好的，怎么了，大家都欢迎 all right what's up everyone welcome to
今天在Surfside的PPC YouTube频道上 the Surfside a PPC YouTube channel today
我们将要超过facebook线索 we're gonna be going over facebook lead
广告也称为Facebook主角 ads also referred to as Facebook lead
世代运动，所以我们在 generation campaigns so we're in
立即获得Facebook Ads经理 Facebook Ads manager right now to get
从这些运动开始 started with these campaigns the first
你需要做的是实际上接受 thing you need to do is actually accept
领先广告服务条款 the lead ads Terms of Service so just
来到顶部的这个URL，我们将 come to this URL at the top here we'll
也把它放在我们的视频描述中 also put it in our video description but
你只需要来这里通读 you just have to come here read through
这真快 this real quick
从下拉列表中选择您的页面，如果 select your page from the drop down if
您要管理多个页面 you have multiple pages you're managing
单击接受，然后就可以了 click accept and then that's it pretty
很简单，所以回到广告管理器中 simple so coming back into ads manager
在这里，我们要做的是创建 here what we're going to do is create
我们的潜在客户代言活动 our lead generation campaign what I'm
首先要做的是资产 gonna do first is come into asset
库，因此您单击菜单 library so you click on the menu at the
回到顶部，我们将要资产 top here and we're gonna come to assets
和观众，所以我们将成为 and audiences so what we're gonna be
今天的目标是三个 targeting today are gonna be three
不同的相似观众 different look-alike audiences it's
看起来像我们的时事通讯 gonna be our newsletter look-alike our
网站流量和我们的页面相似 website traffic look-alike and our page
喜欢看起来很像 likes look-alike so kind of all
不言自明就像来源 self-explanatory like where the sources
来自，因此我们已经上传了我们的 come from so we've uploaded our
时事通讯我们的电子邮件列表我们的页面 newsletter here our email list our page
就像我们所有人都来了一样 like just arrives right from all of our
页面在我们的页面上喜欢，然后在网站上 page likes on our page and then website
流量来自我们的Facebook精选 traffic is from our Facebook picks on
我们的网站，然后我们就创建了 our website and then we've just created
他们三个人的相像之处 the look-alikes off of all three of them
你可以看到这两个仍然 you can see these two are still
填充我们只是创建它们，所以不要 populating we just created them so don't
达到210万，但Facebook是 get up to 2.1 million but Facebook is
不断尝试寻找最好的 constantly trying to find the best
观众的人，所以只要保持 people for your audiences so just keep
当你走的时候记住了，所以我们 that in mind as you go so what we're
要做的就是回到广告经理 gonna do is come back to ads manager
在这里，点击创建以创建一个新的 here and click on create to create a new
运动，所以我们的目标是 campaign so our objective is gonna be
正在考虑中 under consideration we're going to
选择潜在客户，所以我们的目标是 choose lead generation so our goal is
会成为我们业务的推动者，所以 gonna be drive leads for our business so
点击这里的潜在客户 click on lead generation here and just
为您的目标命名广告系列 name your campaign whatever your goal
真的很喜欢，所以如果你想做 was really like so if you want to do
电子邮件列表潜在客户产生的东西 email list lead generation something
这样，我们将做电子邮件列表线索 like that so we'll do email list lead
一代，所以你要担心 generation so you have to worry about a
除非您希望Facebook进行拆分测试 split test unless you want Facebook to
管理您的拆分测试和广告系列 manage your split test and campaign
支出限额，您可以将其设置为 spending limit you can set these just in
情况我们现在不打算这样 case we're not going to right now so
进入您可以制作的广告集中 coming into the ad sets you can create
您所有的广告都是单独设置的 all of your ads set separately and just
瞄准目标对象，无论观众是谁 target you know whatever the audience is
如果想保存，就想使用 you want to use if maybe you have a save
几个不同的保存的观众 couple different saved audiences you
想要尝试使用我们要做的事情 want to try to use what we're gonna do
在此处创建多个新广告集 is create multiple new ad sets here at
顶部选择我们的Facebook页面服务 the top select our Facebook page service
广告每次点击费用，我们要添加三个 ad PPC and we want to add three
不同的自定义受众群体差异 different custom audience variations
