hey guys it's Tony Robbins listen I've
got a video here for you today that I
think you really enjoy I am for the last
I guess nine months or so since the
economy took its giant collapse all over
the world in different areas financially
I've been meeting people that are trying
to figure out what to do financially and
I bought so many people in business who
are trying to figure out what to do
their customers are responding in a
different way they're hanging onto their
money and they're concerned and so I
thought you know the traditional
approaches to business are not making a
difference what I'm best at is modeling
I've always what I wanted to fear
something out I go to people that are
the best in that area and figure out
what they're doing and teach myself how
to do that and then teach others do the
same once I've proven it's worked with
myself I said I want to find the best of
the best and I've been really fortunate
elastance I say probably seven eight
nine months to have spent some time
interviewing and getting to know and
becoming good friends with many of the
top people in the internet marketing
people that they're not the likely
people you normally look at I look at
him as the new money masters you know
they're guys that you know they didn't
have the traditional education and
ladies that didn't but they found a way
to add value so whether you're looking
for your opportunity to figure out a
second income stream or you have some
form of business you're considering
being in or you're in and you want to
learn some tools I thought I'm going to
create some great products of this but I
thought I'd just send you out first a
neat little interview that I did with
them these guys called me up and said
can we come by I love to chat with you I
said we're going to chat let's put it on
film so we just knocked around and what
they wanted to ask me was look you know
we spend enough time with you we know
you know how to get people to take
action I said we'll come on over and let
me kind of get inside your heads a
little bit let me see why you follow
through why do so many people say
they're gonna do something and then
never follow through and a few people do
something inside their head and heart
that gets in a follow through so I just
thought you might enjoy this
conversation we've had it's with Frank
Kern and John Reese two of the best of
the best in this industry and I think
you'll find it interesting maybe you'll
be triggered a little bit to think about
what will get you to follow this route
too so this is my little gift to you I
hope you enjoy we got the darling
right Tony what's up good bear up a few
I'm good listen we got a we've got a
serious issue I think it's affecting our
market and we need your help we actually
don't know if we can solve this problem
but we think that you can so we want to
we want to barge in
today we're kind of riding around anyway
I know you're shooting and stuff but if
you got a couple minutes so we can
Popeye that sure would be helpful
okay well I'm honored if you'd help you
know repeat it okay see my current bike
record for you John Robert yeah so why
are we in a hotel anyways they use this
place a lot to shoot stuff because it's
got a really nice background oh so nice
outdoors done different guests and
interviewing TV commercials hey man
how's it going all right thank you Hey
sorry what's up
how you doing man what's all this you
know what a leadership film no that's
awesome to see ya all right thanks for
having us for ya buddy good well come on
in
I'm curious to what this major problem
this visit you you got to see me right
away about to sound like a setup to me
it's a setup
yeah I told I told John it was an
intervention about a blue sniffing
problem he'll come over and Sue my mom
yeah so we were doing some talking and
the big problem in our industry we think
is a bit of a mystery no one has the
exact answer we were actually talking
about trying to figure it out that you
know so many people in our market get
these courses that you know him and I
both for our own respective businesses
spend hours and hours of time you know
recording these you know building these
these education products these training
products to show people how to grow a
business or build a business but there's
this large segment of our customers in
our market that we're in that really
don't get results they don't do anything
or they're just you know for whatever
reasons not for them it's just you know
we were just talking about how great it
would be if there were just you know so
many more success stories right like if
everyone who actually bought stuff not
not necessarily just our stuff but all
of the stuff within our community if the
people who bought it everyone who bought
it just actually used it you know that
just followed the directions and
followed through how
amazing that would be like what we would
accomplish as a community as a whole if
that happened so our challenge is what
what needs to happen
what kind of shifts need to happen to
get people to follow through to get
people to actually use the product
you're talking about the same mystery
that people have you know why does
somebody you know get that fat or
they're out of control and they hate
themselves but then they go I have
another piece chocolate or you know why
does the person who's just the doctor
just told they have cancer lung cancer
is you got to stop smoking and some
study shows 70% of people keep on
smoking so you're not talking about a
minor issue here right it's part of life
but there is an answer because there are
people to do follow through and they're
people that never did before and then
they've never followed through in their
life enough finally they break through
and that's what I try to focus on is
what those people do you know in my case
