for many years corporations were only concerned about making money
that was the ultimate goal now companies are also concerned about society's
welfare
corporate social responsibility is a business is concerned for society's
welfare
this means that marketing managers are interested in long-term corporate
interest and also society health
a new philosophical trend in social responsibility
is called sustainability if they thought that if a company help society through
their business
as a main goal then they will reap success companies can look too soft
society's problems by creating a product or service
to fulfill any and they will profit and help the world other examples of
products made by companies that embrace this philosophy
would be makeup creams made from ingredients that are imported from
developing companies
to help their country's growth another example would be
ice cream maker Ben & Jerry's who pride themselves in supporting charities
Ben & Jerry's has been donating a fall 7.5 percent a pre-tax profits to
different charitable
institutions sustainability is forward-thinking
revolves around creating new products that in the long run
will create improvement overtime in societies skills
a carrot example would be a backpack designed with solar panels to charge
electronic devices
or a 100 percent biodegradable recycled cardboard coffins
another way that companies can embrace social responsibility
is there a different approach called stakeholder theory this theory
central focus is that social responsibility is really
giving attention to every stakeholder in the entire company
whether it be the employees customers owners suppliers
management or the community the following it out each stakeholder would
view social responsibility
from their company is a more widespread approach
and far-reaching employees want to have a good secure job and
excellent wages while management one's happy workers and profits
customers expect excellent customer service and high quality products
well the community once a corporation to pay their taxes
offer their citizens good wages and help support the environment by not pleading
suppliers want their business to remain plentiful
and owners of course one our financial return for an excellent profit
the most common reason again social responsibility
is that critics feel the main purpose of a corporation is just to make a profit
for their stakeholders
nonprofit should be the only institutions concerned about society
not a for-profit business critic state that
for most companies to participate in a socially responsible way
they need to spend more other firms money and in the end are costing their
shareholders a profit
for example if a company is going to important greedy and from a developing
nation
incentive using a well known source then the added cost importing will drive down
a company's total profit
another argument again social responsibility
is that companies are around to produce products and services and do not have
the knowledge to actually
help society effectively Leslie the
and expense have social responsibility could make an American company
less competitive globally and in the end be running a business
if a company is giving money away such as Ben & Jerry's
than a lesser profits could hurt their expansion or even make them lose out to
accompany
that is not donate profits there are many strong arguments for companies
adopting a social responsibility
philosophy the most basic argument that is just the right thing for companies to
do
company should care about society and help improve it for all other
stakeholders
many society's problems such as pollution poor wages and damaged cities
have occurred because the company's
so is their responsibility to fix them another valid reason for social
responsibility
that companies do not police themselves and look to improve society
in government will have to intervene and force them to do so
their laws regulations and fines the strongest argument for social
responsibility
is that can allow companies to be extremely successful many companies have
adopted the velocity
and provided amazing products and services helped
better society and made a very nice profit company such as Ben n Jerrys the
body shop
and Starbucks Coffee of found success and social responsibility
the body shop worked with Greenpeace and help gather
four million signatures against animal testing well Starbucks supports
ethos water which has supplied clean water
over 420,000 people
that don't normally have access to it in the end
if companies do not consider being socially responsible
further environmental damage will occur and then there will be fewer healthy
resources for future company success
no boo
if not all about just making money corporate social responsibility if the
business is concerned for society's welfare
this means that marketing managers are interested in long-term corporate
interest and also society's health there are two main ideas within social
responsibility
and their sustainability and stakeholder theory sustainability is more concerned
with developing a product
or service to help solve a need that will benefit society and incur profits
stakeholder theory is more about taking care of all the different stakeholders
and expecting that this will bring about social responsibility
there are many arguments for and against a company adopting social responsibility
but in the end the simple fact is that the health I'll society
will reflect upon the hell the company's future the
day the
date