这是我们的第一个 here so our first one is going to be
我们将要像我们一样 we're going to go to our look-alike
观众在这里，我们实际上必须 audience here and we actually have to
搜索它们，以便Surfside PPC search them so the Surfside PPC
通讯 newsletter
最后但并非最不重要的一点是我们的页面脚 like last but not least is our page legs
看起来像观众，所以我们有三个 look like audience so we have our three
如果您愿意，可以在这里使用不同的受众群体 different audiences here if you want to
为位置添加不同的变体 add different variations for location
可以的年龄范围，但会怎样 age ranges you can but what it's gonna
要做的就是不断增加您的广告集，以便 do is keep multiplying your ad set so
你真的不想要太多 you don't really want to have too many
广告集投放，因为它变得友好 ad sets running because it becomes kind
更难以管理和优化 of more difficult to manage and optimize
一切对我们而言，我们将成为 everything so for us we're gonna be
分别投放三个不同的广告集 running three different ad sets each at
一天二十美元，所以总共六十 twenty dollars a day so a total of sixty
每天美元，然后我们就可以 dollars daily and then we'll be able to
从那里我们很容易地优化 optimize pretty easily from there we're
不会添加任何详细信息定位或 not gonna add any detail targeting or
这样的其他事情 anything else like that so for
我们要做的是保留 placements what we want to do is keep
自动刊登位置 automatic placements so it's
将自动显示在 automatically gonna be shown in the
Facebook的饲料Instagram的饲料和 Facebook feed the Instagram feed and
Facebook即时文章不是 Facebook instant articles it's not
可用于许多其他 available for a lot of the other
您可以在这里看到的展示位置 placements as you can see here it's only
这三个都可用，所以你不能 available for those three so you can't
在受众群体网络或Messenger上运行 run on the audience network or messenger
或类似的东西 or anything like that just certain
领导论坛可以在的地方 places where the lead forums can
实际显示，所以我们将自动执行 actually show so we'll just do automatic
展示位置，从而优化广告投放 placements so optimization ad delivery
您显然在优化潜在客户 you're obviously optimizing for leads
出价金额，我们只是保持自动 bid amount we just keep automatic and
其他一切都保持不变 everything else stays the same budget
并安排您可以分发它 and scheduling you can distribute it
不同的，所以你可以做到平衡 differently so you could do balance
根据观众人数分布 distribution based on audience size so
我们所有的观众都将是2.1 all of our audiences are going to be 2.1
百万人，因为他们只是1％ million people since they're just 1%
如果您创建不同的外观，则相似 look-alikes if you create different
较小的受众群体 audiences that have smaller sizes you
可以做到这一点，但我只想使用 can do this but I just prefer to use
甚至分配我认为更好 even distribution I think it's better
那样的话，我会更喜欢 that way I'm scheduling I do prefer to
设定一个时间表，这样我们就可以运行 set a schedule so we'll just run ours to
我们将在3月13日结束 the end the month we'll do march 13th to
三月底好吧，我们将点击 the end of March okay we'll click on
继续在这里，所以现在我们得到了 continue here so now we're getting it's
广告，但我们首先要做的是 the ads but what we want to do first is
实际命名我们的广告集，以便我们可以分辨 actually name our ad sets so we can tell
他们分开，因为他们都会 them apart because they're all gonna be
现在有点类似，所以我们将 kind of similar right now so we'll do a
时事通讯看起来一样，所以我们有 newsletter look-alike okay so we have
这三个都在这里命名，所以我们可以 all three named here so we could
真的看到他们，如果你只是想 actually see them if you want to just
更新预算或类似的内容 update budgets or anything like that you
我们可以点击继续吗， can we'll click on continue so we're
要在此处制作两个不同的广告， gonna create two different ads here and
如果您愿意，我们将制作单个图片广告 we're to do single image ads if you do
轮播广告，您可以尝试做 carousel ads which you can try to do the
唯一要记住的是它 only thing to keep in mind is each it
不想运行一个 doesn't want to make sense to run a
的不同轮播广告的区别 difference of different carousel ads for
一份潜在客户表格 one single lead form maybe if you have
不同的报价或不同的东西 different offers or different things
