Now, if you have already filled out your profile, you realize that you have been given the opportunity
by you to me to place inside of your links area, a website and a website, of course, is going to
appear outside all of your other profiles on social media.
And you've probably already seen this on a number of profiles of other Unimin instructors.
That website appears on the leftmost corner of your profile.
And visitors will find this to be a clickable link.
A question is going to be then what website should you place inside of that link, especially since
your marketing approach is going to be varied according to all of the things that you'll hear in this
course.
So this bears a discussion about a marketing home base.
They're going to be a number of venues, both online and offline that you can use to promote your Unimin
courses.
Now, your YouTube profile page gives you the opportunity to point to one website, as we've seen as
a personal website.
Now, you'll want to consider making this the hub of all of your promotional content creation and logistical
information, in other words, your home base online.
What's important at this home base is that people can find all of your activity in one place, whether
it's a new Udemy coupon or a blog post, a training session or a course announcement.
Your present future students need to be able to go to one place to find everything you have online at
the drop of a search query.
Now, the reason this is important is that your activity on social media could possibly change in the
future.
In fact, your activity even on you to make a change and having all of your valuable content and information
available in multiple places on sites that you don't control, it's not only dangerous, it can't even
be leveraged when you create a new course.
But when you have a home base, any offline activity, press releases, books, courses or coupons can
be seized and shared from this point.
So while your marketing might entail being active in your Facebook group, you should also make sure
to manage your home base since you allows you to point to it.
Now, the easiest way to accomplish this is by having a simple WordPress website, a WordPress Web site
will allow you to have your business pages as well as pages to be able to communicate information to
various people about different subjects as they occur.
WordPress pages function on both posts and pages, posts are more like news and updates, pages are
more like permanent pages that communicate information that typically doesn't change.
A WordPress site can be controlled by its appearance through its theme section as WordPress user, you
can buy a theme to change the look of your WordPress website to brand your business or to make it look
exactly the way you want.
Plug ins, on the other hand, provide functionality.
So if you want to change the way your WordPress website works and you want to add features to it and
give your visitors more to do when they come, you can do that by adding plug ins.
In some cases, you can buy a hybrid plug ins and themes where you can reduce business pages to help
you with any functionality that you need.
So you can start the process by picking a domain building to simple to use WordPress website on it and
then beginning to organize that site to be your home base for all of the marketing activity, not just
for you to me, but everything else that you do online.
OK, with that, thanks, and I will see you in another video.