[Music]
hello so the video you just saw was a
task I gave myself where I had to create
or come up with a fake commercial for
this soda brand with a couple of
boundaries my idea in the beginning and
why I started the project was that I
wanted to show that you can create a
fairly advanced looking commercial but
with using simple techniques and very
few objects I want to talk a bit about
my process of coming up with ideas
immolating a client project giving
yourself constraints all using simple
techniques and hopefully we'll end up
with something cool for your portfolio
so let's begin my five main objects was
the lime lemon soda ice cubes and straws
and when I say that I use simple
techniques for the most part that is
really true you get really far with
dynamics and clonise but before getting
too much into the technical part of the
project I want to talk a bit about the
ideation process the client brief or
parametres and qualities I gave this
fake soda brand I feel like this process
is a bit of a look sometimes on YouTube
well as often a strong focus on the
technical side of things which I can
appreciate but I feel like this is
something I would like to have known
when I started learning about motion
design part of what I want to talk about
in this video is about giving yourself
constraints whether you get it from a
client or given to yourself on a
personal project I believe that it helps
to hone in on getting you a stronger
concept
[Music]
the label design is something I
struggled a bit with I'm not a graphical
designer if I didn't know that before I
definitely know it now but after a
couple of tries I got something well
something I didn't hate and now that I
had my label I knew a little bit more
about the feeling that this project
should betray or at least I could write
down some feelings or specific vibe that
I would like to capture these feelings
and vibes or the mood could be something
described in the client brief where they
describe a certain mood or might have
some reference images the client may not
know exactly what they want so getting
information like this is key to creating
a good concept and solve a creative
problem as motion designers we are also
problem solvers and sometimes the clan
may not know exactly what problem they
want solved so we will have to dig
deeper and find out what it is by asking
questions the more we know about the
specific problem the more constraints
will appear but this will actually end
up being a very good thing because this
will if we stick to some of these
constraints or all of the constraints
will make sure that we're steering the
project in the right path okay moving on
from that little rant as always I
created my beloved mind map I wasn't
particularly as systematic with this one
though but it's just a way to have my
fault down my faults down in a visual
manner where I can systemize it a little
bit more as you can see if you look at
the mind map I like to do a bit of an
association game for example I wrote
down summer as a vibes less feeling and
then I search in my mind for what I
associate with summer in this case Beach
which then translate to the movement of
water and so on I think you know how an
association game work when you have
these associations to the product the