这将使人们订阅，但 that would get people to subscribe but
对我们来说，真的只是我们想要 for us it's really just we want to
用单张图片宣传我们的书 promote our book using a single image
我们只希望人们 and we would just want people to
看到后填写我们的潜在客户表格 complete our lead form after they see
我们的书，所以我们要浏览我们的书 our book so we're gonna browse our
图书馆，因为我们已经上传了 library here because we already uploaded
我们认为有两种不同的图片广告 two different image ads we reckon
至少使用两个图像广告有帮助 using at least two image ads it helps
你对一切进行了更好的测试 you test everything better
推荐的Facebook图片大小 the recommended image size for Facebook
Instagram的1200 x 628是1080 is 1200 by 628 for Instagram it's 1080
到1080通常我会使用不同的 by 1080 usually I'd use a different
Instagram feed的图片，但我们会 image for the Instagram feed but we'll
只是让这个运行在那里 just let this one run right there that's
很好，所以现在您得到的文字是 fine so now you get your texts you're
显示标题新闻 displaying your headline your news feed
链接描述您的号召性用语，因此 link description your call-to-action so
这真的是您要推广的地方 this is really where you want to promote
无论您希望人们这样做 whatever it is you want people to do so
也许您正在努力争取潜在客户 maybe you're trying to drive leads for
你知道你有一个会计业务 you know an accounting business you have
也许您有一个产品发布了 maybe you have a product releasing in a
一个月，你想知道一些首字母 month and you want some initial you know
人们在谈论一些参与 people talking about it some engagement
与您的产品一起在这里 going on with your product this is where
不管怎样，你都会促进 you kind of promote whatever it is so
对我们来说，我们将努力促进 for us we're gonna be trying to promote
我们的免费电子书在这里下载如何 our free ebook download here how to
在线推广您的网站或业务 promote your website or business online
在2018年，所以我要填写我的文字 in 2018 so I'm gonna fill out my text
像那样的一切，然后我会 and everything like that and then I'll
经过它好吧，这就是我们的 go through it okay so this is what our
广告将在移动设备中看起来像 ads gonna look like in the mobile
新闻源，您可以看到其他广告 newsfeed you can see different ad
如果您滚动浏览，则在此处预览 previews here if you just scroll through
一切，所以我们在这里，但 everything so what we have here but the
最重要的是免费电子书下载如何 top is free ebook download how to
在2018年在线推广您的业务 promote your business online in 2018
这里的感叹号是什么 what a exclamation point here for a
有点兴奋，所以我们的展示 little bit of excitement so our display
链接将成为冲浪侧PPC，显示 links gonna be surf side PPC that shows
在底部，这是标题 up at the bottom here headline this is
真的要推广 really where you want to promote
无论您对我们的主要报价是什么 whatever your main offer is so for us
电子书是一项免费的业务增长 it's a free business growth with ebook
我们想要努力奋斗的人们 we want people who are struggling to
发展业务以查看这本电子书 grow their business to see this ebook
并说好，我必须下载此文件并 and say okay I have to download this and
看看他们怎么说新的甜蜜链接 see what they say new sweet links
描述不那么重要，只是 description not as important but just
你可以问一个问题 you can ask a question you could just
添加一些其他文本以帮助支持 add some additional text to help support
然后行动起来，随便你 it and then call to action whatever you
希望人们这样做，所以你知道得到报价 want people to do so you know get quote
也许您就像一家汽车公司，而您 maybe you're like a car company and you
希望人们注册并查看 want people to kind of sign up and see
一辆新车要花多少钱 how much it's gonna cost for a new car
有这样的不同 there's different things like this that
你可以为我们这样做 you can do so for us it's gonna be
下载任何转化跟踪是 download any conversion tracking is
现在将通过我们的像素 gonna be through our pixel now here's
我们在其中创建潜在客户表单，因此我们已经 where we create our lead form so we've
在过去创建了几个线索表格 created a couple lead forms in the past
所以如果你已经有一个 so if you already have one you just
在这里选择它，然后单击提交，我们 select it here and click Submit so we're
要做的是点击这里的新表格，所以我 gonna do is click on new form here so I