in the business world I look at people
like you people like Dan Kennedy what
are these guys - okay I'm just going to
do that to the best of my ability and
sure you know I've disliked well oh no I
can't write coffee as well as Dan
Kennedy I don't have as much energy and
drive as Tony Robbins well I eat so much
you just got in the spring can you throw
it out again why are you started out
trying to make how much come on three
hundred dollars a week a week 300 all
right yeah and you failed at that the
beginning didn't you failed pretty
miserably yes but it was effortless
I was so is this like natural yeah but
truthfully you went from 300 bucks
I remember you said your first time you
believed if I remember was when you made
like 2,500 bucks for five days I was on
vacation while you're on vacation that
was when the true internet marketing
dream was realized yes I sold a
downloadable product and I was even
there then to ship anything it's like oh
my god this is so great yet a twenty
five hundred dollars and to me that was
a gazillion you know because my rent I
think was like four hundred dollars or
something and when you told me that
story before you just do it again if you
get so so your big grin on your face
you get more excitement in your face
when you talk about doing 18 then when
you talked about doing the 18 million
which I know you're proud is that 11 you
didn't get all the money but you made 18
million bucks for somebody in 24 hours
right yeah look at your face it's like
nowhere near as excited as 2500 bucks
a days baby
just as there's no difference no there's
even more because there was a moment
when you recognized what was possible
but you didn't recognize it until you
actually experienced it but you only
experienced it because you had to or I'm
going to keep going till you found it
like you did going till you found it's
like the validation that the fear
doesn't have to matter anymore that that
you don't there is no other that you
know not having the plan B and knowing
that you're going down the one path
towards what you want yeah it's the
validation your brain that hey this
works may not work yet on the level I
want it to but it works I'm just proving
it to myself right and for that I win
it's game over I've already won yeah
because I've proven it to myself right
so it validates everything in my mind
that I want to do now just at a higher
level doing more of it that's it right
you just now leverage you know just
stack it so what are these people need
to get started why aren't there starting
we all know the answers fear but the
difference with you guys or me or
anybody's followed through is we're more
afraid of what life would be like if we
don't follow through then the person is
willing to settle for what they got and
kind of hope it'll change and maybe
purchase something for the moment and
then not follow through with it it's
almost like people overachievers have a
little more fear they're a little more
afraid of missing out they're afraid of
not being there or they got a strong
enough reason to follow through so I'd
say if you're looking at home you want
to give somebody some value go where do
I start I'm sick of this that's a damn
good place that's probably where they
bought the product in the first place
but now from that for just a minute
what's that they bought they bought the
product to escape from that stage just a
moment yeah so because because well
guess what what makes people excited is
progress you don't have to be at the
goal yet to feel alive again you have to
be progress in the first step to
progress and make a decision and buying
the product but then you don't do the
second step just open the damn thing up
I think another powerful distinction
that you're hitting on here is the fact
that a lot of people that have
breakthroughs in their lives like
including Frank and I both in different
you know success stories situations
whatever you want to call them is that
you know people typically hit
rock-bottom
yeah before that must is a reality
you're right so in thinking of that you
know because a lot of things as well
like we hear in marketing you know like
if you had a gun to your head right now
and you had to make money in the next
you know 48 hours what would you do and
that really resonates with people but so
I just wanted to bring this into the
conversation because I think a big part
of the
market of all these people art people
that have their backs completely against
the wall yes that's right okay so
they're not in a must situation yet
they're in a desire situation where
they're okay in their lives they do have
big dreams and ambitions they do want
greater things but it's not pushing them
yet to the point where they will do what
it takes to masters a must so what do
you think how how do people go from not
having their backs against the wall when
they have no choice to say I'm totally
sick of this right to to conditioning
their minds to go from their situation
where they are which may be okay yeah to
getting something greater well you'll
think about this what pisses you off and
what excites you is all relative you
know community hours a week no $2,500
excites him more that memory to this day
than even the million bucks you know you
didn't get first 24 hour version right
are you breaking the four-minute mile a
million bucks that one's been out of
your mind tell me about that for a
second what did that feel like he make a
million bucks in 24 hours nobody in
history of the Internet's done it
euphoria
yeah just unbelievable what was your
wasn't even about the money that's
exactly right that's exactly right
really about the money know what doesn't
think like oh that's how many cars I can
buy oh it just wasn't it was just uh it
was just breaking through like another
like barrier of progress so at that