customer of the end user you are
starting to build a world or at least
the first building blocks that will help
you later on when you're starting to
design your scenes I personally believe
that coming up with ideas and these
associations is one of the most
important things becoming a better
motion designer I know that's a big
statement but I feel like it will help
your brainstorming process immensely
I've jumped when working on a project
like this you would probably have a
storyboard but in this case I did a
whole bunch of R&D shots and and I
I only ended up using about half of the
scenes I had created and then you can
correctly think melodies are you've
wasted a ton of time and half of the
clients money and yes yes I did
no but I believe it worked out for this
project and it made it better I think
since my scenes were supposed to be a
bit more abstract and sell more a
feeling than tell a sequential story
I've been get paid off because I could
sort out some of the bad ideas at least
put together what seemed to be a better
fit visually so sometimes if you have
the time to play more around and learn
this is often where you innovate and
come up with new techniques and creative
solutions and it's fun so I also needed
to remind myself that this is a personal
project so I'm allowed to post a fun
pedal a bit more a small note is that I
didn't just play aimlessly around I did
create all of these with some intention
towards creating a concept or story you
can always create something beautiful
but having a strong concept is more
important I would say not saying that I
had particularly a strong concept with
this one but at least intention was
there so remember as motion designers we
are part time storytellers so I think
it's important to tell a story even if
it's a small one so as I said no sword
balls for this one but I wrote down a
bunch of ideas two things that I fault
would be cool
some had detailed descriptions other
more loose concepts after I hadn't
written down enough ideas I jumped into
cinema 4d and just started creating the
process of creating some of these shots
were quite fun but after working on the
first one I could quickly see the
project would continue forever if I
didn't change something I simply spent
too much time on it
when I didn't even know if I would use
it in the final piece which is which is
why I then used this hourglass or 1/2
hour class so I would give myself 30
minutes to try to come up with a concept
from one of the written down ideas it
didn't have to be perfect after 30
minutes but it meant that I had a scene
where I could quickly see if an idea in
my head would work and if it did I could
adjust and add the details and if it did
if I didn't like it I would just go on
to the next one and just save me a bunch
of time as I talked about in the
beginning most of these scenes were
created with simple techniques I
basically used the same technique for
creating these free scenes
cloner with a dynamic check on summers a
Collider and a soft body tag with the
sailing made of clones that's basically
it and then I just played around with
the settings let's talk a bit about one
of the concepts if we take a look at
this scene where the soda is flying
through the middle and the others are