可以经历如何创建新表格 can go through how to create a new form
首先是其最古老的共同来源 first of all title its oldest co source
PPC退化还好，所以你有两个 PPC degeneration okay so you have two
表单类型的不同选项 different options for form types you
有更多的音量，所以这是一个 have more volume so this is where just a
单提交，然后你有更高 single submit and then you have higher
涉及双重选择和 intent which involves a double opt and
人们实际必须点击的地方 where people actually have to click
提交，然后他们访问评论 Submit and then they visit a review
屏幕上，他们必须再次单击提交 screen they have to click submit again
我们将要做更多的交易 we're just going to do more volume to
尝试吸引更多人来填写 try to get more people to fill it out
难道我们不希望任何人真正 don't we don't want anybody to really
下车，因此介绍会包括您的 drop off so intro will include your
在顶部的图像，所以对我们来说，我们 image at the top here so for us we
喜欢使用 prefer to use the
广告中的1200 x 628，所以我们只有 1200 by 628 from our ad so we just have
它在这里选择使用您的图片 it selected here use the image from your
广告，如果您只想使用一张图片 ad if you just want to use one image for
您可以的形式，这真的取决于 your form you can so that's really up to
你的头条新闻将排在首位 you your headline is gonna be at the top
在这里，这就是你想要的地方 here so this is where you kind of want
怀疑想要展示什么 to doubt kind of want to show whatever
这是您的主要报价，因此对我们来说 it is your main offer is so for us it's
将会下载我们的免费电子书来成长 gonna be download our free ebook to grow
您今天的生意还可以，然后 your business today okay and then for
布局，所以这里的文字将是 layout so the text down here is gonna be
它会介于两者之间 it's gonna be in between right here you
现在看不到任何东西，所以我们 can't see anything right now so we're
要做的将类似于我们的 gonna do is gonna be similar to our
新闻提要链接说明我要去 newsfeed link description I was gonna
复制并粘贴它，但是我们只做 copy and paste it but we'll just do our
你表现出将发展您的业务 you show going to grow your business
在线下载我们的免费电子书 download our free ebook for online
营销策略还可以 marketing strategies okay so something
推广和出售任何东西 to kind of promote and sell whatever it
你想让人们做这个吗 is you want people to do um so that's
所有的介绍只是这些文字 all the intro is just those text in the
在这里顶一下，所以会出现问题 up top here so questions it's gonna be
您的表格，所以首先您要输入文字 your form so first you have the text up
顶部在这里，所以我们输入您的 top here so we have enter your
免费下载的信息好吗 information for your free download okay
现在是用户信息，现在是 so now user information so now this is
在这里您可以控制所有不同的 where you can control all the different
您可以添加到表单中的字段 fields that you can add to your form so
如果您单击此处显示更多选项 if you click on show more options here
您可以看到您可以添加电话号码 you can see you can add a phone number
加密地址，因此人们必须填写 shread address so people have to fill
淘汰所有这些不同的东西 out all these different things before
他们点击提交要保留的东西 they click on submit the thing to keep
请注意，您在此处添加的内容越多，如果 in mind is the more you add here so if
您输入电话号码的街道地址 you put on phone number street address
城市国家添加的越少 city state the more you add the less
人们实际上会倾向于 people are actually gonna be inclined to
请填写，以便您全名填写 fill out so if you just go full name and
电子邮件或只是命名电子邮件 email or just name email whatever it is
人们将更有可能填补 people are gonna be more likely to fill
比您要求他们更多的事情 things out than if you ask them for more
前面的信息，只是一些东西 information up front so just something
要记住，如果您看到自己的 to keep in mind if you see that your
转换率不好，因为您 conversion rate isn't great because you
您可能想要很长的表格 have a really long form you might want
有点减少 to kind of cut things down a little bit
也许只是以他们的全名开始 maybe just start with their full name
和电子邮件，并尝试获得一些 and email and try to get some of this
在您开始之后的其他事情 other stuff later after you start you
知道想卖给他们一点 know trying to sell to them a little bit
所以您可以做的另一件事是 so the other thing you could do is a