point wasn't about your back to your
wall at that point what it was really
about other point for my fear is what it
really was but the point for your fear
and for some people and I think in some
cases it's also a recognition of Who I
am and what I'm capable of so for
somebody whose life is already great
this is about what if I could take on
another skill that could create more
freedom for my life and just saying I'm
not I'm going to go out and try and do
it all perfectly right now what I'm
going to do for the next eight weeks I'm
gonna do a great little ritual I'm gonna
do one thing a day to condition my mind
right so I get wrong so I follow through
I'm gonna read something I'm gonna
listen to something I'm gonna immerse
myself I'm gonna go from an intense
jogger I'm gonna go lift weights but I'm
going to do it consciously to get in a
state where I'm gonna follow through
that's number one because people follow
through when you're in staked second I'm
going to get clear about why this is a
must for me because my backs against the
wall but because I want to master nearly
life to create some freedom I'm not
going to master it overnight but I got
the system I got the plan what do one
thing a day I'm going to work on one
subject week this week is going to be
about figuring out what the right
product or industry is next week going
to be basics of building traffic in each
week I want to make a little progress
and I'm gonna get to a goal whatever
that is I'm gonna make a thousand bucks
my 300 bucks in a week I'm gonna get to
my twenty five hundred that first twenty
five hundred is the most excited done
believe the first three hundred dollars
I'm the butcher life changing tips in
this little slice Jane I remember I was
supposed to be a truck driver making
twenty four thousand a year because I'd
be making the most anybody my family
ever met that work out for you yeah real
wealth ain't got him I've done the truck
right think you could survive the truck
pulling my finger man I could do it with
my teeth I could fold my teeth right
thirty six grand a year was the Gulf I
could make three grand in a month why
did that was out of my mind and then it
was like could I make ten grand a month
then it was ten grand in a day that 100
grand a day then could I make a million
dollars in a day out of the day I made
four hundred million dollars in a day
and stock by the company took public my
personal stock but it was probably after
I did it though it doesn't really count
right people remember who's first Tony
millions okay that's amazing though they
told me when I was on stage I had this
audience of about fifteen thousand
people the Continental Center was bring
a stretch break I was doing they loved
rocking the house series going crazy and
it goes this box with your that's four
hundred million bucks right now is like
wow that's cool like okay that's not
only sounds stupid it's like what's next
and I went right back to what I loved
once you break through then it just
becomes a game the people that are
getting your products have not yet
broken through in most cases the
breakthrough happens by conditioning
your mind every day by feeding it a role
model or story it's putting yourself in
a pink state when you follow through by
getting physically strong it's creating
a little ritual of doing a little bit
each day and then you get momentum but
the most important thing of all is what
we start out with why
absolutely why is it a must for you it
doesn't have to be here against the wall
but it has to be something you're hungry
for because the only difference in
people is hunger and if you're not
hungry
get around people that are hungry and
something will hit you you watch a
conversation you get around people are
doing better and all of a sudden you
start going my life sucks
I remember I went to a guy in LA it's
one of the most multi billionaire guy
I'll never forget and I lived in the Del
Mar castle and I was really proud that
was like the symbol of me
having picking myself from being poor to
providing for my family this great place
built from castles in Europe overlooking
the ocean not far from you
and I went this guy's house he's
billionaire he took me down his wine
cellar I don't even bring one when did
this whole thing at the end of the night
I was depressed I lived in the Del Mar
tenement as far as I was concerned I
really was I was like I live in a crappy
place and all my standards changed all
sudden I wasn't going to settle for
living that all of a sudden my back was
to the ball in a different way because
as a man I knew is capable more so
people can change their standard by
getting around where it's better people
can change their standard by getting
associated what's true like the bills
they got to solve the problems they got
to do it or they can do it because
they're excited because there's
something really want to take on
everyone's different but they got to
find the why and they got to come up
with some daily rituals to get them
going and just do a step at a time
that's where you get momentum awesome
that is awesome so you know think about
what's the Holy Grail between somebody
taking action or not it's one word
certainty when somebody has absolutely
certain day you know the common worded
believed right but you know you can
believe at a general level or you can
believe what's certain when you're
absolutely certain that if I do this
it's going to get that result and that
result is going to change my life you'll
do it when you think it absolutely is
not going to work you're never going to
do it the middle no-man's land of maybe
it'll work maybe it won't that's the
piece that kills people right so if it's
a must for you you got to make it work
right in our case right that's an
example it's not a must for you and
