Hi there.
Welcome to lecture four of our work Hacks and Professional Development section.
This one's on content creation, social media posts, ebooks, blogs and SEO as well as video scripts.
As always, we'll be including our prompt ideas for these different segments.
As a resource file, you can download after the lecture and try them out for yourself.
But we'll be using one of the ideas from that list and applying our prompt structure and process to
get the best result.
So the one we have here is related to generating social media content, specifically an Instagram post
caption with hashtags for a fashion brand.
So taking this, we can add in that persona at the beginning.
Take on a persona of a social media expert, strategist for a fashion brand, paste in the task, but
add some caveats like only present only generate the caption idea.
Caption draft as well as.
And five possible variations.
If we wanted to add in some context, we could as well make the caption specific to our upcoming launch.
For our new alto summer dress range.
And for a brewery.
Sale.
15% off store still wide.
Yeah.
So not too bad.
There are.
Some improvements regarding tone of voice and making the overall message a little punchier.
So what we can do is go to our adjectives and tone, style and voice guide.
Maybe a.
Make the writing more provocative.
More provocative, but elegant.
In a casual tone.
We can also add audience archetype.
Um.
So the impulse buyer, the target audience is.
The target market type is an impulse buy.
Three.
Send me five more.
Action ideas and potential hashtags.
Yeah.
Not too bad.
So yeah, you can see how you can have this dialogue with GPT and evolve the ideas even more.
Maybe we can add an emoji at the end add.
Got a couple base that add an emoji at the end of each sentence.
At a unique relevant the end of each sentence.
Give me ten more ideas for the caption, but not the hashtag.
Let's do that.
I like it.
You could generate 50 of these right and left them in your swipe file with the tag summer or dresses
or, you know, put a placeholder in for alto and whatever different collection name that you have,
you just, you know, chop and change it.
But, you know, this is a great reference guide to build upon for different captions for future posts
and collections.
Anyway, I hope this helps.
Again, make sure to review anything that might not be factually correct, but for this example, the
risk is relatively low to medium just because if you are selling a more technical product, you may
want to verify that any information is is accurate to the product itself.
But I think fashion and e commerce, you're you're pretty safe and you're really just reviewing the
the copywriting itself in terms of how it's marketed to your target customer.
Awesome.
Thank you.
And see you in the next lecture.