自定义问题，所以也许您想添加 custom question so maybe you want to add
例如我可以做的多种选择 a multiple choice for example I could do
你知道什么PPC广告服务 you know what PPC advertising services
您在寻找Google AdWords Bing吗 are you looking for Google AdWords Bing
您知道的广告，只要我能简短回答 ads you know whatever short answer I can
说你知道请描述一下它是什么 say you know please describe what it is
您正在寻找这样的东西 you're looking for so things like that
还有约会安排，所以这是 also appointment scheduling so this is
如果您成为潜在客户，那就太酷了 pretty cool if you are into a lead form
你可以让人们建立一个 and you can get people to set up an
约会，也许你只是和他们说话 appointment maybe you just talk to them
在几天之内 within a couple days so
问题很简单 pretty easy thing here with questions
你有很多选择 you have a lot of options for what you
可以处理您的潜在客户表格，所以我 can do with your lead form so I
绝对想在这里玩 definitely want to play around in here
尝试学习所有不同的东西 to try to learn all the different things
你可以做，但是你做的时间越长 you can do but the longer you make your
铅形成的人越少 lead form the less likely people are
将要填写，所以隐私 going to be to fill it out so privacy
您需要链接到您的政策 policy you're required to link to your
隐私政策，因为您要 privacy policy because you're going to
收集客户信息，如果 be collecting customer information if
你会做任何事情 you're going to be doing anything
特别的信息 special with the information that's
与您的隐私政策不同 different than your privacy policy you
必须添加自定义免责声明，因此我们 have to add a custom disclaimer so we're
对我们来说不是这样，只是 not going to be so for us it's just
将成为隐私政策和我们的链接 going to be privacy policy and our link
隐私政策就这样了 will be so that's it for privacy policy
然后谢谢你的屏幕，所以之后 and then thank you screen so after
人们点击提交即可自定义 people click on submit you can customize
这个在这里，我们可以知道吗 this here so we could do you know thanks
逗号，您的电子书将通过电子邮件发送给您 comma your ebook will be emailed to you
然后在这里为您描述 and then here for the description you
可以做类似访问我们的事情 could do something like visit our
更多数字营销网站 website for more digital marketing
信息我可以做的另一件事 information the other thing I could do
是要访问我们的YouTube频道，因为 is to visit our YouTube channel because
这显然对 that would obviously make sense for
人们如此不同的事情 people so different things like that
显然，如果您无法发送电子邮件 obviously if you're not able to email
他们的电子书直接给他们，然后你 their ebook directly to them then you
需要向他们发送网站链接 need to send them a website link with
书籍下载内容或相关内容 the book download or if it's something
像这样你知道如果谢谢 like that where you know if the thank
屏幕是您要去的地方 you screen is where you're going to be
给他们任何东西，他们只是 giving them whatever it is they just
填写这是您想要的地方 filled out this is where you want to
给他们，你知道添加你的 give it to them and you know add your
网站链接在这里，对我们来说，我们要 website link here so for us we're going
将我们的产品与MailChimp集成在一起 to be integrating ours with MailChimp so
当人们填写我们的潜在客户表格时 when people fill out our lead form on
Facebook他们实际上将被发送给 Facebook they'll actually be sent the
直接将电子书发送到他们的电子邮件，因为 e-book directly to their email because
我们把它全部自动化了 we have it all automated so that's kind
我们如何做到的，如果您愿意 of how we want to do it so if you want
这样做很容易 to do it that way it's it's a lot easier
我们将向您展示一些 and we'll show you some of the
他们在此之后的整合 integrations that they have after this
所以我们的网站链接 step so so our website link we'll just
查看网站，我们可以访问 do view website and we could do visit
我们的网站，所以在这里我们的网站链接 our website so for website link here we
喜欢使用Google跟踪我们的网址 like to track our URLs using Google
分析，所以我们要做的是 Analytics so what we're going to do is
进入他们的Google URL弓 come in to the Google URL bow they're
您可以在这里访问此页面 here you can come to this page at the
顶部，所以我们已经解决了这个和其他 top so we've gone over this and other