you're not sure you don't know what to
do so I years ago I'd look around and
say okay how do people get themself to
follow through they haven't been
following through what's the difference
and I started interviewing hundreds of
people literally eventually thousands
could have thousands of my there so I'd
ask the group to give me their feedback
they came up with this model it's like
the holy grail of belief or the holy
grail of Momentum's like the difference
between what makes the rich get richer
and the poor get poorer right and the
difference we all know is mindset but
like how's that bill so this is my idea
created stupid little four little boxes
and I'll scribble it here for it you
think about the first thing that
determines whether you can do something
or not and I put that in this first box
at the top here on the left side it's
potential like what's the potential of
the M'Baye like when you guys started
you proved something no one had done in
history around the four-minute mile
right for godly knows how many centuries
they're trying to
four minute mile roger bannister does it
how did he do it
do you remember you did it in this
industry right you made a million bucks
in a day no one had ever done that in
history right after you did it
a bunch of the guys are doing it the
case if we came possible roger bannister
didn't just go physically practice he
made a shift in his hat he practiced in
his head because he could never achieve
it physically so he had a change of his
head first so the result became certain
enough he believed it and his body got
him through after roger bannister in
that four-minute mile within two years
37 people around a four-minute mile when
no one in history never done here's how
it works the potential for anybody
getting your product is extraordinary
they can do what you've done is much
more or less making whatever they want
to do the potentials there the markets
proven that whether or not they tap into
potential is a lot to deal with what
action they take which is the question
of key to me with right like you know
copy owns potential to not take an
action and we all know that the action
that take is going to determine the
results they get that's pretty obvious
so most people have a belief about what
their real potential isn't matter what
you tell them and then affects how much
action they take and of course that
affects the result and then ironically
that result reinforces their belief and
their belief that's it so I'll give an
example let's say a person has unlimited
potential we all agree but they take
little action little results why because
they have to start with a problem with
their belief they don't believe it's
really going to happen for me maybe for
Frank Kearns because it got the cool
hair and stuff or maybe it's for you
because you're so driven but it's not me
maybe Tony Robbins because she's a freak
out these big teeth whatever their
thought process is right they got this
thing right but what happens is if you
believe that there's very little
potential how much action you're gonna
take drop it little and when you take
little potential with a little action
what kind of results you get lousy
little results we need a little results
what does that do to your belief you go
see I told you this was a waste of time
soldier this wouldn't work and then what
happens you tap even less potential to
take even less action even the worst
results and your belief gets even weaker
and this sucker feeds on itself until
you are in a downward spiral poisonous
it's poisonous in its self-fulfilling
now what if something could happen that
could come along and fill you with a
sense of abso
certainly not like I believe but mean
we're you know and you guys's case mine
as well we knew because we had to
because we burned the boats there was no
other option we had to find a way we had
we were going to live that way we all
did it in different ways and for
different reasons but in essence that
was it if you get yourself in a state of
certainty that this is going to work I'm
going to find the way and if this is
work I will make the way then you tap a
lot more potential and when you're
circling your potential you take massive
action when you take massive action you
really believe in something you get
great results when you get great results
your brain goes see I told you I was a
stud I told you this thing would work
out now you even stronger you tap more
potential take greater action better
results that's how you went from 300
bucks in a week to twenty five hundred
and five days to a hundred thousand and
a month to a million bucks in a day same
thing with you and we get momentum so in
rich get richer the poor get poorer now
some people go out they go well I'm
gonna take a bunch of action alright I'm
going to open this product we're gonna
try it
they'll say to you I even did it but
it's like a Salesman who goes in knocks
on the door he knocks on 100 doors and
says exactly right and even if he
doesn't say it verbally his face says it
because he doesn't believe it's going to
work so his voice his body the execution
is so weak maybe if he talks 100 people
somebody's gonna buy out of pity I'm
gonna win his kids to starve right but
he's not going to get the result so the
core difference in people is how do you
produce certain day when the world isn't
giving it to you you go out and try and
you try in your case you're a hundred
thousand of that nothing's working how
do you keep yourself going the way you
did it the way I did it the way you're
doing it we mean I've done it
consciously
is we didn't change our potential that
was there and it wasn't even taking more
action taking more action with belief is
not gonna works not going to change
anything
we got results in our head that made us
feel certain as if it had already