also turning they I deal with this one
what's that our product is something we
want to follow so the straws are turning
towards the main soda is sort of a
metaphor for people turning their head
towards something
the execution was super simple and we
use assets from the other scenes and the
animation is just two keyframes all the
sodas are turning with a plane effector
which is a child of the main soda a
scene that didn't end up in the final
was this one well lemons and sodas roll
down some geometry the creation of this
is pretty simple and if I used it and
were to animate it I just use dynamic
checks and colliders again if you need
to be super specific using their dynamic
tab it might be a bit harder to a direct
but for my scenes it worked perfectly
another scene where I used a dynamic tag
in this case together with an emitter
this allows you to have a lot of
movement without any keyframes it can
save you a lot of time and can result in
and sort of advance looking scene in
this scene the emitter is inside of the
solar came shooting out limes lemons and
ice cubes you get a lot of random and
interesting movement for free using a
setup like this I could continue to talk
about the specific scenes but this is
more about the principle of using your
3d softwares of choice simple tools or
the tools they have build in to create
something that looks more than it
actually is or the work behind it and
it's not to be lazy it's just that maybe
you have a branching where you don't
have so much time so I think it's a way
you can be really effective just a short
note on the music which played a huge
role since I found it very early in the
process and it is the whole sequence to
fit the music it sort of decided the
pace of the piece and it adds a ton of
the overall feel to the project I think
looking back at the project there's
obviously things I would like to change
and plans that I had that
didn't work out but that's all part of
the process this isn't perfect nor did I
set out to make it this was about
getting to a full concept without
spending too much time it's not the best
work I've done but I practice - sticking
to a concept doing it in a timely manner
while also exploring and learning which
is why I created this video giving
yourself constraints and emulating a
client project can be a big help towards
becoming a better motion designer in my
opinion it sure has helped me I hope
that someone gets some value out of this
there's a lot to talk about
I had to choose to focus on something I
will create some shorter videos where I
focus a bit more about the technical
aspect of things there's just some quick
tips we're focused on a specific scene
our technique I used so make sure to
subscribe if you want to see that oh
yeah and if you're in the process of
learning cinema 40 I have created this
tool on my website where I have have
like a collection of videos sorted by
categories so if you want to learn
cinema 4d After Effects I think that you
might find it helpful I hope so
okay so I want to end this up by saying
that I'm not an expert I mean a
continuous learning process as well and
I'm I'm really here to learn just here
to share some of the knowledge or
experience I've had open to this point
and hopefully someone will get some