之前有教程，但是您可以跟踪 tutorials before but you can track
Google Analytics（分析）中的自定义广告系列 custom campaigns in Google Analytics by
在末尾添加几个参数 adding a couple parameters to the end of
您的网址，所以我们只是要发送 your URL so we're just going to send
人们有权访问我们的主页，然后 people right to our home page and then
在Google Analytics（分析）中，我们希望我们的广告系列 in Google Analytics we want our campaign
资料来源是Facebook运动媒介 source to be Facebook campaign medium
将是我们的广告系列名称每次点击费用 will be cost per click our campaign name
将成为冲浪方PPC潜在客户 will be surf side PPC lead generation
广告系列字词和您实际使用的内容 campaign term and content you actually
必须为每个广告进行更改，因此 have to change for each individual ad so
有 there's
我们必须经历的事情 something we're gonna have to go through
并做，但是我们将从我们的开始 and do but we'll just start with our
时事通讯相似的潜在客户表单添加一个 newsletter look-alike lead form add one
嗯，所以对于每个不同的线索 um so again so for each different lead
格式SP新闻通讯看起来像潜在客户表格 format SP newsletter look like lead form
加一和二，然后加上SP潜在客户表格 add one and two and then it SP lead form
为电子邮件列表添加一个看起来像这样 add one for email list look like so you
有点必须更新您的条款和 kind of have to update your term and
内容条款适用于每个广告集 content term applies to each ad set
内容适用于每个广告，因此我们 content applies to each ad so we're
要将网址复制回我们的广告 gonna copy the URL come back to our ads
经理输入我们的网站链接，然后 manager enter our website link and
就是这样，现在我们的表格都完成了 that's it so now our form is all done so
我们唯一要做的就是点击 the only thing we have to do is click
保存并完成，所以我们有了表格 Save and finish okay so we have our form
这里我们要使用冲浪侧PPC here that we want to use surf side PPC
领先的一代，我们要联系 lead generation we're going to connect
在此步骤之后，我们的CRM our CRM after this step so we want to do
单击此处确认以确认 is click on confirm here to confirm the
我们的广告系列还可以，所以现在我们很漂亮 our campaign okay so now we're pretty
做得很多，但我们要做的最后一件事 much done but the last thing we have to
这样做是为了让我们在这里开展广告活动 do is so we have our campaign here we
有我们三个不同的广告集 have our three different ad sets and
那么我们每个广告集都有两个广告 then our we have two ads for each ad set
所以您显然可以在这里看到我们想要 so you can see here obviously we want to
仔细检查并更改我们的跟踪网址 go through and change our tracking URLs
对于每个广告，这是第一个 for every single ad so that's the first
我们想做的事情，但是之后 thing we want to do but after that and
我们不会在前面这样做 we're not going to do that step in front
对你，但之后你想要 of you but after that what you want to
要做的是转到您的页面，所以我们有 do is come over to your page so we have
我们的页面在这里打开，进入您的 our page open here and come into your
只会向您展示 will just show you starting from the
Facebook页面，因此我们在Facebook中 Facebook page so we're in our Facebook
页面，我们直接通过它来管理 page we're managing it directly through
业务经理在这里，我们想做 business manager here so we want to do
单击发布工具，然后 is click on publishing tools and
发布工具将向您展示所有 publishing tools will show you all of
您预定的其他已发布帖子 your different published posts scheduled
发表类似的东西你 post different things like that your
阅读点击操作显然可以 read clicks actions obviously you can
看到我们没有一触即发 see we don't get a ton of reach we kinda
必须稍微增加我们的Facebook页面 have to grow our Facebook page a little
有点，但是如果我们向下滚动一点 bit but if we scroll down a little bit
在左侧，您可以看到潜在客户广告表格 to the left you can see lead ads forms
所以您目前使用的任何表格 so any of the forms you're currently
工作将在您的草稿表格中 working on will be in your draft forms
图书馆，我们除了那里什么都没有 library we have nothing there but this
就是他们会保存的地方 is just where they'll save if you're
在表单上工作，它会得到一个你知道的 working on a form and it gets a you know
您关闭浏览器之类的东西 you close out your browser or something
就像您的表单库在哪里 like that your forms library is where
您已完成的所有表格 all of your forms that you've completed