happened to or Falls for you true
alright so give me an example some
people know I'm not just making this
crap up well I mean just like when I had
nothing I already knew I was driving
like Ferraris and Porsches and stuff
because I always wanted those cars I
already knew I was going to have them it
was inevitable
right I never - no that was just my
inevitable outcome but how did you do
that did you have a ritual did you think
about it regularly was it one time you
thought about it or was it something you
had an obsession towards I had an
obsession towards it I mean I used to go
I weren't used to work in a video store
just the last job I ever had in my life
thank God and I used to go to work
almost every day and I used to bring two
magazines with me to read on my breaks
entrepreneur magazine just to read about
business and everything else to read
about what other people are doing look
for role models and I used to carry an
auto trader with me and I used to look
at Porsches that were for sale yeah and
people always used to ask me what are
you doing with that auto trader magazine
I'm like well I'm just picking out the
Porsche that I'm going to buy right when
I'm which probably got you a lot of crap
people made fun of it you actually had a
boss at that job tell me you know you
really shouldn't do that to yourself
John because it's it's very very likely
that that is never going to happen that
it's very likely that you you're never
going to have that car yeah that's
that's the kind of belief he was trying
to put in my head and I was like no you
don't realize that it's it's inevitable
that I will drive here it's sometime in
the near future with that car when I'm
not working for you and drop movies off
for you to put back on the Shelf and
that actually happened and it was one of
the most fulfilling days of my entire
life and the great thing was when I
pulled up in this car I was you know I
was in my mid-20s yeah a car that most
mid-2002 car was it
it was a Porsche 911 Turbo convertible
never there's beautiful cars when I went
out yeah what I always dreamed to happen
but you know for a few years ago I was
circled the ads which was going to buy
when I finally got it and I pulled up at
the store you know I had all these
people some people that were still
working at the $7 an hour job were there
years after I left and I'll never forget
this even the boss and stuff and the
reaction the people was like wow that is
awesome is that your dad's car and all I
said to them was not exactly good friend
I just smiled and just left but it was
you know I just I it's the weirdest
thing but I just knew it was going to
happen you knew it because I conditioned
myself you did oh well we did yeah when
I was in high school I was not a popular
kid but I was passionate and intense and
I'll never forget some people get some
particular girls gave me some crap and a
guy too and I wrote in their journals or
their you know their annual yearbook
could be either route you know someday I
said you treated me like hell someday
I'll be rich and famous and you'll be an
effin truck driver and you'll be sitting
there I'll be with my rig I'll be beat
with his
beautiful one of my life rich and you'll
be watching me on television thinking
you wish you would have treated me
better actually wrote this in
people's manuals because I went to
attend your high school reunion people
showed me that stuff right but it's like
I burned the bridges baby that's like
their this is how it's gonna be
so I'll give you a perfect example of
this you know they did Studies many even
done at this element where they want to
say how much does the mind of that
performance
so take basketball I've worked a lot of
NBA players and turn them around and one
of the problems many of them have is
I'll choke on the free-throw line you
know while everybody knows in that case
if you normally shoot really well and
now you're not something's interfering
something's getting in front of your
state some uncertainty right obviously
so they take your group and said we're
going to make them better how do you
make somebody better who's got this
mental block so they take a group of
guys and they're gonna do free throws
and they do one group where they just
practice for six weeks totally intense
practice and I forget the number of free
throws but they got to do this many pros
every day take a second group and they
have to not practice at all obvious and
they take a third group and they don't
let them touch a basketball all they do
is have them practice in their mind but
the key is it's not practice makes
perfect it's perfect practice makes
perfect as corny as that sounds so these
guys see themselves making a shot every
single time conditioning their mind and
body that it's perfect every time
they're not interrupted by a reality
that would screw with them so at the end
of six weeks they tally it up and now
they give a test to see who has the
highest free-throw percentage of success
what do you guess it's going to be even
the happiest person says obviously it's
not the guys that didn't practice but
which one is it the mind or is it the
ones that actually practice assuming the
mind yeah you would assume because it's
true right you intuitively know the
truth that practicing is not enough it's
getting yourself so certain so many
times that now when you go to do it
there's no hesitancy and you execute
it's having that absolute certainty that
makes you tap your full potential take
massive action get massive results be
reinforced having stronger belief this
is what makes somebody a star at
anything
it's like Jack Nicklaus the golfer yes
visualized every shot and where it was
going landing right where he wanted it
before he ever hit it every single time
what else is done they just take a
practice swing and they kind of hope for