value out of that so thanks so much for
watching
[Music]
[音乐]
你好，你刚才看到的视频是一个
我给自己的任务，我必须创造
或者想出一个假的广告
这个苏打水品牌有几个
我一开始的想法和
我开始这个项目的原因是我
想要展示您可以创建一个
相当先进的商业外观，但
使用简单的技术和非常
有几个对象我想谈一谈。
我想出主意的过程
为客户提供项目
自己约束所有使用简单的
技术，希望我们最终
为你的投资组合准备一些很酷的东西
所以让我们开始我的五个主要对象是
酸橙柠檬苏打冰块和吸管。
当我说我用简单的
技术的大部分是。
真的，真的，你走得太远了
动态和克隆，但在获得
的技术部分投入太多。
项目我想谈一谈
构思过程，客户简报或
我给出的参数和性质
假的苏打水品牌我喜欢这个过程。
有时在YouTube上看起来有点。
嗯，就像通常对
技术方面的事情，我可以
很感激，但我觉得这是
一些我想知道的事。
当我开始学习运动的时候
我想谈的设计部分
在这个视频中是关于给自己
约束，无论您是从
客户端或给自己在一个
个人项目我相信它会有帮助。
给你找个更强壮的。
概念
[音乐]
标签设计是我
挣扎了一下，我不是一个图形
设计师如果我之前不知道的话
现在肯定知道，但经过一个
试了几次，我得到了一些好东西
我不讨厌的东西，现在我
有了自己的品牌，我知道得更多一点
关于这个项目的感觉
至少我可以写点东西。
一些感觉或特定的氛围。
我想捕捉这些感觉。
共鸣或情绪可能是什么。
在客户简述中描述了他们
描述某种情绪或可能
客户端可能不会引用某些图像。
知道他们想要什么，所以得到
像这样的信息是创建
一个好的创意概念和解决方案
问题:作为运动设计师，我们也是
问题解决者，有时是氏族。
可能不知道他们到底出了什么问题。
想要解决，所以我们将不得不挖掘
更深一层，通过询问找出它是什么
问题:我们知道的越多
具体问题越多约束越多
会出现，但这实际上会结束。
因为这是一件非常好的事情。
如果我们坚持其中的一些
约束或所有约束
将确保我们正在引导
项目在正确的道路上，好的，继续。
像往常一样，我从那个小咆哮
创建了我心爱的思维导图
特别是和这个系统一样。
虽然但这只是一种让我
我的错误在视觉中消失
方式，我可以把它系统化一点。
你可以看到更多，如果你看
思维导图我喜欢做一点
比如我写的联想游戏。
随着夏天的来临，感觉越来越少。
然后我在我的脑海中寻找我
在这种情况下，与夏天相关的是海滩。
然后转化为移动
水等等，我想你知道如何
协会游戏工作时，你有
这些与产品的关联
您是最终用户的客户
开始建立一个世界或者至少
将会有所帮助的第一个构建块
你以后当你开始
设计你的场景我个人认为
想出点子和这些。
协会是最多的协会之一。
重要的事情变得更好
运动设计师我知道那是个很大的。
但我觉得这会有帮助。
你的头脑风暴过程
我在做项目的时候跳过。
像这样，你可能会有一个
故事板，但在这种情况下，我做了一个
一大堆R&；amp；D镜头和我
我最后只用了大约一半的
我创造的场景，然后你就可以
正确地认为旋律是你
浪费了大量的时间和一半的
客户的钱，是的，是的，我做了
不，但我相信这是可行的。
项目，我认为它使它变得更好。
因为我的场景应该是
更抽象一点，卖得更好
感觉比讲一个连续的故事。
我拿到钱是因为我可以
至少整理出一些不好的想法。
把一个看起来更好的
在视觉上很合适，所以有时如果你
更多的时间玩耍和学习。
这往往是你创新和
提出新的技术和创意
解决方案，这很有趣，所以我也需要
解决方案和它的乐趣，所以我也需要 提醒自己这是私人恩怨。
项目，所以我可以发布一个有趣的
踏板多一点，一个小说明是我。
不只是漫无目的的玩耍，我做了
带着某种意图创造所有这些。
为你创造一个概念或故事
总能创造出美好的东西。
但有一个强大的概念是更
重要的是，我不会说我
有一个特别强烈的概念
这一次，但至少意图是
因此，作为运动设计师，我们
是兼职讲故事的人，所以我想
讲故事很重要，即使
它很小，所以就像我说的，没有剑。
但我写下了一个
一堆想法两件我不喜欢的事
会很酷。
有些有详细的描述，其他
在我没有之后更多松散的概念
写下足够的想法，我跳进去。
电影4D和刚刚开始创建的
创建这些镜头的过程
很有趣，但在工作之后
第一个我很快就能看到
项目将永远继续下去，如果我
我只是花了点钱。
花太多时间了。
当我甚至不知道我是否会使用
它在最后一块，这是这是。
为什么我用这个沙漏或1/2
一小时的课，所以我给自己30
几分钟就能想出一个概念
从其中一个写下来的想法
过了30岁就不需要完美了。
分钟，但这意味着我有一个场景
在那里我可以快速地看到一个想法
我的头会工作，如果它做，我可以
调整并添加详细信息，如果有
如果我不喜欢它，我会继续下去。
去下一个，给我留一大堆。
时间，正如我在
一开始，这些场景大多是
使用简单的技术创建
基本上使用了相同的技术
创造这些自由的场景
克隆与动态检查萨默斯A。
Collider和一个Soft Body标记，
用克隆人做的帆船基本上
然后我就随便玩玩。
设置让我们来谈一谈。
如果我们看一看
苏打飞扬的这一幕
从中间穿过，其他的是
我也在处理这个问题。
那是什么？我们的产品
想要跟随所以吸管在转动
对于主要的苏打水是一种
比喻人转头。
向着某物
执行过程非常简单，我们
使用来自其他场景的资源和
动画就是两个关键帧
苏打正在用飞机效应器转动。
这是一个孩子的主要苏打水。
没有在决赛中结束的一幕
这是柠檬苏打卷吗？
下降一些几何形状，创造了这个
很简单，如果我用它
如果要使它动起来，我只使用动态。
如果需要，再次检查和碰撞器
是超级具体的使用其动态。
标签:它可能会有点难以直接
但对我的场景来说，效果很好。
在另一个场景中，我使用了动态标记。
在这种情况下，与发射极一起
这可以让你有很多
没有任何关键帧它可以移动。
为您节省大量时间，并可导致
和一种提前看的场景
在这个场景中，发射器在
太阳射出酸橙和柠檬。
你会得到很多随机的冰块
有趣的运动，免费使用
像这样的设置，我可以继续说话。
关于具体的场景，但这是
更多关于使用您的
3D软件的选择简单的工具或
他们用来创造的工具
看起来比它更好的东西。
实际上是或其背后的工作
这不是懒惰，只是也许
你有一个分支，而你没有
有这么多时间，所以我想这是一种方式
你可以很有效率，只要一小会。
在播放的音乐上的注释
角色，因为我很早就发现了它。
过程，它是整个序列。
适合的音乐它的排序决定了
这件作品的节奏，它增加了大量的
我认为这个项目的整体感觉
回顾该项目，有
很明显我想改变的事情。
我有这样的计划。
没有成功，但这是所有的一部分
这个过程并不完美，我也不是。
开始制造它这是关于
获得完整的概念，而不
花太多时间这不是最好的
我做的工作，但我练习-坚持
到一个概念，及时地做它
同时也在探索和学习
这就是我制作这个视频的原因。
自我约束和模仿
客户项目可以是一个很大的帮助
成为一个更好的运动设计师
我希望它确实帮助了我
有人从中得到了一些价值。
有很多话要说。
我不得不选择把注意力集中在我
将创建一些较短的视频，我
多关注一些技术方面的问题。
事情的一方面，只是有一些快
提示:我们专注于一个特定的场景
我们的技术我用过，所以一定要
想看的话就订阅哦。
是啊，如果你正在
学习电影40我创造了这个
工具在我的网站上，我有
就像一个视频集合，按
分类，所以如果你想学习
电影4D后的影响，我认为你
可能会有帮助我希望如此
好的，最后我想说
我不是专家，我是说
持续的学习过程，以及
我我真的是来这里学习的就在这里。
分享一些知识或者
我的经验对这一点开放。
希望有人会得到一些。
所以非常感谢。
监视
[音乐]