完成了，所以你可以看到 and finished are so you could see that
在这里，如果您单击预览，您可以看到 here if you click on preview you can see
形式看起来像什么 what the form looks like obviously the
图片将基于此处位于顶部 image will be at the top here based on
我们添加的图片，但您可以看到 our add image but you could kind of see
您的表格是什么样子，然后是 what your form looks like and then as
人们开始填写它，你会得到一个 people start filling it out you'll get a
潜在客户计数在这里，你可以下载 leads count here and you can download
你的线索，所以它使很多事情 your leads so it just makes things a lot
不想在这里做得更轻松 easier you don't want to do boost here
只做潜在客户产生活动 just do the lead generation campaigns
我们刚刚向您展示的方式，但另一个 the way we just showed you but the other
你可以在这里做的事情是在领导之下 thing you can do here is under the lead
设置，如果您单击第一步，找到您的 setup if you click on step one find your
CRM中有一个搜索框 CRM there there's a search box at the
顶部这里有数百种CRM top here there's hundreds of CRM
从中选择，所以如果我只输入一个 choose from so if I just enter a it'll
调出各种CRM的清单，以便 bring up a list of all sorts of CRM so
我们要做的是做MailChimp，所以我们 we're gonna do is do MailChimp so all we
要做的是单击邮件修剪 would have to do is click on mail trim
可以连接，我们可以完成 could connect and we can complete the
连接，以便我们连接到CRM connection so that we connect to our CRM
这是MailChimp以及何时填充潜在客户 which is MailChimp and when leads fill
列出潜在客户，我们可以添加它们 out our lead form we can add them
直接发送到我们的主要通讯 directly to our main newsletter for
Surfside PPC和添加人员后 Surfside PPC and once people get added
将您的电子邮件添加到我们的主要帐户后 once your email is added to our main
他们会收到我们的电子书 newsletter they'll get sent our ebook so
这就是为什么我们可以设置广告系列 that's why we can set up our campaign
我们所做的方式，这确实是 the way that we did and this is really
您要做的所有与Facebook牵头 all you have to do to Facebook lead
表格，而不是派人到您的 forms instead of sending people to your
网站并尝试让他们进入 website and trying to get them to go to
您知道的时事通讯页面或 your you know newsletter page or
这样的事情，所以我们有 something like that so we have our
新闻稿页面，而不是发送 newsletter page here rather than send
他们像这样并进入我们的网站 them to our website like this and having
他们尝试填写此表格，点击 them try to fill out this form click
现在注册，我们可以让他们留下 sign up now we could just let them stay
在Facebook上填写他们的 right on Facebook fill out their
借助我们的一款，一切都非常轻松 everything really easily with one of our
广告，它们会立即发送给我们的电子书 ads and they'll be sent our ebook right
离开，尽管它应该可以帮助我们 away and though it should help our
整体转化率及其他 overall conversion rate and everything
这样，您可以在这里看到 like that and as you can see here if
您正在显示的广告系列下 you're under campaigns it'll show
结果，并显示为 results and it'll show it in terms of
潜在客户表格，您的每结果成本将 lead form and your cost per result will
是您的潜在客户成本，所以您的整个目标是 be your cost per lead so your whole goal
是针对那些潜在客户进行优化 is to optimize for those leads it
不管您获得多少点击 doesn't matter how many clicks you get
多少印象都没关系 it doesn't matter how many impressions
您的整个目标就是优化 you get your whole goal is to optimize
您的线索，这就是Facebook your leads and that's what Facebook is
会为您做的，所以Facebook领先广告 gonna do for you so Facebook lead ads
绝对可以尝试的东西，如果你 definitely something to try if you if
您正在尝试为您争取线索 you're trying to drive leads for your
您可能无法开展的业务 business you might not be able to drive
你知道像合格的B2B企业 you know like qualified b2b business
线索或类似的东西，但如果你是 leads or things like that but if you're
试图让您知道增加您的电子邮件 trying to you know increase your email
列出或宣传新产品或 list or advertise a new product or
诸如此类的东西 something like that there's all sorts of
广告的不同方式 different ways that you can advertise a
用户联赛使用Facebook潜在客户表格，因此 user League using Facebook lead forms so
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