the best and point in the right
direction and hit it and some of them if
they've had some bad
what are they really focusing on you
know what I don't want exactly what
exactly that's the same thing here
so I'll show you a little stupid little
physical technique for this so stand up
for a second you're gonna do the camera
show so try this for a second so just
put your feet together and then put your
right index finger straight out in front
of you like this okay and all I want you
to do is what you just turn clockwise
comfortably as far as you normally turn
just notice where you naturally stop go
ahead and turn clockwise people at home
can do this too keep your feet straight
notice we stop come back around to me
back around tomato pretty good okay good
you're really good this thing drop your
hand now this is something really simple
close your eyes and you don't have to
visualize just feel I want you to
imagine your finger coming back up again
and this time see and feel it coming up
don't actually make it happen but feel
like it's happening imagine your mind
that you're actually doing it you're
seeing it you're feeling it and then
make it like a game will you turn twice
as far this time like you're a little
kid you know somebody measures you and
you go I'm taller come on measure me
this week that desire to do a little
further and then in your mind do it
again you'll see it straight together
and in your mind fill your finger coming
up see it coming up and magic on three
times as far this time and then one more
time bring your finger up and you're
like an owl your feet are straight and
you turn all the way around and it comes
all around to the front see it and feel
it and enjoy each time like it's a game
like you can't wait to go further and
you know you do every time then when you
can feel that it feels good then open
your eyes and now put your fingers
straight in front of you and turn as far
as you can comfortably and see what
happens this time got my back now notice
South cameras got but you don't have to
ask a camera you can ask yourself come
back around did you go further this time
yesterday a lot shorter a lot for the
50% so further for you about the same
yeah the average person will go 25%
further now here's the question we're
superior there you go you're right thing
before thank God so did you have the
potential to turn as far as you did the
second time the first time yes
why didn't you I didn't believe it I
guess we have beliefs about stuff we
don't even know we have beliefs you have
unconscious belief but how far you can
turn comfortably the first time I did it
when I pointed straight back yeah I
thought I was that probably shouldn't
even go that far like it was gonna hurt
me or that I wasn't capable of going in
colors like and how much for the Geo
this time and the camera hooded over
there right now here's the difference
the potential was there the first time
and you took action and you got a result
but it was 50% less than what you did
later on and the only difference is I
change your belief how do I change your
belief we didn't work harder on your
potential we didn't take more action I
got you to see the result in advance I
got to see it vividly two or three times
that's all I'm going further and their
brain with oh I know what to do
boom it went there isn't that what you
did by looking at your cars every single
day and envisioning it isn't that what
you did when you created whatever the
vision was there was 300 ollars 2500
dollars a million bucks in a day that's
what's missing for these people they're
not getting that execution is everything
but it doesn't happen if you don't get
the psychology set of a state of total
certainty and you can you just change
that 50 percent in three minutes with
the visualization and visualization is
only one technique because I was like
losing my balance and eyes closed but I
was kind of like lopsided so I got one
good visualization and Russert I was
like I sure hope I don't fall down on
camera my eyes closed so you don't have
to be good that visualization you can
still get the improvement so I want you
to get you know you ask the question
what is that difference people this
changes people certainty people are
uncertain they're going to succeed they
want it but they're afraid the best way
to deal with the fear is get a big
enough reason makes you have to succeed
or condition yourself where you see it
and feel it so often that you're certain
that you just do it that's all it really
takes that's awesome you know this
worked I was thinking this way you were
talking about going to the same time so
they can hear this and walk up you were
talking about working at the video store
and looking at the port hunts and stuff
I used to drive around in my car now I'm
doing the cold calling and the credit
card machines and one way that I would
avoid cold calling the beam of light
cold calling and knocking on doors and
everything would be to listen to your
stuff and listen to the Jim Rohn stuff
or I'll Drive around no particular test
just to listen to it and strangely I
still like to drive around I prefer to
listen to that stuff in the car practice
because where you got imprinted
well drive up and down the coast and
check out the ocean yeah yeah so drive
around and I would envision myself
holding those types of some notes or
teaching people that kind of stuff and
three weeks ago I was teaching a seminar
in San Diego and I was talking about
beliefs and envisioning things I had to
stop now shared with the audience I was
like you're not going to believe this
but I actually used to envision this
very moment Wow to you right now so well
he really works Wow makes a difference
I'll tell you what I worked with Andre
Agassi in 1993 I think it was he'd been
number one he dropped at 32nd in the
