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ladies and gentlemen good morning and
welcome to our and your press conference
and it will design 2017 thanks everybody
thanks all the distinguished guests that
were today without as you can see we
have two big news we have here on the
right but today most of you already see
in the car and here behind this white
curtain we have that tomorrow but don't
waste time let's start immediately with
it today and to do that I would like to
invite our head of innovative design
Philippe operating good morning good
morning to everybody thank you to be
here so Philippe Bob let's start with
this car and the cover with this new
brand we produce a new brand over what
is the project behind this brand and you
Brenda inspired by the city of Turin so
the head of a ball like during design
world a new Department the possibility
we have in the company to build the
ultra limited series of products
combining a state-of-the-art technology
design aerodynamics lightweight
construction together to create really
powerful products and we also define a
special name for the car it's the zero
you know the zero one zero one zero one
stays for a zero one in the first step
for us we will do a lot of step in a
journey zero space for a long journey
the car is all done by us by title
design the body and we created a special
department and we also have some of our
guys here yes sure I will invite some
colleagues there is a Christopher mule
please they are part of a selection of
the team there we have a lot of talented
guys alessandro Sarah
Federico Ferrero Christina Nathan they
will I father to AM radio
I will
Porter's in presenting and building the
car but before doing this we have a very
emotional video we would like to show
you
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please and lyrically the gentleman said
Thirunal so Filippo this is your baby
yeah it's our baby so what can you
describe the design philosophies behind
these songs in this car it's a easy to
to understand first of all I want to say
that is not a concept car is the first
car customized by a customer we have
here Sivan in the jury here with us so
we will produce five cars four of them
are sold design wise just heuristics
upper part GT feelings just only little
details that are for functionality the
lower part supercar hyper car just
driven by performance is just driven by
necessity of downforce and reduction of
drag it's a a showcase of our technology
our capability it's a very important
moment for us in two very important
projects so we want to demonstrate
something very special from our company
with this car yeah sure we will try to
do every 18 months something like this
it's just easy for us to demonstrate in
this way with this kind of object that
we can do something good also for our
other items for our clients and it's an
excellence as a motor of excellence and
we also mesh with this model with some
other with another excellence from the
most traditional watchmaker here in
Geneva we should we yes Roger Dubuis I
wanted to invite mr. jean-marc Andre we
met each other we share the same passion
for beauty and for luxury products thank
you very cool I'm very proud today as
the CEO of row GB to be part of this
waterfall spot and to share with you an
important moment in the life of ETL
design you show today - spectacular
world premiere and today we are very
proud to show our latest one which is
Excalibur of spider ETL
design edition developed in 8 pieces
which is a very good result of what the
best creativity in Italy can be when
it's associated to the best in swiss
precision thank you for your thank you
for your partnership with us thank you
thank you very much mark thank you very
much
so ladies and gentlemen we sold it today
here and now let's make a leap to the
future and to make these I would like to
invite the chief executive officer
retail design York after wash
thank you no you're just tired Filippo
Franco
Filippo one question before we go to the
roads of the future and we see this as a
coupe can you imagine something like a
roast on this as well yes I can imagine
it's a dream for me and for our team
maybe we can play a little so you have
to make some sketches maybe about the
return ok we will do it we're doing
takes a lot
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