[MUSIC]
Hi, my name's Daniel. I'm a Product Marketing Manager, and I work for
Google Store.
SEO stands for search engine optimization.
When someone has a curiosity about anything in the world, they go to Google,
and they will search that question.
Essentially, what a SEO specialist or
professional does is understand what people are searching for
in their respective market, in their respective business,
and how do they answer that question
that allows them to be at the top of the page.
And Google has created this algorithm that allows businesses to compete for
that space in the most organic fashion that doesn't get
overwritten by paid advertisements and sponsored posts.
So the purpose for search engines is to provide an answer to a certain question.
It delivers either product and answer information or
service that people are curious about and want to have more information about.
If you rank highly on a certain topic or keyword query or
search query, then you're more likely to get those traffic visitors to your page,
which then you can optimize your page even further to convert those people to sales
if you are selling a product or a service or you can increase the engagement on your
page, if you're just providing information that you want people to take a part of.
So, if you're optimizing your page for SEO,
you will get more visitors and traffic to your page.
One of the most common issues that people find with a page that isn't optimized,
is that they're not getting traffic to their page.
If they are a business that relies on selling products online, that means that
they're not going to make sales because no one is finding their pages,
unless they want to put marketing dollars and
spend money to push their page up on top of search results.
They can do that but that also has a lot of capital and
a lot of small businesses can't afford to do that.
So, a free, organic way to do that is SEO. So if you optimize for SEO,
you can organically and in a free way push your content higher and
get that traffic flowing into your website.
Hopefully, those people will convert and you will make more sales.
So there are two types of SEO. There's the user-facing SEO component,
which is about content and keywords and what people actually see on the page.
And then there's the backend SEO, which is more on the technical side,
which is about site, speed, and site performance.
Some low-hanging fruit for SEO optimizations for your own page
is to really look at keywords that are really relevant to your page,
to your business, to your industry.
Build content around those keywords and
around those search queries that you know that people are interested about.
If you can provide an answer, such as a blog page or informational
page on your site, then that can be used to funnel traffic into your site.
You can also look at keywords that are relevant. There are a lot of free tools
out there that you can search certain industries, and those industries will have
the top keywords per industry or per market or per business.
And if you haven't already incorporated that, then you can start
building content around those those topics.
So if you want to understand how your website is doing in terms of SEO,
there are a lot of free tools out there that provide a free audit that showcases
how fast your page loads.
What steps and actions you can take to decrease the size of the page,
which means your page can load faster.
If you can increase the speed for the page when it loads,
then you'll have a better user experience.
So one piece of advice I would give for people really interested in SEO, or
seeing if they want to pursue SEO, is to understand that SEO is always changing.
But the bottom line still stays the same: it's trying to understand the customer,
what they're organically interested in, what they're organically curious about.
And if you can focus on that, then you'll have a successful career in SEO.