world and he was ready to literally
ready to quit with no exaggeration his
father was managing him and he was so
angry with his life and he went through
some I think wrist surgery at the time
and he's working on a swing and yeah he
was dating Brooke Shields at that point
they weren't married and not his current
marriage obviously and so she said you
got to come see Tony because I don't
need motivation because he's not
motivation Manny strategy he'll show you
how to make that shift in your ads it
comes I work with a guy and the
beginning is saying you know do your
magic stuff I go yeah great thank you
and I said tell me you had a tennis ball
perfectly and I'm trying to get him in
the zone to remember that time like you
vision where he was perfect at it it was
of course I have and I get a vision over
and over again and finally he's in the
zone he's feeling that again right he's
seeing it and he's feeling certain and
the swing is going perfect all right so
how's that feel because it feels perfect
I said but are you thinking about the
swing you're not thinking about the
swing you're not thinking about how to
do it you just seen the result you want
so vividly that it's there so all he did
was train him how to go on that stay and
over and over again he won the next
weekend the second weekend he came in
second within six months it was number
one in the world again and he gave me
unbelievable credit but all it was was
conditioning the mind you did it with
tape so did I I that we was talking
about this earlier Pam and I - I used to
go when I was 17 years old down a
downtown Los Angeles this place called
Knight education K ni ght like that I
I'd save up all my money work as a
janitor and I'll get these tapes and
listen to these things over and over and
over again I went there for years and I
didn't have enough money and I leveraged
everything I had but I knew how to train
my mind it's the one thing I knew how to
do man's name is Mario I saw him in his
80s you know obviously knows how my life
turned out and was very proud of the
role he played in that process you tell
people the story this guy's the real
thing he didn't just start
out this way this how Tony dinner he
listened his tapes he conditioned
himself right this is the real stuff he
passed away a few years ago I'm calling
his house and he passed away and his his
his daughter was there and she wanted to
share with me that how I touched his
life and so forth but the best thing was
I thought you know what I want to get
those tapes I want to get that stuff
that condition you know I want to go
back to that moment like you did of you
know that moment was visualizing now I'm
living it and she said he left all this
in his will to you so I have all these
tapes now that are from the time when I
originally went through and like I'd go
to sleep and these sleep tapes that
conditioned my mind to believe that I
could succeed want to sleeping or to
build energy in my body and anybody
wants to succeed has got to know it
doesn't just happen you can buy a
product but you also with that product
have got to condition yourself you got
to make it a must and you got to get a
ritual if you do it whatever you used to
dream about you thought was so huge
you'll just live it you'll live it like
you live this yesterday like we're all
living the life that we envisioned
because we had to and because we played
this game with our head we got the
belief to be real by seeing it enough
times and feel it enough times to our
brain believed it and then it made it
happen which raised the potential which
made us take more action which got us
better results which raised our beliefs
again that's right and then that's why
that's why the rich get richer and the
poor get poorer so instead of bitching
about it change it and decide change
like a self-fulfilling prophecy
completely it's pretty easy to change
just that one simple exercise was
amazing I'm still like holy crap I
wonder what else I can do now but look
what most people do most people do the
opposite of that right they get the
product or they think about doing it
what are they envision it not working
that's right the excuses
so they vision it not working through
the envision on Merkin they feel
uncertain sue they too uncertain how
much potentially that little if anything
and so they send back your product and
you listen to the damn thing you know
and guess what what does that do by the
way they make that it's another lousy
result in their life I didn't even
follow through a mat and they believed
even less this process is the Holy Grail
it's where the whole game changes and
anybody can do it and they can do it in
a few minutes and if they do it a few
minutes each day then they get a
different life they do it a few minute
one time their life changes for the day
it's we're defined by our rituals
everybody's got rituals certain things
they do every day and what we should
have in common and anybody that I know
of who has a life that
living that was once a vision as we saw
it again and again again even when it
didn't work even when you lost on a
grant you working as a janitor there was
something we would not give up on if
somebody watching wants to change their
life they got aside what they won't give
up on and then put themselves in the
state at momentum by a couple of rituals
adult and I think especially when it
comes to anything related to making
money like making money products or
promises or courses people are so
inundated with scams and all this
garbage true garbage that you know their
natural thinking is that they're so
skeptical it's like they fall into the
conditioning of well if anything is ever
going to work that thing has to prove it
to me before I believe anything so when
they go to approach the thing to make
more money with they're like well I'm
