Hi there, we also made the weekly assignment about understanding
meaning in design.
In this benchmarkvideo we have strategic specialist and expert of the week Matthijs van Dijk guiding
us through the steps.
Hey guys.
Hi matthijs, good that you are here.
So we can start actually.
Allright.
So what¡¯s the first step?
Step 1 try to describe your morning ritual as a whole.
So the first stage is just to know what it is,
that¡¯s the first step in the deconstruction assignment.
The morning ritual, it¡¯s a routine more or less right.
Routine with a structure, it follows steps.
Yes a step by step process.
There¡¯s a certain timeframe.
You don¡¯t really have to think about it, that¡¯s what I thought.
But then you¡¯re already thinking about how you¡¯re experiencing it so then you are at
the end user level, so this is only about the ritual as such.
When you think about personalities, we came up with tight severe and boring as
characteristics during the week when we compare it to the weekend.
And now the weekend.
And the weekend.
The weekend for me is surprising but also relaxing.
I think it is also good to go to the next step,
so maybe have a look at the photographs.
Be careful if you have photographs that you don¡¯t only collect the things that you want,
how you want the ritual to see, instead of how it is.
And a morning ritual is often it is disaster and hell.
If we do a deconstruction you also have to go to a museum or something to maybe you can
find books on photographers that deal with that issue.
Step 2 How do you interact with your morning ritual?
The next stage is about, it is what you already have been doing a little.
To make you understand what rituals are all about but how you feel and what kind of relationship
you have with the morning ritual.
I think about a love-hate relationship.
Know what I mean?
Love hate, it changes over time during my ritual.
It is easier to do it if you can make a comparison between different types of relationships.
So this is the one during the week or not?
This is during the week definitely, yes
And if you try to just as a first attempt to say something about the relationship you
have with the morning ritual in the weekend?
So there is a more intimate relationship?
Yeah I think so.
Would you then say that during the week it is more distant?
I am not sure.
I think that¡¯s beautiful what you say that it is more distant.
So thinking about analogies for this.
Yes to understand what this relationship is all about.
Because then you see your ritual as a person.
Yes, and a dialogue you have with it.
So we are talking about the quality of the dialogue,
when you are talking about the intimate relation.
Well the first thing that comes up is the intimate relationship you can have with your fluffy.
Your stuffed animal!
Yes, my stuffed animal.
But I mean you know.
Okay good one, that¡¯s a good one but it¡¯s really passive.
Yeah but because it is still a morning ritual it¡¯s not that intimate.
You have to put energy into it.
But you don¡¯t have to put energy into being intimate with your stuffed animal.
It¡¯s also with my morningritual, I don¡¯t talk about it with other people.
So in the weekend for me it¡¯s intimate but it¡¯s not clear to everyone else.
And so if you use that analogy so the relationship you have with that stuffed animal.
See if you can describe your experience, so if you have this relationship with it, what kind
of experience do you have or what kind of emotions do you have,
what do you feel.
This stuffed animal kind of acknowledges you that what you do is good.
And the other one, so about the other relation you have during
the week.
I feel judged.
You feel judged constantly.
That¡¯s interesting, because when I am thinking of my morning ritual.
I do this to myself.
Yes that¡¯s the beauty of it.
So that was the right word you were happy you felt this is it.
And then you can stop.
So if you feel that this pleasure arises, because you understand how you feel,
then we¡¯re on the right track.
Step 3 understanding why your morning ritual is like it is now.
And now we have to understand why this kind of is like it is.
So we were talking about the what, the how,
so the how is the interaction and now we move upwards in the story of pull.
So now we have to think why is it like it is,
so why do we suffer?
So indeed why do I make myself feel judged in my morning ritual.
So like I said I want to show that I am a dynamic person or that it is more about a
responsibility for myself.
It¡¯s good, so maybe I give you some tools to
make you understand what the why is.
There¡¯s factors that kind of change in time and there¡¯s factors that are stable in time,
so lets try if we can see if we can find some factors underlyning what we see over here.
I think we have to start , so where do you think this distinction between
weekend and during the week comes from?
That¡¯s time, probably right?
For me it¡¯s time, that I want to take care of myself.
But maybe that¡¯s something very general.
But isn¡¯t the factor a kind of principle that you want to take care of yourself because
you want to become part of a bigger whole?
So that¡¯s the idea of kind of becoming a collective.
Because we know that a collective is more effective and efficient than being by yourself
so that this idea that you go to work, you do it for yourself but you have to become
part of this bigger whole.
And there¡¯s the responsibility.I think so when you look at the deconstruction it is
interesting that if you do this deconstruction you understand the why,
so why things are the way they are.
And what I also already told is that in understanding how the world is today,
there¡¯s not the solution for tomorrow.
Even not one day ahead.
So you always have to start with the context, what is that meaning for people.
Well that was an inspiring session.
I think we did gather a sense of urgency here.
Yes, I have the same feeling.
I hope that you also had a similar experience.