domain authority like Forbes or even PCGamer, then you can 65
even compromise on optimising your content. 66
Because once you have got enough domain authority, you will automatically come to the 1st page 67
for almost any keyword that is related to your website. 68
Now, you could have understood, what is a search volume of a domain name and how it 69
links or how it translates to domain authority. 70
Coming to the research data, you can see that the search volume of domain names have increased 71
3 to 4 times over the past few years. 72
So, what can you infer from this? 73
Once you have developed a domain authority or a brand name popularity, you will come 74
up in the search result for every related keyword of your website. 75
So, the simple process of search engine optimisation is, first you need to optimise your content 76
when you are new. 77
Once you have attained Brand popularity or domain authority, then you can skip or you 78
can compromise on your content optimisation. 79
But still, you will continue to appear first in the search result. 80
In the next lecture let's see why you should not buy a domain name with your target keyword.