starting at zero and this thing has to
prove to me that it has any potential at
all before I believe that it will don't
you agree with that's the case
unfortunately this case but here's the
truth when somebody says to me in my
business even more because a lot of
people think I'm a motivator I hate that
term that's never been what I've done I
do believe in energy and I'm passionate
you know they see 10,000 people in the
room Rock and egg all these motivating
them
I believe in peak state you get top
athlete you get in a concert you get
into state right the problem is to
defend themselves that it won't be
disappointed again they lower their
expectations so someone will say to me
well I'm skeptical or I'm pessimistic
and my response to them is no man you're
gutless
it takes no guts to be skeptical you
don't have to have any capacity to be a
critic and now with the web you don't
even have to own that you're the one
being the critic and burn somebody and
you know anonymously right I said you
know what it takes guts to believe and
if you think something's gonna do it for
you without you putting your guts on the
line you might as well forget it right
now so this idea that I'm skeptical or
they got to prove it to me it's the
biggest lie what that really is is your
fear talking you're so scared of failing
you only want to get your hopes up and
if you don't get your hopes up you might
say well what are we going to help
something somebody gets disappointed
how many disappointments have we
experienced in our business careers and
in our lives the difference is some
people take disappointment let it
destroy them other people take
disappointment let it drive them and you
get to choose are you going to turn this
thing into why it didn't work and a
bunch of stories and excuses are you
going to take this thing that did
working figure out what are you going to
do to make it work and it may not happen
the first time second time the third
time but the people that are relentless
find the way and it's the common
denominator and all these guys that are
kind of our friends our family money
masters you know knew many masters is
they all did it with will nobody here
inherited this stuff everybody figured
it out and keep figuring it out and it's
going to keep changing and you say you
know what you know 1% of 99% of the
money be maids being made by 1% of the
people because only one percent of
people will condition their mind and
condition their body and follow through
some daily rituals the rest will tell a
story about why it didn't work I wasn't
their fault and you got to things like
you got results or you got a story you
know and too many people think that 1%
is somehow entitled to it and they're
not which is you know it's just all in
the head it's all that believe on that
which can be changed with some
conditioning basic condition you just
proved it yeah - uh that's fun that's
why I made get the ads in person powers
because I understood that in the very
beginning I could originally was thirty
days and years later people say hey you
know I've heard all the great results
everything else man but you know I don't
have 30 days and I'd be behind the glass
you know focus group watching people
don't want to shake it like you don't
thirty days to change your life you know
okay I'll make it seven days you know
just one because after seven days you
get momentum and you think about it when
in people's lives change in a moment it
doesn't change in ten years your life
need to suck for ten years but there's
one moment when your life changes the
moment you decided you said no more and
I'm doing it and you kick yourself in
the ass and you made yourself go do
something right when you finally said
enough no more I quit or let's begin or
I love you there's a moment when
somebody's life changes and that can be
gotten in a couple of days so people
want to don't have to wait until they've
mastered everything they got to get
started and do what's next and just put
themself in a state where they start
making some progress there it is I think
that's the answer that can help solve
that problem a lot of people they'll
just pay attention to it and do it the
bottom line is you know all three of us
and some of the people that we consider
his family they're part of this process
we've all done well we don't need to do
this stuff we're able to do the stuff
because underneath that all people can
see in your eyes Frank when you talk
about twenty five hundred dollars you
made that day and the joy right are you
talking about not willing to
that'll you know and just I don't care
what they say tell me able to sit here
and I should lower my expectations I'm
going to be driving my car in here and
they're going to be delivering a video
to me there's something inside of every
human being that will make it click that
I'll make it so that today is not like
yesterday and tomorrow will be different
forever and that process is an emotional
hook and on what I hope is people
watching the stuff maybe something in
here will piss him off enough or remind
them of something or say there is a plan
it isn't just luck and if I just get my
big enough why and I get a little system
forget to do conditioning myself and if
I start to feel overwhelmed and just do
one next step and I keep learning and
keep moving forward I will get there
that we accomplished that out of this
conversation then this conversation was
kick-ass and fun not just for us but
will be something that will be really
proud of a long time whether it happens
it not really has nothing to do with us
but whether or not people take it in as
real and do something with it
I hope they will I think we can try goes
awesome thank you that's what I shoot
here the next one yeah thanks guys thank
you that could really appreciate